NATIONAL COUNCIL OF SOCIAL SERVICE ANNUAL REPORT FY2010

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1 NATIONAL COUNCIL OF SOCIAL SERVICE ANNUAL REPORT FY2010

2 Purpose To ensure that every person has the opportunity to live a life of dignity to his or her fullest potential within society Mission To provide leadership and direction in social services, to enhance the capabilities of social service organisations, and to promote strategic partnerships for social services

3 contents 2 NCSS Board of Council 4 NCSS Management 5 Organisation Structure 6 President s Review 10 Highlights & Achievements 14 Improving Lives 26 Enhancing Capability 40 Engaging Community 52 Making an Impact 61 Management Data & Analysis 65 Financial Statements 93 Committees & Listings

4 2 NCSS ANNUAL REPORT FY2010 NCSS BOARD OF COUNCIL PATRON-IN-CHIEF His Excellency Mr S R Nathan President of the Republic of Singapore PATRON Major-General (NS) Chan Chun Sing (from 21 May 2011) Acting Minister for Community Development, Youth and Sports Dr Vivian Balakrishnan (till 20 May 2011) Minister for the Environment and Water Resources RADM (RET) Kwek Siew Jin BBM, PPA(E), PPA(P), PBM PRESIDENT 2 Mr Phillip Tan JP, BBM(L), BBM, PBM VICE PRESIDENT 3 Ms Jennie Chua JP, BBM, PPA(P), PBM CHAIRMAN, COMMUNITY CHEST 4 Mr Cyril Chua VICE PRESIDENT 5 Ms Frances Cheang JP, BBM, PBM HONORARY GENERAL SECRETARY (from 8 January 2011) 6 Mr Richard Sim Hwee Cher HONORARY TREASURER 7 Ms Anita Fam PBM BOARD MEMBER 8 Dr Philbert Chin BBM, PBM BOARD MEMBER 9 Mr Noel Hon JP, BBM(L), BBM BOARD MEMBER 10 Mr Stephen Loh BOARD MEMBER

5 NCSS ANNUAL REPORT FY Mr Shabbir Hassanbhai PBM BOARD MEMBER 12 Mr Albert Lim BOARD MEMBER 13 Mr Robert Chew BOARD MEMBER 14 Mr Sallim Bin Abdul Kadir BOARD MEMBER 15 Mr Louis Lim PBM BOARD MEMBER 16 Mr Alex Lee JP BOARD MEMBER 17 Mr Augustin Lee BOARD MEMBER 18 Dr Ang Seng Bin BOARD MEMBER 19 Dr Jason Cheah MOH REPRESENTATIVE 20 Ms Ong Toon Hui PPA(P) MCYS REPRESENTATIVE Mr Lim Siew Cheng, BBM(L), BBM, PBM, Honorary General Secretary till 7 January 2011

6 4 NCSS ANNUAL REPORT FY2010 NCSS MANAGEMENT Ms Ang Bee Lian PPA(P) Chief Executive Officer 2 Ms Tina Hung Deputy Chief Executive Officer Director, Service Development Director, Human Resource (from 1 July March 2011) 3 Ms Tan Bee Heong Director, Community Chest Director, Social Service Training Institute (till 31 December 2010) 4 Mr Anjan K Ghosh Director, Membership & Service Management 5 Ms Belinda Tan Director, Corporate Communications Director, Social Service Training Institute (from 1 January 2011) Deputy Director, Service Development (till 31 December 2010) 6 Mr Yeo Oon Chye Director, Corporate Development & Manpower 7 Ms Ng Ling Ling Director, Resource Allocation 8 Ms Fiona Chua Director, Corporate Services 9 Ms Debbie Lui Deputy Director, Community Chest 10 Mr Yen Chang Sheng Head, Internal Audit Unit (from 18 October 2010) 11 Mr Chan Whee Peng Deputy Director, Service Development 12 Ms Vibhangini Robert Deputy Director, Service Development (from 1 January 2011)

7 NCSS ANNUAL REPORT FY ORGANISATION STRUCTURE Board Executive Committee Services Committee Community Chest Committee Audit Committee Resource Provisions Committee Investment Sub-Committee CEO Internal Audit Deputy CEO Human Resource Community Chest Corporate Communications Corporate Development & Manpower Corporate Services Family Service Centre Membership & Service Management Resource Allocation Service Development Social Service Training Institute Community Chest Raises funds for programmes supported by NCSS through the SHARE programme, foundations, individuals, corporations, online donation portal and Community Chest events Manages donor relations Corporate Communications Formulates and implements corporate communications strategy for NCSS Manages NCSS corporate image, website, media and international relations Produces corporate publications such as rapport, e-newsletter and Annual Report Corporate Development & Manpower Formulates and implements manpower development plans for the social service sector, in collaboration with Voluntary Welfare Organisations (VWOs), government agencies and other stakeholders Develops and implements strategic corporate plans to grow the organisational capability of NCSS Handles organisational development and info-communication system management within NCSS Corporate Services Handles corporate services within NCSS, including administration, financial management, funds management and investment Membership & Service Management Engages and supports VWOs in their growth and development Provides guidance and support to build VWOs capability to achieve service standards Develops and implements shared services and benefits for VWOs Resource Allocation Manages the allocation of key resources/funds from NCSS, the government, and other stakeholders for VWOs to run needed programmes and build capabilities Structures and administers funding schemes to meet the needs of the disadvantaged through VWOs Develops and implements funding policies for social services Service Development Undertakes service planning for social services to meet community needs Designs, pilots and expands needed services Develops and sets service standards to meet service users needs Assesses requests for funding, premises and other resources Social Service Training Institute Enhances capability of social service professionals through specialised evidence- and practice-based training, as well as continuing education programmes Provides non-profit governance and management, including organisational and personnel development, programmes to VWOs and facilitates Board consultancy services Identifies training needs for the sector and develop professional development pathways for key social service professionals Family Service Centre (FSC) Oversees the service delivery and professional practice of FSCs Leads and facilitates the development of FSCs Enhances the FSCs roles and functions in the community by promoting active identification of emerging needs and active engagement of stakeholders Provides resources so that FSCs are adequately equipped and supported to deliver quality services to families in need The FSC Division came into effect on 1 May 2011.

8 6 NCSS ANNUAL REPORT FY2010 PRESIDENT S REVIEW Financial Year (FY) 2010 was a good year for the National Council of Social Service (NCSS) with several significant milestones made in the social service sector. Having a leadership role has enabled NCSS to garner the strengths and resources of member organisations so that together we continue to be even more relevant in helping needy families, caregivers, frail and lonely elders, children with developmental challenges and people with disabilities. We have achieved sustained results in growing the services and reaching out to more people, working with a wider range of stakeholders and grassroots agencies. At the information-system level, new features were included in the web-based Enhanced Programme Evaluation System (EPES). This has resulted in Performance Progress Reports that are used to review and improve service delivery. Tapping the vast potential of the web, the system has enabled VWOs speedier access to raw as well as analytical data. This should, in turn translate into better services to clients and beneficiaries who should then receive more timely and seamless services. Driving Innovation and Collaboration My congratulations go to the winners of the inaugural NCSS Outstanding VWO Awards: RSVP Singapore - The Organisation of Senior Volunteers, for Innovation; and the Alzheimer s Disease Association and Lions Befrienders Service Association, for Collaboration. These VWOs have demonstrated ingenuity in delivering impactful social services to their clients. Because innovation and collaboration are increasingly important to delivering cost-effective services and producing better outcomes, I would like to urge all VWOs to work towards excelling in these two areas. I hope that by their example, the three VWOs have shown the way for others to follow, resulting in a better and more responsive social service sector. In the same spirit, NCSS has also developed some initiatives such as the NCSS Engagement Series, the Community Organisation Legal Clinic and the NTUC FairPrice-NCSS Discount Scheme for VWOs, in collaboration with various partners and organisations. These schemes are intended to support and help our member VWOs in knowledge sharing, consultancy services and financial savings.

9 NCSS ANNUAL REPORT FY SSTI provided more than 14,000 training places in courses this year 555 Promoting Retention and Professionalism In an effort to promote retention in the sector, NCSS and the Ministry of Community Development, Youth and Sports (MCYS) have increased funding for manpower to support much-needed salary revisions for staff in VWOs. VWOs received boosts in improving human resource management ability through a Memorandum of Understanding that NCSS signed with Human Capital Singapore to provide Communities of Practice sessions, training and consultancy to VWOs. In addition, a Memorandum of Understanding signed between INSEAD and NCSS for the gift of the Executive Education Scholarship in November 2010 will further equip VWOs with leadership skills and knowledge to increase leadership competency in the social service sector. The Social Service Training Institute (SSTI) offered increased opportunities for social service professionals to enhance their skills and knowledge by providing more than 14,000 training places in 555 courses this year. 140 social service professionals graduated from SSTI s professional development programmes to upgrade themselves and enhance their roles as social workers and social service assistants. In addition, SSTI invested $330,000 for 41 training courses held during its Learning Fest 2011 to encourage VWOs to raise capabilities and competencies through continual education. The inaugural Family Service Centre (FSC) Seminar in January provided a platform for 350 social service practitioners to sharpen their skills and grow in their specialist know-how to design, apply and evaluate methods to help their clients. Two social service leaders of international renown were invited to share their knowledge, experience and insights on effective solutions in working with multi-stressed families. Raising Resources I am glad to announce that the strong support from corporations, foundations and the public has helped the Community Chest to fulfil its target of raising $55.2 million, a record sum. These funds went towards supporting 162 social service programmes run by 74 charities, aimed at nurturing children and youths to succeed, helping those with disabilities to live independently, keeping families together and dignifying the lives of the elderly. Working for and with the Community Chest, our corporate partners organised more than 60 fundraising events during the year to raise a record $10.2 million in donations. Community Chest also launched two sector-wide SHARE campaigns in the hotel and the stockbroking industries, using a targeted approach to encourage employees in the specific sectors to donate regularly through the SHARE programme, and for current SHARE donors in those industries to raise their donation quantum. Another successful collaboration in fund-raising is the School Pocket Money Fund (SPMF), a partnership programme with Singapore Press Holdings, which celebrated its 10th anniversary last year. Over the last decade, SPMF has disbursed more than $25 million in pocket money to help a total of 86,000 cases of children from low-income families served by our member VWOs. Together with the casework and counselling conducted by the VWOs, many families were able to play their role in supporting students to remain in school and to focus on their studies. Helping Families A new pilot project, Project HOME, has reached out to 300 families, giving them timely access to appropriate assistance to make plans for transitions in housing. The VWOs worked with these families to manage the transitions and enable them to become more resilient and self-reliant.

10 8 NCSS ANNUAL REPORT FY2010 Five new Seniors Activity Centres have been set up I am also pleased to share that five new Seniors Activity Centres (SACs) have been set up, providing proactive outreach and support to low-income, frail and homebound seniors. Faced with rising costs, NCSS sought to keep fees affordable for parents of children with special needs with the implementation of the new Early Intervention Programme for Infants and Children (EIPIC) funding through our collaboration with MCYS and EIPIC providers. In addition, we increased the capacity of EIPIC programmes by 188 places with the launch of a new EIPIC centre, Metta and the expansion of the Moral EIPIC Centre (Choa Chu Kang), enabling a total of 1,722 children with special needs to gain access to early intervention services. NCSS, together with the KK Women s and Children s Hospital and the Society for the Physically Disabled (SPD), launched the Therapy Outreach Programme for Pre-Schoolers in August last year to provide therapy and educational support services for children with developmental needs in mainstream pre-schools. Starting with a group of 35 children, the new programme has achieved initial success by enabling seven of the children to successfully adapt and find places in mainstream schools. Increasing Employment Opportunities In 2008, NCSS had worked with the Ministry of Education (MOE) to create more educational pathways for children with special needs. A new framework for mainstream and vocational education for these children pioneered by NCSS and MOE through pilot programmes in Metta School, Delta Senior School and Pathlight School provided a boost for them to gain useful competencies and skills and to be able to make a smooth transition to open employment. NCSS will be greatly assisted by a grant of $5.8 million from the Tote Board Social Service Fund for FY2011 to FY2012 for this programme in the three schools. All graduates from Delta Senior School obtained Statements of Attainment and 78% of the graduates from Metta School obtained the Institute of Technical Education Skills Certificate, which are part of the Singapore Workforce Skills Qualifications. Of these graduates, 59 (or 66%) were placed in jobs upon graduation. In FY2010, with the support of NCSS, nearly 200 persons with disabilities were placed into open employment through the three specialised Job Placement and Job Support agencies. More than 44 persons with disabilities have also found employment through the efforts of the Enabling Employers Network and the support from the Open Door Fund. Moving Ahead The next financial year is shaping up to be just as exciting, with various new initiatives and programmes in the pipeline, starting with a new division in NCSS to work closely with FSCs, and a talent development scheme to nurture manpower for future growth in the sector. Additionally, the newest FSC located in Telok Blangah and FSC will commence operations in FY2012 to better serve low-income families and another FSC in Tampines will be set up in FY2012. Seven more EIPIC centres are slated to be opened in the next four years to meet the growing demand for early intervention services. Low-income families with special needs children will soon also have access to the Special Education (SPED) Financial Assistance Scheme provided by MOE and NCSS. This scheme will provide subsidies to SPED students from low-income families to cover school-related expenses.

11 NCSS ANNUAL REPORT FY more places were made available for children with special needs in EIPIC programmes To further enhance the sector s manpower, NCSS will be rolling out a new capability development scheme in the later part of FY2011. The scheme aims to identify and increase the number of future leaders and prepare them to take on senior leadership positions in VWOs by providing additional support for the professional development of social workers to grow the pool of senior specialists. In the upcoming year, SSTI will also introduce 26 new courses to meet the evolving needs of social service professionals. Of these, a quarter will be focused on engaging children and youths more effectively, especially amid growing concerns over gang-related, cyber and sexual activities. An example of such a course is the 'Developing Youths through Effective Mentoring' programme, which aims to sharpen the mentoring skills of social service practitioners. Other new courses to be implemented include 'Internal Controls: Revenue and Procurement Processes (For Management)' and 'Establishing a Recruitment and Selection Process for NPOs', which are aimed at improving the financial and human resource capabilities of VWOs. Forging ahead, SSTI will continue to work with established local and overseas educational institutions to professionalise our social service workforce and introduce pioneering training methodologies. More evidence-based and practicebased training will be offered. As we continue to build learning communities, I urge VWOs to share your case studies and research with SSTI, so that the sector as a whole will benefit from your experience. Acknowledgement and Appreciation Finally, I would like to express my heartfelt thanks to my fellow Board and Committee members for their unwavering support and commitment. In particular, I would like to thank Mr Phillip Tan and Mr Cyril Chua, the Vice Presidents, who have generously given their time and wise counsel, Ms Jennie Chua, Chairman of the Community Chest, for her relentless personal effort and enthusiasm in raising funds for the Community Chest, Ms Ang Bee Lian, CEO of NCSS, for her sterling role in leading and propelling NCSS and the sector forward, and NCSS management and staff for their steadfast dedication and contribution. Last, but certainly not least, I would like to thank all member VWOs for partnering and cooperating with NCSS, and for delivering all the needed services to those who depend upon us to give them a helping hand. RADM (RET) Kwek Siew Jin President

12 10 NCSS ANNUAL REPORT FY2010 HIGHLIGHTS & ACHIEVEMENTS IMPROVING LIVES Implemented needed, accessible and effective services to meet current and emerging social needs Disbursed $215m for 453 needed services Five new SACs were set up to serve 2,083 seniors Piloted specialised job placement and job support services for people with physical, sensory and intellectual disabilities to enhance their employment opportunities Achieved optimisation of FY2010 budget for funds from Community Chest, MCYS recurrent and capital funding, MOE SPED Fund and Tote Board Social Service Fund Launched a new framework for vocational education in partnership with MOE ENHANCING CAPABILITIES Strengthened human capital and organisational capability 81 positions in the sector filled through various recruitment, development and scholarship initiatives 14,128 training places were filled by VWO staff and volunteers with 98% of participants agreeing that course objectives were met Increased funding for VWOs to support salary revision for social service professionals including social workers, heads of agencies, nurses, workshop instructors, clerical officers and general workers 412 social workers and social service practitioners accredited in FY2010

13 NCSS ANNUAL REPORT FY ENGAGING COMMUNITIES Increased access to services through stronger community support Community Chest met fund-raising target of $55.2 million to support 162 social service programmes Over 70 events organised to raise funds and increase awareness of community needs Launch of revamped Community Chest website to incorporate more user-friendly features and greater focus on beneficiaries and causes $17m donated by Tote Board Social Service Fund for Community Chest-funded programmes MAKING AN IMPACT Increased awareness of NCSS and the social service sector Enhanced organisational capability in NCSS $6.9m of Advertising Value Equivalency generated from media coverage on NCSS and its sub-brands 98% of the news coverage on NCSS and its sub-brands was favourable Launch of revamped corporate website with Chinese translation to increase reach Social Enterprise webpage created to provide platform for VWOs to promote their clients products or services NCSS complied with all the applicable guidelines of the refined Code of Governance Evaluation Checklist

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15 NURTURING CHILDREN & YOUTHS TO SUCCEED Muhammad Aiman Bin Mohd Ali Canossian School Born with a hearing impairment, Muhammad Aiman Bin Mohd Ali joined Canossian School when he was three years old, and eventually moved on to the primary school programme. Through the school s Habilitation and Inclusion programmes and on-site audiological support, Aiman learned to manage with his disability. Many opportunities have been created for Aiman to study and interact with his classmates in a mainstream school. His oral communication skills have been further developed through daily oneto-one conversations with his teachers. These experiences have helped him grow in confidence over the years. Now nine years old and in Primary 3, Aiman is a confident boy who is doing well academically. Together with his classmates, Aiman performed at the school s annual prize-giving day last year. Aiman has also been selected to be a member of the school s percussion band. "Aiman could already talk after six months in Canossian School when he was three years old. I would recommend the school to any hearing-impaired child, as the staff and the programmes have helped Aiman achieve so much," said Aiman s mother, Mdm Nor Ashikin Binte Talib.

16 IMPROVING LIVES Implemented Needed, Accessible and Effective Services to Meet Current and Emerging Social Needs $215m disbursed to support 453 social service programmes 1,044 children benefited from EIPIC in the areas of social interaction, communication, cognitive and motor skills 4,332 students with at-risk behaviour helped by the School Social Work Programme 198 persons with special needs improved employment prospects through Job Placement and Job Support Services 622,506 meals delivered to frail and homebound seniors 6,136 seniors supported in community living by SACs 24,983 individuals and families assisted by the FSCs

17 NCSS ANNUAL REPORT FY Funds Disbursed by NCSS FY2009 $198m FY2010 $215m Enabling VWOs to Deliver Critical Social Services $215 million was disbursed in FY2010 to enable 148 VWOs to deliver 453 social service programmes to users. The funds disbursed by NCSS include amounts from Community Chest, MCYS, MOE and the Tote Board Social Service Fund (TBSSF). $54.9 Million Community Chest Funds Disbursed for 162 Programmes FY2010 Fund Disbursement FY2011 Fund Allocation Nurturing children & youths to succeed 46% ($25.5m) 49% ($27.3m) Dignifying the lives of the elderly 11% ($5.9m) 10% ($5.6m) Helping persons with disabilities lead independent lives 23% ($12.5m) 23% ($12.7m) Keeping families together 20% ($11m) 18% ($10.1m) Achieving Desired Client Outcomes NCSS led the social service sector towards client outcome management over the last nine years. This effort has empowered VWOs to assess the effectiveness of their programmes. VWOs were able to systematically track the benefits and changes achieved by their clients. The adoption of Outcome Management also enabled VWOs to articulate to donors, volunteers and the public about the impact of their services. NOTES : The funds include the budget for project expenditure to build capability of VWOs, professionalise the social service sector and raise public awareness of social services but exclude a one-off disbursement of $3 million to 24 VWOs in FY2010. OUTCOME MANAGEMENT JOURNEY 2001 Programme Evaluation System (PES) was developed to measure initial outcomes of programmes Onsite Assurance Visits were initiated to ensure the integrity of the data submitted and to identify good practices and areas for improvement Outcome Management was piloted and VWOs received training and cocreated customised outcomes for funded programmes Outcome Funding Agreements were implemented. Adopting the Outcome Management framework enabled our staff to be client-centred and more intentional in planning programmes or activities to achieve the desired changes in our clients. Mrs Florence Lim Director, Covenant FSC 2010 Progress Performance Reports were shared with VWOs as a management tool and to showcase the impact of their programmes and achievements. Electronic Case Management System (ecms) was linked to the EPES for FSCs.

18 16 NCSS ANNUAL REPORT FY2010 Securing Funds to Meet Increased Demands Helping VWOs Maintain Competitive Salaries to Ensure Effective Service Delivery With the employers Central Provident Fund contribution rate rising from 14.5% to 15.5% by March 2011, Community Chest, the fundraising arm of NCSS, raised additional funds to help VWOs cope with the increase in salaries. NCSS also leveraged on our network with cofunders to galvanise support from co-funding bodies, including MCYS, MOE and Tote Board, to provide similar help. An additional $369,000 was disbursed in FY2010. Resources for Vocational Training and Secondary Mainstream Programmes to Increase Job Opportunities for Special Needs Students Making EIPIC Affordable NCSS worked closely with MCYS and EIPIC providers to implement a new funding model in FY2010 to make fees more affordable for parents of young children with special needs. NCSS also facilitated discussions involving MOE, MCYS and five special schools with pre-school programmes moving from SPED to EIPIC. This has enabled the smooth transition of about 150 pre-school children to EIPIC. Following the successful pilot projects in Metta School, Delta Senior School and Pathlight School in 2008, MOE and NCSS rolled out a new framework for vocational training and secondary mainstream education. With the positive outcomes of these programmes, NCSS was able to secure a total of $5.8 million from the TBSSF for FY2011 and FY2012 so that students with special needs can gain competencies and skills, and be able to make a smooth transition to employment. I love working with machinery, like those that can shampoo carpets. Through the many techniques I ve learnt, I now have the motivation and confidence to work. Mr Azrin Bin Kamsani Metta School graduate and most outstanding pupil in Housekeeping The full fee of EIPIC services can be costly. However, with Community Chest funding and government subsidy, this allowed me to continue with Keith s EIPIC placement at ACC-Clementi, while still being able to afford his placement in a supportive pre-school. Facilities Development and Cyclical Improvements In FY2010, NCSS worked with the Housing & Development Board (HDB) to secure 18 void decks for social services. NCSS processed $4.8 million of capital development and cyclical maintenance projects that enabled social services to have appropriate facilities to deliver critical services. Ms Yock Miaw Hua Mother of five-year-old Keith Ong, a student at Autism Children s Centre (ACC)-Clementi, a friendly and spontaneous boy who is full of bubbly energy

19 NCSS ANNUAL REPORT FY Children and Youths $6.56m Helped 8,753 Children and Youths Realise their Potential to be Contributing Members of Society School Social Work equipped 4,332 students to cope with life challenges. 80% of the students who underwent individual casework and counselling or workshops showed improvement in their relationships with significant others or showed less at-risk behaviours. egen supported 245 youths to gain awareness and ability to manage their issues. egen, a cyber-counselling programme, gave youths the platform to seek help in an environment that they were familiar and comfortable in. Those who went on to receive face-to-face counselling became more aware of their issues and community resources and were able to better manage issues. Breaking New Ground Supporting At-Risk Youths through Enhanced STEP-UP Enhanced STEP-UP supported children and youths at risk of dropping out of school and out-ofschool youths to remain in or return to school. In 2010, Enhanced STEP- UP helped 2,718 youths through the efforts of 46 agencies. GOAL All at-risk children and youths realise their potential to be contributing individuals OUTCOMES Children and Youths Completed their education Progressed to the next educational level Increased engagement in after-school activities Improved problem-solving skills Developed positive relationships NURTURING CHILDREN AND YOUTHS TO SUCCEED SCHOOL SOCIAL WORK Nur Hidayat Md Ibrahim Naughty, defiant and a disruptive influence in class, Hidayat, 17, was notorious in his secondary school. When his class was assigned to go through the Uth Power! Programme run by Children-At-Risk Empowerment Association (CARE) Singapore, Hidayat strove to upset the youth workers as well. But, he was surprised by their patience and concern. After three years, through workshops, camps, after school activities and counselling, Hidayat gradually discovered his self-worth and sought to become a better student. Tapping on his energetic nature and harnessing his leadership potential, Hidayat was encouraged to take on facilitation and leadership roles in CARE Singapore s programmes in his school. Now studying mechatronics in the Institute of Technical Education, Hidayat remains grateful to the youth workers and continues to seek their advice and to help in CARE Singapore s activities. Parents Improved relationships with their children POPULATION GROUPS SERVED Children and youths-at-risk (e.g. children and youths from low-income families, children with learning and developmental needs, children and youths in need of support and guidance)

20 18 NCSS ANNUAL REPORT FY2010 Persons with Special Needs $141.47m Helped 24,998 Persons with Special Needs Towards Integrating into the Community GOAL All persons with special needs will be integrated into the community OUTCOMES Persons with Special Needs Attained developmental milestones Acquired functional independence skills Attained academic qualifications Secured open employment EIPIC Centres helped 1,044 children with special needs in areas such as communication, social interaction, cognitive and motor skills. 248 of the above children transited to mainstream or special schools. 90% of the 1,280 families surveyed said that EIPIC had helped them to cope better. Special Schools enabled 96 graduates from special schools to secure open employment or placement in mainstream schools. This is an increase of 9% from students were equipped with vocational qualifications to secure open employment. 36 students transited to mainstream schools, of which 25% achieved higher 'O' and 'N' Levels passes for all subjects as compared to the national average. Centres of Training and Integration (CTIs) enrolled 14 persons with special needs for open employment through on-the-job training in FY2010. This initiative targets to train 160 persons HELPING PERSONS WITH DISABILITIES LEAD INDEPENDENT LIVES HOSTEL AND SHELTERED WORKSHOP Suresh s/o A Reavy Suresh, 30, who has a mild intellectual disability, has been living at TOUCH Ubi Hostel since Suresh had difficulty coping with vocational training previously and was unsuccessful in several trials in open employment, running away from his workplace when he was stressed. To help him gain confidence by working in a guided environment, Suresh was referred to the Society of Moral Charities (Visually Handicapped) sheltered workshop programme, where he learnt basic work discipline like punctuality and being responsible. He grew more confident in coping with challenges and was assessed to be ready for open employment by both the Society of Moral Charities (Visually Handicapped) and TOUCH Ubi Hostel. He was then placed for job trial and open employment under TOUCH Ubi Hostel s Job Placement and Training Programme. Suresh passed a job trial and now works as a general worker in a factory. To help him stay employed, TOUCH Ubi Hostel provides daily training sessions so that Suresh can keep improving his vocational and social skills. POPULATION GROUPS SERVED Persons with special needs (e.g. persons with special needs such as developmental, intellectual, sensory or multiple disabilities)

21 NCSS ANNUAL REPORT FY with special needs from FY2010 to Nine persons with special needs completed the training and six of them were employed within six months upon completion of CTI training. Job Placement and Job Support Services helped to increase employment opportunities for persons with special needs. 198 successful job placements were achieved. Working with NCSS, the Movement for the Intellectually Disabled of Singapore (MINDS) piloted these services for persons with intellectual disabilities in January 2010, while the Society for the Physically Disabled (SPD) did likewise for clients with physical and sensory disabilities in March The Developmental Disability Registry Identity Card (DDR ID) provided easy identification and appropriate interventions for more than 4,200 persons with disabilities and seniors with dementia since its launch in June The number of card holders increased by 54% in April 2011 from June Breaking New Ground Providing Early Support for Pre-Schoolers NCSS collaborated with SPD and KK Women s and Children s Hospital to implement the Therapy Outreach Programme for Pre-Schoolers (TOPPS). Through financial support from Temasek Cares, TOPPS provided therapy and educational support for 35 children from six pre-schools, of which seven children successfully adapted to mainstream schools. In addition, 135 parents and educators learned intervention strategies to support their children with developmental needs. Increasing Access to EIPIC Services EIPIC provided educational and therapy services for children below six years old diagnosed to be at risk of disability conditions or special needs that would affect their development. In 2010, 1,722 children with special needs, an increase of more than 200 children from 2009, gained access to early intervention services. The launch of a new EIPIC centre, Metta and the expansion of Moral EIPIC Centre (Choa Chu Kang) enabled 188 more children to receive EIPIC services. Integration into Workplaces through On-The-Job Training at CTIs Mooted by the Enabling Employers Network, the CTIs are an important part of the employment blueprint conceived by MCYS and NCSS. They have been really loyal to us and when persons with special needs get an opportunity, they are diligent in what they do and are thankful for the opportunities. We want to make our experience known to the public so that other employers will overcome their bias towards persons with special needs and hire them. Mr Shantha De Silva Chairman, Enabling Employers Network and General Manager, HISOCC Holiday Inn Singapore Orchard City Centre (HISOCC) and Eureka Call Centre Systems were appointed in FY2010 as CTIs. Six out of seven persons with disabilities from the pioneer group at HISOCC graduated from the hospitality training programme. MINDS Community Group Home An assisted living model was piloted in May 2010 by MINDS and NCSS. Breaking conventional notions that residential programmes had to be sited within an institution, this pilot project placed young adults with intellectual disability in two public housing units. The residents in this project enjoyed active community participation and social networks including neighbours, the Residents Committee and their employers.

22 20 NCSS ANNUAL REPORT FY2010 Families in Need $48.19m Helped 77,608 Needy Families Towards Becoming Strong and Stable GOAL All needy families will be strong and stable OUTCOMES Families Overcame life crises Were financially stable Increased ability to solve problems Improved relationships and were cohesive Had social support Family Service Centres assisted 24,983 individuals and families. 8,649 individuals and families acquired problem-solving and coping skills to become self-reliant. 8,301 clients built and strengthened supportive relationships and 3,761 clients learned to manage their finances. 17,557 clients were linked to appropriate services and 95% of VWO partners were satisfied with the FSCs services. Aftercare Case Management Programme supported 1,489 exoffenders in their re-integration into the community. The Aftercare Case Management Service, provided by the Singapore After-Care Association and the Singapore Anti-Narcotics Association in partnership with other agencies, helped ex-offenders to overcome challenges in finding accommodation, employment and gaining family and community acceptance. KEEPING FAMILIES TOGETHER FAMILY SERVICE CENTRE Shiva Ranjinee Shiva Ranjinee, 48, is a single parent bringing up two children - a 13-yearold school-going son and a 17-year-old daughter with epilepsy. Shiva Ranjinee is unable to go out to work as she is the sole caregiver for her daughter, who suffers from frequent epilepsy attacks. Currently on SINDA FSC s single mother s programme (Project Athena), she receives employment and parenting support and financial assistance. Her son has benefited from 24 months of SPMF and is currently receiving the SINDA Bursary. In order to help Shiva Ranjinee gain home-based employment, the FSC sponsored her to take a sixmonth tailoring course. The FSC also purchased her a sewing machine so that she could work from home. With the FSC s help, Shiva Ranjinee has been able to work towards selfreliance. POPULATION GROUPS SERVED Families with multiple stresses (e.g. low-income families, single-parent families, families with relationship issues, families experiencing family violence, and families with ex-offenders)

23 NCSS ANNUAL REPORT FY We can t say enough how much we appreciate NCSS s kind support and ability to inject a macro perspective, ensuring efficient and effective problem resolution, which we are grateful for. We will continue to put in our best effort to help the vulnerable population we serve with the continued support from NCSS. Ms Pang Kee Tai Head, Training and Senior Social Worker, Centre for Promoting Alternatives To Violence (PAVe) Breaking New Ground Helping Families with Housing Needs Project HOME was a pilot project targeting vulnerable families with housing issues. With strong partnerships among NCSS, MCYS, Community Development Councils (CDCs), the Ministry of National Development, HDB and FSCs, Project HOME reached out to more than 300 families and promoted selfreliance and resilience among these families. Increasing Accessibility of Social Services for Needy Families with a New FSC In response to the high demand for social services in Telok Blangah and in line with the recommendations of the FSC Review in 2008, Marine Parade FSC was appointed to operate the new FSC. It will begin operations in FY2012. Enhancing Services Improving Assistance for Children from Low-Income Families To mark the SPMF s 10th anniversary, NCSS commissioned researchers from the Department of Social Work at the National University of Singapore (NUS) to conduct the first-ever study of the SPMF. The findings confirmed that the Fund helped children cope with their school-going expenses and had positive effects on their school grades and participation, their attitude towards school and their selfesteem. Parents indicated that the SPMF helped them to improve family budgeting and their relationships with their children. 10 Years of School Pocket Money Actual Disbursement Millions SPMF Launched Beneficiaries 3,735 Disbursement $0.9m Reviewing Services to Meet Changing Needs of Single-Parent Families NCSS conducted reviews for agencies supporting single-parent families (HELP FSC and As-Salaam PPIS Family Support Centre) to ensure that they had the necessary resources to effectively achieve their outcomes. The SPMF celebrated its 10th Anniversary on 1 October Over the past 10 years, NCSS has administered more than $25 million from the fund to help 86,000 cases of children from low-income families. SARS & Asian Financial Crisis SPMF quantum increased to $45 and $80 to help students cope with rising costs SPMF quantum increased to $35 and $60 to help students cope with rising costs SPMF 10th Anniversary Students 12,383 Disbursement $4.9m Global Economic Downturn

24 22 NCSS ANNUAL REPORT FY2010 Isolated and Vulnerable Seniors $18.81m Helped 42,668 Seniors Live in the Community with Dignity GOAL All seniors in need to lead lives with dignity and remain integrated within the community OUTCOMES Seniors Received quality care from their caregivers Maintained and/or improved their functional abilities and emotional well-being Were less isolated and supported to age within the community Received relief from terminal illness and passed on with dignity Home Help Service supported 2,613 frail and homebound seniors to meet their daily needs. This programme helped seniors with limited or no caregiving support to continue living in their homes and the community. They received services such as meals delivery, housekeeping, laundry, medical escort and personal hygiene care. 622,506 meals were delivered and 10,114 trips were made to help seniors attend their medical appointments. Hospice Home Care supported 3,584 persons with life-limiting illnesses to remain at home with their families. Through 34,883 nursing and medical home visits, 99% (918) of the 925 clients were able to fulfill their wish of passing on in their own homes with dignity and maximum relief from symptoms. Seniors Activity Centres supported 6,136 poor, isolated and vulnerable seniors in the community. A total of 28 SACs provided information and referral services, socio-recreational and exercise activities, home visitations and manning of the Alert Alarm System to help seniors in emergencies. Specialised Caregiver Support Service (Dementia and Palliative) supported 639 caregivers through training and support services. 98% (627) of the caregivers surveyed said they benefited from the training in looking after seniors with dementia or persons with life-limiting illnesses. Examples of training include basic care skills and techniques. Enhancing Services Serving More Seniors through Befriending Services NCSS worked with the Lions Befrienders Service Association to expand its befriending programme to serve 323 more seniors than in FY2009, through active outreach and collaboration with the SACs and Neighbourhood Links. Telephone befriending was incorporated into the programme since October 2010, which enhanced the level of support and monitoring of seniors at risk of social isolation. DIGNIFYING THE LIVES OF THE ELDERLY SENIORS ACTIVITY CENTRE POPULATION GROUPS SERVED Socially isolated and vulnerable seniors (e.g. seniors who are lonely and frail, homebound, unable to care for themselves, stricken with terminal illnesses or disabilities, or with low income) Tan Pech Ying Living by herself, Pech Ying would spend much of her time staring at the walls of her two-room flat in the past. Having to live alone, she would cry when she thought about her situation. Things changed in 2009 when CARElderly SAC opened near her home. She was encouraged by the staff to visit the centre, where she made friends with the other elderly residents. Today, the 79-year-old keeps herself busy every day with the centre s activities, which include singing karaoke and making handicrafts.

25 NCSS ANNUAL REPORT FY Representing the Causes NCSS actively contributed to national committees Committees & Groups National Mental Health Working Group National Committee on Youth Guidance and Rehabilitation Child Abuse Review Committee Standing Committee on Disability Community Action for the Rehabilitation of Ex-Offenders Network ComCare Committee Family Violence Network National Dementia Network Achievements Extended the Response Early Intervention and Assessment in Group Community Mental Health (REACH) programme to special schools to enhance the mental well-being of special children Increased awareness of the Safe Return Card among caregivers of persons with dementia through partnership with Alzheimer s Disease Association, eldercare VWOs, medical social workers and getriatricians in hospitals Enhanced community mental health support for at-risk children and youths Implemented new measures to reduce juvenile delinquency and conducted evidence-based programme evaluation to better support youths-at-risk Reviewed the inter-agency child protection and welfare system in Singapore as well as identified the key factors, desired outcomes and strategies that would contribute to a robust child protection system. These key factors cover areas such as staff competency and supervision, organisational culture, services, resources as well as interagency collaboration. Provided inter-ministry collaboration Developed employment and training framework for persons with special needs Improved access to early intervention services Established non-profit trust company for caregivers of persons with special needs Enhanced aftercare services by improving the sector s capability and supporting new aftercare initiatives Facilitated the development of training modules for volunteers of Singapore Prison Service Ensured that social assistance to low-income families was holistic, accessible and responsive Enhanced collaboration among social service providers to enable families to live in a violence-free environment Supported the Ministry of Health in the ongoing review and development of integrated care models for persons with dementia across healthcare institutions, community and long-term care settings

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27 DIGNIFYING THE LIVES OF THE ELDERLY Toh Heok Khin Lions Befrienders "I did not understand the English signs in the hospital and it was confusing. I would not have managed to get treatment if my befriender had not gotten a volunteer to accompany me to the hospital." Toh Heok Khin, 80, has been living alone in his one-room flat in Kim Tian Place for the past 20 years. When Lions Befrienders first approached him 17 years ago, Heok Khin was lonely and withdrawn. This was due partly to large cysts growing from his nose at that time, causing him to be self-conscious and to shun contact with others. Encouraging Heok Khin to seek treatment, a befriender made arrangements for a volunteer to accompany him to the hospital to have the cysts removed. The care and concern shown by his befriender touched him. He was moved to give back to the community by reaching out to other elderly residents. For example, he has volunteered at the twice-weekly ration distribution near his home for many years, helping to sort and give out daily necessities to elderly residents there.

28 ENHANCING CAPABILITY Strengthened Human Capital and Organisational Capability $9.13m of VWOs-Charities Capability Fund (VCF) was approved to raise competency in service delivery and management $520,000 of cost savings for VWOs under the NCSS Shared Services and Civic & Community Institution Space Scheme $370,000 invested in training for over 1,000 VWO staff at the SSTI Learning Fest and for the NCSS Outstanding VWO Awards 14,128 training places filled by professionals and volunteers from the social service sector and Non-Profit Organisations (NPOs) 140 students graduated from seven SSTI professional development programmes 750 participants enhanced their understanding of working with Malay families and youths in the Engaging Hearts And Minds seminars

29 NCSS ANNUAL REPORT FY Accredited Social Service Professionals Increased 83% from FY2009 FY2010 FY2009 Accredited personnel Upskilling Social Service Manpower Training Places No. of Courses Ave % of course objectives met Registered Social Workers FY , Increased Funding for FY2010 Salary Revision NCSS successfully advocated for co-funders to increase funding for expenditure on manpower to support salary revisions. This resulted in an additional $6.59 million disbursed to programmes funded by Community Chest, MCYS, MOE and Tote Board. The salary revision in April 2010 covered social workers, heads of agencies, executives, nurses, workshop instructors, clerical officers and general workers. Registered Social Workers - Provisional Registered Social Service Practitioners FY , $6.59m Being a social worker requires one to have fresh perspectives and the ability to look at things from a different angle. I am grateful to be one of the Social Service Scholars as it will provide me with opportunities to gain exposure in different areas, such as services for family and children, people with special needs and mental health. Building Sector Manpower through CARE NCSS adopted a four-prong strategy to build manpower capability in the social service sector. The CARE plan included capacity and capability building, talent attraction, retention and enrichment. Capacity and Capability Building Lien Foundation Scholarship to Groom Social Service Leaders In FY2010, the scholarship was awarded to Ms Jeanne Tan to pursue the Master of Social Sciences (Social Work) at NUS. Ms Tan is currently an Assistant Senior Social Worker in Tanjong Pagar FSC. INSEAD Executive Education Scholarships to Enhance Leadership Capabilities INSEAD, in collaboration with NCSS and the Agency for Integrated Care (AIC), offered 10 Executive Education Scholarships to Singapore-based NPOs or non-governmental organisations (NGOs). The scholarships, worth more than $290,000 in total, were offered in conjunction with the 10th Anniversary of the INSEAD Asia Campus in Singapore. Five social service candidates have been awarded the scholarships to attend their Asian International Executive Programme. Social Service Scholarships to Attract Talent to the Sector 10 Social Service Scholarships were awarded in FY2010. Another 10 existing scholars from previous years with training in various disciplines such as social work and therapy have also started their emplacement at VWOs after their graduation in FY2010. Mr Alvin Mak Hoi Kit Social Service Scholar FY2010

30 28 NCSS ANNUAL REPORT FY2010 Social Work Training Scholarship Extended to UniSIM Social Work Undergraduates 19 scholarships were awarded in FY2010 to NUS and SIM University (UniSIM) social work undergraduates. 17 scholars are currently contributing to the sector as social workers in 13 VWOs, which include those that provide direct services in FSCs and in dealing with persons with special needs and youths. Professional Conversion Programme for Social Workers Since it started in 2009, the Place and Train Programme has attracted 53 mid-career individuals to join the sector. 13 of them have completed their studies in FY2010 under the programme and are currently working as social workers. Social Work Associate Training Sponsorship to Attract Polytechnic Students The new sponsorship was awarded in July 2010 to 10 students who gained admission to the new Diploma in Social Sciences (Social Work) course at Nanyang Polytechnic (NYP). NITEC Training Sponsorship Awarded to 11 Students Introduced in 2010, the sponsorship aims to attract students from the new NITEC in Community Care and Social Services course to join the sector as Social Service Assistants. Communities of Practice to Build Human Resource Capability NCSS and Human Capital Singapore offered a new learning platform for managers and human resource practitioners through the Communities of Practice (CoP). Three CoP sessions have been organised and topics included compensation strategies, and retention and employee engagement. The sessions attracted participants from 47 VWOs. Attraction Career Talks and Fairs Reached Out to 2,500 Students and Job Seekers 17 career talks and fairs were organised in FY2010. Greater emphasis was placed on increasing the number of early intervention teachers in the sector. A new collaboration was established with the Employment and Employability Institute for the EIPIC Centres to take part in their pre-school career fairs. At least 19 early intervention teachers were recruited from various initiatives. Tan Chin Tuan Award for Social Work To attract Malay/Muslim talents, NCSS has been working with Majlis Ugama Islam Singapura to tap into the pool of returning graduates from overseas institutions. In FY2010, the new Tan Chin Tuan Award for Social Work was awarded to Ms Nur Hafizah Binte Misngadi and Ms Nurhayati Binte Mohd Rahim, fully funding them for their Bachelor of Social Work studies. NCSS Awards for Top Graduates from UniSIM s Bachelor of Social Work In October 2010, the new NCSS Awards were conferred to the three top students of the first batch of UniSIM graduates. These awards are part of NCSS s strategy to enhance awareness, particularly among midcareer entrants, of social service careers. NCSS Silver Medals for NYP Graduates NCSS Silver Medals were awarded in May 2010 to NYP s Nur Fadilah Mohamed and Cerise Li Zhihan for their exceptional performance in occupational therapy and physiotherapy respectively. Temasek Cares Study Award NCSS partnered Temasek Cares CLG Limited to establish the Temasek Cares Study Award to help build capabilities of therapists and EIPIC teachers for the social service sector this financial year. Retention Professional Development Schemes Benefited 60 Social Workers 20 social workers have benefited from the Professional and Leadership Development Scheme (PLDS) while another 40 have been granted sabbatical leave under the Sabbatical Leave Scheme since the introduction of the Professionalisation Package in Graduates of the PLDS showcased their research with the launch of 'Researching Social Issues in Singapore' on 16 July 2010 at the SSTI Graduation Ceremony. Enrichment Accredited Social Service Professionals Increased 83% from FY social workers and social service practitioners have been accredited (as at 1 March 2011) since the accreditation scheme was implemented in 2009 by MCYS, NCSS and the Singapore Association of Social Workers.

31 NCSS ANNUAL REPORT FY Social Work Associate Training Sponsorship 2010 I really want to help terminally ill patients. I know that it can be emotionally wrenching, but I m prepared for the challenges. In the long run, it would make me a stronger person. Ms Aishwariyaa d/o Rajandra Social Work Associate Training Sponsorship 2010 Recipient Tan Chin Tuan Award for Social Work We believe the award recipients will make a difference to the lives of many. Through them, the Foundation s initial gift multiplies, as their expertise is channelled to help others over time. We support their aspiration to serve the community, and hope it will encourage others who have the heart to serve to seize the opportunity to do so. Ms Yap Su-Yin Programme Director, Tan Chin Tuan Foundation I really want to help terminally ill patients. I know that it can be emotionally wrenching, but I m prepared for the challenges. In the long run, it will make me a stronger person. Ms Aishwariyaa d/o Rajandra Social Work Associate Training Sponsorship Recipient NCSS Awards for Graduates from UniSIM s Bachelor of Social Work Having produced videos for the past decade, my job was to tell stories visually. As a social worker, I hope to help clients create their own narratives, give voice to the voiceless and empower the marginalised in our society. Ms Faith Png NCSS Silver Medal Award Winner With more people seeking help, there is a growing demand for social workers. I hope to reach out to these people effectively and provide them with the appropriate help to deal with their difficulties. Ms Nurhayati Binte Mohd Rahim Recipient of the Tan Chin Tuan Award for Social Work Signing of A Memorandum of Understanding Between NCSS and Human Capital Singapore to Provide CoP Sessions, Training and Consultation

32 30 NCSS ANNUAL REPORT FY2010 Recognising Outstanding Social Service Contributions Outstanding and Promising Social Worker Awards The highest honours in the social work professions were presented on 8 November 2010 by President S R Nathan to Ms Han Yah Yee, General Manager of Marine Parade FSC, and Ms Sylvia Mun, Chief Medical Social Worker at KK Women s & Children s Hospital, who received the Outstanding Social Worker Award, and Mr Alvin Chua, Centre Director of TRANS SAFE Centre, was presented with the Promising Social Worker Award. President s Social Service Awards 2010 Two individuals and three organisations were accorded the nation s most prestigious award for social service volunteers the President s Social Service Award. The winners received their awards from President S R Nathan at the Istana on 15 November L to R: Formal Group Category: JTC Corporation, represented by Mr Lawrence Ang Kok Keong, Chief Information Officer; Informal Group Category: Singapore General Hospital Volunteer Club, represented by Dr Loh Lih Ming, Chairperson; Corporate Category: SMRT Corporation Ltd, represented by Ms Saw Phaik Hwa, President & Chief Executive Officer; Mr S R Nathan, President of Republic of Singapore; Individual Category: Mr Tan Guan Heng, President, Singapore Association of the Visually Handicapped; and Individual Category: Ms Nancy Chia, President, Handicaps Welfare Association NCSS Outstanding VWO Awards 2010 The inaugural NCSS Outstanding VWO Award recognised VWOs that demonstrated outstanding achievements in the practice of collaboration and innovation. The awards were presented to three VWOs at the NCSS Members Conference on 12 October Another four VWOs - MINDS, HCA Hospice Care, Singapore Children s Society, and the Young Men s Christian Association (YMCA) of Singapore, received Special Mentions. L to R: Innovation Category: RSVP Singapore, represented by Dr Philbert Chin, President; Collaboration Category: Alzheimer s Disease Association, represented by Dr Ang Peng Chye, President; Mrs Yu-Foo Yee Shoon, former Minister of State (Community Development, Youth and Sports); RADM (RET) Kwek Siew Jin, President, NCSS; and Collaboration Category: Lions Befrienders Service Association, represented by Mr David Lee, Chairman

33 NCSS ANNUAL REPORT FY Associate Members 409 VWOs 299 Full Members Enhancing Organisational Capability Engaging and Nurturing VWO Management The NCSS Engagement Series was initiated in July 2010 to engage the top management of VWOs and shape their strategic directions. New VWOs were nurtured to develop programmes to meet emerging needs in the social service sector. Participants discussed topics such as social innovation, cross-sector collaborations and leadership coaching. Inducting of New VWO Leaders NCSS conducted three tea sessions for 49 new executive directors and programme heads to induct them into the sector. This helped them gain an understanding of the sector, including the role of NCSS, and helped to enhance communication between VWOs and NCSS. Introducing Performance Progress Reports For the first time, NCSS introduced Performance Progress Reports for 106 VWO programmes 1 to help them assess their achievements and performance, relative to similar services. The reports featured each VWO s programme objectives, utilisation trends, client reach and impact, industry best practices, and service-related survey findings. Onsite Assurance Visits NCSS made 105 Onsite Assurance visits (OA) to VWOs. The OA assured NCSS of the effectiveness of VWO practices, leading to desired outcomes. 14 Service Improvement Plans were also implemented. Enhancement to EPES System for Self-Analysis and Easier Data Management As of January 2011, 465 programmes have been using the EPES to manage information that showcases the impact of their work. New features were included in the EPES on 1 July 2010 for VWOs to provide servicerelated information effortlessly, such as generating reports for self-analysis. The new EPES is more efficient and very userfriendly. All the relevant people involved in the system are sent prompts for each step and we need not worry about missing deadlines anymore. Ms Fong Yoke Leng Centre Manager, New Horizon Centre (Jurong Point) Easy to manoeuvre, the system provides ample time for us to prepare and submit our report in a timely manner. Ms Mazni Kaswani Programme Executive, SAGE Counselling Centre EPES has also been linked to the ecms. This linkage reduces manual data collation for VWOs and is being piloted with FSCs. Quality Assurance Framework Developed by MOE and NCSS to promote educational excellence, this framework was piloted in the 20 special schools and enabled them to conduct self-assessments. 1 The 106 programmes comprised 32 from disability sector, 20 from eldercare sector and 54 from children, youths and family sectors.

34 32 NCSS ANNUAL REPORT FY2010 Launch of Social Workers and Psychologists Networks The two networks were initiated to enhance the capabilities of professionals in special schools and EIPIC centres through sharing of skills and knowledge. It was wonderful to meet with fellow social workers from the SPED arena. For me, it meant meeting my excolleagues and learning together with fellow social workers whom I met during the networking session. It was definitely exciting and rejuvenating. Thank you for giving me this chance to be able to do so. Mrs Jennifer Chee Social Worker, MINDS - Woodlands Gardens School Improving FSCs Capability with Case Management Series Training and Training Roadmap The training and roadmap were developed jointly by NCSS, MCYS and SSTI in response to the need for specialised training on case management practice. Participants were equipped with essential knowledge and skills such as conducting effective case planning and management, conducting risk assessment, social work theories and professional integration of practice. To ensure that skill sets and training continued to remain relevant, NCSS consulted MCYS, academics, training providers and FSC professionals to refine the core competencies and training roadmap for FSCs. Guiding Service Planning with Google Maps to Meet Community Needs In FY2010, maps showing the distribution of SACs, Day Activity Centres, EIPIC centres and SPED schools were created to enable the public to access social services easily and to provide references for service planning. Two New Centres of Specialisation Appointed to Build and Transfer Expertise and Knowledge In FY2010, CARE Singapore and TOUCH SAC were appointed by NCSS as Centres of Specialisation (CoS). To date, NCSS has appointed 12 CoS and nine projects have been completed. Five projects were completed in FY2010. Research Collaborations First Research Project on Assistive Technology Use in Singapore NCSS commissioned the SPD Specialised Assistive Technology Centre to research the use of Assistive Technology (AT). 887 AT and non-at users from disability VWOs, and mainstream and SPED schools participated in the study. More than 80% of the AT users indicated they had increased independence, productivity and participation in activities. Key factors that impede AT use included the high cost of AT devices, low awareness and lack of training. Consultation for VWO Research Projects NCSS supported 14 VWO research projects by providing consultation on research design, assessing completed research to draw implications for service improvement, and engaging academic researchers to lead VWOinitiated projects. Research Network NCSS collaborated with UniSIM for the 27 th Research Network. It showcased the latest research findings in the social service sector and was attended by more than 95 professionals. UniSIM s Master of Gerontology programme was also launched at the Network. Centres of Specialisation Projects FY2010 Persatuan Pemudi Islam Singapura (PPIS) Research Project on Malay-Muslim Perspectives on Self-Reliance and Practice Implications PAVe Guidebook on Engaging Men who Abuse SPD - Assistive Technology Centre Research on Assistive Technology in Singapore: Needs, Challenges and Utilisation CARE Singapore DVD on Transformation of At-Risk Youths HCA Hospice Care A Helping Hand: A Palliative Caregivers Guidebook; and A Guidebook to Develop and Implement Palliative Caregiver Support Programmes for VWOs

35 NCSS ANNUAL REPORT FY Upskilling Social Service Manpower Training Places Filled for Social Skills Development PROGRAMMES Professional Development E.g.: Bachelor of Social Work, Diploma in Social Service, Higher Diploma in Social Service Volunteers Development E.g.: Befriending Skills and Practice (For Volunteers), Understanding and Working with Youths (For Volunteers) Skills Development E.g.: Creative Therapy for Working with People with Special Needs, Working with Youths, Eldercare: Dementia Care, Case Management in Practice TOTAL TRAINING PLACES Professional Development Skills Development Volunteers Development I like the simple and clear way that information is presented and the real life examples the trainer shares with us. Ms Fiona Hon Senior Registered Nurse, Hua Mei Care Management, on the workshop, 'Eldercare: Working with the Elderly Along the Continuum of Care' Training Places Filled for Social Service Management and Organisational Development PROGRAMMES Professional Development E.g.: Lee Kuan Yew School of Public Policy-SSTI Senior Management Programme for Non-Profits (Advanced) Governance Development E.g.: Board Roles: Functions and Responsibilities, Board Dynamics: Board-ED-Staff Partnership and Board Meetings Management Development E.g.: Effective Supervisory Skills for NPO Managers, Developing your Coaching and Mentoring Skills for NPO Managers Organisational Development E.g.: Introduction to Internal Controls Guidelines and Applications, Making $ense of Fund-Raising and Programme Planning: From Needs Assessment to Evaluation Personal Development E.g.: Better Minute Writing for NPOs, W.O.W. Service: Serving Social Service and NPO Clients Effectively TOTAL TRAINING PLACES Professional Development Governance Development Management Development Organisational Development Personal Development The programme is very well-structured and systematic. An excellent induction course for people who have never been exposed to qualitative research. Mr Lawrence Tan Counsellor, Institute of Mental Health, on the workshop, 'Qualitative Research Methods and Analysis' The facilitator is very wellversed in Board roles and responsibilities. The different scenarios used reinforced my learning. Thank you! Mrs Magdalene Sik Co-opted Board member, YMCA Singapore, on the workshop, 'Board Roles: Functions and Responsibilities' FY2010 FY2009

36 34 NCSS ANNUAL REPORT FY2010 NCSS Members Conference 2010 The inaugural NCSS Outstanding VWO Awards was launched to acknowledge and promote collaborative and innovative efforts by member VWOs. Mr Ho Kwon Ping, Executive Chairman of Banyan Tree Holdings Limited, shared tips on how to nurture a culture of innovation within an enterprise. To be relevant, our sector will need to continue to keep pace with evolving and emerging trends, and to improve our services and practices to serve the less fortunate in our society. RADM (RET) Kwek Siew Jin President, NCSS, at the NCSS Members Conference 2010 Dr Robert C.K. Loh - SSTI Eldercare Public Lecture: Breaking the Myths of Caregiving More than 100 participants gained tips from leading eldercare expert, Professor Andrew E. Scharlach from the University of California (Berkeley) on how to reduce caregiver stress and improve their coping skills. Inaugural FSC Seminar: FSCs in the 21st Century Skills that participants acquired included creative strategies in working with multi-stressed families and qualities of a model human service organisation. It is necessary for social service professionals to keep learning and designing more effective methods to help clients and address new problems that arise as society changes and presents new challenges for families. Dr Vivian Balakrishnan Former Minister for Community Development, Youth and Sports A very well-thought micro-macro focus of FSC development! Miss Chan Wai Ping Social Worker, TRANS FSC (Bukit Timah) Caregivers require a lot of support, and this includes the foreign domestic helpers. There needs to be support groups, counselling and education for caregivers to make it easier for them to ask for help and advice. There is also a need for more public awareness about the important role that caregivers play and how they add to the well-being of society. Professor Andrew E. Scharlach Associate Dean and Professor of Social Welfare at the University of California at Berkeley SSTI Graduation Ceremony 140 students graduated from seven SSTI professional development programmes.

37 NCSS ANNUAL REPORT FY Launch of Higher Diploma in Social Service SSTI launched the Higher Diploma in Social Service (HDSS) in July 2010 to enhance the skills and knowledge of social work associates in VWOs. I am pursuing the HDSS so I can further hone my skills and be more effective in helping my clients. Mr R S Chandraajothi SSTI Diploma in Social Service graduate, and Assistant Superintendent, Tembusu Home at Pelangi Village of Sathya Sai Social Service Engaging Hearts And Minds Seminars 750 practitioners in the social service and community sectors gained an in-depth understanding of the best practices in working with Malay families and youths through the two seminars in this series in FY2010. This seminar demonstrates the joint commitment by Community Leaders Forum (CLF) and NCSS to strengthen the professional development of practitioners in the social service sector and the community. Dr. Yaacob Ibrahim Minister-in-Charge of Muslim Affairs and Chairman of CLF This is a good platform for understanding and getting resources to help Malay families. Ms Tess Hng Social Worker, New Life Community Services Centre NCSS LeadersXchange and Charity Council Governance Seminars VWOs and NPOs gained insights on how to better engage donors and volunteers and were updated on the refined Code of Governance. New ideas on productivity and social entrepreneurship were shared by speakers, Mrs Joni Ong, trainer-cum-consultant, and Associate Professor Albert Teo of the NUS Business School, at the NCSS LeadersXchange. Having seminars specifically catered for the mandarin-speaking community is a good start. Please continue your efforts to meet the varied needs of grassroots organisations. Mr Tan Kian Choon Management Committee Member, Singapore Hokkien Huay Kuan, commenting on a Charity Council Governance Seminar that was conducted in Mandarin

38 36 NCSS ANNUAL REPORT FY2010 SSTI Enables Capability and Capacity of the Sector In response to the shortage of social workers, SSTI partnered Monash University to offer the Bachelor of Social Work (BSW) programme to those who are interested in social work and for mid-career professionals who are keen to join the sector. The first overseas social work degree to be launched in Singapore in 2004, the BSW is professionally accredited, both in Australia and Singapore. Survey Findings 31 graduates of the programme responded to a survey in December 2010 to track the employment and career development of graduates as well as to obtain feedback for the enhancement in curriculum. Having local social work practitioners as tutors has helped us to relate classroom learning to fieldwork practice. Thank you, SSTI, for making this course available. I hope to see more of such quality programmes in future. Mr Goh Kee Choon Social Worker, SPD The course increased my awareness of structural issues through the knowledge of research, social policy and justice perspective. SSTI staff actively responded to the many needs and concerns of the students. We appreciate their efforts. Ms Jacqueline Ang Medical Social Worker, HCA Hospice Care Key Survey Results 86.2% OF GRADUATES WORKED IN SOCIAL WORK PROFESSION VWOs Medical/ Hospital Setting CAREER SWITCH 43.5% 30.4% 24.1% 48.3% Government Agencies 13.8% Of the graduates who were not from the social service sector at the point of admission, 73.3% of graduates made a career switch to the social work profession 73.9% OF GRADUATES WORKING IN SOCIAL WORK PROFESSION HAD SALARY INCREMENT Graduates who stayed in the same organisation Graduates who moved to new organisations This excludes graduates who were voluntarily unemployed, not working in the social work profession and who had a salary above $2,700 before graduating from the programme. The starting salary of a social worker is between $2,400 to $2,700 as at December LENGTH OF TIME SPENT IN FINDING EMPLOYMENT AFTER GRADUATION Less than 1 month 1 to 2 months 8% 3 to 4 months 17% 75% TOP THREE MOST APPLICABLE MODULES Working with Individuals Working with Families and Groups Social Work Perspectives on Human Development STRENGTHS OF THE PROGRAMME Overview of Social Work Concepts Students were equipped with skills and a strong foundation for direct social work practice Critical and Reflective Practice The emphasis on critical thinking and discussions helped develop students confidence when working with clients and stakeholders Good sector exposure through fieldwork practicum 58 graduates of the programme from 2006 to 2010 were invited to participate through an online survey conducted in The response rate was 53%.

39 NCSS ANNUAL REPORT FY SSTI Gives Back to the Sector SSTI invested $330,000 in 41 training courses during the annual SSTI Learning Fest 2011 to encourage VWOs to embrace continuing education. More than 1,000 VWO staff and volunteers enjoyed up to 100% subsidies on course fees for FY2010. SSTI also sponsored a $40,000 cash award for the NCSS Outstanding VWO Awards at the NCSS Members Conference Sending staff for training is also an important way for organisations to show them that they are valued. It is very affirming for the staff to know that they are seen to have the potential and ability to contribute to their organisation. Mrs Juliana Toh Clinical Director, Counselling and Care Centre Utilisation of VCF FY2010 Local Training Grant Pilot Project Grant $0.97m Consultancy Grant $0.82m ICT Core Grant $0.50m Research Grant $0.19m $9.13m VCF Support for Capability Building $9.13 million VCF was approved to support capability-building efforts of VWOs, charities and Institutions of a Public Character in their service delivery, governance and management. Funding Support for Accreditation of Social Workers 48 VWO staff were supported with a total of $0.7 million to acquire recognised social work qualifications for the accreditation of social workers. (Support for Acquiring Recognised Social Work Qualifications) is an excellent scheme by NCSS for all who are working in the social service sector. Thanks to this scheme, I will soon be acquiring my degree in social work. I strongly recommend others to apply for the scheme. Mr Martin Aland Tan Centre Head, Care Corner Teck Ghee Youth Centre Scholarship $0.95m ICT Non-Core Grant $0.69m Shared Services Grant $0.20m Overseas Training Grant $0.05m $4.76m Membership Privileges Help VWOs Access Services and Cut Costs Helping VWOs Focus on Core Programmes through Outsourcing $0.2 million from the VCF Shared Services Grant was used to help VWOs to better focus on delivering core programmes by outsourcing their common financial management and administrative functions to shared service providers. NCSS Shared Services Enabled Member VWOs to Save $520,000 The Law Society of Singapore s Community Organisation Legal Clinic, where VWOs could get free legal advice and information, was added to the list of almost 30 shared services and benefit schemes. With the online launch of the groceries discount and donation scheme with NTUC FairPrice in August 2010, 72 VWOs enjoyed a 2% discount on their purchases. VWOs also enjoyed rent-free space under the Civic & Community Institution space scheme. In FY2010, space at Jurong Point and Tiong Bahru Central Plaza malls was allocated to seven VWOs under this scheme. To date, a total of 36 VWOs have been allocated over 117,000 sq ft of space in five shopping malls. Access to Recreation Opportunities for VWO Staff Since January 2010, staff of NCSS member VWOs enjoyed the facilities and activities of the Civil Service Club (CSC) via the CSC Associate Membership. A total of 198 staff from 42 VWOs have signed up for membership as at March 2011.

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41 HELPING PERSONS WITH DISABILITIES LEAD INDEPENDENT LIVES Pearl Lee Society for the Physically Disabled "I am truly grateful for the support from SPD for the past few years. With the scholarship and employment support programme, SPD has allowed me to focus and excel in my studies, and opened doors to help me become a contributing working adult." Born with osteochondral dysplasia, Pearl Lee, 22, has a severely curved spine, bow legs and a restrictive airway disease, all results of the condition. She has difficulty walking quickly and requires a wheelchair for travelling longer distances. Not letting her condition stop her from excelling academically, Pearl graduated in 2010 with a Second Upper Honours Business degree from Nanyang Technological University. While her friends found jobs soon after graduation, Pearl was still unsuccessful in her search after three months. She then approached SPD s Employment Support Programme for help. Through the programme, Pearl was successfully matched to a human resource executive search company as a market analyst. She now works from home, which is a bonus since commuting to work is challenging for her, and keeps in touch with colleagues through online conferencing.

42 ENGAGING COMMUNITY Increased Access to Services through Stronger Community Support Community Chest met target of $55.2m Community Chest made it into the Singapore Book of Records for 'The Largest Logo Made of Palmprints' through the Give A Hand! Campaign and raised over $500,000 Over 70 fund-raising events were held to raise awareness of community needs 361 Community Chest Awards presented to individuals, organisations and foundations to recognise their fund-raising efforts Sector-wide SHARE campaigns were launched in hotel and stockbroking industries

43 NCSS ANNUAL REPORT FY NTUC FairPrice Foundation s objective is to help provide a better life for the community, especially in the area of helping needy families live a better life. Through our support to Lions Befrienders Service Association and FSCs under the care of Community Chest, we hope to help families cope with the stresses of life and the elderly to lead dignified lives within the community. Mr Tan Kian Chew Director, NTUC FairPrice Foundation Community Chest Met Target of $55.2m Community Chest met its fund-raising target of $55.2 million in FY2010 with the strong support of corporations, foundations and individual donors. The funds were used to support 162 social service programmes run by 74 charities. Community Chest was able to maintain its fund-raising costs at below 12% of the total funds raised, which was well below the guideline of 30% set by the Charities Unit. As these fund-raising and other operating costs were covered mainly by Tote Board and Singapore Pools (Private) Limited, every dollar raised by Community Chest was made available to social service programmes under its care. Reaching Out to Sectors to Attract SHARE Donors Stockbrokers with a Heart Community Chest launched a sectorwide campaign, 'Stockbrokers with a Heart' on 28 January 2011, to raise funds for the needy through SHARE, a monthly workplace-giving programme. The campaign was strongly supported by the Securities Association of Singapore. Nine member firms pledged their support for SHARE by donating a total of $230,000 to Community Chest to launch the campaign. 'Stockbrokers with a Heart' was the second sector-driven campaign after 'Hoteliers with a Heart', which was launched on 16 June 2010 to reach out to employers and staff in the hotel sector. Seven new hotels have come on board the SHARE programme as a result of this campaign, with 1,000 new SHARE donors. Community Chest Fund-Raising Target FY2009 $52.6m FY2010 $55.2m When I see those who are less privileged, I feel that I ve been so blessed. This is the least I can do. If we want to live in a society that is caring, then everyone should play a part. The little that we have contributed may help others to achieve their dream. Mr Abraham Tan Culinary Executive Chef, Royal Plaza on Scotts and SHARE donor for 20 years

44 42 NCSS ANNUAL REPORT FY2010 Corporate Partners Showed Strong Support Housing & Development Board Housing & Development Board As part of its 50th anniversary celebration, HDB raised more than $2.39 million for Community Chest, which was a record contribution from HDB. The funds were raised through a series of fund-raising events organised by HDB and contributions to the SHARE programme in FY2009 and FY2010. The funds raised went towards helping AWWA Community Home for Senior Citizens, Ang Mo Kio FSC (Ang Mo Kio), Care Corner FSC (Toa Payoh), Fei Yue FSC (Bukit Batok) and Lions Befrienders. YTL Corporation YTL Corporation YTL Corporation An audience of about 12,000 enjoyed a free treat on 8 May 2010 when world-renowned Italian tenor Mr Andrea Bocelli performed at the Singapore Botanic Gardens. The event was staged by YTL Corporation as part of YTL s Concert of Celebration YTL presented a cheque of $850,000 to Community Chest during the event and created a meaningful platform for other generous donors to do their part. In total, over $1 million was raised for Community Chest through the event.

45 NCSS ANNUAL REPORT FY MediaCorp In FY2010, MediaCorp raised more than $660,000 to support the programmes under Community Chest. MediaCorp management and staff rallied to raise funds for its two adopted charities, HCA Hospice Care and Rainbow Centre Yishun Park School, through a car boot sale, television variety programmes and its family day event. They also brought cheer to beneficiaries during the festive periods with celebrations and performances. Singapore Airlines Singapore Airlines raised more than $1.4 million for Community Chest at a charity gala dinner on 9 July 2010, which launched Singapore Airlines first-ever cookbook, 'Above and Beyond'. The cookbook featured 50 recipes contributed by members of its acclaimed International Culinary Panel. MediaCorp Singapore Airlines

46 44 NCSS ANNUAL REPORT FY2010 Reaching Out to Donors through a Diverse Range of Fund-Raising Events Swinging in Singapore Jazz musician Jeremy Monteiro, who turned 50 last year, celebrated his birthday and contributed to a good cause. He put together a spectacular jazz feast with a full 18-piece Big Band and stars from the international and local jazz scenes. The charity dinner and concert, chaired by Dr Lee Boon Yang, was held on 30 July 2010 and raised over $1 million for Community Chest. Graced by President S R Nathan, the event was attended by more than 600 guests was a significant year for the Hitachi Group. It was the 20th anniversary of the Hitachi Group s sponsorship of the Orchard Road Christmas Light-up was also the 100th anniversary of the Hitachi Group. I believe this strong legacy shows our long-term partnership in business and the community. Mr Yasunori Taga, Chief Executive for Asia, Hitachi, Ltd Christmas Light-Up Switch-On Ceremony Held on 20 November at ION Orchard, 2010 s Christmas Light-Up marked the Hitachi Group of Companies 20th year of partnership with Community Chest for the event, making this its longest running fund-raising campaign. Themed 'Starlit Christmas', it was officiated by President S R Nathan and raised over $300,000. Charity Movie Premiere - 'The Ghosts Must Be Crazy' The charity movie premiere of 'The Ghosts Must Be Crazy' was held at GVmax, VivoCity, on 22 December Jointly organised by Community Chest and J Team Productions, it raised over $100,000 for Community Chest. The major partners for the movie were NTUC FairPrice Foundation, United Overseas Bank Limited and Delphi Automotive Systems Singapore Pte Ltd. Over 100 beneficiaries from three FSCs and AWWA Community Home for Senior Citizens were also invited to the movie premiere.

47 NCSS ANNUAL REPORT FY Festive Care and Share - Christmas and Chinese New Year Appeals Loyang Tua Pek Kong donated $30,000 for the Christmas Appeal and showed that community giving transcends religion and race; while Kwan Im Thong Hood Cho Temple s donation of $360,000 helped to kick-start the launch of this year s Chinese New Year Appeal. Close to $480,000 was raised through the festive campaigns. Youth Day and Children s Day Appeals New videos were launched for both appeals, one of which was produced by students from Singapore Polytechnic. The causes were made more relevant and engaging for the students, raising more than $915,000 for Staedtler (Singapore) Limited also sponsored the 300,000 pencils given to all the children for the Children s Day Appeal. Give A Hand! 2011 The annual Give A Hand! roadshow was held on 12 and 13 March 2011 at VivoCity. The event showcased the talents of Community Chest beneficiaries as well as engaged the public in caring and sharing for the less fortunate in our society. The highlight of this year s roadshow was our entry into the Singapore Book of Records for 'The Largest Logo Made of Palmprints'. Over $500,000 was also raised from our partners, NTUC FairPrice Foundation, Singapore Airlines, Hewlett-Packard Singapore (Private) Limited, Rudi s Fine Food and Xilinx Asia Pacific Pte Ltd. ComChest Picnic and Fancy Dress Party 2010 Games, fun activities, food kiosks and fancy-dress competitions at ComChest Green in Labrador Nature Reserve attracted over 2,500 beneficiaries, donors and corporate partners on 24 October The event raised about $500,000. Children and youths also signed up at the event to be 'ComChest Heroes' and learned more about the programmes supported by Community Chest.

48 46 NCSS ANNUAL REPORT FY2010 A Salute to Valued Partners 361 awards were presented to individuals, organisations and foundations in recognition of their fund-raising efforts for Community Chest at the annual Community Chest Awards Ceremony. This year, the prestigious Pinnacle Award, the highest accolade for Community Chest donors, went to HDB, Keppel Singmarine Pte Ltd and NTUC Income Insurance Cooperative Limited. These three longstanding partners of Community Chest have also been dedicated supporters of the SHARE programme for the past 21 years. Corporate Dedicated Funds SingTel Touching Lives Fund 2010 raised $2.48m of which $2.28 million was channelled to support APSN s Chaoyang School and Tanglin School, AWWA Early Years Centre, MINDS Lee Kong Chian Gardens School and Students Care Service under the care of Community Chest (Photo courtesy of SPH Lianhe Zaobao) L-R: Recipients of the Pinnacle Award - Mr Yap Chin Beng, Deputy CEO (Estates & Corporates), HDB, Mr Tan Suee Chieh, CEO, NTUC Income Co-operative Limited, and Mr Tan Cheng Hui, Senior General Manager (Engineering), Keppel Singmarine Pte Ltd, interacting with Community Chest beneficiary, Cheyenne Phua, from Lighthouse School With our Touching Lives programme, we want to help disadvantaged children and youths and make a positive impact in their lives. SingTel strives to be a responsible corporate citizen and forge a culture, especially among our staff, of giving back to society. Ms Jeann Low Chairperson, SingTel Touching Lives Fund and Group Chief Financial Officer, SingTel

49 NCSS ANNUAL REPORT FY Kwan Im Thong Hood Cho Temple set up its first-ever Community Fund with an annual donation of $360,000 to Community Chest for three years beginning in The Fund is dedicated to supporting FSCs to help families in need Outright Donations by Corporations NTUC FairPrice Foundation donated $800,000 to support needy elderly and families in need Singapore Power Heartware Fund raised more than $700,000 to enable seven Home Help Service programmes to continue providing critical services like delivery of meals, housekeeping, laundry service and medical escort service to needy elderly SMRT Silver Tribute Fund raised $300,000 for five elderly programmes supported by Community Chest to ensure that lonely and frail elderly will live their golden years in dignity StarHub donated $300,000 from its Sparks Fund to The Spastic Children s Association School and AWWA Community Home for Senior Citizens LTA Cares Fund raised more than $133,000 to provide taxi subsidies for people with disabilities so that they can commute to work and school The Hongkong and Shanghai Banking Corporation Limited donated more than $470,000 to support children s programmes Lee Foundation donated more than $400,000 Singapore Press Holdings Limited & Singapore Press Holdings Foundation Limited donated $400,000 to support 20 programmes for the elderly, children and youths IIFL Securities Pte Ltd donated $300,000 Ernst & Young Solutions LLP donated $250,000 HSBC volunteers providing enrichment activities to young beneficiaries Resorts World at Sentosa Pte Ltd donated more than $165,000 Marina Bay Sands Pte Ltd donated more than $139,000 Xilinx Asia Pacific Pte Ltd donated more than $75,000 Aurigin Technology Pte Ltd donated $65,000 Turntech Precision Engineering Pte Ltd donated $50,000 Sembcorp Industries Ltd donated $50,000 to support WINGS Counselling Centre, which provides counselling and support for youths-atrisk to cope with life challenges State Street Bank and Trust Company donated more than $26,000 to support The Spastic Children's Association School

50 48 NCSS ANNUAL REPORT FY2010 Corporate Fund-Raising Events Police & Friends Celebrations 2010 World Gourmet Summit Charity Dinner 2010 by Peter Knipp Holdings Pte Ltd Total Defence - 'Home - Keeping it Together' Ministry of Transport Family Charity Outreach Army Half Marathon 2010 UOB Heartbeat Run/Walk 2010 Daikin Charity Golf 2010 Longines Singapore Gold Cup Charity Luncheon Five-to-One Run incorporating an ITE Fund-Raising Event Giving Back by Evangel Family Church ilovesingapore Walk 2010 by Love Singapore Network of Churches 15th Emirates Singapore Derby 2010 Popiah Charity Event by Ann Chin Company Pte Ltd The Association of Rooms Division Executives Singapore (ARDE) Charity Dinner 2010 Dick Lee's Sunshine Project th Raffles Annual Gala Christmas Tree Dinner & Auction 2010 Bosch Christmas Charity Campaign Aviation Community Charity Movie Premiere by Civil Aviation Authority of Singapore StarHub Rewards Programme for Charity The Japanese Association Women's Committee Charity Draw 2010 Bosch has found in Community Chest a strong, committed partner that cares deeply for the community. Together, we make a difference to the lives of the disadvantaged. Mr Sven Szesny Director, Marketing and Business Development, BSH Home Appliances Pte Ltd

51 NCSS ANNUAL REPORT FY NUS Rag & Flag Day 2010 Collaboration with Community Partners Partnerships with CDCs to Meet Social Needs NCSS served as a resource member of the CDCs ComCare Local Network. To strengthen partnerships in addressing social needs, NCSS and South East CDC co-organised a networking session on 3 September 2010 for school counsellors, youth agencies and FSCs in the South East district. Partnership Project to Serve Seniors NCSS worked with City Harvest Community Services Association in partnership with South East CDC, Mountbatten Community Centre and grassroots organisations to set up House of JOY, an eldercare centre in Mountbatten in This project will benefit 400 elderly annually. The Bull Charge 2010 by Singapore Exchange Limited I am deeply heartened to see how our staff, students and partners are giving back to the community generously. Through the Five-to-One Run and many other community partnerships, our staff and students truly exemplify the ITE Care spirit and values, caring for others and the community. Mr Bruce Poh CEO, Institute of Technical Education (ITE) Charity has always been an important part of Longines brand philosophy. We are delighted to contribute to Chaoyang School and play a part in helping these children. Mr Walter von Känel President, Longines Raised more than $8.5 Million Inaugural Mental Health Network Synergised Mental Health Services The inaugural network was held in November 2010 by the Institute of Mental Health, Health Promotion Board and NCSS. The National Mental Health Blueprint was shared with agencies and VWOs at the network. Forging Stronger Partnerships with VWOs To show continued support to VWOs, RADM (RET) Kwek Siew Jin, President of NCSS, visited eight VWOs in 2010 to understand their needs and challenges, making a total of 82 VWO visits over the years. NCSS also helped VWOs to develop and enhance areas such as leadership, human resource management, governance and fund-raising.

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53 KEEPING FAMILIES TOGETHER Noridah Binte Haron PPIS Family Service Centre - West "Thanks to the classes, my dressmaking skills have improved greatly and I ve also made friends along the way." Noridah Binte Haron, 51, and her late husband, first approached PPIS FSC - West for financial assistance for their school-going children in December At that time, he was ill with kidney cancer and had to stop work. When Noridah s husband passed away in 2008, a social worker offered emotional support to help her cope with the loss so she could continue to take care of the family. With encouragement, Noridah signed up for the programme and attended a sewing course. Besides sharpening her sewing skills, Noridah also made friends and expanded her social support network. With the skills learnt, she has been able to earn some income from freelance sewing assignments. While her two youngest daughters are still schooling, the family s financial situation has improved as her two eldest daughters are now working. Noridah has also found a job as a part-time cleaner to supplement the family income.

54 MAKING AN IMPACT Increased Awareness of NCSS and the Social Service Sector $6.9m of Advertising Value Equivalency (AVE) generated from media coverage on NCSS, SSTI, Community Chest and the social service sector Corporate website ranked third in Hitwise s Communication- Organisation category from January to June % of the news coverage on NCSS and its sub-brands was favourable 308,214 visits to NCSS corporate website, of which 40% were firsttime visitors More than 2m people reached daily through outdoor media platforms

55 NCSS ANNUAL REPORT FY Media Coverage 232 Visitors from Asia Dubai 5 visitors Bangladesh 44 visitors Malaysia 38 visitors 98% Positive China 104 visitors Japan 22 visitors Korea 19 visitors Increasing Public Awareness of NCSS and the Social Service Sector NCSS engages the media as an important partner to help communicate our key messages and raise awareness of the services, initiatives and developments in the social service sector. Extensive exposure across key print and broadcast media platforms is important to strengthen the positive impact made by NCSS and Community Chest in the social service sector. $6.9 million of AVE was derived from media coverage generated from our media relations efforts. In addition, 98% of the coverage was positive, with the rest being neutral. The analysed coverage also received a favourable average rating of 63, up from 61.7 last year. In FY2010, NCSS received substantial media coverage for our initiatives in raising professionalism in the social service sector, encouraging innovation and collaboration to strengthen the sector as well as for Community Chest events. These included the inaugural presentation of the NCSS Outstanding VWO Awards in innovation and collaboration, partnership with NTUC FairPrice to give VWOs discounts on essential groceries through FairPrice s website, and the launch of a webpage dedicated to social enterprises on our corporate website, which helps VWOs achieve higher visibility and better accessibility for their products and services. Extensive publicity was also garnered for key Community Chest events such as the Community Chest Awards and the ComChest Picnic.

56 54 NCSS ANNUAL REPORT FY2010 KEY COMMUNICATION PROJECTS Celebrating Outstanding Contributions to Social Service Three social workers given highest awards by President S R Nathan Two individuals and three organisations received President s Social Service Award NCSS presented Outstanding VWO Awards in Innovation to RSVP Singapore and in Collaboration to both Alzheimer s Disease Association and Lions Befrienders Service Association NCSS Awards given to top three graduates from UniSIM s Bachelor of Social Work programme Determined Push to Hit Record Fund-Raising Target Community Chest set recordbreaking fund-raising target of $55.2 million Community Chest received close to $3 million from World Gourmet Summit Charity Gala over a decade Community Chest s first sectorwide partnership with Singapore hoteliers for SHARE

57 NCSS ANNUAL REPORT FY Singapore s King of Swing partnered Community Chest to raise funds ComChest Picnic raised funds and cultivated a charitable spirit in the young Children and youths gave over $900,000 to Community Chest highest in five years Enhancing Sector Image and to Attract and Retain Talent NCSS contributed $2.6 million to enable VWOs to recognise, attract and retain social workers Raising the Profile of Social Enterprises NCSS launched a dedicated webpage for social enterprises Collaborations to Raise Professionalism of Social Service Sector INSEAD provided 10 scholarships to benefit agencies under NCSS and AIC 140 graduates from seven professional development programmes initiated by SSTI Building Learning Communities Seminar by CLF and SSTI for social service practitioners to achieve greater understanding of working with Malay families NCSS partnered CARE Singapore to produce a video to help professionals in relating to youths more effectively FSC seminar organised by NCSS to hone skills and develop knowledge SSTI organised Dr Robert Loh - SSTI Public Lecture 2010 to increase knowledge on caregiving for the elderly

58 56 NCSS ANNUAL REPORT FY2010 Engaging Stakeholders through Print and Online Having been in circulation since 1983, rapport has been a vital tool for NCSS in engaging its key stakeholders by keeping them informed of new initiatives and progress by NCSS and the social service sector. Our electronic newsletter, NCSS Connect, has also played an important supporting role in updating VWOs and stakeholders regularly on the sector s developments and programmes. This year, our Annual Report aims to showcase the impact of the work done by NCSS and is complemented by stories of those who have benefited from the services featured. Reaching Out to More through Online Presence Our website attracted 308,214 visits, with 40% of these from first-time visitors to our website, indicating the growing importance of online media. We were placed third in the Communication-Organisation category by Hitwise from January to June The award recognises websites from industry leaders. A total of 70,502 visitors were interested in reaching out to the less fortunate and for information on careers in NCSS and social services. A Chinese verision of our corporate website was also made available to widen our reach. Supporting Social Enterprises Members of the public are now able to find links to VWOs webpages on our Social Enterprise page located within our corporate website. Since its launch in October 2010, nine VWOs have been featured on the webpage. These include the Pathlight emall, which sells highly creative and attractive Doodlebags and Doodletees, and the Metta Welfare Association, which showcases craft items such as batik coasters and cushion covers. With the high number of hits on the NCSS corporate website, this provides a convenient and centralised platform for our members to promote products made by their clients to the public. Raising Awareness of the Less Fortunate through Outdoor Media Community Chest s public education campaign reached out to more than two million train commuters daily. This was made possible with the donation by SMRT Corporation Ltd of more than $1 million worth of media space at MRT stations and in trains. Generating Exposure for the NCSS Brand About 190 promotional collaterals such as posters, banners, brochures and direct mailers were created to promote the NCSS branding and enhance the corporate image at NCSS and VWO events, strengthening the association of our brand to the key programmes and social services supported by NCSS. Fostering International Relations In the year under review, NCSS played host to 232 visitors from Asia who were interested in networking and exchanging information on social services. For instance, the Yokohama International College of Social Welfare from Japan made its 23rd study visit last year. These visits allow both countries to exchange views and learn from one another in the development of social services and are especially important because by 2030, Japan and Singapore will have the highest and second-highest proportion of seniors above 65 in Asia respectively. The delegation (of senior government officials from Bangladesh) was very appreciative of the opportunity to learn more about NCSS, its organisational excellence models and its close working partnerships with VWOs to offer better social services for Singapore. Mr Goh Kok Chye Deputy Director of Civil Service College International The Annual Report makes for interesting reading. It is a testimony of the many successes and enhancement to the lives of individuals made possible with the contributions of NCSS staff and partners. Congratulations to NCSS. Professor Cheong Hee Kiat President, UniSIM

59 NCSS ANNUAL REPORT FY Print Publications E-Publications Online Publicity We are pleased to partner NCSS to create a greater awareness about the work of TOUCH SpecialCrafts on its website. This is an excellent platform to showcase the artistic work and talents of our clients with intellectual disabilities. We hope that the increased publicity will translate into more sales, which will in turn affirm our clients capabilities and further develop their creative potential. Mrs Julia Lam Director, Special Needs Service Group, TOUCH Community Services Outdoor Publicity Direct Mailers Event Collaterals

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