Implementation of the DIT-ACHIEV Model for Sustainable Tourism Destination Management: Killarney, Ireland, A Case Study

Transcription

1 Dublin Institute of Technology Conference papers School of Hospitality Management and Tourism Implementation of the DIT-ACHIEV Model for Sustainable Tourism Destination Management: Killarney, Ireland, A Case Study Kevin Griffin Dublin Institute of Technology, kevin.griffin@dit.ie Maeve Morrissey Dublin Institute of Technology, maeve.morrissey@dit.ie Sheila Flanagan Dublin Institute of Technology, sheila.flanagan@dit.ie Follow this and additional works at: Part of the Tourism Commons Recommended Citation BEST Education Network Think Tank X,: Networking for Sustainable Tourism, Modul University, Vienna, Austria, This Presentation is brought to you for free and open access by the School of Hospitality Management and Tourism at ARROW@DIT. It has been accepted for inclusion in Conference papers by an authorized administrator of ARROW@DIT. For more information, please contact yvonne.desmond@dit.ie, arrow.admin@dit.ie, brian.widdis@dit.ie. This work is licensed under a Creative Commons Attribution- Noncommercial-Share Alike 3.0 License

2 Implementation of the DIT- ACHIEV Model for Sustainable Tourism Destination Management: Killarney, Ireland, A Case Study

3 Sustainable Tourism Development: Toward the Mitigation of Tourism Destination Impacts Reason: Evaluate pressure tourism is exerting in Ireland following unprecedented growth since Challenge: The development of an environmentally integrated tourism destination management model Funding: g Irish Environmental Protection Agency under national scheme

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6 Putting the DIT-ACHIEV Model into Practice Funding: Co-funded by the Environmental Protection Agency and Fáilte Ireland

7 Operationalise the DIT-ACHIEV Model of Sustainable Tourism Indicators using Denman s methodology. Testing model in real situations. Establishing model as national benchmark tool for the management of tourism in a sustainable manner. Develop e e toolkit t for use of model.

8 Denman s Methodology for the Formulation of a Sustainable Tourism Strategy 1. Create a multi-interest te est working group 2. Agree on initial issues to investigate 3. Undertake wide consultation 4. Prepare a situation analysis, including destination performance, needs and opportunities 5. Consult and agree on key issues and priorities 6. Determine strategic objectives 7. Develop an action programme 8. Establish or strengthen instruments to facilitate implementation 9. Implement actions 10. Monitor results

9 Sites were selected following a competitive tender process. Criteria for selection were based on the study area e.g. definitive area, and current tourism management systems e.g. team of key stakeholders in place. Two destinations selected to pilot model: Killarney Town and Valley Carlingford and Cooley Peninsula

10 Making Killarney s Tourism More Sustainable

11 Absence of reliable Tourism Industry Intelligence. Preservation & Enhancement of Natural Environment. Preservation & Enhancement of Built Heritage. Water Quality Issues. Litter & Waste Management. Traffic Management.

12 Public Consultation E.g. identified areas of concern and reinforced model Minor Refinement of DIT-ACHIEV Model E.g. generic key species. Identification of Data Gaps Development and launch of Visitor Survey International Expert Panel Meeting Completion of Residents' Survey Development and launch of Business Survey Initial Data Collection

13 Steering Committee DIT Team Funders Fáilte Ireland & EPA Representatives Killarney Chamber of Tourism & Commerce Killarney Town Council Killarney National Park (National Parks & Wildlife Service) Trustees of Muckross House Kerry County Council Expert Panel Academics Industry

14 2 public consultation meetings in Killarney. Residents, Environmental Groups, Tourism Industry Groups and Individuals, Volunteer Organisations, Farmers, Educational, DAST representatives attended. Separate consultation meeting with county council. s sent seeking submissions to local and national stakeholders. Website developed: Regional Radio programmes. Every 6 months. Partnership with local newspaper. biweekly articles & advertisement.

15 Local Volunteer Surveyors Accommodation Visitor Attractions Incentive Individual visitor survey report Postcards Training Coordinator Collects and distributes surveys

16 Working very well New perspective on area Ownership of project Ongoing motivation required Flexibility needed Flexibility needed Current economic climate less surveys

17 Online Survey Paper copies also available Promotion: s Weekly articles in Killarney Advertiser Facebook Coffee mornings (Visitor Surveyors!) Pubs (Steering Committee Members!) Library dedicated computer terminals Tourist Information Office (Visitor Surveyors!) Town Council (Steering Committee Members!) Radio Adverts Parish Newsletters Letters in newspapers

18 80% Resident Survey Results: Level of agreement with POSITIVE tourism statements 100% Don't know Strongly disagree Disagree Neither agree nor disagree Agree Strongly agree 60% 40% 20% 0% 2% 1% 1% 1% 4% 4% 3% 1% 3% 2% 7% 8% 14% 3% 8% 9% 11% 2% 22% 10% 23% 30% 42% 43% 45% 31% 40% 18% 29% 31% 11% 6% 22% 32% 26% 40% 10% 17% 13% 2% 1% 7% 12% 47% 21% 5% 5% 1% 12% 9% 28% 29% 14% 21% 24% 23% 6% 1% 1% 1% 1% 1% 4% 33% 53% 17% 41% 25% 4% 3% 4% 18% 11% 30% 16% 16% 6% 21% 39% 11%

19 100% Resident Survey Results: Level of agreement with NEGATIVE tourism statements Don't know Strongly disagree Disagree Neither agree nor disagree Agree Strongly agree 80% 60% 40% 2% 1% 2% 2% 2% 1% 1% 1% 1% 1% 2% 3% 1% 7% 10% 10% 8% 5% 10% 5% 7% 18% 16% 25% 20% 23% 10% 18% 24% 30% 31% 28% 41% 48% 37% 19% 39% 40% 21% 17% 15% 44% 40% 41% 17% 20% 0% 24% 7% 25% 13% 14% 27% 22% 17% 18% 10% 17% 12% 13% 13% 6% 11% 7% 7% 6% 6% 11% 5% 10% 3% 3% 2% 2% 1% 28% 6% 33% 10%

20 Online survey not recommended for residents surveys Paper copies best Use local networks already in place S i C i M b Steering Committee Members Visitor Surveyors Residents Associations Online (e.g. Facebook) Communities

21 Main difficulty implementing model = Public Engagement Public Consultation Submissions Resident Survey But Paradox Attendees very enthusiastic Submissions well thought out Long comments in completed Residents Surveys Visitor surveyors ongoing active participation in many aspects of project

22 Ensure multi-stakeholder steering committee, Not necessarily the leaders of organisations but the doers. Need a strong local leader Involve local networks as much as possible, Consultation & Submissions Surveys Develop a partnership with local media, Apply lessons learnt to next phase of project, Develop toolkit Develop toolkit Enable destinations to implement model without or minimal external support

23 Complete Killarney Visitor Survey Complete Killarney Business Survey Learn from Killarney for Carlingford phase Complete Carlingford Resident Survey Complete Carlingford Visitor Survey Start Carlingford Business Survey Develop toolkit for national dissemination

24 Thank you. Any questions?