Downtown Visioning 2. May 8, 2017

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1 Downtown Visioning 2 May 8, 2017

2 Recent Accomplishments Implemented Main Street Program Committees Added New Downtown Promotions Gilroy Holiday Parade Over 45 Parade Entries & Over 5,000 Attendees Banner over Monterey Street in partnership with GWC & City of Gilroy Collaborative Downtown Marketing in Gilroy Life Monthly Newsletter

3 Current Things Happening Lunch & Learn Webinars Distrix App for Downtown Businesses Downtown Database Website Revamp Downtown Summer Camp

4 Organization Committee Committee Co-Chair: Dave Peoples, Michele Campbell Role: Volunteer Development, Communication, Public Relations, Fundraising, Bringing Finances & Operations together. 1. Sponsorship Program 2. Membership Program 3. Maestro.com Software Program to track Data & Metrics 4. Recruiting Committee Members 5. Committee Work Plans

5 Promotions Committee Committee Chair: Curtis Campisi Role: Image, Retail & Business Promotion, Special Events, Tourism and Marketing. 1. Gilroy Art & Wine Stroll in Partnership with Gilroy Center for the Arts 2. 5 th Street Live Concert Series/Moveable Feast in Partnership with Gilroy Center for the Arts 3. Farmers Market in Partnership with Gilroy Demonstration Garden 4. Ongoing Marketing Campaigns 5. Taste of Downtown Summer Camps

6 Design Committee Committee Chair: Gary Walton Role: Historic Preservation, Architectural Assistance, Building Improvements, Public Spaces, Design Regulation and Review. 1. Clean-up in Union Pacific Alleyway 2. Mural behind Book Buyers 3. Gourmet Alley Plan 4. Window fronts for vacant buildings 5. Assist City with Design Review 6. Assuming responsibility for flower barrels & hanging baskets

7 Economic Vitality Committee Partnership with City of Gilroy, Gilroy Welcome Center, Gilroy Chamber of Commerce, & Economic Development Corp. Role: Strengthen existing businesses, identify new business opportunities, find new uses for vacant buildings, intensify the use of buildings. 1. Working with Partner Organizations 2. Developing Goals/Tasks 3. Business Attraction

8 Downtown Visioning 2 Part 2

9 The 8 Guiding Principles

10 1. Comprehensive A single project cannot revitalize a downtown or commercial neighborhood. An ongoing series of initiatives is vital to build community support and create lasting progress.

11 2. Incremental Small projects make a big difference. They demonstrate that things are happening on Main Street and hone the skills and confidence the program will need to tackle more complex projects.

12 3. Self-Help The state can provide valuable direction and technical assistance, but only leadership can breed longterm success by fostering and demonstrating community involvement and commitment to the revitalization effort.

13 4. Public/Private Partnership Every local Main Street program needs the support and expertise of both the public and private sectors. For an effective partnership, each must recognize the strengths and weaknesses of the other.

14 5. Identifying and Capitalizing on Existing Assets Unique offerings and local assets provide the solid foundation for a successful Main Street initiative.

15 6. Quality From storefront design to promotional campaigns to special events, quality must be instilled in the organization.

16 7. Change Changing community attitudes and habits is essential to bring about a commercial district renaissance. A carefully planned Main Street program will help shift public perceptions and practices to support and sustain the revitalization process.

17 8. Action Oriented Frequent visible changes in the look and activities of the commercial district will reinforce the perception of positive change. Small, but Dramatic, improvements early in the process will remind the community that the revitalization effort is underway.