Firmhouse Venture Labs Presentation at VentureCafe

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1 Firmhouse Venture Labs Presentation at VentureCafe

2 Introduction

3 Robbert van Geldrop Partner at Firmhouse & Lean Startup Circle NL firmhouse.com

4 Vision Startups easily turn into expensive hobbies. We believe the world needs more healthy and stable businesses, fewer all-or-nothing moonshots. Building these businesses is hard work, therefore everyone gets a piece of the potential success.

5 Why do startups fail?

6 From CB Insights:

7 Seems like a bad idea Great idea SWEETSPOT

8 Can it be built?

9 Can it be built? Should it be built?

10 Ventures Startups

11 Example ventures that are not startups: Linux Mozilla Ethereum

12 A VENTURING PROGRAM FOR ENTREPRENEURS Healthy businesses Learn about problems to solve before starting up and committing to the wrong product. Form the right team Work with each other and get guidance on forming a complete team. Explore options Try out multiple things. Run them as small projects. Team up with fellow participants.

13 Idea/founder fit: Important precursor to the infamous product/market fit Deep knowledge of a market, technology or both Advanced skills to make things happen, for example: Being able to code, design or copywrite Natural sales person Bias towards action - you produce stuff Ideally you have domain expertise and advanced skills

14 Who are we looking for: Entrepreneurial people - who are very good at multiple things Learner s mindset - understand that an idea needs to evolve by learning from customers and their problems Makers - they create things as a measure of progress

15 Program Details

16 A PROGRAM FOR THE ENTREPRENEUR 3 months of runway 1200 euro cash in hand each month to cover cost of living Tailored education No fixed program, but calibrated to the needs of the participants Small mentor pool Handpicked mentors follow you intensely

17 Program focus: Producing useful software which solves hard business problems Utilize technologies like Machine Learning, Blockchain or Mixed Reality Learn to execute in small projects and experiments before committing to an idea, product or a startup A mix of entrepreneurs and intrapreneurs - we will allow for max 3 corporate teams to participate in the program

18 Program setup & flow Operates in cycles of two weeks, year round. 4-5 on boarding moments for new teams. 1-week onboarding Focus teams, set goals and prepare for first check-in 2 weeks Kick-off next batch Closing Event Cycle 1 Cycle 2 Cycle 3 Cycle 4 Cycle 5 Cycle 6 Cycle 7 Cycle 8 First bi-weekly check-in Share first progress Form teams Investor lunch

19 Workshop Duration Description Business modeling Half day Learn how to use Business Model Canvas Business 101 Full day How to setup and structure a business Agile & Lean Startup Full day Learn about Agile and Lean Startup to work iteratively Customer Development Half day How to talk to customers to learn the most from them Experiment Design Full day How to test your ideas and riskiest assumptions

20 What makes our program different: No fixed program Onboard & calibrate in the first week of the program Dedicated and experienced mentors Bi-weekly check-ins to share progress with peers

21 The bi-weekly check-in 1. Participants report to each other on their progress in two week increments 2. Check-ins are meant to create accountability and focus, mentors might be involved to structure conversations and stay in the loop 3. Consider projects which you want to collaborate on with other participants and/or outsiders 4. Model has been proven to generate good focus and alignment on progress of the internal ventures at Firmhouse

22 Investors lunches Instead of relying on demo-day for pitching to a big crowd of investors we organise lunches with pre-selected investors. We will hold a Closing Event. This will be a conference at the VentureCafe in which participants can share their learnings.

23 Investment

24 WE INVEST IN REVENUE FOCUSED BUSINESSES, SOFTWARE AS KEY COMPONENT Early revenue Teams have paying customers or are days away from closing significant deals. Team committed Founding team is committed full-time and have all the skills to build their company. Only B2B We only invest in businesses that sell their software product to businesses.

25 Investors Robbert van Geldrop Entrepreneur & investor Sold his software company to Acronis and is now a shareholder in Firmhouse. Robbert will operate the program and guide the entrepreneurs. Diederik Dolk Dealmaker & investor Has a background in corporate venturing for a large energy company and has invested in 5 startups to date, including Storegear and SHIPX. Paul Bakker Advisor & Investor Paul spearheaded the development of the Crypto department at Fox-IT. After 7 years he focussed on building PolarSSL which was acquired by ARM in 2014.

26 Notable investments

27 Options at end of the program 1. Incorporate your business with help of Firmhouse in return for 5% of the company 2. Get additional investments from Firmhouse partners At least 50k euro from Firmhouse own investors Additional money from other investors if possible and needed 3. Continue without us, no strings attached

28 Investment offer to qualifying teams investment for substantial minority share 2. Firmhouse Venture Lab will help you set up your company properly 3. Continued mentoring and support

29 Investment qualifications 1. Complete team 2. Traction with first customers 3. Large potential in a B2B market

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