Creating a Successful Public-Private Partnership. & Activate Chattanooga s Success in Safe Routes to School. Melissa Taylor

Transcription

1 Creating a Successful Public-Private Partnership Melissa Taylor M.S. Environmental Science Chattanooga-Hamilton County Regional Planning Agency Senior Planner Comprehensive Planning Chattanooga, Tennessee & Activate Chattanooga s Success in Safe Routes to School One Person Can Make a Difference Congressman Oberstar, League of American Bicyclists SRTS Video

2 Activate Chattanooga A coalition dedicated to increasing physical activity through better community design & education Origin Partners The Chattanooga Way: Creating Public/Private Partnerships that Work for Change Public Regional Planning Public Works Parks & Recreation Health Department University Law Enforcement Department of Education National Parks Service Private Grant Foundations Community Foundations Consultants Insurance Agencies Parent Teacher Associations Land Trusts PARTNERSHIP

3 I. ORGANIZING II. EXPECTATIONS III. OUTCOMES THE EFFORT Coordinating the Effort Responding to the Effort Being proud of the Effort

4 I. ORGANIZING Knowledge Resources Communication Public Involvement THE KNOWLEDGE Know Your Project, Potential Partners, & Community Peer Review is Leverage Identify Goals Highlight the Benefits Action

5 I. ORGANIZING Knowledge Resources THE RESOURCES Use Existing Data Students per Household by School Zone 2000 Census Data & 2000/01 Enrollment Enrollment All Units Occupied Units Elementary Schools 00/01 Housing Units Housing Units Studen Apison Elementary Normal Park Elem East Ridge Elementary Soddy Elementary East Brainerd Elementary DuPont Elementary Bess T. Shepherd Elementary Hardy Elementary White Oak Elementary Rivermont Elementary Red Bank Elementary McBrien Elementary Hillcrest Elementary Hi El t Communication Look for Leaders Public Involvement Identify Funding Sources Action

6 I. ORGANIZING Knowledge Resources Communication Public Involvement Action THE COMMUNICATION Maintain Distribution Lists Coordinate Routine Meetings Share Information, Expectations, Outcomes Create Subcommittees Encourage Discussion & Provide Education

7 I. ORGANIZING Knowledge THE PUBLIC INVOLEMENT Resources Communication Public Involvement Tell the Public Ask for Opinions Turn Negatives into Positives Get Media Coverage Action

8 I. ORGANIZING Knowledge Resources Communication Public Involvement Action Dec 2005 The Chattanooga Way: Creating Public/Private Partnerships that Work for Change THE ACTION The Goal Activate Chattanooga creates a strong partnership with local schools to increase the safety and number of students walking and biking to school through successful implementation of a Safe Routes to School program in Hamilton County, Tennessee. The Objective Hamilton County Safe Routes to School program meets the federal standard for a comprehensive approach by addressing the 5 E s Encouragement, Education, Engineering, Evaluation, and Enforcement. The Plan Create a Timeline Make Progress with Tasks The Activate Chattanooga partners develop an arrangement of tasks and responsibilities with the schools and various community participants to implement the program. Document Your Work Tasks & Responsibilities Group Presentations Description: Person(s) will be available to give presentations explaining what SRTS is and how it can be accomplished to encourage implementation of SRTS countywide. Presentations may need to be given to several groups. Such groups may include neighborhood organizations, school Keep parent/teacher People associations, law Informed enforcement officials, and churches. Press releases will also be included in this task. Responsible Agencies/Persons: Currently RPA & Bicycle Coordinator Delegate Responsibilities Health/Safety Assessments Description: An agency or agencies will conduct initial and post program student health assessments and/or safety assessments to best evaluate program accomplishments and improvements. These measures will need to be discussed. Responsible Agencies/Persons: TBA Need to Discuss Acknowledge Accomplishments School-Parent Coordination Description: Persons will be points of contact, schedulers, coordinators, and organizers for the walk trains, bike buses, ad hoc meetings, rules for each school program and enforcement. Jan School Selection Feb March April May June July Aug School Transportation Advise Health Promotion Mtg. Traffic Safety Mtgs. & Principals Mtgs. PTA Mtgs. & Public Mtg. Data Mtg. Initial Workshop Kick- Off Go! Registration

9 II. EXPECTATIONS Partners Community THE PARTNERS Prepare for Events Be Ready for Skepticism Debrief after Events Strive for Success Greg and I this morning were a bust Volunteer Lakeside is not zoned like other neighborhood schools & thus attracts a good number of students from afar so walking or biking would not be a viable option Principal The response at East Lake Academy was disappointing Partner

10 II. EXPECTATIONS Partners Community THE COMMUNITY Provide Education Keep a Positive Attitude Encourage Participation Be Realistic I m not letting my kid bike around here Parent Big Ridge Are you crazy, it s not safe out there Event Participant Why spend the money when no one is going to do it Citizen

11 III. OUTCOMES Obstacles THE OBSTACLES Maintaining Momentum Public Awareness Media Coverage Subcommittee Meetings Successes Accepting Reality Understanding those who don t understand Being Patient Keep Trying

12 III. OUTCOMES Obstacles Successes The Chattanooga Way: Creating Public/Private Partnerships that Work for Change THE SUCCESSES Community Benefits Financial Awards Program Partners Ready to Complete and Submit Applications 30+ Excited Partners 2 Grants A Community that Believes in the Effort & Feels a Part of the Solution Changing Behavior Physical Activity Increase Representative Appointed to Statewide Committee