A Fresh Start for Extension Fundraising. New Team New Tools New Goals

Transcription

1 A Fresh Start for Extension Fundraising New Team New Tools New Goals

2 Setting the Stage Source: The Ohio State University, University Libraries, Theater Resources, 2

3 Never think you need to apologize for asking someone to give to a worthy objective, any more than as though you were giving him an opportunity to participate in high-grade investment. The duty of giving is as much his as the duty of asking yours. Whether or not he should give to that particular enterprise, and if so, how much, it is for him alone to decide. - John D. Rockefeller 3

4 OSU Extension is indeed a worthy objective & a high-grade investment opportunity. 4

5 To date, $22,750,000 are invested in endowed funds benefiting state-wide programs & 80 counties. Therefore, it s safe to say that Extension s philanthropic value is recognized. 5

6 Note, however, that: Current investments, on average, don t generate enough to fully fund a position or program Eight (8) counties lack an OSU endowment fund There is significant untapped capacity statewide 6

7 Realities Economic Fluctuations + Changes in Political Priorities + Period of Unprecedented Wealth Transfer + Growing Need for Reliable, High Quality Services = 7

8 Time to Establish & Pursue a New Goal 8

9 In good times and bad, we know that people give because you meet needs, not because you have needs. - Kay Sprinkel Grace Author & Philanthropy Consultant 9

10 Maximize opportunities to educate & converse with individuals, families, corporations & foundations on how giving to Extension through the OSU Foundation can align with & enhance their philanthropic objectives. 10

11 Extension meets needs that a lot of people care about. Goal: Let them know how they can make an impact Today & In Perpetuity 11

12 I have tried raising money by asking for it, and by not asking for it. I always got more by asking for it. - Millard Fuller Founder, Habitat for Humanity 12

13 We Have to Ask 13

14 But First! We must have: A Culture of Philanthropy An institutional commitment to private support as essential (not elective) to achieving its transformative mission. Proactive Staff Sustained Resource Commitment Strong Internal Partnerships Identified Prospective Donors 14

15 Extension Advancement Team Andy Gurd Chief Advancement Officer Emily Winnenberg Director of Development Jera Oliver Associate Director of Development Beth Frey 4-H Foundation Coordinator

16 What the Extension Advancement Team Provides 16

17 Resources Quarterly e-newsletter (launching December 2016) Strategic Outreach Plans for Individual Counties Feel free to reach out regardless of your stage of planning! Ohio State Extension Advancement e-toolkit 17

18 e-toolkit Outline Homepage features blog postings and updates Partnership-Driven Engagement o Donor Engagement Flowchart o Methods of Identification Worksheet o Other Engagement Opportunities Local-, State- & University-level Opportunities General Info & Links to Share 18

19 e-toolkit Outline, continued Giving Through the OSU Foundation o Ways to Give Handout with Extension Branding o o Gift Planning Information Sample Bequest Language Weblinks Extension-Brand Handouts Details on Recognition Societies President s Club Neil Legacy Society 19

20 e-toolkit Outline, continued Appendices & Additional Information o Policies, Procedures & Organizational Information o List of Existing OSU Foundation Funds for Extension o Information about the Ohio 4-H Foundation o Frequently Asked Questions o Templates & Scripts (talking points) o Success Stories 20

21 If you need to raise funds from donors, you need to study them, respect them, and build everything you do around them. - Jeff Brooks Creative Director, TrueSense Marketing 21

22 Each group possesses critical information: Advancement team experience and resources in relationship building and facilitating donor relations. Extension professionals in-depth knowledge about their communities and programmatic expertise. 22

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24 You miss 100% of the shots you don't take. - Wayne Gretzky 24

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26 Voices of Experience - Pamela Bennett, Clark Co. - Eric Barrett, Mahoning Co. 26

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28 Small Group Activity Use the paper provided on your table to jot down (legibly) ideas on how to 1) uncover potential donors and 2) further integrate philanthropy for Extension into your County with constraints of time and competing objectives in mind. Select one person to report out. 28