Public Private Academic Partnerships: Experiences from Twenty Years Prototyping and Pivoting. Prof Hamish Gow Massey University

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1 Public Private Academic Partnerships: Experiences from Twenty Years Prototyping and Pivoting Prof Hamish Gow Massey University

2 PPA Experience Snapshot Managed establishment of first Ag based Business School in Central Europe with Cornell University, Mellon Foundation, and Eight Central European Countries Led the Agribusiness Transition Research Team for EU Commission/World Bank/OECD funded Central European Agriculture Transition Project Founded the International Business Immersion Program at University of Illinois Co-Founded the Global Food Chain Partnership Program with USAID, MUCIA, IALC, World Bank and industry Led and restructured the USAID funded Partnerships for Food Industry Development Fruits and Vegetables at Michigan State University Co-Founded the Food Safety Knowledge Network at Michigan State University Ignited and Co-Founded the Global Markets Program at the Global Food Safety Initiative (GFSI) and Consumer Goods Forum (CGF) Co-Designed the AgShare Project in Africa with Michigan State University and Gates Foundation Project leader for Global Food Safety Partnership establishment with the World Bank

3 Definition of a PPP Public-Private Partnerships (PPPs) are a way of delivering and funding public services using a capital asset where project risks are shared between the public and private sector. A PPP is defined as a long term agreement between the government and a private partner where the service delivery objectives of the government are aligned with the profit objectives of the private partner. Source: OECD

4 Public Private Partnerships There is no broad international consensus on what constitutes a public-private partnership (PPP). Broadly, PPP refers to arrangements, typically medium to long term, between the public and private sectors whereby some of the services that fall under the responsibilities of the public sector are provided by the private sector, with clear agreement on shared objectives for delivery of public infrastructure and/ or public services. Source: World Bank

5 Beyond the Boundary of the Firm

6 The Perceived Fear from the Public side

7 Where does Academia fit in? Thought Leadership Access to Experts and Hot Shot Teams Rapid prototyping and innovation platform Open, unbiased, and transparent forum Facilitation Function Network Scalability PPP project design and management experience Legitimacy and Reputation Long term engagement

8 Challenges for Academia Closed Shop Don t want to collaborate Overly protective of ideas and first idea bias Not responsive or flexible Business schools only have one business model! Students and Exec Ed Poor understanding of alternative business models Land Grant Universities key exception Poor incentive structures What s in it for me culture Limited account management support Limited to no PPP design and management experience

9 Can you successfully build PPA Partnerships? Yes

10 Design is critical

11 Focus on Pre-Competitive Space

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13 The Customers Job to be Done : Creating Product-Market Fit Source: Osterwalder

14 Take a Lean Startup Approach Get the partners out of the office Co-Identify and Co-Define the Customers and Users their Jobs to be Done their Pains and Gains Co-Design the Value Proposition Co-Design Multi-sided Business Model Customers/Users Students Industry Government Academics Universities Rapid Prototype, Test, and Pivot Co-Participate and Communicate Scale and Replicate

15 A Journey of Prototyping and Pivoting Global Food Chain Partnership Boats Passing in the Night Pre-Competitive Space Partnerships for Food Industry Development Unlocking and sharing the USAID/MSU/Industry investment Lets go OPEN GFSI Global Markets Program Learning to play together to prime the pump Industry, MSU, UNIDO, IFC, SSAFE, APEC Food Safety Knowledge Network Don t forget the Individual Opening up and sharing the wealth Global Food Safety Partnership APEC plants the flag in the ground Needed a Global Champion with Voice and Social Capital Getting the focus and story right first

16 Lessons Learnt Focus customer, users, partners, value proposition, multisided platform Co-develop and get everyone in the field Start small with multiple proofs of concept Crawl, walk, run Demand a rapid prototyping culture Communicate the wins, losses and pivots Champions are critical Build a sustainable business model at the start Create an open and sharing one team community and culture Have fun. It s a long journey

17 Thank You Prof Hamish Gow