What s new from Marketing. March 2018

Transcription

1 What s new from Marketing March 2018

2 PR December and January have been busy from a press office perspective responding to and providing commentary for national press stories on cybersecurity, block chain and potential customs delays resulting from Brexit, following a report from the Home Affairs Select Committee John Glen, CIPS Economist, has been meeting with some economics journalists to discuss PMI activity but also to start to warm some up to consider the supply chain impact of Brexit The third Brexit Survey went live at the beginning of February, following the success of the first two surveys last year which generated extensive media coverage. Launch is planned for the end of March We are working on building our community and profile in the US and have made an announcement regarding Bill Michels our VP of Operations in the US We launched our North America webinar series with Knowledge Partner Hays about talent acquisition in Procurement. It was a great success with over 100 registered We have also commissioned some dedicated US content from Haymarket that we will use throughout the year for further community engagement in the region Over 1420 responses received

3 Events Best in Procurement event held at the Barbican in London in January, showcasing the CIPS Supply Management UK Award Winners ahead of the UK Awards launch which took place on 8 February One of the CIPS deliverables coming out of the Women in Procurement Leadership Steering Group event held last year was for CIPS to introduce a new award category around diversity and the UK Awards will therefore trial the category: Best Procurement Diversity Initiative where we will be seeking entries on procurement-led employee initiatives as well as supplier diversity projects that have opened up new opportunities for organisations who are diverse in size, ownership or mission. We will look to roll this category out to other regions if it proves to be successful in the UK Best in Procurement 106 attendees Coming soon New Zealand Conference MENA Conference and Awards 19 March Wellington 27 June Dubai Procurement Power List is in full planning mode, and will take place at a top London venue. The event replaces the annual dinner. 20 June London Australasia Conference and Awards 4/5 July Sydney CIPS Supply Management Awards Asia in conjunction with ProcureCon. Currently we are running a series of Best In Procurement webinars to promote entries to the awards 11 July Singapore

4 Marketing Membership Renewals Process - revised to bring the process timings in line with all the global membership ensuring all members get the same communication at the same time in their membership year. communications have also been revised to be clear and friendlier thanking members for their support and highlighting what we have changed this year and our plans for next year plus a reminder of their benefits. The membership renewal date is now made clear and a communication added on their actual renewal date to confirm that today your membership expires Fellows of the Future - relaunched in the UK with the support of Hays Recruitment and Amanda Earnshaw FCIPS deadline for application was 9 February. Three events are already finalised with speakers and venues and are all based around improving their personal branding, leadership and use of emotional intelligence. We have had a really positive response from the community with support from the Fellows pledged Member Update - following a request by the Branches for an insert into SM to cover Branch and membership news we will be launching the first copy in the UK in the March edition of SM with a view to this being quarterly and regionalised globally Passion for Procurement currently planning this year s half day conferences for members, we will have speakers on Modern Day Slavery, GDPR, Diversity and Inclusion, and Cyber Security with spaces for up to 70 members, these events are always popular Website launch Comms - a plan is now in place which includes a short video highlighting the new features being delivered

5 Marketing Education Qualifications review the first external campaign to our global student members was sent in January to announce that we d embarked on a review of the qualifications Key messages: Students on Level 2 Certificate and Level 3 Advanced certificate in procurement and supply operations qualifications who have until November 2018 exams on the current syllabus Anyone on a Diploma qualifications plan will not be affected during 2018 No immediate changes will happen with current study plans so not to stop or delay studying as everything achieved will remain valid and transfer over to the updated qualifications Channels to market : campaign to 107,000 contacts which had a successful read rate of 30% New dedicated webpage with detailed FAQs outlining the changes, when students can expect to find out more about the changes and how it will affect them Social media messages to all regions As part of this major CIPS project we are also delivering an integrated marketing plan that pulls in the three main streams of: Qualifications content update and transition Assessments moving from paper to computer based exams Learning resources new coursebooks, elearning and the introduction of ebooks We are currently developing key messages and content for new sales material and a video to help us push the messages out through all of our channels Learning Directory launched in January 2018 with renewed artwork and imagery to reflect the changes we are making to use of photography on all of our marketing materials campaign to 107,000 contacts achieving a successful read rate of 30%

6 Marketing Corporate First North America Webinar - launch of the North America webinar series with a joint event with Knowledge Partner Hays about talent acquisition in Procurement for which 110 people registered. This was promoted through to our existing contacts and LinkedIn First Corporate Award Master Practitioner Programme - Supporting the first Masters level applied learning programme with videos, branding of student materials and online learning resources West Africa Country Partner Support - web content to promote the 2018 skills training courses that will be delivered by our Country Partner Harley Reed, together with a promotional and a detailed training course catalogue Skills Training on Social Media - social media campaigns to fill spaces on open skills training courses in the UK and Africa Corporate Certification became Procurement Excellence Programme - the name change came into effect on 1 February with a series of communications planned to different internal and external audiences. At the same time we are changing the award validity period from 3 to 2 years which makes it a more rigorous process, that keeps pace with changes within client organisations and the wider business environment Syndicated Corporate Award Programmes - a range of materials have been developed to promote our applied learning programmes around the world including an advert in Supply Management, an campaign, a website landing page, and social media posts North America Webinar 110 registrations

7 Web 3.0 Project update The Web 3.0 project is approaching delivery of phase 1. This will deliver: a unified shopping basket where web users will be able to buy books, exams, training and events in one transaction (join and renew will be integrated in a future phase) simpler, easier purchase journeys making it easier to buy from us a fully mobile responsive site which is crucial in accommodating the 50% of global web traffic that is mobile (only 26% of CIPS current traffic) new design and navigation making it easier for users to find what they need, reducing calls to customer services and improving the visibility of our services and content new design and navigation were added to the original project scope but will deliver a significantly improved user experience and a more effective platform for future online service delivery A full communication plan for the website launch is being developed and will include a promotional video for members and engaging content for launch.

8 Annual Student Survey Requested by Professional Development The student survey is conducted each year to our global student community, giving them an opportunity to provide feedback about their learning journey with CIPS. This year we included questions about computer based exams (CBE) to provide useful customer insight to the Qualifications Review project team 133% Increase in completed surveys compared to ,015 Responses vs. 3,096 (2016) 3,503 Completed vs. 1,507 (2016) 1,509 Partially Completed vs. 1,589 (2016) In the survey we ask students about their usage of CIPS learning resources and member benefits. There has been minimal change in the responses on most of these resources over the last two years, except for the following: Although e-learning usage has increased from 49% to 52%, 92% of respondents still prefer a printed course book There has been an increase in the use of the Knowledge Hub from 53% to 64% Over the last two years over 90% of students would like us to offer both ebooks and course books. They would also like additional revision supporting aids, such as flash cards Exam Journey As part of our duty of care, we monitor how well we communicate with our students throughout their learner journey by asking them about their level of satisfaction in the following: 9 out 10 are satisfied with the ease of applying for CIPS membership 8 out 10 are satisfied with their understanding of the learning journey that would take by the ease of booking an exam 7.5 out of 10 are satisfied by how CIPS handled their query whilst they study Points of interest When asked for the most important reasons why they did a CIPS qualification, respondents said: Over 90% of students have everyday access to the internet, and 88% would like to take future exams using CBE because CIPS qualifications are recognised as the standard for the profession and will enable me to progress further in my career Over 70% of respondents are studying independently in their own time whilst in a procurement role

9 Annual Salary Survey 2018 Over the last 4 years we have conducted an annual procurement salary guide, supported by Hays recruitment. The survey is sent to members and non members at all levels in October of each year and continues to have a high level of engagement. The launch of the results in May to the profession continually shows a high level of interest and the report is, on average, downloaded by over 10,000 individuals globally. Year on year we have managed to increase the number of regional reports and this year will be issuing insight into Southern Africa, MENA, Australia, South Africa and the UK 10,000 Individual Downloads globally in 2017 Pre-publication points of interest (Chatham House Rules!) For the second year in a row procurement salary increases are higher than the national average figure, 5.1% against the national average of 2.2% MCIPS and FCIPS continue to earn more than the average non FCIPS and MCIPS. Average salary for MCIPS is 55,492 against 49,375 for non MCIPS For the second year in a row communication and supplier relationship Management are in the top five skills required by all levels of the global standard, mimicking the trend for the importance of emotional intelligence This year we are seeing an increase in employer support for an individual s study and for their professional membership fees Disappointingly, the average disparity in male/female pay has increased at advanced professional level to almost 25% 61% of recruiters are now requesting MCIPS or studying towards it as a preference when hiring. Interestingly this year increased at managerial level from 38% to 64% The positive perception of procurement continues to increase with 73% of professionals now feeling valued The full report will be available in May MCIPS & FCIPS continue to earn more than the average non MCIPS & FCIPS