Economic Development via Placemaking

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1 Economic Development via Placemaking Sharon Canaday Associate Director Center for Community Economic Development P: Geoff Schomacker, Director, Project Development & Community Affairs Bo Beaulieu, Director, Purdue Center for Regional Development & Assistant Director, Extension CD Program Indiana Association of County Commissioners 2015 Annual Conference

2 Economic Development via Placemaking: Overview I. Introduction of Panel II. OCRA III. Ball State University IV. Purdue University V. Mobilizing Our Collective Assets: The Indiana Hometown Collaboration Initiative VI. Questions IACC Conference December 3, 2015

3 IACC Conference December 3, 2015

4 IACC Conference December 3, 2015

5 WHAT WE DO The Indiana Office of Community and Rural Affairs works with local, state, and national partners to provide resources and technical assistance to aid communities in shaping and achieving their vision for economic development.

6 Rural Indiana OCRA works in ALL 92 Indiana Counties US HUD non-entitlement definition of 76 counties undercounts more than 1 million rural Hoosiers 84% of Indiana s cities & towns have populations under 10,000 One Rural Definition: Place with a population of 50k or fewer not adjacent or contiguous to an urbanized population of 50k or more Another Rural Definition: We know it when we see it.

7 OCRA Capacity Building Resources & Programs Capacity Building Programs Community Readiness Initiative (CRI) Indiana Main Street (IMS) Stellar Communities Indiana Shovel Ready Certification (ISR) Hometown Collaboration Initiative (HCI); (will be discussed later in our presentation)

8 Community Readiness Initiative (CRI) Help communities understand where they are, so they can develop grounded policies based on where they can legitimately go to sustain economic self-sufficiency Through CRI, communities can: Gain insight into the strengths and opportunities within your community Determine the best course of action Align your community's vision with its assets Create growth for the future

9 OCRA Indiana Main Street (IMS) Encourages economic development, redevelopment, and improvement of the downtown areas of Indiana cities and towns, which serve as the traditional hubs of government, commerce, justice, and social interaction Must apply to become an IMS community First step: Contact your OCRA community liaison

10 Stellar Communities partners include OCRA, IHCDA, and INDOT. Together, these three agencies guide designated communities through the program process to achieve their vision for their communities. Stellar Communities

11 Shovel Ready Certifies sites that are ready for economic development and features these sites on Indiana s Site Selector Database and in the Indiana Economic Development Corporation s marketing materials Three tiers of readiness Shovel Ready Shovel Ready Silver Shovel Ready Gold New: Coming December 4, 2015 Applications for certification are accepted on a rolling basis. The first step is to contact your OCRA Community Liaison who will be able to offer current program details, evaluate readiness to proceed, and provide application instructions. OCRA, on behalf of the community, will engage the multiple state agency FASTeam (Fast Access Site Team) for prompt approval and certification.

12 OCRA Capacity Building Resources & Programs Grant & Loan Programs Comprehensive & Economic Development Planning Grants Public Facilities, Drinking, Storm, & Waste Water Grants Downtown Enhancement Grant (DEG) Main Street Revitalization Grant (MSRP) Place Based Investment Fund (PBIF) Historic Preservation Grants Community Enhancement & Economic Development Loan (CEED) Workforce Development Grants (WDP)

13 Planning and Redevelopment Planning Grant o The goal of the program is to encourage communities to plan for long-term community development through projects concerning issues like infrastructure, downtown revitalization, and community facilities Comprehensive Site Redevelopment Program o The goal of the program is to help local units of government address blighted properties in order to attract investors and improve economic development efforts in general

14 Public Facilities, Drinking/Storm/Waste Water Systems) $20 million+ for competitive communities for a variety of projects to improve their quality of life and ensure the health and safety of their citizens. Up to $400k for public facilities Examples include: Libraries, museums, community centers, and performance spaces that open doors to knowledge and ideas, culture, and enjoyment. Up to for $500k Water Projects

15 Downtown Enhancement Grant (DEG) Designed to cultivate innovative approaches to downtown development activities that support and promote community partnerships, projects, and programs to revitalize the downtown area Eligible applicants for the Downtown Enhancement Grant are current participating Main Street Programs that have been an active Indiana Main Street community for one year Applications available January 2015

16 Main Street Revitalization Program (MSRP) Grants up to $400,000 with 20% match required To encourage communities with eligible populations to focus on long-term community development within the downtown area leveraging local investment, job creation, and entrepreneurship

17 Place Based Investment Fund (PBIF) $750,000 offered in 2015 to encourage local partnerships between economic development, convention & visitor s bureaus, local government, Main Street organizations, and schools Funds efforts by Indiana communities to become even greater places to visit, live, and work. Looking for multi-purpose, unique crowd gathering places for residents and visitors alike

18 Historic Preservation Grant Program Replaces Indiana Historic Tax Credit Program o NEW Grant Program Created & Administered by OCRA o $1,200,000 available July 2016

19 Community Enhancement and Economic Development Loan Program(CEED) Loan Program providing communities with a source of loan financing for economic development, housing rehabilitation, public facilities, and other large-scale projects $500,000 to $7,000,000 per project Term up to 20 years Rate = LIBOR or Treasury + 2.5% Project must generate revenue

20 NEW Grant program offered by OCRA o Providing up to $250,000 for workforce development and skills training activities o Seeking Sector based strategies, problem focused strategies o Incumbent and entry level workers December 2 nd first eight counties announced: Grant, Howard, Knox, Martin, Starke, Steuben, Perry, Whitley also offering services to 15 neighboring counties

21 ECONOMIC DEVELOPMENT VIA PLACEMAKING

22 Economic Development via Placemaking 21 st Century Economic Development Policy Talent-human capital-is the single most important element in local community economic development. Quality of community life is the primary precursor to the attraction and retention of human capital.

23 Economic Development via Placemaking 21 st Century Economic Development Policy No longer is it sufficient to build places that are merely functional and safe. Our placemaking aspirations must be as high and as grand as our economic goals because they are bound together. Peter Kageyama. For the Love of Cities 2010)

24 Economic Development via Placemaking Your Place or Mine? Why do people choose to live where they do? What is the biggest issue that businesses face today? What brings the two together? What drives economic development in your place? Why does it matter?

25 Economic Development via Placemaking It Is About People and Place Creating a climate of talent attraction Instilling a culture of entrepreneurship Making a place where people want to be and live Attracting businesses to your place or region How can it be done?

26 Economic Development via Placemaking Primacy of Place (PoP) Six Tenets of Placemaking: Community Design Community Collaboration for Educational Excellence Community Well-Being Governance and Civic Engagement Arts and Culture Integration Community Readiness for Change

27 Economic Development via Placemaking Transformational Change Is your community better off than it was a decade ago? Are economic development practices less competitive? Local economic conditions affect quality of life and ability to attract people/talent Resiliency and authenticity are key Substantive impact/effectiveness of strategies

28 Economic Development via Placemaking Community Readiness Initiative (CRI) Lt. Governor Sue Ellspermann s initiative in collaboration with OCRA and Ball State Data driven analysis of community economic development performance Assessment of leadership (public officials) alignment Assessment of community (organizations) alignment Public forum to discuss Community Readiness Findings Community Readiness Report

29 Economic Development via Placemaking Community Readiness Initiative (CRI) Evaluate and establish direction for planning productive growth in five areas of economic activities: Production-wealth generating, private-sector goods and services for export out of the region Wholesale-warehousing, wholesale, transportation, distribution and logistics related to moving or storing goods Retail-Employment based on the purchase of locally based goods and services Residential-Attractiveness of the region to new households Recreation-Public and private, natural and human-made recreational amenities which would incentivize relocation of households

30 Economic Development via Placemaking Launch Indiana Collaborative of Indiana Small Business Development Center (ISBDC), Launch Fishers, and Ball State University Increase the number of successful Indiana-based, innovation driven enterprises through mentorship and education. Community leader engagement in entrepreneurial development K-12 Entrepreneurial Education: Introduce students to entrepreneurship and connect them to local entrepreneurs

31 Economic Development via Placemaking Launch Indiana Summer 2016 Statewide conference for educators Community Entrepreneurial Mapping: Identifying entrepreneurial entities and resources that can help advance them Identify assets and liabilities in creating an entrepreneurial ecosystem to support entrepreneurs Tracking of networking and educational opportunities, funding options, business planning services, government engagement Mentorship: Connecting high growth potential and innovative entrepreneurs with experienced mentors within their industry

32 Other: Economic Development via Placemaking Community assessments Visioning Plan development; Program development Economic Development Course (International Economic Development Council) Community Development Course Primacy of Place Conference Fort Wayne and Indianapolis offices; University colleges and departments Research, Policy, Practice

33 Contact Economic Development via Placemaking Dick Heupel, MA, CEcD Director, Center for Community Economic Development 104 Carmichael Hall Ball State University Muncie, IN P:

34

35 HELPING STRENGTHEN COMMUNITIES & REGIONS: THE FOR REGIONAL DEVELOPMENT & EXTENSION COMMUNITY DEVELOPMENT PROGRAM HELPING STRENGTHEN COMMUNITIES & REGIONS The Purdue Center for Regional Development & Extension Community Development Program

36 1. OUR ORGANIZATIONAL STRUCTURE Office of Engagement Purdue Extension PCRD Community Development

37 2. OUR MISSIONS Purdue Center for Regional Development (PCRD) Extension Community Development Program Pioneering new ideas and strategies that contribute to regional collaboration, innovation and prosperity Strengthening the capacity of local leaders, residents and organizations to work together to develop and sustain strong, vibrant communities.

38 PCRD PROGRAM AREAS Data for Decision- Makers Collaborative Leadership Strategy & Planning Economic Development & Business Growth Visualizing critical data that inform local leaders and organizations of their region's key economic drivers. Building trusting relationships among key players that spur the movement of ideas into action. Promoting the development of a high quality multiyear plan that builds on the region s economic strengths. Exploring the mix of programs that foster a balanced investment in the region s economic development activities. 38

39 EXTENSION COMMUNITY DEVELOPMENT FOCUS AREAS Leadership & Civic Engagement Community & Organizational Planning Economic & Business Development Local Government Education Quality Places

40 3. Our Signature Programs & Other Key Activities Focus Areas Current Programs Data for Decision-Makers Regional Decision Maker (RDM) Data SnapShots Leadership/Civic Engagement Community Development Leadership Community & Organizational Planning Economic & Business Development/Growth Strategic Doing Facilitation Skills Beginner s Guide to Grant Writing Stronger Economies Together (SET) Business Retention & Expansion Creating a Regional Entrepreneurial System Together (CREST) Rebuilding Your Local Food System Economic Gardening (2 nd Stage Companies) Local Government Education On Local Government Quality Places Enhancing the Value of Public Spaces

41 3. Our Signature Programs & Other Key Activities Focus Areas Current Programs Data for Decision-Makers Regional Decision Maker (RDM) Data SnapShots Leadership/Civic Engagement Community Development Leadership Community & Organizational Planning Economic & Business Development Strategic Doing Facilitation Skills Beginner s Guide to Grant Writing Stronger Economies Together (SET) Business Retention & Expansion Creating a Regional Entrepreneurial System Together (CREST) Rebuilding Your Local Food System Economic Gardening (2 nd Stage Companies) Local Government Education On Local Government Quality Places Enhancing the Value of Public Spaces

42 4. DATA FOR DECISION-MAKERS Data For Decision-Makers

43 REGIONAL SNAPSHOT East Central Indiana Region

44 Distribution of clusters in the Region by quadrants

45 Level of Specialization Industry cluster analysis Mature Clusters Glass & Ceramics (4.54; 497) Machinery Manufacturing (3.32; 1,401) Agribusiness, Food Processing & Tech (2.38; 4,517) Transforming Clusters Mining (0.72; 138) Printing & Publishing (0.60; 659) Business & Financial Services (0.40; 3,412) Defense & Security (0.34; 925) Information Technology & Telecom. (0.28; 707) Elec. Equip., App. & Component Mfg. (0.25; 35)* Computer & Electronic Product Mfg. (0.24; 93)* Star Clusters Primary Metal Manufacturing (4.76; 695) Transportation Equipment Mfg. (2.89; 1,624) Fabricated Metal Product Mfg. (2.56; 1,336) Chemicals & Chemical Based Products (2.47; 1,920) Manufacturing Supercluster (2.39; 5,184) Forest & Wood Products (2.36; 2,164) Advanced Materials (2.27; 4,334) Biomed/Biotechnical (Life Science) (1.32; 6,624) Transportation & Logistics (1.01; 2,037) Education & Knowledge Creation (1.01; 1,504) Percent Growth in Specialization Apparel & Textiles (0.90; 423) Energy(Fossil & Renewable) (0.59; 2,026) Emerging Clusters Arts, Ent, Rec. & Visitor Industries (0.50; 1,306) * Elec. Equipment, App. & Component Mfg. and Computer & Electronic Product Mfg. subclusters have too few jobs. NOTE: The first number after each cluster represents its location quotient while the second number represents the number of total jobs (full and part time jobs by place of work) in that cluster in the region in The clusters are sorted in decreasing order by location quotient. 45

46 4. NEW INITIATIVES

47

48 PURPOSE OF SET Help rural communities/counties work together as a regional team in developing and implementing A High Quality Regional Economic Development Plan that builds on the current and emerging economic strengths of their region. 48

49 DMAP THE DEFENSE MANUFACURING ASSISTANCE PROGRAM

50 Highlights of the Program

51 Hometown Collaboration Initiative (HCI) Intended for communities with a population of fewer than 25,000 people that want to expand the pipeline of local leaders, strengthen and expand jobs by building on existing economic assets, and embrace placemaking strategies that focus on improving the attractiveness and quality of life of local areas For more information about HCI, visit

52 Sponsors & Partners Sponsor Partners The Office of the Lieutenant Governor The Indiana Office of Community Rural Affairs (OCRA) Purdue University Purdue Center for Regional Development Purdue University Extension Ball State University Ball State University s Center for Community and Economic Development College of Architecture and Planning Urban Design

53 HCI Program Phases

54 HCI Process 3 Capstone 2 Building Blocks 1 Foundation 6

55 Phase I: Foundation 18 hours of training Includes: Studying data on the community Examining existing community strategic plans Assessing the community s major assets Surveying local residents Hosting a community forum Deciding on a Building Block to pursue 12

56 Phase II: The HCI Building Blocks Community focuses on one of the building blocks to pursue The amount of time required depends on the building block that is chosen ECONOMY: Small Businesses & Entrepreneurs PLACEMAKING: Community Design & Public Spaces LEADERSHIP: New Generation of Leaders 14

57 Key Steps Phase III: Capstone Project Team identifies proposed project Project has a logical connection to the Building Block phase Public feedback on the proposed project is important Team completes Capstone Project Proposal Plan is then submitted to State Coordinating Team for review If approved, seed grant awarded to the community 17

58 Benefits to Your Community Training and technical assistance from state agency (OCRA) and university professionals Access to a welltrained community coach High quality data prepared on your community or county In-depth Building Block programs to address priority needs Seed funding for your Capstone Project More people caring and involved in the community 19

59 Current HCI Communities

60 Questions? Sharon Canaday Associate Director Center for Community Economic Development P: Geoff Schomacker, Director, Project Development & Community Affairs Bo Beaulieu, Director, Purdue Center for Regional Development & Assistant Director, Extension CD Program Indiana Association of County Commissioners 2015 Annual Conference

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