AT&T SHAPE CHALLENGE OFFICIAL RULES

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1 AT&T SHAPE CHALLENGE OFFICIAL RULES 1. DESCRIPTION OF THE CONTEST: The AT&T Shape Contest ( Contest ) is designed to encourage developers, designers, and creators to innovate with groundbreaking technological innovation (as applicable) (the Technology ) within one of the following three Categories: (a) Augmented Networks; (b) Smart Cities; or (c) Connected Things (each a Category ). Further details explaining each Category are below. The Grand Prize will be awarded to the one (1) best Entry submitted, regardless of Category. One (1) prize will be awarded to the one (1) best Entry in each Category. Winning submissions will be as determined by the judges in accordance with the judging criteria below and these Official Rules and are subject to verification. 2. ELIGIBILITY: This Contest is open to legal residents of the 50 United States or District of Columbia who are at least 18 years old at time of entry (except Alabama and Nebraska residents must be at least 19 years old at time entry and Mississippi residents must be at least 21 years old at time of entry) who are registered for and will attend the Shape Conference at AT&T Park in San Francisco on July 15 and 16, Persons who are any of the following are not eligible to participate or win the prize offered: (a) employees or agents of AT&T Mobility, LLC ( AT&T or Sponsor ), its parent company and affiliate and subsidiary companies, participating advertising and promotion agencies; and (b) immediate family members (defined as parents, children, siblings and spouse, regardless of where they reside) and/or those living in the same household as any person in (a) above. Entries may be submitted by an individual or a team composing of multiple individuals. Each individual member of the team must meet the eligibility requirements set forth herein. The term Entrant as used in these Official Rules refers to an individual Entrant, each eligible individual on the team and/or the team that submits an entry. Limit one (1) entry per person, regardless of Category entered. One (1) person can enter only once in the Contest, whether as an individual or as part of a team. If an Entry is submitted by a team, the team must designate one individual member of the team as the Team Leader. The Team Leader shall be responsible for submitting the Entry on behalf of the team, designating all members of the team with the Entry submission, corresponding with the Sponsor when applicable, and accepting the prize and distributing prize components to team members. 3. HOW TO ENTER: To enter this Contest, first visit ( Website ) and create an account for the Shape Conference taking place in San Francisco at AT&T Park on July 15 and 16, 2016 (the Conference ). Entrants are responsible for their own transportation to the Conference, and any lodging if necessary. As such, all Entrants are responsible for their own transportation and lodging necessary to participate in the Semi-Final Round and the Final Round. Coordination of such travel to the Semi-Final Round and the Final Round is also the sole responsibility of the Entrants. Once you create an account, complete the application to enter the Contest between February 16, 2106 at 8:00am Pacific Standard Time ( PST ) and May 6, 2016 at 11:59pm PST. Sponsor s clock is the official time clock of the Contest. Entry application must include full and accurate contact

2 information for Entrant (including all members of team if entering as a team), a written description of your Technology ( Written Description ) and a video of your prototype of your Technology ( Summary Video ). Entry must comply with the Submission Guidelines set forth below. 4. CATEGORIES. a. Technology must fall within one of the following three Categories: (a) Augmented Networks; (b) Smart Cities; or (c) Connected Things. Details on each Category are as follows: 1. Augmented Networks: Create a solution to a network or content delivery challenge, whether it s mobile, satellite, Wi-Fi, or wireline. Here are some examples, but feel free to think outside these examples as well: a. Software Defined Network (SDN): technologies that can help people rethink how to manage network services. A link to the Network Function Virtualization (NFV) guidelines will be provided on the Website to get you started. b. Micro-services: micro-services to enable connections across multiple containers to activate virtual network functions on an as needed basis. Think about optimizing content delivery, improving M2M communications, or building an application distribution system. c. Virtual Reality (VR) Delivery: Create support and develop technologies that help with the creation, optimization, and delivery of VR content while also encouraging widespread VR adoption. 2. Smart Cities: The cities of tomorrow are at the heart of a more sustainable future filled with continued economic growth and new job creation and city leaders have taken note. Now is the time to explore how technology can be integrated for cost-reductions, citizen well-being, sustainability and economic development. Create technology that solves one of the countless challenges cities face. We ll consider submissions that use or contribute to AT&T technologies like M2X and Flow Designer. Here are some examples, but feel free to think outside these examples as well: a. Energy & Utilities Management: From water management to smart grid and smart lighting technology, create techbased solutions that ensure a city s critical resources are managed effectively.

3 b. Transportation: Route optimization, smart parking and metering, and connected vehicle technology are just some of the ways to impact a city s transportation system. c. Infrastructure: From smart building solutions to environmental monitoring, the infrastructure of a city creates the framework for development and growth. Create technologies that integrate the physical, digital, and communicative infrastructures that form a city. 3. Connected Things: Smartphones have been game-changers, but they represent just a fraction of the things that will keep the world connected. New devices and entirely new ways of experiencing tech prove it s just the beginning. The next generation of connected things will deliver high-convenience, boundless capabilities, and an awe-inspiring vision of the future. Create connected tech that explores new forms and unexpected functions. This new thing can connect through mobile, satellite, Wi-Fi, or wireline. Here are some examples, but feel free to think outside these examples as well: a. Smart Textiles: Connected Clothing introduces the latest technologies into everyday materials like bandages, clothing, shoes, or sportswear. Create innovative techniques that seamlessly weave tech into our gear. b. Wearables: Uncover the next groundbreaking step in wearable products big or small. c. Industrial Robotics: Show how your robotic solution augments human capabilities, or offloads mundane or dangerous tasks and activities. d. Drones: Connected drones are making people s lives easier, more convenient, and safer. Find new ways to utilize this technology. 5. SUBMISSION GUIDELINES: In addition to the provisions set forth herein, each Entry must also comply with the following guidelines: a. Written Description must be in English. b. For entries in the Augmented Networks, Smart Cities, and Connected Things categories, Summary Video must be no more than two (2) minutes long, must be in password-protected Vimeo format and must be in English.

4 c. For entries in the Augmented Networks, Smart Cities, and Connected Things categories, the Summary Video must include a demo of the Technology and include voiceover or narrative by person on screen explaining the demo. d. For entries in the Augmented Networks, Smart Cities, and Connected Things categories, the Summary Video only include Entrant and no other people. If Entry submitted by a team, at least one representative from the team must be in the Summary Video. e. Application must be in English. Written Description and Summary Video (if applicable for entry) must answer certain questions regarding the Technology in accordance with the Website instructions. Entry must be submitted with the following information: Entrant s (including each team member's) full name, address, physical address, and country of residence. f. In addition to the requirements set forth above, each Entry must comply with the following: 1. The Entry must be the Entrant s original work and created solely by the Entrant (except with respect to the use of any AT&T enabling technologies such as mobile, WiFi, Satellite and wireline technology). Further, the Entry must not infringe the copyright, trademark, privacy, publicity, or other intellectual rights of any third party person or entity. 2. The Entry must not contain any content or material that is lewd, obscene, sexually explicit, pornographic, disparaging, defamatory, libelous, obscene, violent, racist, derogatory of any ethnic, racial, gender, religious, professional or age group or otherwise inappropriate or objectionable, as determined by the Judges and/or Sponsor in their sole and absolute discretion. 3. The Entry must not contain any personally identifiable information of any person other than the Entrant. Should the Entrant include personally identifiable information about him/herself in the Entry, Entrant acknowledges and agrees that such information may be disclosed publicly and Entrant is solely responsible for any consequences thereof. 4. The Entry must not contain any commercial content or logos of any entity other than Sponsor. 5. Entries that are lewd, obscene, pornographic, disparaging of the Sponsor or otherwise contain objectionable material may be disqualified in the Sponsor s sole and unfettered discretion.

5 6. Entries cannot and will not promote any activity that is unsafe, hazardous, dangerous or prohibited by law; The Judges and/or Sponsor reserve the right to disqualify at any time, any Entry that they determine, in their sole and absolute discretion does not meet the requirements of the Official Rules or is inappropriate for any reason. Proof of submission does not constitute proof of receipt. 6. JUDGING: All Entries will be judged by a panel of experts based on the following judging criteria, with each judging criteria equally weighted: For entries in the Augmented Networks, Smart Cities, and Connected Things categories: a. Creativity and originality of the Technology b. An explanation of why Entrant s Technology is unique; clear demonstration of Technology c. Potential for Entrant s Technology to solve the identified challenge and/or problem d. If / how the Entry utilizes key AT&T enabling technologies including mobile, Wi-Fi, Satellite, and wireline technology. 1. If submitting under the Augmented Networks Category, if/how the Entry follow Domain 2.0 Vendor Guidelines for Virtual Functions. 2. If submitting under the Smart Cities Category, if/how the Entry uses or contributes to M2X and Flow Designer. 3. If submitting under the Connected Things Category, if/how the Entry uses or contributes to M2X or AT&T-certified modules. In the event of a tie, the Entry among the tied Entries with the highest score in (a) above will be the winner (or semi-finalist or finalist as applicable). In the event a tie still remains, the Entry among the remaining tied Entries with the highest score in (b) above will be the winner (or semi-finalist or finalist as applicable). In the event a tie still remains, a different judge will judge the remaining tied entries according to the same judging criteria. The Judges/Sponsor reserve the right to terminate the Contest and not to award any Prizes, if in their sole and absolute discretion they do not receive a sufficient number of eligible or qualified Entries for the Contest. Decisions of Judges are final and binding. 7. JUDGING PROCESS: a. Initial Judging: All eligible Entries submitted during the Entry Period will be judged by a panel of Judges who will evaluate and score the eligible Entries based on the Judging Criteria. The four (4) highest scoring Entries

6 in each Category will advance to Semi-Final Round. Entries selected to advance to the Semi Final Round ( Semi-Finalists ) will be notified by or telephone on or about June 3rd, Within seven days of winner notification, Semi-Finalists must respond and confirm their participation and their availability to attend the Semi-Final Round and the Final round and must sign an Affidavit of Eligibility and Release of Publicity/Liability (unless prohibited by law). If Entry is submitted by a team, the Team Leader shall be responsible for obtaining all team members signatures on such Affidavit and Releases. Failure to respond during this time frame will forfeit the chance to participate in the Semi- Final Round and Sponsor will select an alternate Semi-Finalist (the Entry with the next highest score) if time permits. If Entry is submitted by a team and any single team member fails to execute and return the required documentation within this time period, said individual will be disqualified but the remaining team members who comply will still be eligible for their prize. However if Team Leader does not provide Sponsor with a signed Affidavit and Release (unless prohibited by law) within the 7 day period, Entrant will be disqualified. b. Semi-Final Round: The Semi-Final Round will be held in-person in front of a live panel of judges at AT&T Park in San Francisco (open to the public) at the Conference on July 15, Semi-Finalists will be notified of the start time. Semi-Finalists must also (if requested by Sponsor) attend a technical rehearsal at the AT&T Park on July 14, Time for rehearsal will be provided at a later date. Each Semi-Finalist will present a live demonstration of their working prototype Technology and participate in a Question & Answer session by the Judges. Judges will judge Entries in accordance with the Judging Criteria set forth above. The one (1) highest scoring Entry in each Category will advance to Final Round. Semi-Finalists will be notified whether they are moving on to the Final Round in person at the conclusion of the Semi-Final Round. Failure to attend the Semi-Final Round, or the requested rehearsal the day before the Semi-Final Round, will result in forfeiture of the chance to compete for the prize. If Entry is submitted by a team, only a representative from the team must present in the Semi-Final Round. The judges scores obtained during this Semi-Final Round will be the same score used for the entries during the Final Round. c. Final Round: The Final Round will be held in-person in front of an audience of AT&T Shape Expo Pass holders who are at least 18 years old and have registered for the Conference at AT&T Park in San Francisco ( Shape Expo Pass Holders ) on July 16, 2016 at the Conference. Each Finalist will present a live demonstration of their working prototype Technology and participate in a Question & Answer session. Shape Expo Pass Holders will be asked to score each Entry based upon the following equally weighed factors: (a) creativity; (b) originality; (c) clear demonstration of how Technology is unique; and (d) potential for

7 Entrant s technology to solve his/her identified challenge and/or problem. Shape Expo Pass Holders must be present during the presentation of all Final Round Entries to score on all such Entries. Each Shape Expo Pass Holder is limited to one (1) score per Entry. The Grand Prize winner (subject to winner verification by Sponsor) will be the highest scoring Entry as determined by a combination of scores from the judges during the Semi Final Round (worth 50% of total score) and the Shape Expo Pass Holders audience score (worth 50% of total score). In the event of a tie, the audience score will determine the winner. The act of obtaining high scores by any fraudulent or inappropriate means, including, without limitation, paying for high scores, offering sweepstakes/contest entries, awards or other inducements or any kind of consideration to persons in exchange for high scores, or as determined by Sponsor in its sole discretion, is prohibited. Scoring by Shape Expo Pass Holders must be completed by the actual person casting the score. A person may not submit a score for Entry on behalf of another person. Multiple scores by one person will be disqualified. Shape Expo Pass Holders must follow instructions to submit their scores. Sponsor reserves the right, in its sole discretion, to modify, terminate, or suspend the audience scoring or void any score should the administration, security, or fairness of the scoring come into question as determined by Sponsor in its sole discretion. Sponsor reserves the right, in its sole discretion, to disqualify any individual they find to be violating these terms, tampering with the scoring process, or acting in an unsportsmanlike or improper manner and void all associated scores. If the audience scoring process is terminated early by Sponsor, Sponsor reserves the right to count the eligible scores among all non-suspect, eligible scores received up to time of cancellation. The decision of the Sponsor with respect to the tallying of scores, and the invalidation or disqualification of any suspected scores, shall be in its sole discretion and final and binding. Failure to attend the Final Round will result in forfeiture of the chance to compete for the prize. If Entry is submitted by a team, the people who presented the Entry at the Semi-Final Round must also present at the Final Round. One Entrant may win more than one prize. Sponsor reserves the right to conduct the Semi-Final Round and the Final Round in accordance with such schedule as determined by Sponsor in its discretion. Failure to participate accordingly will result in forfeiture of the chance to compete for the prize. Sponsor reserves the right to conduct the Semi-Final Round and the Final Round in accordance with such schedule as determined by Sponsor in its discretion. Failure to participate accordingly will result in forfeiture of the chance to compete for the prize. Each Entrant and all the Entries are subject to validation at any time by Sponsor and/or the Judges, whose decisions are final and binding in all respects. Entrants may be asked to sign additional documentation before being declared official winners.

8 8. PRIZES AND APPROXIMATE RETAIL VALUE: a. One (1) Grand Prize: $50,000 in the form of a check. Approximate retail value ( ARV ): $50,000. b. Three (3) Category Prizes (one (1) per Category): $15,000 in the form of a check. ARV: $15,000 each. Only the stated number of prizes in these Official Rules will be awarded. All other expenses not specified herein are the responsibility of the winners. ALL TAXES ARE THE SOLE RESPONSIBILITY OF THE WINNERS. In the event that a winning Entry was submitted by a team, the Prize will be awarded to the Team Leader only. Each team is responsible for deciding the percentage distribution of the Prize to each of the team members. AT&T is not responsible for the determination or manner of such distribution or any disputes among team members concerning the prize or prize components. AT&T is only obligated to provide the whole prize to the Team Leader of the winning Entry. If an inadequate number of qualified winning Entries are received to award the prizes or some of the pries, Sponsor reserves the right to (a) not award any prize to any Entry; or (b) award fewer than the number of prizes stated above. 9. INTELLECTUAL PROPERTY MATTERS. With the exception of the use of any AT&T materials, the intellectual and industrial property rights to each Entry, including the application and code, if any, will remain with the Entrants. Notwithstanding the foregoing, and as a condition of participation in the Contest, Entrants agree that Sponsor shall have the right to use, copy, modify, promote, advertise, publish, display and make available the Technology for Sponsor s advertising and promotional purposes, in perpetuity and by any means now known or hereafter developed, without any restriction and without any obligation to Entrants, including, but not limited to any use thereof in connection with the operation, conduct, administration, and advertising and promotion of the Contest via communication to the public. Sponsor is not required to keep any Entry confidential. 10. CONDITIONS OF PARTICIPATION. Sponsor reserves the right to substitute a prize for an item of equal or greater value in the event all or part of a prize becomes unavailable. Prizes are awarded without warranty of any kind from Sponsor, express or implied, without limitation, except where this would be contrary to federal, state, provincial, or local laws or regulations. All federal, state, provincial and local laws and regulations apply. Submission of Entry into this Contest deems that Entrants agree to be bound by the terms of these Official Rules and by the decisions of Sponsor, which are final and binding on all matters pertaining to this Contest. Return of any prize/prize notification may result in disqualification and selection of an alternate semi-finalist, finalist or winner, as applicable and if time permits. Potential semi-finalists, finalists and prize winners may be required to sign and return an Affidavit of Eligibility and Liability/Publicity Release at any time thereafter (as requested by Sponsor) as a condition

9 to receiving the prize. Failure to comply with this requirement may result in disqualification and potential selection of an alternate winner. If any single team member fails to execute and return the required documentation within Sponsor s stated time period, said individual will be disqualified but the remaining team members who comply will still be eligible for their prize. If Entry is submitted by a team and any single team member fails to execute and return the required documentation within this time period, said individual will be disqualified but the remaining team members who comply will still be eligible for their prize. However if Team Leader does not provide Sponsor with a signed Affidavit and Release (unless prohibited by law) within the 7 day period, Entrant will be disqualified. Sponsor may document the Semi-Final Round and Final Round and Entrants participation therein by any means, including by taking photographs, video/film recordings, and/or sound recordings. By participating, each Entrant consents to such activities and grants Sponsor and its agencies permission to use, in perpetuity and by any means, the results of such activities for Sponsor s advertising and promotional purposes without additional compensation, unless prohibited by law. In addition, acceptance of any prize constitutes permission for, and winners consent to, Sponsor and its agencies to use a winner s name and/or likeness and entry for advertising and promotional purposes without additional compensation, unless prohibited by law. To the extent permitted by law, Entrants agree to hold Sponsor, its parent, subsidiaries, agents, directors, officers, employees, representatives and assigns harmless from any injury or damage caused or claimed to be caused by participation in the Contest (including without limitation participation in the Semi-Final Round, the rehearsal and the Final Round and any related travel/lodging) and/or use or acceptance of any prize won. Sponsor is not responsible for any typographical or other error in the printing of the offer, administration of the Contest or in the announcement of the prize. An Entrant may be prohibited from participating in this Contest if, in the Sponsor s sole discretion, it reasonably believes that the Entrant has attempted to undermine the legitimate operation of this Contest by cheating, deception, or other unfair playing practices or annoys, abuses, threatens or harasses any other Entrants, the Sponsor or associated agencies. If Entrant is a team, and Sponsor determines in its sole discretion that any single team member has attempted to undermine the legitimate operation of this Contest, all members of such team may be disqualified, as determined within Sponsor s sole discretion. Due to the unique nature and scope of this Contest, Sponsor reserves the right to alter or modify these Official Rules at any time. 11. ELIMINATION: Any false information provided within the context of the Contest by any Entrant concerning identity, postal address, telephone number, ownership of right or noncompliance with these rules or the like may result in the immediate elimination of the Entrant from the Contest. If Entrant is a team, and any single team member provides such false information, Sponsor reserves the right to disqualify the entire team. Sponsor further reserves the right at any time, including after announcement of Winners to disqualify any Entry that it believes in its sole and unfettered discretion infringes upon or violates the rights of any third party or otherwise does not comply with these Official Rules. 12. NO RECOURSE TO JUDICIAL OR OTHER PROCEDURES: To the extent permitted by law, the rights to litigate, to seek injunctive relief or to make any other recourse to judicial or any other procedure in case of disputes or claims resulting from or

10 in connection with this Contest are hereby excluded, and any Entrant expressly waives any and all such rights. In the event that a court of competent jurisdiction finds the foregoing waiver unenforceable, Entrants hereby consent to the jurisdiction and venue residing exclusively within the federal or state courts in Atlanta, Georgia, United States and agree that any and all disputes, claims, and causes of action arising out of or connected with this Contest or any prize awarded shall be resolved individually, without resort to any form of class action. Entrants agree that these Official Rules are governed by the laws of Georgia. 13. WARRANTY AND INDEMNITY: Entrants certify that their Entry is original and that they have the right to submit the Entry in the Contest. Each Entrant agrees not to submit any Entry that (1) infringes any third party proprietary, intellectual property, industrial property, personal rights or other rights, including without limitation, copyright, trademark, patent, trade secret or confidentiality obligation; (2) includes any personally identifiable information or (3) otherwise violates applicable law. To the maximum extent permitted by law, each Entrant indemnifies and agrees to keep indemnified Sponsor at all times from and against any liability, claims, demands, losses, damages, costs and expenses resulting from any act, default or omission of the Entrant and/or a breach of any warranty set forth herein. To the maximum extent permitted by law, each Entrant indemnifies and agrees to keep indemnified Sponsor at all times from and against any liability, actions, claims, demands, losses, damages, costs and expenses for or in respect of which Sponsor will or may become liable by reason of or related or incidental to any act, default or omission by an Entrant under these Official Rules including without limitation resulting from or in relation to any breach, non-observance, act or omission whether negligent or otherwise, pursuant to these official rules by an Entrant. 14. SIMILAR MATERIALS: Contestants acknowledge that Sponsor engages, has engaged and will in the future engage in the development, preparation, production, acquisition and dissemination of creative, educational, artistic and other material (collectively, the Materials ), including without limitation Materials that are similar or identical to the Technology. Contestants also acknowledge that other persons, including employees of Sponsor, may previously have originated and may hereafter originate Materials that are similar or identical to the Technology. Contestants agree that they will not be entitled to any compensation because of the use by Sponsor of any such similar or identical material. Without limitation of the foregoing, Sponsor may use, without any payment or other obligation whatsoever to any contestant, any part of the Materials, and any idea or concept contained therein, that (a) is similar or identical to, or contains significant elements encompassed in, a concept that is under consideration or in development by Sponsor before or at the time of entry, (b) is not unique, novel, original, and concrete so as to be entitled to protection under applicable laws, (c) has been made public by anyone at the time of its submission to Sponsor or otherwise is in the public domain, (d) would be freely usable by a third person if it had not been accepted as a Submission or the subject of any agreement, (e) is not protected by United States copyright law, or (f) is similar or identical to, or contains significant elements encompassed in, an idea, concept or material that is independently created by Sponsor or any third party. Contestants agree that Sponsor s development, preparation, production,

11 acquisition, dissemination and/or exploitation of Materials similar or identical to the Technology or containing features, ideas, material and/or elements similar to or identical with those contained in Technology shall not entitle any contestant or team to any compensation or other right or remedy. As an inducement to Sponsor to accept each Submission for entry into the contest, contestants hereby waive any claim or right of action against Sponsor or its successors in connection with the Sponsor s use of any Materials (or any portions thereof) whether or not such Materials are similar or identical to a Submission or contain any features, ideas, material and/or elements that are similar or identical to those contained in a Submission. Acceptance by Sponsor of a Submission is not an admission by Sponsor of the novelty or originality of the Submission. 15. INTERNET: Sponsor is not responsible for electronic transmission errors resulting in omission, interruption, deletion, defect, delay in operations or transmission. Sponsor is not responsible for theft or destruction or unauthorized access to or alterations of entry materials, or for technical, network, telephone equipment, electronic, computer, hardware or software malfunctions or limitations of any kind. Sponsor is not responsible for inaccurate transmissions of or failure to receive entry information by Sponsor on account of technical problems or traffic congestion on the Internet or at any Web site or any combination thereof, except to the extent that any death or personal injury is caused by the negligence of the Sponsor. If for any reason the registration process of the Content is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes which corrupt or affect the administration, security, fairness, integrity, or proper conduct of this Contest, Sponsor reserves the right at its sole discretion to cancel, terminate, modify or suspend the Contest. Sponsor further reserves the right to disqualify any individual who tampers with the registration process. Caution: Any attempt by an Entrant to deliberately damage any Web site or undermine the legitimate operation of the Contest is a violation of criminal and civil laws and should such an attempt be made, Sponsor reserves the right to seek damages from any such contestant to the fullest extent of the law. 16. SEVERABILITY: If any provision(s) of these Official Rules are held to be invalid or unenforceable, all remaining provisions hereof will remain in full force and effect. 17. WINNERS LIST: For winners names, visit developer.att.com on or about July 18, 2016 which shall available for a period of up to thirty (30) days. 18. SPONSOR: The Sponsor of this Contest is AT&T Mobility, LLC, 1025 Lenox Park Blvd. NE Atlanta, GA

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