Welcome To the 6th Annual Land Use leadership Alliance Training for a Sustainable Keuka Lake. Steve Butchko, NYS DOS Contract Manager, Town of Wayne

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1 Welcome To the 6th Annual Land Use leadership Alliance Training for a Sustainable Keuka Lake Steve Butchko, NYS DOS Contract Manager, Town of Wayne

2 Agenda 5:30pm Pizza and Registration 5:50pm Welcome and Introduction Steve Butchko, NYS DOS Contract Manager 6:00pm Update from Cornell George Frantz, Visiting Lecturer Cornell 6:10pm Historic Preservation and Hamlet Development Jayme Thomann, GFL 6:55pm Break 7:10pm Keuka Lake, Land Use, Planning and Tourism Laury Poland, Finger Lakes Wine Country 7:40pm Wrapping up the Sustainable Keuka Lake and Next Steps Chelsea Robertson, STC Attendees will receive 2.5 hours of Planning Board Training Credit

3 April 26, 2016 Historic Preservation and Hamlet Development Jayme Breschard Thomann, AICP, CFM Senior Planner

4 Historic Preservation and Hamlet Development What is historic preservation? National Register of Historic Places Local examples Benefits of historic preservation Local regulatory tools

5 What is Historic Preservation? 1853: Ann Pamela Cunningham acquires and preserves Mt. Vernon, the home of the first president, George Washington.

6 What is Historic Preservation? In the 1920s and 1930s two American cities Charleston, South Carolina and New Orleans, Louisiana each adopted what are now known as historic district commissions to protect neighborhoods of historic houses.

7 What is Historic Preservation?

8 National Historic Preservation Act of 1966 Primary federal law governing the preservation of cultural and historic resources in the United States Establishment of a comprehensive program for identifying historic and cultural resources for listing in the National Register of Historic Places. Requirement that federal agencies take into consideration actions that could adversely affect historic properties listed or eligible for listing on the National Register of Historic Places, known as the Section 106 Review Process. Establishment of the Advisory Council on Historic Preservation, which oversees federal agency responsibilities governing the Section 106 Review Process. Placement of specific stewardship responsibilities on federal agencies for historic properties owned or within their control (Section 110 of the NHPA). Creation of a federal-state/tribal-local partnership for implementing programs established by the act.

9 National Register of Historic Places Registered properties and properties determined eligible for the Registers receive a measure of protection from the effects of federal and/or state agency sponsored, licensed or assisted projects through a notice, review, and consultation process. Owners of depreciable, certified historic properties may take a 20 percent federal income tax credit for the costs of substantial rehabilitation as provided for under the Tax Reform Act of Municipal and not-for-profit owners of listed historic properties may apply for matching state historic preservation grants. There are no restrictions placed on private owners of registered properties. Private property owners may sell, alter or dispose of their property as they wish.

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12 Local Examples Number 00NR NR NR NR NR NR NR NR NR NR NR NR NR NR NR NR NR NR NR NR NR NR00694 Name Germania Wine Cellars Garrett Memorial Chapel Wrightman, Dr. James, House St. Luke's Episcopal Church Italy Valley Methodist Church Hair, Uriah, House Weaver, Solomon, House Wilkinson, Jemima, House (Friend House) Briggs, John, House Spicer-Millard House Younglove, Timothy M., Octagon House Lakeview Cemetery Swartout, William, Farm Yatesville Methodist Church Rose, Henry, House (Hampstead) Bitely, Peter, House Larzelere Tavern Esperanza (Rose, John, House) Crooked Lake Outlet Historic District Wagener, H. Allen, House Hays, George, House Williams, Sherman, House and Fruit Barn Municipality Hammondsport vic. Bluff Point Branchport Branchport Italy Dundee Branchport Jerusalem Milo Center Barrington Hammondsport Vicinity Penn Yan Milo Yatesville Bluff Point vic Branchport Branchport Branchport vic Penn Yan Jerusalem Penn Yan vic Keuka Park vic Cultural Resource Information System

13 John Rose House Esperanza Mansion

14 Timothy M. Younglove, Octagon House The Black Sheep Inn and Spa

15 Pulteney Square Historic District Village Tavern, Mechanic Street

16 Pulteney Square Historic District Union Block, Sheather Street

17 Pleasant Valley Wine Company Great Western Winery Visitor Center

18 Henry Rose House Yates Cellars

19 Charles Wagener House Wagener Estate Bed and Breakfast

20 Why is it important? Environmental Benefit It is an efficient use of resources. Cultural Benefit It can add character and/or charm to a community, and emphasize its uniqueness. Economic Benefit Restoration brings more jobs and dollars to the local economy, property values remain stable or rise in historic districts. Preservation Buffalo Niagara - Why Preserve Buildings?

21 First Annual Report on the Economic Impact Of the Federal Historic Tax Credit

22 2014 American Community Survey Total Housing Units Yates County 13,641 Steuben County 48,859 Year Structure Built Built 1960 to ,597 Built 1950 to ,084 4,369 Built 1940 to Built 1939 or earlier Total Percentage 5,040 17,943 7,617 56% 28,706 59% 2,797

23 Preserved buildings and neighborhoods attract tourists. Top Ten States Visited by Cultural/Historic Travelers in 2002: 1) California 2) Texas 3) New York 4) Florida 5) Pennsylvania 6) Virginia 7) Illinois 8) Tennessee 9) North Carolina 10) Georgia Sources: Travel Industry Association of America Travel Scope survey 2003; The Historic/Cultural Traveler, 2003 Edition, TIA and Smithsonian Magazine.

24 Keuka Lake Watershed Land Use Planning Guide (2009) 4.5: Sustainable Development Goal Goal Statement: Sustainable Development is development undertaken with consideration for the long-term community and neighbor relations, environmental stability, and economic capability of the Keuka Lake Watershed. 4.6: Focusing New Growth in Village/Hamlet Areas Goal Goal Statement: Provide the incentives and infrastructure that will attract new growth in villages and hamlets, and economic capability of the Keuka Lake Watershed.

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26 What are our options? Local Landmark Laws Zoning Site Plan Review Architectural Design Control Demolition Law SEQRA

27 Local Historic Preservation Legislation Zoning to Preserve the regulation of land use Landmark Preservation Laws the regulation of appearance on land use Town Law, Village Law, and General City Law Municipal Home Rule Law: to adopt or amend local laws relating to property, affairs or government Grants of the Police Power: to enact local laws with respect to government, protection, order, conduct, safety, health and well-being of persons or property therein General Municipal Law 96-a Article 5-K Promote valid public purpose Not so restrictive as to deprive property owner of all reasonable economic use Citizen s constitutional right to due process

28 Landmark Preservation Law 1) 2) 3) 4) 5) 6) 7) 8) 9) Statement of Purpose Definitions Creation of a Historic Preservation Commission Commission Duties and Powers Criteria and Process for Landmark Designation Actions and Standards for Review Economic Hardship Penalties / Enforcement Appeals Process

29 Zoning Overlay Districts a set of standards that apply to a designated area within several different underlying zoning districts Incentive Zoning may exceed the dimensional, density, or other limitations of the zoning regulations in return for certain benefits or amenities to the municipality

30 Site Plan Review Where an historic zoning district has not been established, a local site plan review law could require that any alterations to designated historic structures undergo site plan review. The standards for review should be established in the site plan review law or ordinance.

31 Town of Brighton Chapter 209. Incentive Zoning, Article II. Single-Family Residential Districts Purpose and intent. The purpose of this article is to offer an incentive to applicants who provide the amenity of preservation of the existing housing stock in Brighton, thereby assisting the Town to implement specific physical, cultural and social policies in the Comprehensive Plan as supplemented by the local laws and ordinances adopted by the Town Board. The Town of Brighton highly values the character of its residential neighborhoods, which is strongly influenced by the existing housing stock in Brighton. The Town also recognizes that, as the existing housing stock ages, floor plans of older homes might not accommodate the needs and desires of current lifestyles. The intent of this article is to encourage property owners to preserve existing houses by allowing existing houses to be enlarged to greater floor area than new houses.

32 Chapter 73. Fire Prevention and Building Construction Demolition review approval by the Planning Board and issuance of a permit for demolition by the Building and Planning Department shall be required prior to substantial demolition of a principal building, dwelling, barn or carriage house. The requirement for demolition review shall be cumulative, and shall apply to all projects proposed for a building following the adoption of this article that, when combined, meet or exceed the requirements of this section within any two-year period. Article VI. Demolition of Buildings; Board Reviews Required Demolition review by Historic Preservation Commission, Architectural Review Board and Conservation Board.

33 City of Buffalo Chapter 168. Environmental Review Type I actions. (7) Any Unlisted action (c) Any individual landmark building, district or site, designated as such under the Buffalo Preservation Code While there is no zoning within the Town of Roxbury, there is a Historic Preservation Law and a Site Plan Review that applies to new commercial construction and improvements to existing commercial, structure or use that exceeds the current structure or use by more than 20%. Where the action is within the Roxbury Historic District, it requires the Historic Preservation Commission's review and input.

34 Town of Huntington Chapter 178. Taxation Article VI. Historic Real Property Exemption Partial tax exemption for altered and rehabilitated historic real property. Such historic property shall be exempt from taxation to the extent of any increase in value attributable to such alteration or rehabilitation pursuant to the following schedule: Year of exemption Percent of Exemption 100% 100% 100% 100% 100% 80% 60% 40% 20% 0%

35 Town of Brookhaven Chapter 82. Neighborhood Preservation The intent of this chapter is to preserve the aesthetic integrity of our residential neighborhoods, prevent neighborhood blight, protect residential property values, encourage residential property maintenance and enhance the quality of life in our residential neighborhoods. Chapter 88. Blighted Property Restoration It is the intention of the Brookhaven Town Board to protect the public health, safety and welfare by authorizing the establishment of procedures to identify, abate and eliminate the presence of blight upon properties throughout the Town.

36 Chapter 87. Vacant Building Registration Legislative intent; scope. The Town Board finds that the proliferation of vacant and abandoned buildings, structures and dwellings in the Town of Brookhaven causes a deterioration of communities and areas within the Town of Brookhaven and has a negative impact on the value of property in close proximity to the vacant and abandoned buildings, structures and dwellings. Furthermore, the Town Board finds that vacant and abandoned buildings, structures and dwellings have caused a serious threat to the safety and welfare of the residents of the Town and have eroded the quality of life of all who live and work in the Town.

37 Preservation Economic Impact Model ( PEIM )

38 Heritage Tourism If you will be using the model for analysis other than historic rehabilitation, you will need to gather the following information about your projects: Day Trips Total participants Total cost per day for all participants Night Stays Percent of time spent on each activity and total cost per day for all participants Camping Commercial Lodging Friends/Family

39 Resources The Economics Associated with Outdoor Recreation, Natural Resources Conservation and Historic Preservation in the United States The Historic/Cultural Traveler, 2003 Edition A Position Paper on Cultural & Heritage Tourism Measuring Economic Impacts of Historic Preservation

40 Questions? Jayme B. Thomann, Senior Planner (585) x12

41 See the Beauty Keuka Lake, Land Use, Planning and Tourism Laury Poland, Finger Lakes Wine Country

42 About Finger Lakes Wine Country MISSION STATEMENT Finger Lakes Wine Country Tourism Marketing Association s mission is to increase tourism and tourism-associated revenues to the four county region of Chemung, Schuyler, Steuben, and Yates counties through its brand Finger Lakes Wine Country.

43 Why Finger Lakes Wine Country? Finger Lakes Wine Country Tourism Marketing Association was organized in 2000 with one purpose: to promote economic development in the Finger Lakes region of New York. A strong tourism industry adds depth to a community, making it a more desirable place to live and work. A unified branding initiative backed by an integrated marketing and communications strategy attracts tourists to the Finger Lakes region. The brand Finger Lakes Wine Country speaks to the many facets of the destination. Critical mass affords opportunity, and collectively, the area has a diverse product offering.

44 Who are our visitors? The most likely visitor to the region: Is between 45 and 64 years of age Has an average household income of $100K + Has a bachelor s degree or higher Is living with their spouse/partner and is likely to travel with their spouse or partner Is female (or a female is primarily responsible for planning leisure trips)

45 Where are our visitors from? Most visitors are originating from regional destinations in the United States. The vast majority, 84.2%, are repeat visitors. Approximately 45% of respondents have visited the region more than five times indicating a strong loyal base of visitors to the destination. Markets in New York, Pennsylvania and Ohio are the leading feeder markets of visitors to the region.

46 What are visitors looking for? Top strengths of the region from a visitor perspective: Accessibility via car travel Diverse quality lodging and accommodations Friendly and hospitable local population Good and innovative culinary/beverage experiences Local festivals and celebrations Interesting attractions to visit

47 What are our opportunities? Two factors are considered opportunities for the region given the high importance in destination choice but weaker association with Finger Lakes Wine Country: Beautiful natural environments Abundant cultural and arts experiences

48 Word-of-Mouth When considering destinations to visit: 52.2% of past visitors rely on recommendations and referrals from family and friends 54.2% of respondents who have not previously visited the region rely on family/friend referrals

49 What do they want to do here? Past visitors are most likely to engage in food and wine-related experiences, outdoor recreation, and pursuits related to arts, culture, and history. These are also the top segments of interest to visitors who have not previously visited the region.

50 Leveraging what we do best The cost of acquisition of a past visitor versus a new visitor is significantly less, so this should be prioritized when developing marketing strategies. Encourage visitors to provide reviews and offer testimonials on their experiences in the region. Online, web-based resources are important when looking for inspiration as well as once a decision has been made on a destination.

51 Go North? In the past two years, 14.9% of Canadian respondents report they have visited the region, and the region was the top location among all destinations provided visited by Canadians. Canadians are looking for interesting attractions, beautiful natural environments, friendly/hospitable locals etc., and there is a strong association between these factors and the FLWC region.

52 Convert the Canadians? 20.8% of Canadians report they are considering a visit to the region but only 16.9% report that they are actively planning a trip to the region. This presents a strong opportunity to convert those potential visitors from the aspiration stage to the intention stage through effective outreach efforts.

53 Go Young? Respondents between the ages of 25 and 44 represent 40% of potential survey participants, yet have a disproportionate interest in select experiences readily available in FLWC. Millennials account for 44% of all potential visitor respondents interested in wine experiences, 43% in agri-tourism, and 50% in culinary experiences indicating a close alignment with their interests and the opportunity to engage in these interests in the region.

54 Convert the Millennials? 28% of this demographic are considering a visit to FLWC but only 19% report they are actively planning on visiting the region. This offers FLWC an additional opportunity to convert aspirational visitors to intended visitors.

55 Why Keuka Lake? The wine industry is a major asset as it continues to be a key motivator for visiting the region. Wine tourism allows the opportunity to educate visitors and other external audiences on the other amenities and attractions in the destination. The region s outdoor recreation opportunities and arts and cultural amenities should be leveraged to drive increased visitation given the importance of these segments among the target audiences.

56 Why Tourism for Keuka Lake? The Finger Lakes Wine Country 2012 marketing campaign resulted in: 301,000 incremental day and overnight trips to the region $38 million spent by visitors in the local economy $3.4 million in taxes An ROI of $44 in trip spending for every $1 invested in marketing the region

57 Why Tourism for Keuka Lake? In 2011, total travelers to the region: Supported 59,000 total jobs Directly contributed $346 million in state and local tax revenues Spent $2.7 billion on local goods and services

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59 What do visitors want? Cell Service WIFI Restaurants Hotels Transportation Wine Outdoor Recreation

60 What is the visitor experience? See the beauty, feel the history, taste the wine. Escape in every sense. Political boundaries don t matter Friendly, hospitable locals Education Authenticity

61 Gateways This?

62 CR1 Gateways Or This?

63 Slide 62 CR1 Chelsea Robertson, 4/7/2016

64 Downtown Store Fronts This?

65 Downtown Store Fronts Or This?

66 Hamlet Lots This?

67 Hamlet Lots Or This?

68 Questions? Laury Poland Finger Lakes Wine Country

69 How do we Get There Chelsea Robertson, Senior Planner, STC

70 What is the future Vision for Keuka LULA s Vision Developed at previous LULA trainings and events. To protect the pristine water of Keuka Lake, the scenic views in the Keuka Lake Watershed, and the excellent quality of life of our residents by preserving the agricultural-rural-tourism character that make us special while allowing for smart new development that enhances our natural resources, built surroundings, and economic livelihoods.

71 LWRP Grant is Ending Many products produced Survey s Multiple years of Cornell Graduate classes workshops - including great studies available online Sustainable Keuka Lake Municipal Handbook Guide of Resources Mapper Available online

72 Next Steps for Sustainable Keuka Lake Apply for grant funding to fund your goals. As a watershed or as a municipality. Goals may include: Scenic Byway designation Tourism wayfinding grant Regional transportation Main street, hamlet, downtown development improvements

73 We re Just Getting Started Grants for What? Pursue purchase of development rights Consider scenic byways Historic Preservation Heritage Tourism Grants, Grants and more Grants Work with tourism agencies. Work to preserve landscape while planning development necessary for tourism infrastructure. Not all development is good development Improved local laws

74 Need help? I m only a phone call away Chelsea Robertson, Senior Planner Southern Tier Central Regional Planning and Development Board Phone: Ex Plan@stny.rr.com