All I Wanna Do is Raise Some Funds

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Aileen Johnston
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1 All I Wanna Do is Raise Some Funds Presenter Lori L. Jacobwith Founder Ignited Fundraising Image Source: Ignited Fundraising 1

2 Thank You! 2017 Ignited Fundraising 2

3 Fundraising Culture Change Expert & Master Storyteller 500,000+ people organizations $300 million from individuals Lori Jacobwith Ignited Lori L. Jacobwith What I Do Powerful Foundation 2017 Ignited Fundraising 3

4 WHY I do What I Do Dorcas Grigg-Saito, Former CEO, LCHC FIRST: Two Quick Questions 2017 Ignited Fundraising 4

5 Your Biggest Fundraising Challenges? How Many Active Individual Donors? 2017 Ignited Fundraising 5

6 Today THE Overall Secret Where to Focus Three Success Stories One Unsuccessful Story Q & A & Next Steps The BIG Secret 2017 Ignited Fundraising 6

7 Secret to Success for ANY Organization: Communication Communication Communication 2017 Ignited Fundraising 7

8 Where To Focus Your Time 2017 Ignited Fundraising 8

9 Where To Focus Your Time On Actions that Cause You To: 1. Really Know Key Supporters 2. Share Clear Messages 3. Hold Yourself & Others Accountable 4. Continually Invite Participation Keep Others Connected to THEIR Impact Image Source: charity water Instagram 2017 Ignited Fundraising 9

Success Story #1 Caring For Lowell Capital Campaign From 0 donors to 3000+ Staff giving totaled $225k+ Exponential

10 Success Story #1 Caring For Lowell Capital Campaign From 0 donors to Staff giving totaled $225k+ Exponential community awareness First $1 million gift $5 million+ in 2 years & 2 months 2 nd Capital Campaign 2017 Ignited Fundraising 10

11 Know Your Supporters What if you have none? Share Clear Messages 2017 Ignited Fundraising 11

12 Share Clear Messages Weekly Ringing The Bell Messages 2017 Ignited Fundraising 12

13 Invite Participation 3500 Tours More than 50% Became Donors 2017 Ignited Fundraising 13

14 Tour Checklist Today Wrap Around Fund Building Bridges Capital Campaign 2017 Ignited Fundraising 14

15 Success Story #2 Clare Housing: Sustainable Funding Sustainable Funding Committee Exceptional and Engaging Community Awareness Building 2016 Exceeded a 124% Fundraising Goal Increase First $50k Gift 2017 Ignited Fundraising 15

16 Know Supporters Image source: Clare Housing Facebook page Share Clear Messages Source: Clare Housing Enewsletter March 29, Ignited Fundraising 16

17 Share (Fun) Clear Messages 2017 Ignited Fundraising 17

Know Supporters Board Members & Key Staff

How many people stop giving each year Invite

18 Know Supporters Board Members & Key Staff Know 1. Names of top donors 2. Names of longest givers of both time and money 3. Who gave this week/month 4. How many people stop giving each year Invite Participation Source: Clare Housing Facebook page 2017 Ignited Fundraising 18

19 Clear Communication I'll remember what he said for the rest of my life. "He was so nervous, he almost broke the chair." Source: Clare Housing enews Accountability = Success 2017 Ignited Fundraising 19

20 Success Story #3 Volunteers of America N Louisiana Sustained Major Gift Focus Committed Committee = 20+ Regular Money Story Updates Year-Long Continuity Don t Mess With What Works 2017 Ignited Fundraising 20

Story Messages are a KEY Part of the Culture Chuck Meehan,

21 Know Key Supporters Name Tags Worn at Any Events Show Ongoing Engagement Clear Messages Regularly Sharing Money Story Messages are a KEY Part of the Culture Chuck Meehan, CEO, Volunteers of America, N Louisiana 2017 Ignited Fundraising 21

22 Invite Participation 2017 Ignited Fundraising 22

23 Accountability Name of Person Here Event Day One Annual Fundraising Event Immediately Invite Community Support 2017 Ignited Fundraising 23

24 Unsuccessful Story You Can t Be Rescued 2017 Ignited Fundraising 24

25 Staffing Uncertainty About Board Role 2017 Ignited Fundraising 25

26 THAT Person What I Know For Sure 2017 Ignited Fundraising 26

27 What s Next? Wrap Up Q & A 2017 Ignited Fundraising 27

28 Where To Focus Your Time On Actions that Cause You To: 1. Really Know Key Supporters 2. Share Clear Messages 3. Hold Yourself & Others Accountable 4. Continually Invite Participation ONE Bright Idea 2017 Ignited Fundraising 28

29 Making A Plan 2017 Ignited Fundraising 29

30 YOUR Plan What new communication actions will you implement right away? 2017 Ignited Fundraising 30

31 Staying Connected Lori Jacobwith Ignited Fire Starters Blog Free Resources Lori L. Jacobwith Questions? 2017 Ignited Fundraising 31

32 Thank You! Image Source: All I Wanna Do is Raise Some Funds 2017 Ignited Fundraising 32

Thank You! All I Wanna Do is Raise Some Money. All I Wanna Do Is Raise Some Money MCN Fundraising Conference - July Ignited Fundraising 1

Thank You! All I Wanna Do is Raise Some Money. All I Wanna Do Is Raise Some Money MCN Fundraising Conference - July Ignited Fundraising 1 Presenter: Lori L. Jacobwith, Founder, Ignited Fundraising All I Wanna Do is Raise Some Money To Download Slides: www.ignitedfundraising.com/mcn2016/ Image Source: www.thinglink.com Thank You! 2016 Ignited