Chapter 4. Reporting Practices in the Corporate World

Transcription

1 Chapter 4 Reporting Practices in the Corporate World 4.1 Corporate Practices in place The study revealed that the companies are following various practices with regards to fulfillment of social objective. However, it has been found that there is no one method or standard followed by these companies. In order to report to the stakeholders about various social activities undertaken, reporting has become an integral part of annual report but, it is difficult to understand the contribution made by the companies for such social responsibilities. Having studied 100 companies, it is interesting to find areas for social activities related to various social issues which contribute to the upliftment of the people at large. They are Table 4.1 Areas of Social Activities 1 Community 10 Farmer Welfare 2 Health & Safety 11 Flood Relief & Rehabilitation 3 Education 12 Relief measures for calamities victims 4 Environment 13 Promotion of Sports 67

2 5 Energy 14 Sustainable Livelihood 6 Employees 15 Women Empowerment 7 Promotion of Arts 16 Upliftment of street children 8 Rural 17 Access to financial services 9 Training & of poor people It has been found that the companies follow reporting through combination of social reporting statement, MDA (Management Discussion Analysis), Director Report, Photographs & narrative of the contribution with quantification. There is no single method of reporting but in the combination of such formats. Such practices fail to assess the impact of Social Expenditure. The style of reporting is so fragmented that users of the information find it difficult to comprehend the status of CSR by an individual company. Such reporting structure does not give scope for comparison between two companies that which company is better in terms of CSR practices. 4.2 Corporate Practices Focus The focus of social Reporting Practices are given in the following table (i.e. 4.2) for each of the 100 companies. The entire survey explores the areas where the focus is concentrated on, as well as the types of reporting practices reserted to by the companies. And, wherever available the amount of expenditure for such activities is also shown. The data & information are pertaining to the year which was available for the survey. 68

3 Table 4.2 Social Reporting Practices (on the basis of Annual Reports for the year ) Nifty based Companies Sr Companies Name Social MDA Direct-orPhoto Narrative (with Areas Covered No. Reporti ng Statem ent (SRS) Report (DR) graph quantification) 1 ACC Ltd No Yes Yes No No & safety Renewable Energy Human Resources Amount Spent 69

4 2 Ambuja Cement Ltd No Yes Yes No ACF reach 4000 farmers for better cotton initiative. ACF conducted Training programme at Dahod. 3 Axis Bank Ltd No No Yes No Axis Bank foundation associated with 44 NGO covering individual in the field of Education, Medical & livelihood. Stakeholder ESOS Livelihood Rs spent on CSR Rs donted. 70

5 4 Bajaj Auto Ltd Yes No No No 425 employee donate blood 5 Bharti Airtel Ltd Yes No No No 500 primary & 50 secondary school reaching 2 Lacs children 36 employee volunteering give their knowledge & experience Employee Voluntary Rural Employee Volunteering Farmer Welfare Rs Crore donate Education 71

6 6 BHEL Yes No No Yes & Safety Rs crores spend on CSR & Rs Crore of donation 7 BPCL No No Yes Yes children were educated 3500 employee voluntarily spend time on Education & water conservation. 8 Cairn India Ltd Yes No No Yes 1000 people trained 400 women s enhanced their Employees Volunteering Social Overheads Rs crores 72

7 livelihood 24 libraries open Mobile van visit 100 villages benefiting people. Infrastructure 9 Cipla Ltd No No Yes No 7000 Cancer Patients are treated. Rs.5 donate to Cipla Foundation 10 Coal India Ltd No Yes No No Social over - heads is Rs

8 11 DLF Ltd Yes No No No villagers were been treated 250 people were trained in skill development programme 44 villages covered 5000 children for education. 1.8 lacs tree were planted. Employees benefit Others Livelihood 74

9 12 Dr. Reddy s Laboratory Ltd Yes No No Yes Generate Livelihood In Andhra Pradesh 120 teacher imparting education to 2500 student 13 GAIL No Yes No Yes 270 students have completed their training. Sustainable Livelihood Training & Infrastructure Relief Measure for calamities victims. Rs. 8.8 crores Donation made to Dr. Reddy s foundation for social development Rs. 70 spent on CSR 75

10 14 Grasim Industries Ltd Yes No No Yes 900 children were educated 1000 student given school bag 2392 eye camps were conducted 850 operated for Cataract villager were provide safe drinking water 15 HCL Technologies Ltd 16 HDFC Ltd Yes No No No student were educated No CSR Reports Donation Rs Shelter Assistance 76

11 Research Initiative Art & sport 17 HDFC Bank Ltd No No Yes No 7 school covering 1850 Livelihood children in Mumbai & 10 school covering Employee 5000 children Participation in Pune. Rural Initiative 18 Hero Motocorp Ltd No Yes No Yes Associated with NGO Reserve Rs Donation of Rs

12 19 Hindalco Industries Yes No No Yes Concentrate Donation Ltd CSR in 660 Rs villages Skill villager covered for medical 2563 Medical camps & 5.25 Lacs people treated 14,82,131 children took polio student were educated rural youth were been skilled 78

13 20 HUL No Yes Yes No Million People were informed about Lifebuoy Hand wash Education 21 ICICI Bank Ltd Yes No No No 300 Master trainer who will train 4500 teachers who in turn will train1 lac service teacher Employees Volunteering Improving access to Financial Services 79

14 22 IDFC Ltd No Yes No Yes 23 Infosys Ltd No No Yes Yes 1.5 mn persons were trained notebook were donated to children Sustainability Initiative Rs. 30 donated to Karnataka Flood Relief Rs.12 to Infosys Science Foundation 80

15 24 ITC Ltd No No Yes No others 25 Jindal Steel & Power Yes No No Yes student Donation of Ltd in O.P Jindal Rs Global University 3445 person Infrastructure examined & 8335 Person examined in mobile van Sustainable Livelihood 230 women trained 81

16 26 Jaiprakash Associates Ltd No Yes No No 24 bedded hospital created Drinking water supply provided Irrigation facility provided care Training & 27 Kotak Mahindra Bank Ltd Yes No No Yes 8900 trees planted 28 L&T Ltd Yes No No Yes - 2,20000 women & Children life benefits Enviornment Learning 82

17 29 Mahindra & Mahindra No Yes No No girls got 1% of PAT Ltd education CSR through Nanhi activities Kali 2400 student Employee got education Volunteering through Mahindra Pride others school Employee Social Option employee working on volunteer-ing basis (each sector contribute 0.5% of PAT to ESOP) 83

18 30 Maruti Suzuki Ltd Yes No No Yes 166 Driving school 8.5 Lacs people were trained for safe driving 7095 hours spend by employees 31 NTPC Ltd No No Yes No 15 project supported benefiting 2153 household Employees contribution development NTPC foundation Social Overhead Rs ONGC Ltd No No Yes Yes Compo-site welfare scheme Rs

19 Livelihood Employee welfare Trust Rs.0.15 Rs.0.31 to Education & community 33 Powergrid Corporation of India Ltd No No Yes No Infrastructure development Rs for student 1% of PAT spend on CSR 85

20 Actual Social Over-heads Rs PNB Ltd Yes No No Yes 30 centres in which person are trained Farmer Welfare Trust & PNB centenary Rural Trust developed 35 Ranbaxy Laboratories Yes No No Yes people Ltd are taken care of in health Traning & care Enviornment Promotion of Sports 86

21 36 Reliance Communication Ltd terms. Ranbaxy sanjeevani swasthya Sewa covers 4.5 lacs people in 180 villages. No Yes No No 2100 employee volunteer-ing give service 6000 patient eye care is been done voluntary donate blood. Employee Voluntary 87

22 37 RIL Yes No No Yes sapling were planted student were educated in 9 school 9000 free eye surgery 38 Reliance Power Ltd Yes No No No care Enviornment Other Social Initiative Rs 9.35 spend on social initiative 39 Reliance No Yes No No 80 hand Pumps Rs 0.50 Infrastructure Ltd 243 donor Crore donate blood donation for 67 school provide Bihar flood relief. education 88

23 40 SAIL No No Yes No student were educated 3800 camps benefited 2.64 lacs people 41 Sterlite Industries Ltd Yes No No Yes Distribution of 1600 free note book Rural health clinics covering 6270 people benefiting 1500 people 40 employees Vocational Training Self Groups Employees Volunteering 2% of PAT CSR Actual Rs Budgets Rs.94 SO Rs amount spend by 297 employee Rs.86 spent as donation on 89

24 donate blood Drinking water sump covering liters 1000 selfgroups covering rural women s 42 SBI Ltd No Yes No Yes 2547 projects covering Health, Education, Environment Adopt the girl child. Employee Volunteering CSR Rs for health, education, Environment etc.adoption of girl child Rs.3.49 Rs

25 Crore for education at IIT Kanpur SBI children welfare Fund Rs 0.05 crore Education partnering Municipal corporation is Rs Siemens Ltd Yes No No Yes 600 toys & book distributed Employee collected

26 books & 300 toys for the children 44 Sesa Goa Ltd Yes No No Yes 16th batches rolled out covering 726 student Drinking water benefit to 102 villages Mobile health unit covering people 45 Sun Pharmaceutical Industries Ltd 46 Tata Motors Ltd Yes No No Yes student were provided education Employee Voluntary Sports Sustainable Livelihood No CSR Report 92

27 500 student were given scholarship 1600 women were given employment trees planted annually drivers are trained every year 2000 primary teacher are trained people p.a are been check on health grounds development Employment 93

28 47 Tata Steel Ltd Yes No No Yes AID awareness & Mother & Child health Programmes 50 orphans is been sponsored the school fees. 48 Tata Power Ltd Yes No No Yes They reached 285 schools Provide job to 213 in BPO student were educated people were HIV/AIDS awareness Sustainable Livelihood Employees Training Self Help Groups Employee Volunteers 94

29 campaign 1480 member from self-help group saved 12 lakh people 49 TCS Ltd No No Yes No 1.5 lakh people is been literate in computers children were educated North America- $ 5 Lakh donation for education & Health UK & Ireland - 2 lakh Pound donation for education & Health China RBM

30 50 Wipro Ltd Yes No No No Employee Volunteering to help & operate needy children Australia - $ contribute to flood disaster fund 96

31 Table 4.3 Social Reporting Practices (on the basis of Annual Reports for the year ) Non Nifty Sr No. Companies Name Social Report ing State ment (SRS) MDA Director Report (DR) Photo graph Narrative (with quantification) 51 Adani Power Ltd No No Yes No 8000 patients in mobile van & 1500 patients in rural clinics every month Areas Covered Livelihood Rural Amount Spent 97

32 52 Aditya Birla Nuvo Yes No No Yes CSR activities Donation of Ltd concentrated in Rs villages Medical camps reached Sustainable villagers Livelihood Eye camps at veraval & Jagdishpur covering 1986 patient student were enrolled for free education 53 Bajaj Holdings & Yes No No No 200 student were Rs.10 Investment Ltd educated by 20 to staff Kamalnayan 98

33 50000 plantation giving support to 340 tribal families Patients in OPD & 7000 patients admitted 830 applied for & 250 got jobs 54 BOB Ltd No No Yes Yes young person working for 36 sanstha benefitting people Training Baja Nursing College Rs.1.4 to Jankidevi Bajaj College of science Bajaj Trust donates Rs. 8 to shiksha Mandal 99

34 55 Biocon Ltd Yes No No Yes 800 toilets build Biocon Foundation - 8 clinic benefits people 500 school reaching student Research & development Flood Relief & Rehabilitation 56 Britannia India Ltd No No Yes No Introduce Nutrition based concept 57 CBI Ltd No CSR Report Welfare expense Rs /- 58 CESC Ltd No Yes No No 47 school trees were planted 59 Container No No Yes No people Corporation of India were education Ltd from 20 Centre. CSR Rs

35 60 Dabur India Ltd Yes No No Yes 45 day activity covering 540 villages & 20 Lacs people providing training related to Medical 2500 Women were skill development 61 Glaxosmithkline No No Yes No 150 women s Pharmaceutical Ltd gynecology check up 25 pregnant women s were given nutrition. 62 Glenmark Yes No No Yes 500 employees Pharmaceutical Ltd work on project Women Empowerment 101

36 63 GMDC Ltd No No Yes No Irrigation to farmers in Kutch 64 Godrej Industries No No Yes Yes Recruiting Ltd underprivileged people Supporting physically challenged employee 1500 underprivileged school going children are provided Mid day meal Employee Sustainable Livelihood development Rs.6.5 spend on staff welfare 102

37 65 Godrej Properties Ltd No Yes No No Safe & healthy environment for the workers living in construction site. Schools for the children of construction workers. Nutritious lunch, snacks & regular monitoring the health of the children in schools. Employee Motivation, development, performance & empowerment. Employees benefit 103

38 66 GSPL No No Yes No Donation Rs. 8.9 Conservation of energy 67 Hindustan Zinc Ltd Yes No No Yes 1 Lac patient checkup & 544 children 164 student enroll for higher education 350 women s Sustainable livelihood handloom training 68 HPCL No Yes No Yes 5100 girls education 2900 Children & 600 women were given medical treatment Donation of Rs

39 69 IDBI Bank Ltd No Yes Yes No Rural infrastructure Blood Donation camp It has adopted village in Leh in Jammu & Livelihood Improvement Kashmir. 70 Idea Cellular Ltd No No Yes No Employee Based initiative 71 Indian Bank Ltd No Yes No No 3140 blood donor in 29 Centre 770 & 54 senior citizen were Upliftment of street children Sports 105

40 benefitted by eye screening camp 1040 benefitted by dental camp 72 Indian Hotels Company Ltd Yes No No No 45 Active Projects Promoting artisan & craftsmen 73 JSW Energy Ltd No Yes No No 250 sanitation in Ratnagiri 74 LIC Housing No CSR Report Finance Ltd Sustainable Livelihood Associated with NGO development Company purchase 12 product from NGO 106

41 75 Mahindra & Mahindra Financial Services Ltd Yes No No Yes Tree Plantation for underprivileged children 1408 bottle of blood donated 753 girl child currently supported through nanhi Kali programme 76 Mindtree Ltd Yes No No No Supporting physical challenge people with specific focus on Assistive Technologies Employee Voluntary Livelihood development Others Rs.3.13 of donation Donation of 0.4 million to Ashoka Innovator to support the programe for social 107

42 Improving quality of Education 10 schools are been supported in kanakapura taluk in collaboration with Sikshana Setting up tailoring institute Providing toilets for female student 77 Marico Ltd Yes 90 % reduction in Plastic bottles usage. Energy & Safety Entrepreneur. 108

43 78 MRPL No No Yes No Infrastructure Women Empowerment programmed MRPL rehabilitation colony 79 NHPC Ltd No No Yes No development Employees benefit Sports CSR amount Rs Rs spend on CSR expenditure 109

44 80 OIL No No Yes No 1400 village covered under welfare scheme Social Overhead expense Rs PTC India Ltd No CSR report 82 Punj Llyod Ltd Yes No No Yes 1400 student got Education benefit 83 Petronet LNG Ltd No CSR Report 84 PFC Ltd No No Yes No Rs.12 spend on CSR Rs. 5 for construction 110

45 of houses for flood affected people Rs for distribution of solar lantens in 169 villages Rs. 3.5 Construction of primary school 85 Piramal Enterprise Ltd No Yes No No 475 mobile health units Youth Empowerment Preservation of Indian Culture 111

46 86 Raymond Ltd No No Yes No 7400 student at school were provided with education 4000 cattle were taken for cattle breed improvement programme 87 RECL No No Yes No 50 Solar LED Lanterns will be distributed in each villages covering 45 villages. 88 Reliance Capital Ltd No Yes No No Blood Donation Wheel chair donation to Training Sports Rs provision for social obligation Rs spend on CSR Budget sanctioned was 5 112

47 handicap 89 Rallis India Ltd Yes No No Yes Provision for Drinking water AIDS awareness Employee 90 SCI Ltd No Yes No No Company committed 496 lacs on CSR Project Training Flood relief foundation 91 Shriram Transport No No Yes No Finance Ltd CSR reserves Rs Rs donated to charitable organisation. 113

48 92 Tata Chemicals Ltd Yes No No Yes 317 women trained 216 rural youth in BPO Installed liters water capacity in 8 villages for pure water. 93 Tata No No Yes No 80 people were Communications Ltd given training 800 volunteer giving 660 hours Safety development Employee Volunteering Training Employees Volunteering 114

49 94 Tata Global Beverages Ltd Yes No No No Employees Benefits 95 Tech Mahindra Ltd No No Yes No Women empowerment development Tech Mahindra foundation 96 Ultratech Cement Yes No No Yes 3400 were Ltd educated on HIV/AIDS Infrastructure villager were treated 1.5% PAT to CSR CSR Rs

50 532 girls reenrolled & were given books people access to safe drinking water 721 couple got married 12 schools building were made 1112 youngster received training 293 self-help groups empowers 3626 women Sustainable Livelihood 116

51 97 UBI Ltd No No Yes No 202 village knowledge centers open 103 union Adarsh gram 8 financial literacy & credit counseling Rs.1.75 donation on Education Health & basis amenities 98 Unitech Ltd No No Yes No people safety measure were taken Safety Measures 99 United Spirit Ltd No CSR Reports 100 Yes Bank Ltd No Yes No No Care Sustainable Livelihood 117

52 4.3 CSR Initiative : A Snapshot Table 4.4 Reporting Formats & CSR Areas A snapshot Nifty based Companies Reporting Format CSR Areas Companies SRS MDA DR Phot Amou Narrati Educ Healt Com Envi Empl Other Name ogra nt ve ation h muni orn oyee s ph Spend Quanti ficatio n ty Deve lopm ent ment s ACC Ltd Ambuja Cement Rs. Ltd Crore 118

53 Axis Bank Ltd Rs Bajaj Auto Ltd Rs Bharti Airtel Ltd BHEL Rs BPCL Rs Cairn India Ltd Cipla Ltd Rs.5 119

54 Coal India Ltd Rs DLF Ltd Dr. Reddy s Laboratory Ltd Rs. 8.8 GAIL Rs. 70 Grasim Industries Ltd Rs HCL Technologies Ltd HDFC Ltd Rs

55 HDFC Bank Ltd Hero Motocorp Rs. Ltd Donation Hindalco Industries Ltd Rs Donation HUL ICICI Bank Ltd IDFC Ltd Infosys Ltd Rs

56 ITC Ltd Jindal Steel & Power Ltd Rs Donation Jaiprakash Associates Ltd Kotak Mahindra Bank Ltd L&T Ltd Mahindra & 1 % of Mahindra Ltd PAT on CSR Maruti Suzuki Ltd 122

57 NTPC Ltd Rs on Social Overheads ONGC Ltd Rs Powergrid Corporation India Ltd of Rs PNB Ltd Ranbaxy Laboratories Ltd 123

58 Reliance Communication Ltd RIL Reliance Ltd Power Rs Reliance Infrastructure Ltd Rs Crore Donation SAIL Rs Sterlite Industries Ltd Rs. 86 SBI Ltd Rs

59 Siemens Ltd Sesa Goa Ltd Sun Pharmaceutical Industries Ltd Tata Motors Ltd Tata Steel Ltd Tata Power Ltd TCS Ltd Donate d $ 5 Lakh Wipro Ltd 125

60 Table 4.5 Reporting Format & CSR Areas A Snapshot CNX 200 Companies (Non Nifty) Reporting Format CSR Areas Companies CSR Rep ort MDA DR Phot ogra ph Amou nt Spend Narrati ve Quanti ficatio n Educ ation Healt h Com muni ty Deve lopm ent Envi ornm ent Emp loye es Other s Adani Power Ltd Aditya Birla Nuvo Ltd Rs Bajaj Holdings & Investment Ltd Rs.10 BOB Ltd 126

61 Biocon Ltd Rs Crore Britannia India Ltd CBI Ltd CESC Ltd Container Rs. Corporation of 2.93 India Ltd Dabur India Ltd Glaxosmithkline Pharmaceutical Ltd Glenmark pharmaceutical Ltd GMDC Ltd 127

62 Godrej Industries Ltd Rs.6.5 Godrej Properties Ltd GSPL Rs.8.9 Hindustan Zinc Ltd HPCL Rs IDBI Bank Ltd Idea Cellular Ltd Indian Bank Ltd Indian Hotels Rs. 12 Company Ltd JSW Energy Ltd 128

63 LIC Housing Finance Ltd Mahindra & Mahindra Financial Services Ltd Rs Mindtree Ltd Rs Marico Ltd MRPL Rs NHPC Rs

64 OIL Rs PTC India Ltd Punj Llyod Ltd Petronet LNG Ltd PFC India Ltd Rs 12 Piramal Enterprise Ltd Raymond Ltd Rs RECL Rs Reliance Capital Ltd 130

65 Rallis India Ltd SCI Ltd Rs Shriram Transport Finance Ltd Rs Tata Chemicals Ltd Tata Communications Ltd Tata Global Beverages Ltd Tech Mahindra Rs. Ltd Ultratech Cement Ltd 131

66 UBI Ltd Rs Unitech Ltd United Spirit Ltd Yes Bank Ltd 132

67 4.4 Reporting Practices Analysis Table 4.6 Percentage (%) of Companies disclosing CSR details % of companies CSR details disclosed 93 % CSR details not disclosed 7% Table 4.7 Percentage (%) of Companies using Reporting Formats Reporting Formats % of Companies Social Reporting Statement 39% Management Discussion Analysis (MDA) 22% Director Report (DR) 36% Photograph 37% Narrative quantification 73 % Information on amount spent 45% 133

68 Table 4.8 Percentage of Companies using CSR Areas Companies presence in Social Activities % of Companies Education 79% Health 75% Community 79% Environment 49% Employee 25% Other 56% The study reveals that the companies have followed maximum 3 formats together like few companies have given the reporting through Management Discussion Analysis (MDA) & Director Reports, few companies have given Management Discussion Analysis (MDA) & Director Reports or Narrative, while few companies have given Management Discussion Analysis (MDA) & Quantification, few companies have given Social reporting Statement, photograph & Narrative, few companies have given Social reporting Statement, Amount Spent & Narrative, few companies have given Management discussion Analysis (MDA), Directors report & Quantification. The following observations emerge from the analysis 134

69 1. Social Reporting Statements (SRS) The Social reporting statement gives broader idea about Corporate Social Responsibilities. There is vagueness & ambiguity in the statement, perhaps majority of stakeholder may not be reading such statements. So it has little value to reporting. They do express the objective of social cause but lack the depth of understanding about social Responsibilities, since it is a mere statement of purpose. However, such statements may help companies to define scope & role for future planning in view of mandatory CSR vide: The Companies Bill There are few examples of such statements a) L & T ( ) b) Bharti Airtel Ltd ( ) c) Bajaj Auto Ltd ( ) 2. Management Discussion Analysis (MDA) MDA is just the description which is a substitute of Social Reporting Statements (SRS). Either companies have reported through Social Reporting Statements (SRS) or Management Discussion Analysis (MDA). Such description is also vague & difficult to understand the impact of such social activities. There is little value to reporting. 3. Director s Report (DR) Director s Report (DR) basically aims at expressing & exhibiting the achievements made by the companies during the year in various sphere of business & non business activities. Therefore, there is a fear of window dressing of social activities. Moreover, social activities are in the least 135

70 proportion to all activities. It does not carry much weightage of reporting value. 4. Photographs Photographs carry visual impact on the users of information but it has little value on any decision making to them. It does create goodwill of the company among the readers, but fails to express the actual impact. It is difficult for the companies to exhibit photographs of all such activities. This may be considered as the supplement to the core reporting. 5. Narration of activities with Quantification Narration of activities with Quantification seems to be a good indicator of social activities reporting. It does signify the impact & the beneficiary which enable the reader of information to conclude where the money has gone & reached. However if in a proper format such quantification is exhibited then it will convey meaning & relevance. 6. Amount Spent This is a solid indicator of social expenditure & its reporting. However, it is found from study that only 45 % of the companies have shown the amount spent for social activities. But, the absolute amount does not reflect the ability to spend for the activities but it reflects the willingness to spend. It will be more meaningful, if it is linked with sales & Profit. The corporate world need to explore methodologies for such linkage so that social reporting becomes effective. The analysis of the reporting practices creates foundation for sound reporting practices for social activities. It gives lot of inputs for making social reporting effective. 136

71 4.5 Categories of companies & their reporting practices The study also reveals the comparison between two classes of companies. One class is such where 50 companies constitute part of NIFTY Index which means those companies are most sensitive in the stock market because they are actively traded while other class of 50 companies is active in trading but they do not form the index, hence, do not reflect the economic indicator. So, it is interesting to study whether companies which form part of Index (say, X) reflect better social Reporting Practices than the companies which do not form part of index (say, Y). A. Overall Information Table 4.9 Percentage (%) of Companies (representing X) disclosing CSR details % of companies CSR details disclosed 96 % CSR details not disclosed 4% Table 4.10 Percentage (%) of Companies (representing Y) disclosing CSR details % of companies CSR details disclosed 90 % CSR details not disclosed 10% 137

72 This reveals that Nifty based companies seem to be more CSR information sensitive companies than Non Nifty based probably, Company X preserve to be more responsible in terms of information dissemination. B Reporting Formats Table Percentage (%) of Companies (representing X) using Reporting Formats Reporting Formats % of Companies Social Reporting Statement 50 % Management Discussion Analysis (MDA) 22 % Director Report (DR) 30% Photograph 48% Narrative quantification 74% Information on amount spent 50 % 138

73 Table 4.12 Percentage (%) of Companies(Representing Y) using Reporting Formats Reporting Formats % of Companies Social Reporting Statement 28% Management Discussion Analysis (MDA) 22% Director Report (DR) 42% Photograph 26% Narrative quantification 72% Information on amount spent 40% If we look out reporting formats point of view, then companies X seem to be more clear about what they want to achieve with regard to CSR by way of social reporting statement than companies Y. This also reveals the fact that companies X are more committed to social cause than companies Y. However, with regard to Director Report, companies Y prefer to disseminate information through Director Report than companies X. However exhibiting information through photographs is a better way to give a snapshot of social activities. Hence, Companies X are more responsive than companies Y using photos an reporting method. However, it is very striking to observe that more than 70% of the companies X & Y, both have given Information by way of narration or explanation or paragraphs with mentioning of amount. Now, this 139

74 method, perhaps, is ineffective in terms of attracting attention of the readers. Largely, almost 50% of the companies X & 40 % of Y have shown amount of social expenditure. C CSR Areas Table 4.13 Percentage (%) of Companies (Representing X) using CSR Areas Companies presence in Social Activities % of Companies Education 86% Health 88% Community 88% Environment 54% Employee 32% Other 62% 140

75 Table 4.14 Percentage (%) of Companies (Representing Y) using CSR Areas Companies presence in Social Activities % of Companies Education 72% Health 62% Community 70% Environment 44% Employee 18% Other 50% We attempted to study how the companies spend money for which areas of social activities. Companies X has covered more than 80% of Education, Health & Community. Environment has not gained that much, while employees are at the bottom of all activities. Similarly companies Y have covered around 70% of Education, Health & community. Still, Environment at the lower side while employees at the least. 141