An Invitation to Participate in

Transcription

1 An Invitation to Participate in Patrick Grace Executive Director The Catholic Community Foundation is pleased to announce that we will once again be hosting #wegivecatholic, Northeast Ohio s online day of Catholic Giving, on Tuesday, November 28, Our goal is to build on the results of 2016 in which we not only highlighted the incredible work of Catholic organizations throughout the region, but also raised $414,199 for 157 participating organizations. Today, I invite you and your organization to join in this 24-hour giving event -- to share our gifts and return them with increase to the Lord. This year we will be partnering with a new giving day platform provider, which offers enhanced features that will make your experience and that of your donors even more streamlined. In addition, there will be a process in place this year to accept off-line gifts, making it easier for smaller and urban parishes, schools and nonprofits to participate. Giving days continue to be attractive to a broad range of parishioners, alumni, and supporters from individuals in their 20 s through their 70 s and beyond. In addition: Giving days attract new and younger supporters. Last year, nearly 2/3 of #wegivecatholic donors identified themselves as first-time donors, with $86 as the average online gift. #wegivecatholic will engage and inspire your staff, your volunteers, and your supporters as you spread the word about your good works and giving goals. #wegivecatholic provides amplified impact by participating with the larger Catholic community in Northeast Ohio. We believe in the generosity of Catholics in our Diocese and have set a goal this year of collectively raising $500,000 in a 24-hour period. To generate excitement, the Catholic Community Foundation is committed to raising $50,000 in advance of the giving day to provide incentives that are leveraged to increase your organization s level of participation and success. Please review the enclosed #wegivecatholic packet that includes important information for this year s event. Then, go to wegivecatholic.org and register this is the first step in launching your online giving day. As always, we are here to help guide you every step of the way, providing training and the marketing materials you need to be successful. We are excited to continue this journey of raising awareness of Catholic philanthropy and attracting new supporters with you.

2 ABOUT 1 ABOUT NORTHEAST OHIO S ONLINE DAY OF CATHOLIC GIVING! Jesus teaches us another way: Go out. Go out and share your testimony, go out and interact with your brothers, go out and share, go out and ask. Become the Word in body as well as spirit. Pope Francis To celebrate the great community of Catholics in Northeast Ohio, the Catholic Community Foundation is hosting the second annual day of Catholic Giving on Tuesday, November 28, 2017, also known as Giving Tuesday, a global day of giving. Secure, tax-deductible donations will be accepted on wegivecatholic.org during a 24-hour period, and participating Catholic parishes, schools, Catholic Charities sites/programs, and other Catholic nonprofits affiliated with the Diocese of Cleveland will be eligible to receive prizes offered by the Catholic Community Foundation and its partners. THE GOAL OF #WEGIVECATHOLIC We believe in the generosity of Catholics throughout the Diocese of Cleveland. The goal of the #wegivecatholic Giving Day is to inspire our Catholic community to come together by leveraging collective support for organizations that shape our souls: our parishes, schools, Catholic Charities sites/programs and Catholic nonprofits. The Catholic Community Foundation s goal is to deliver $500,000 to our local Catholic organizations in a 24-hour period. WHY HOST A DAY OF CATHOLIC GIVING ON #GIVINGTUESDAY? We have a day for giving thanks. We have two for purchasing gifts for loved ones Black Friday and Cyber Monday. And now, we have #GivingTuesday, a global day dedicated to giving back. On Tuesday, November 28, 2017, individuals and organizations around the world will come together for one common purpose: to celebrate generosity and to give. We at The Catholic Community Foundation know that, for Catholics, generosity and giving have a profound meaning. As children of God, giving is the ultimate expression of mercy as we feed the hungry, clothe the naked, give shelter to the homeless and preserve our Catholic heritage for future generations. Compelled to action by our shared faith, #wegivecatholic is the Catholic Community Foundation s gift to the community.

3 ABOUT 2 HOW DOES IT WORK? The Catholic Community Foundation will set up an online platform with searchable profiles of participating parishes, schools, Catholic Charities sites/programs and nonprofits affiliated with the Diocese of Cleveland. All donations will be processed through the website wegivecatholic.org. Anyone can donate to their favorite ministry on Tuesday, November 28, 2017 from midnight until 11:59 pm. Participating organizations and donors can track progress throughout the event through the Leaderboard. WILL OFFLINE GIFTS BE ACCEPTED? Yes, participating organizations can accept offline gifts, which will be eligible for prize incentives. REQUIREMENTS FOR PARTICIPATION: Participation is free and registration is easy. There are only two requirements for parishes, schools, Catholic Charities sites/programs, and nonprofits to be eligible to participate in #wegivecatholic: 1) Be recognized as a 501(c)3 parish, school, ministry, or nonprofit organization affiliated with the Diocese of Cleveland (included in the Catholic Directory). 2) Go to wegivecatholic.org and click on Register Now. If you need help, click on the chat icon, or contact Lauren Gannon, lgannon@catholiccommunity.org. WHEN WILL THIS HAPPEN? The event is running from midnight until 11:59 pm on Tuesday, November 28, All donations must be made during that 24-hour period. The minimum donation is $10 and there is no maximum. SPONSORSHIP AND FUNDING OPPORTUNITIES Join us as a #wegivecatholic Giving Day sponsor or funder; or perhaps you can share with us the contact information of a potential sponsor. We have great opportunities for you to get involved! info@wegivecatholic.org to learn more.

4 TEN REASONS TO PARTICIPATE IN THIS YEAR S ON TUESDAY, NOVEMBER 28, 2017 #1 It s Easy. We provide the logos, templates, social media posts, and more - a full marketing toolkit that s easy to implement as you promote the Giving Day to your parishioners, alumni, and donors. #2 It s Cheap. Platform fees as even lower than last year! And, there is an option for donors to cover the platform/credit card fees which many will choose. #3 It s Fun. Rally support by spreading the Good News about your Catholic school, parish, Catholic Charities site/program, or Catholic nonprofit to the community. #4 Build relationships with Young Parishioners, Alumni, and Donors you would normally not be able to access who like to give online. #5 Everyone will be talking about it. On Twitter, on Facebook, and face-to-face. #6 You might win a prize: FREE money. Not only is participation FREE, but you could qualify for FREE money. And that s even more resources for your organization and the good work that you do. #7 Proven success. Last year $414,199 was raised for 157 participating organizations! Don t be left out. #8 Get in on the cutting edge with a new option for peer to peer fundraising (think GoFundMe). Your supporters create their own pages, connect with friends, and raise funds for you. We ll give you the tools to help them! #9 Make an impact on the lives of those you support and those who support you. #10 It s Easy. We ve already said this, but it s worth repeating. All you have to do is send a few s and ask your supporters to send a few s. Be creative. It s not too late! And did we say, It s Easy?

5 LET THE FUN BEGIN! PRIZES TWO $500 CONTESTS TO ENCOURAGE EARLY REGISTRATON There is an advantage to registering early: you ll have more time to gather your team, plan your strategy, and take advantage of all the tools and webinars available to you that will ensure your Giving Day is a success. PAST #WEGIVECATHOLIC PARTICIPANTS Register online by June 15 and you will be entered into a random drawing to win a $500 prize. NEW PARTICIPANTS Register online by June 30 and you will be entered into a random drawing to win a $500 prize. WAIT! THERE S MORE The first 25 past participants AND 25 new participants to register will receive two #wegivecatholic yard signs and will have first choice of time slots for Office Hours Strategy Planning Sessions to be held on August 1 & 2 at the Catholic Community Foundation.

6 GENERAL FREQUENTLY ASKED QUESTIONS (FAQS) WHAT IS #WEGIVECATHOLIC? #wegivecatholic is an online giving event that provides our parishes, schools, Catholic Charities sites/programs and nonprofits affiliated with the Diocese of Cleveland the opportunity to connect with their current donors and establish relationships with new donors. It is also an opportunity for Catholics in the Diocese of Cleveland to affirm our faith as disciples of Jesus Christ by sharing our gifts out of love for God and one another. The goal of #wegivecatholic is to inspire the Catholic community in the Diocese of Cleveland to come together as faithful stewards and to Give Catholic on Giving Tuesday, a global day of giving back. WHAT IS THE GOAL FOR #WEGIVECATHOLIC? The goal of #wegivecatholic is to raise awareness and support for the charitable, educational and spiritual ministries of the Diocese of Cleveland; to enhance Catholic philanthropy in our region; and to attract new donors and supporters. WHEN IS #WEGIVECATHOLIC? #wegivecatholic is Tuesday, November 28 from 12:00 a.m. to 11:59 p.m. WHERE IS #WEGIVECATHOLIC? #wegivecatholic is an online event. Donations will be accepted through our wegivecatholic.org website. Offline gifts will be accepted through participating organizations. HOW MUCH IS THERE IN PRIZE MONEY? Approximately $50,000 in incentives will be available to help parishes, schools, Catholic Charities sites/programs and nonprofits maximize their donations. WHO IS BEHIND #WEGIVECATHOLIC? The Catholic Community Foundation is launching #wegivecatholic as a gift to our Catholic community. We are providing seed funding for the initiative and are inviting other donors to contribute to their favorite parish, school, Catholic Charities site/program, or Catholic nonprofit. HOW CAN I STAY UP TO DATE ON WHAT S HAPPENING? News and updates will be posted regularly to: twitter.com/wegivecatholic

7 Nonprofit FAQs 1 PARISH/SCHOOL/CATHOLIC CHARITIES/NONPROFIT FAQs Q. WHAT IS #WEGIVECATHOLIC? #wegivecatholic is a one-day Giving Event that provides our Catholic schools, parishes, Catholic Charities sites/programs, special ministries, and nonprofits affiliated with the Diocese of Cleveland, the opportunity to connect with their current donors and establish relationships with new donors. The goal of the day is to raise awareness and funds for Catholic organizations throughout Northeast Ohio. #wegivecatholic is a fun and exciting way to come together as faithful stewards and Give Catholic on Giving Tuesday, a globally-recognized day of giving. Q. WHEN IS #WEGIVECATHOLIC? #wegivecatholic is on November 28, 2017 from 12:00AM to 11:59PM. Q. IS MY ORGANIZATION ELIGIBLE TO PARTICIPATE? Here s what you need to be eligible: 1. Be a 501(c)3 parish, school, ministry, Catholic Charities site/program, or nonprofit affiliated with the Diocese of Cleveland, as demonstrated by inclusion in the Catholic Directory. 2. Commit to promoting #wegivecatholic to your constituents. Q. WHY SHOULD MY ORGANIZATION PARTICIPATE? Because it s fun and free! Because there is prize money! Because the Catholic Community Foundation will help you be successful with marketing that will be seen throughout Northeast Ohio. Don t miss out. Here s what we accomplished in 2016: $414,199 Total Dollars Raised (including pre-event sponsorship and prize funds) 4,147 Total Number of Gifts Made 157 Participating Organizations: 54 Parishes, 58 Catholic Schools, 19 Catholic Charities Sites/Programs, 26 Catholic Nonprofits $86 Average Gift Amount 3,661 Unique Online Donors 2,163 First Time Donors Q. HOW CAN MY ORGANIZATION REGISTER TO PARTICIPATE? Participation is free and registration is easy. Just go to wegivecatholic.org. If you need help, click on the chat icon, or contact Lauren Gannon at the Catholic Community Foundation, x 4200, lgannon@catholiccommunity.org. Before registering, you will want to establish a point person for your organization. If you are a parish or school, we highly recommend that you do not appoint the pastor or principal as your point person. Find someone else who will have the passion, time and creativity to provide your organization with the best results we will help them!

8 Nonprofit FAQs 2 Early registration is recommended so that you can take advantage of the webinars and tools available to you. Registration will close on September 30. Q. IS THERE ANY COST TO PARTICIPATE? No! It is FREE for organizations to participate in #wegivecatholic. The Catholic Community Foundation is sponsoring #wegivecatholic as our gift to you. The Foundation will not keep any of the funds that you raise! Q. WHAT IS THE DEADLINE TO REGISTER FOR #WEGIVECATHOLIC? The deadline to register is September 30th. Q. HOW MUCH IS THERE IN PRIZE MONEY? The Catholic Community Foundation is committed to raising at least $50,000 in incentives to help Catholic schools, parishes, ministries, Catholic Charities sites and programs, and nonprofits maximize their donations. Prizes will be awarded throughout the pre-event preparation period and on the actual day of giving in a friendly competition, as well as random drawings. This year s prize structure will be enhanced and revised; however, here is last year s prize pool for reference: Parish Small, Medium, Large School Small, Medium, Large First Place Second Place Third Place $2,500 $7,500 total $2,500 $7,500 total $2,000 $6,000 total $2,000 $6,000 total Catholic Charities $2,500 $2,000 Nonprofits $2,500 $2,000 $1,000 $3,000 total $1,000 $3,000 total Q. HOW MUCH OF THE DONATION WILL GO TO OUR ORGANIZATION? We have lowered platform fees this year by retaining a new provider and trusted resource, GiveGab, for this initiative. And this year, donors have the option to cover the fees, which many will choose to do. Here s the breakdown: GiveGab retains a 2% campaign management fee from all donations, capped at $20 per donation. Credit Card processing fees are an additional 2.5% + $0.30 for standard credit cards and 3.5% + $0.30 for AMEX. If donors choose to cover these fees, 100% of their online charitable gift will go to your organization. After making a gift online, the donor will immediately receive an automatic from the Catholic Community Foundation confirming the gift to your organization during the event. Note that all donations must be 100% tax deductible (no additional benefits).

9 Nonprofit FAQs 3 Q. WHEN WILL MY ORGANIZATION RECEIVE ITS DONATIONS? Organizations will receive all donations, less any uncovered processing fees, within one week following the giving day via direct deposit, as long as bank routing and account information have been verified. GiveGab, our platform provider and trusted resources for this initiative, uses a PCI Level I compliant payment service to ensure that all financial data is secure. Q. HOW DOES AN ORGANIZATION KNOW WHO HAS DONATED AND HOW MUCH? CAN I DOWNLOAD A DONATIONS REPORT? Yes. Administrators will be able to access and download a.csv file of their donations via their administrative dashboard. The report is updated in real-time and will include the donation payout date, donation information (including a breakdown of the fees), and the donor's name and contact information. We also suggest that you acknowledge donations by following up with donors within five working days. Q. HOW CAN OUR ORGANIZATION HAVE A SUCCESSFUL GIVING DAY? Check out our tips in the Nonprofit Toolkit found at wegivecatholic.org or attend a webinar (register through wegivecatholic.org). To make the most of these efforts your organization should ensure that your profile is up-to-date on the site well ahead of November 28 and is custombranded to tell your story. Still need help? Seek out the advice from one of our #wegivecatholic Champions from last year: Tony Giannell, Lake Catholic High School, tgiannell@lakecatholic.org, Sharon Lowe-Chapman, St. Malachi Parish, slowe-chapman@healthspan.org, Aimee Wasinski, Holy Angels Parish, aimee@holyangelschurch.com, Jerry Straub, All Saints School of St. John Vianney Parish, jerry@sjvmentor.org, Nikki Mohar, Lakewood Catholic Academy, nmohar@lcasaints.com, Jennifer Webb, St. Francis Xavier School, jwebb@sfxmedina.org, Marilyn Scott, Catholic Charities Disability Services & Ministries, mjscott@ccdocle.org, Michelle Kipfstuhl, Catholic Charities Services, Medina County, makipfstuhl@ccdocle.org, Jennifer Highfield, West Side Catholic Center, JHighfield@wsccenter.org, Kelly Kaufmann, Catholic Charities Services, Summit County, kkaufman@ccdocle.org, Carl Bako, Catholic Charities Services, Summit County, cbako@ccdocle.org,

10 Nonprofit FAQs 4 Q. HOW CAN I STAY UP TO DATE ON WHAT S HAPPENING? News and updates will be posted regularly to The Catholic Foundation s site and social media sites. Be sure to Like/Follow us: twitter.com/wegivecatholic Beginning October 3, we will be ing weekly updates every Tuesday filled with case studies, tips and other information to help you succeed. QUESTIONS FOR THE #WEGIVECATHOLIC GIVING DAY TEAM Questions regarding Registration? Contact Lauren Gannon, lgannon@catholiccommunity.org, x4200. General questions regarding #wegivecatholic and Sponsorships? Contact Bob Hickey, bhickey@catholiccommunity.org, x3310. Questions regarding Media Sponsorship (or Suggestions for Media Sponsorship)? Contact Deacon Jim Armstrong, jarmstrong@dioceseofcleveland.org, x3290.

11 DONOR FAQs 1 DONOR FAQs Q. WHO CAN DONATE? Anyone can donate! Because this takes place online, donors will need a credit card and access to the Internet. Offline donations will be accepted on location at participating organization sites. Q. WHAT FORMS OF DONATIONS ARE ACCEPTED? MasterCard, Visa, Discover and American Express donations will be accepted through wegivecatholic.org on Giving Tuesday. Donor-Advised Fund holders at the Catholic Community Foundation may recommend grants from their funds. Offline donations via check, cash or stock will be accepted directly by the organization you choose to support. Q. ARE GIFTS TAX-DEDUCTIBLE AND HOW DO I RECEIVE MY TAX RECEIPT? All donations are tax deductible and irrevocable and will be for the unrestricted use of your chosen charity. Donors will receive an automatic tax receipt for their gift via from the Catholic Community Foundation at the time of their gift. Reprints will also be available online. Q. IS THERE A MINIMUM GIFT? The minimum online donation is $10. Q. IS THERE A MAXIMUM GIFT? There is no maximum donation. Q. CAN A DONOR GIVE TO MULTIPLE ORGANIZATIONS? Yes! Donors may use the multi-give option on the wegivecatholic.org home page to streamline the giving process. If you click on a specific organization page and make a donation, you will be prompted to make another gift if you choose. Donors will receive an receipt for each of the organizations they donated to; and each school, parish, Catholic Charities site/program or nonprofit that you donate to will receive a separate notification of your gift. Q. WHAT IF I CAN T FIND MY FAVORITE NONPROFIT ON THE WEBSITE? If you can t find them on the wegivecatholic.org website, they are not participating in #wegivecatholic this year.

12 DONOR FAQs 2 Q. HOW WILL THE DONATIONS BE REPORTED ON MY CREDIT CARD STATEMENT? Your credit card statement will reference GiveGab and the name of the organization that you are supporting. Q. MAY I PAY A PLEDGE WITH MY GIFT? No, the #wegivecatholic Giving Day is designed to generate new support. Q. MAY I DESIGNATE HOW A SCHOOL, PARISH, CATHOLIC CHARITIES OR NONPROFIT USES MY GIFT? #wegivecatholic Giving Day gifts are considered unrestricted gifts to the designated school, parish, Catholic Charities site/program, or nonprofit. Q. ARE THERE FEES ASSOCIATED WITH DONATIONS TO #WEGIVECATHOLIC? All donations will be paid to the chosen ministry net of vendor and credit card transaction fees approximately 4.5%-5.5% + 30 cents for each credit/debit card donation, with a maximum fee of $20 per transaction. You are given the option to cover the fees and if you choose this option, 100% of your online charitable gift will go to the receiving organization. No additional processing fees will be assessed by the Catholic Community Foundation. All donations are final and cannot be refunded. Donors will receive a tax deduction on the full donation amount. Q. CAN I MAKE MY DONATION USING MY CELL PHONE? Yes. You can use a smartphone that allows you to make a credit/debit card purchases. Launch the web browser and visit wegivecatholic.org to donate from your smartphone. Q. MAY I USE MY #WEGIVECATHOLIC GIVING DAY DONATION TO BUY TICKETS, MEMBERSHIPS OR OTHER THINGS THAT PROVIDE ME A BENEFIT? No, donations may not be used to pay for anything that might be perceived as a material benefit to the donor including dinner tickets, membership fees, golf fees, admission tickets, raffle tickets, event sponsorships or other gifts. Q. CAN MY COMPANY MATCH MY #WEGIVECATHOLIC GIVING DAY GIFT? Yes! Make your gift, complete your company s matching gift form and follow your company s matching gift procedures as usual. NOTE: Corporate matching gifts are NOT eligible for #wegivecatholic Giving Day prizes.

13 DONOR FAQs 3 Q. WHAT IF I NOTICE A TRANSACTION ERROR? Donors who notice a credit card transaction error should notify Lauren Gannon at the Catholic Community Foundation, lgannon@catholiccommunity.org or x4200. Q. DO I NEED TO CREATE AN ACCOUNT WITH GIVEGAB? No, you do not need to create an account to make a donation. The benefits of creating an account include having your tax receipts collected in one location, being able to track your donations, follow the charities you support, and engage in future volunteering and donations. Your tax receipt is ed immediately upon processing your donation. To claim a donation as a deduction on U.S. taxes, you should retain the donation receipt as an official record. Q. CAN I GET A TAX RECEIPT LATER IF I NEED IT? Yes, you can. Your tax receipt can be accessed through wegivecatholic.org.

14 IMPORTANT DATES Thursday, June 1 Saturday, September 30 Tuesday, November 28 Participant Registration Open online at wegivecatholic.org Registration Closed #wegivecatholic Giving Day NOON WEBINARS Make the most of your Giving Day by attending these Webinars. Registration is available online at wegivecatholic.org. All one hour webinars begin at 12 Noon. Monday, June 19 Monday, August 7 Monday, September 11 Monday, September 25 Monday, October 30 Getting Ready (How and what you need to register) Get Creative! Storytelling Marketing Peer to Peer Fundraising Last Steps to Success OFFICE HOURS Personalized Strategy Sessions will be held throughout two days at the Catholic Community Foundation. There will be an opportunity to sign up for a 30-minute session with our expert partners from GiveGab. Catholic Community Foundation staff members will also be on hand to assist and answer your questions. Tuesday, August 1 from 9 a.m. to 4 p.m. Wednesday, August 2 from 9 a.m. to 4 p.m.

15 SPONSOR 1 BECOME A SPONSOR! #wegivecatholic, an initiative of the Catholic Community Foundation, will bring people together throughout the Northeast Ohio Catholic community and invite them to easily support their favorite Catholic schools, parishes, Catholic Charities sites/programs, and nonprofits through one convenient website during the second annual day of Catholic Giving. The site also is host to the #wegivecatholic Giving Day, 24 hours of giving with cash prizes for participating organizations. #wegivecatholic will take place on November 28, 2017, also known as Giving Tuesday, a global day of giving. Your sponsorship supports all of the participating Catholic organizations while raising the visibility of Catholic philanthropy throughout Northeast Ohio. SPONSORSHIP LEVELS & BENEFITS $10,000 Sponsor Two tickets to the Catholic Community Foundation s Alleluia Ball (October 14, 2017), supporting Catholic education Membership in the St. John the Evangelist Leadership Guild, with invitation to spiritually enriching events four times a year Listing in the Catholic Community Foundation s 2017 Annual Report Placement of name or company logo on #wegivecatholic website, wegivecatholic.org Acknowledgment in press releases, s and social media campaigns, and other marketing materials in advance and following the giving day $5,000 Sponsor Membership in the St. John the Evangelist Leadership Guild, with invitation to spiritually enriching events four times a year Listing in the Catholic Community Foundation s 2017 Annual Report Placement of name or company logo on #wegivecatholic website, wegivecatholic.org Acknowledgment in press releases, s and social media campaigns, and other marketing materials in advance and following the giving day Catholic Community Foundation at (216) x3310, info@wegivecatholic.org

16 SPONSOR 2 $1,000 Sponsor Listing in the Catholic Community Foundation s 2017 Annual Report Placement of name or company logo on #wegivecatholic website, wegivecatholic.org Acknowledgment in press releases, s and social media campaigns, and other marketing materials in advance and following the giving day $500 Sponsor Placement of name or company logo on #wegivecatholic website, wegivecatholic.org Acknowledgment in press releases, s and social media campaigns, and other marketing materials in advance and following the giving day Catholic Community Foundation at (216) x3310, info@wegivecatholic.org