MARCUS GRAHAM PROJECT

Transcription

1 MARCUS GRAHAM PROJECT

2 MARCUS GRAHAM PROJECT The Marcus Graham Project is a 501(c) 3 non-profit organization and international network of diverse professionals that have purposed themselves in developing the next generation of thought leadership within the advertising, media and marketing industry. Our mission is to identify, expose, mentor and train ethnically diverse men and women in all aspects of the media industry, including advertising, entertainment and marketing. The vision of the Marcus Graham Project (MGP) is to provide long-term access to information, technology, financial and people resources that will strategically develop a viable pool of talent and leadership within the industry. Founded in 2007 / Incorporated 2009 HQ in Dallas, TX with over 1500 members internationally

3 OARD MEMBERS BOARD OF DIRECTORS Nancy Hill, CEO and President, 4A s Cathy Brown, Svp, Director Of Client Services At TPN Cynthia Nevels, President Of Integrality Jason White, EVP Global Marketing, Beats By Dre Nakeisha S. Lewis, Ph.D Assistant Professor Of Marketing At University Of St. Thomas Carol H Williams, CEO at Carol H Williams Advertising Javier Farfan, Former VP Marketing at Verizon Kristin Jarvis, Chief Of Staff at Ford Foundation Dr. Patty Alvey, Director Of Assessment And Accreditation at SMU Ram Krishnan, CMO At Pepsico Renetta Mccann, Chief Talent Officer at Leo Burnett Stephen Kim, VP Marketing at Aol 2

4 MGP Programs The Network Online Member Community icr8 Programs Bootcamp + Workshops Sound Bite Alumni Professional Development The GO Fund - Seminar, Training & Travel Scholarship Bill Sharp Award Scholarship

5 icr8 SUMMER BOOT CAMP Summer Boot Camp is MGP s Flagship Program that provides the next generation of advertising, media & marketing talent with the exposure and experience necessary to solidify careers within the industry. The icr8 Entering its 9 th year, in 2017, icr8 Summer Boot Camp is a summer long internship program, where aspiring professionals are interviewed for an exclusive opportunity to create their own advertising & marketing agency that they run during the summer, while working through a rigorous curriculum and training program.

6 PROGRAM COMPONENTS ROGRAM SCHEDULE MGP brings high performing minority undergraduate, graduate students and young professionals to Dallas for a comprehensive summer boot camp program. The program consists of: Mentoring Speaker Series Agency/Company Visits Interactive Workshops Executive Coaching Course Curriculum Creative Juice-box Sessions Client Assignments Travel

7 PREVIOUS CLIENTS

8 On average 94% of graduates found employment within 6 months 88% of all MGP Boot Camp alumni have successfully found jobs at some of the country s leading companies

9 WHERE ARE THEY NOW?

10 icr8 WINTER BOOT CAMP In 2015, the Marcus Graham Project inaugurated a spin-off of our successful icr8 Summer Boot Camp and created a 3-week intense winter boot camp in partnership with Columbia College s J-Term. The structure of the program is extremely similar to the summer long experience, however much more focused to one specific industry from a client perspective, and partnered directly with institutions of higher learning. In 2016 MGP hosted the Winter Boot Camp in Chicago and in Detroit.

11 MGP Workshops Workshop: $15,000 (includes travel, lodging, and registration) The Cavaliers, in partnership with Hennessy, teamed up with the Marcus Graham Project (MGP) to host a weekend-long Sports Marketing Workshop for diverse professionals. The workshop was part of the Cavaliers 11th annual Black Heritage Celebration (BHC). A limited number of registered applicants were selected to participate in the free workshop. We will continue workshops in 2016 and beyond.

12 THE GO FUND The purpose of the GO fund is to provide financial resource to applicants interested in attending traveling to the often cost prohibitive industry conferences, training seminars, networking functions and educational courses. Through the generosity of sponsors, members of our community, as well as our alumni are able annually attend 4A s Transformation Conference, Advertising Week, Creative Week, South by Southwest Interactive (sxswi), and ADCOLOR. GO Fund Scholarship: $5,000 (includes travel, lodging, and registration)

13 THE SOUND BITE As part of the professional development and retention activities of the Marcus Graham Project Alumni Association, the purpose of the program is to continue to connect and engage our alumni with working professionals in the industry in a variety of lunch & learn style forums, semi-casual dinners and leadership retreats.

14 THE SHARP AWARD The Sharp Award is named after Advertising Legend and industry diversity pioneer, William Bill Sharp. His Basic Ad Course and lasting devotion to helping young African American students find careers in the advertising industry was the inspiration for the creation of the Marcus Graham Project. The Sharp Award, sponsored by JWT North America and JWT Atlanta, recognizes excellence in marketing, advertising and media by awarding one (1) future leader a $3,500 award.

15 THE The MGP MGP Approach APPROACH REAL WORLD EXPERIENCE Experiential learning is the process of making meaning from direct experience. Our recruits will have the opportunity to work on actual client work, while building a robust portfolio and managed by experienced professionals. MENTORSHIP COMES FIRST Dedication to true talent cultivation through the program and afterwards UNAPOLOGETICALLY DIVERSE Will focus primarily on attracting talent of color, who are grossly underrepressented in our industry AFFORDABILITY & ACCESSIBILITY Will provide experience to talent through sponsorship, making it available to those who find other programs cost prohibitive 17

16 artnership Opportunities $100k Boot Camp Naming Rights (i.e. icr8 Boot Camp powered by your company) Boot Camp Client Assignment (Summer Only) Exclusive access to talent Use of MGP in internal and external PR Logos on website & collateral material Access to key events (i.e. Lavender Hill Gala & 10 th Anniversary) Four Sound Bite Sessions $50k ICR8 Summer Boot Camp Client Assignment Early access to talent (shared with addiuonal industry sponsors) o Database Access (Limited ## job blasts) o Use of MGP in internal and external PR o Logos on website & collateral material Access to key events (i.e. Lavender Hill Gala) Two Sound Bite Sessions $25k o Client Workshop (Week Long) o Database Access (Limited ## job blasts) o Use of MGP in internal and external PR o Logos on website & collateral material

17 DON T PREDICT THE FUTURE CR8 IT

18 CONTACT Lincoln Stephens Co-Founder / CEO Marcus Graham Project lincoln@marcusgrahamproject.org Jamil Buie Co-Founder / Director of Content and Development Marcus Graham Project jamil@marcusgrahamproject.org