2017 ARDA Awards Nomination Guide

Transcription

1 Recognize your organization s best people, products, places, and promotions 2017 ARDA Awards Nomination Guide Winners announced at the 2017 ARDA Awards Gala Wednesday, March 29, 2017 Hyatt Regency New Orleans Louisiana USA SUBMIT ENTRIES NOW! Early Bird Deadline Friday, December 16, 2016 Final Deadline Wednesday, January 11,

2 ARDA would like to thank the sponsors of last year s Awards Program 2016 AWARDS PROGRAM SPONSORS PRESENTING SPONSOR American Express Bluegreen Corporation Diamond Resorts International Disney Vacation Club Holiday Inn Club Vacations ICE Interval Leisure Group PLATINUM SPONSORS Marriott Vacations Worldwide RCI Vistana Signature Experiences Wyndham Vacation Ownership The Berkley Group Hilton Grand Vacations Extreme Engineering MasterCorp GOLD SPONSORS SFX Preferred Resorts Old Republic Title For information on this year s sponsorship opportunities, please contact: Jonathan Fetsko, Director, Sponsorship and Member Experience (202) or jfetsko@arda.org ARDA AWARDS

3 NOMINATION GUIDE General Information...4 Awards Commitment...4 Eligibility & Things to Note...4 Awards Gala...4 Nomination Entry Information... 5 General Nomination Guidelines...5 Deadlines and Fees...5 Nomination Submission Procedures...6 Thank you to the ARDA Awards Committee! By devoting their time and effort, they ensure that ARDA provides recognition to the outstanding achievers in our industry AWARDS COMMITTEE ARDA Circle of Excellence (ACE)... 7 Categories Categories Marketing & Sales Division...10 Marketing Categories Sales Categories Management & Administration Categories Categories Jillian Dick Wyndham Vacation Ownership Michelle DuChamp Interval International Brad Dauplaise Vistana Signature Experiences Darla Everitt Marriott Vacations Worldwide Corp. Amy Fitzgerald Hilton Grand Vacations Melanie Gring Global Connections, Inc. Jessica Johnson Disney Vacation Club Brian Krist Holiday Inn Club Vacations Amy Lipka RCI Leigh Ann Nieman Disney Vacation Club Wendy Poe Bluegreen Corporation Robert Stolt RCI Stacey Sutherland Holiday Inn Club Vacations Advertising, Promotion & Communications Categories Categories Design Resort & Sales Center...20 Categories Judging...22 Recognition...22 Contacts & Deadlines...22 It is the mission of the ARDA Awards Committee to (1) provide a program for the fair and equal evaluation of achievement levels within our industry; (2) give recognition to those who have achieved excellence within the industry and have been properly nominated for these achievements; and (3) plan, execute and evaluate a high quality and meaningful awards recognition event ARDA AWARDS It is the mission of the American Resort Development Association (ARDA) to foster and promote the growth of the vacation ownership industry and to serve its members through education, public relations and communications, legislative advocacy, membership development and ethics enforcement.

4 GENERAL INFORMATION Awards Commitment The ARDA Awards Program is committed to recognizing the best nominees submitted in categories that include overall professional excellence, outstanding sales and marketing accomplishments, product design, advertising and promotion. The category divisions for the 2017 ARDA Awards program are: Marketing & Sales, Management & Administration, Advertising, Promotion & Communications and Design Resort & Sales Center. The ARDA Circle of Excellence (ACE) division honors those who have attained the highest level of excellence in the resort industry. Eligibility & Things to Note Awards Gala The ARDA Awards Program is open to all ARDA members. Members must be current in all financial accounts with ARDA at the time entries are submitted. All nominees in the Marketing & Sales and Management & Administration Divisions must have worked for the ARDA member company for the entire 2016 calendar year. Entries in the Advertising, Promotion & Communications Division are limited to materials first used or results first achieved in the 2016 calendar year. Nominations in the Design Resort & Sales Center Division need only be a completed vacation ownership project (year of completion is not a factor in eligibility). Previous award winners may not be nominated again in the same category; however, finalists maybe resubmitted in the same category. ARDA reserves the right to cancel or merge any categories that receive fewer than five entries. No refunds will be given in the case of cancelled or merged categories. ARDA reserves the right to split categories or award multiple winners in the cases of a large number of submissions. ARDA reserves the right not to award a winner for a particular category if the judges deem none of the nominations worthy. This year s Awards Gala, where all winners will be announced, will be held on Wednesday, March 29, 2017, at the Hyatt Regency New Orleans. Tickets to the Awards Gala may be purchased via the ARDA website when registering for ARDA World ARDA AWARDS Wednesday, March 29, 2017 Hyatt Regency New Orleans New Orleans, LA, USA ARDA AWARDS

5 NOMINATION ENTRY INFORMATION General Nomination Guidelines All entries must be received by close of business on Wednesday, January 11, 2017 No exceptions or extensions will be provided. For those categories requiring a Statistical Data Form, Statistical Data Form will be due no later than January 31, The rest of the nomination must be submitted by January 11, Entry fees are non-refundable. Entries received without the proper fees will be disqualified. Entrants are responsible for all shipping and postage costs. Entries become the property of ARDA upon receipt. ARDA reserves all publishing rights to materials submitted. Submitted entries/collateral will not be returned. If you have questions, please contact Catherine Lacey at clacey@arda.org. Deadlines and Fees EARLY BIRD Entries received on or before Dec. 16, 2016 FINAL Entries received between Dec. 17, 2016 Jan. 11, 2017 ARDA Circle of Excellence (ACE) $50 each $50 each Marketing & Sales $125 each $150 each Management & Administration $125 each $150 each Advertising, Promotion & Communications $175 each $200 each Design Resort & Sales Center $175 each $200 each ARDA AWARDS

6 NOMINATION SUBMISSION INFORMATION Nomination Submission Procedures ACE Division, Marketing & Sales Division, Management & Administration Division: 1 All entries will be submitted electronically. Use the applicable address for your division (ace@arda.org, marketingandsales@arda.org or managementandadmin@arda.org) 2 The subject line of your must include the category number for your nomination (i.e., Category 24). 3 The body of your must include the category number, name of person or product that is being nominated and company name (i.e., Category 24, John Smith, XYZ Resort). 4 Send only one nomination per . 5 Every nomination will receive confirmation of receipt. If you do not receive confirmation of receipt within 24 hours of submission, clacey@arda.org. 6 All nominations must include the following: Nomination Entry Form (one for every nomination) Payment Narrative: see each division/category description for narrative criteria. Sample narratives for each division (except ACE) can be found at Photographs: see each division/category description for photograph criteria. Statistical Data Form: required for certain categories within the Marketing & Sales division. Please refer to each category description for additional information. If you are nominating a team, please note that we cannot list team members names on finalist/winner certificates or trophies. For this reason, please submit a team name (i.e., XYZ company, Brand Management Team) Advertising, Promotion & Communications Division & Design Resort & Sales Center Division Nomination Guidelines: Note: Should you wish to forego submitting hard copy collateral pieces with your Advertising, Promotion & Communications or Design Resort & Sales Center entries, and would like to submit your nomination electronically, please contact Catherine Lacey for instructions: clacey@arda.org 1 Nomination Entry Form should be completed and paper clipped to the front of the narrative. 2 Narrative should be submitted on white 8½x11 paper with double spaced, 12-point type, 1 margins and black ink. The top right corner of each page of the narrative should include the category name, category number, and company name. Narratives may be no longer than 4 pages in length. See each division/category description for additional guidelines on narratives. Sample narratives for each division (except ACE) can be found at 3 All collateral items must be labeled on the back of each piece. Label must include the category name, category number, company name and number of collateral piece (i.e., 1 of 3, 2 of 3, etc). Presentation boards on foam core or gator board may not be larger than 10x12. Hard copy collateral is required for all categories unless otherwise noted in the descriptions. 4 Please see specific requirements for digital categories as noted within the category descriptions. 5 Include one CD with each nomination. CD should include a copy of the narrative and one digital image representing your nomination. The digital image will be used on the Awards Finalist Wall at ARDA World 2017, should your nomination become a finalist. 6 All nominations must be mailed to the following address: ARDA Awards Program Catherine Lacey th Street, NW, Ste 400 Washington, DC ARDA AWARDS

7 ARDA CIRCLE OF EXCELLENCE ACE 1 10 ENTRY FEE: EARLY BIRD $50 $75 FINAL DEADLINE ARDA Circle of Excellence (ACE) Division The ARDA Circle of Excellence (ACE) Division is open to all ARDA members, regardless of an individual s position or the nature of their organization s mission. The ACE division represents the highest level of excellence within the resort industry. Companies may not nominate a project, person or team who previously won an ACE award; however, nominations that have not won, may be resubmitted for consideration again. Nominations can be resubmitted for the same category provided the person/company has never won that award before. Judges for the ACE awards are not employed within the resort development industry. Multiple awards (or no awards) may be given in any ACE category, at the sole discretion of the judges. There are no finalists for the ACE awards, only a winner for each category. The winner will be announced at the Awards Gala. By nominating an individual or company for an ACE award, the nominator assumes responsibility for the presence of the ACE nominee at the Awards Gala. Specific entry instructions for ACE categories: All entries should be submitted electronically to aceawards@arda.org. The subject line of your must include the category number for your nomination. (i.e., Category 24) The body of your must include the category number, name of person or product that is being nominated and company name. (i.e., Category 24, John Smith, XYZ Resort) Send only one nomination per . Every nomination will receive confirmation of receipt. If you do not receive confirmation of receipt within 24 hours of submission, clacey@arda.org. All nominations must include the following: Nomination Entry Form (one for every nomination) Payment Narrative: double spaced, minimum 12-point type, 1 margins, no graphics, and no more than 8 pages. The top right corner of each page of the narrative must include the category name, category number, and nominee s name. See each category description for additional nomination criteria. 7

8 ARDA CIRCLE OF EXCELLENCE ACE 1 6 ENTRY FEE: EARLY BIRD $50 $75 FINAL DEADLINE 1 ACE Community Service & Philanthropic Award This award recognizes an outstanding community contribution by an ARDA member company or team member, during the 2016 calendar year. This nomination may be for a one-time event (i.e., golf tournament, charity fundraising gala, etc), or for an ongoing philanthropic endeavor. Your nomination may be for a specific project or for a person who exemplifies and leads community service within your company. Narrative should include a description of the community service activity or philanthropic event, including its purpose and goal and the reason for the company s involvement. Describe the nature and extent of the company s involvement and the level of participation. In addition, discuss how the contribution impacted the community. Include a minimum of two letters of recommendation, ideally from the charity or community service/philanthropic organization that your nomination describes. Please send a minimum of six images (can be photos, or other collateral pieces that describe or represent the event/ activities). Images should be.jpg or.tiff format in PC format at a minimum resolution of 300 dpi. 2 ACE Innovator Award: Developer This award recognizes a company or individual that has developed a groundbreaking product, service, or concept. This innovation must have been successfully implemented within the last two years. Narrative should discuss the nature of the innovation, the need for such an innovation, and the impact of the innovation on the company operations, staff, and the industry as a whole. Include a minimum of two letters of recommendations from professional colleagues. Please send a minimum of four images that illustrate the innovation. Images should be in.jpg or.tiff format, in PC format at a minimum resolution of 300 dpi. 3 ACE Innovator Award: Industry Partner (i.e., management companies, exchange companies, technology companies or other industry vendors) This award recognizes a company or individual that has developed a groundbreaking product, service or concept. This innovation must have been successfully implemented within the last two years. Narrative should discuss the nature of the innovation, the need for such an innovation and the impact of the innovation on the company operations, staff, and the industry as a whole. Include a minimum of two letters of recommendations from professional colleagues. Please send a minimum of four images that illustrate the innovation. Images should be in.jpg or.tiff format, in PC format at a minimum resolution of 300 dpi. 4 The ACE Spirit of Hospitality Award This award recognizes an outstanding employee who has demonstrated commitment and loyalty to his/her organization, has a history of superior performance and contributions, and has set a positive example for his/her co-workers. Narrative should discuss what makes this individual s achievements outstanding and worthy of an ARDA ACE Award. Please include specific achievements and examples of how obstacles were overcome to achieve success, along with actions that resulted in savings or increased revenues. Discuss the individual s professional characteristics including his/her leadership, creativity, honesty, positive attitude, and willingness to go the extra mile. Letters of recommendation are encouraged but not required. This award is typically given to a person in middle or director level management; this is not a CEO or senior leadership level award. Please send one photograph of nominee. Image should be in.jpg or.tiff format, in PC format at a minimum of 300dpi. 5 The ACE International Spirit of Hospitality Award This award recognizes an outstanding employee who works in an international location and has demonstrated commitment and loyalty to his/her organization, has a history of superior performance and contributions, and has set a positive example for his/her co-workers. Narrative should discuss what makes this individual s achievements outstanding and worthy of an ARDA ACE award. Please include specific achievements and examples of how obstacles were overcome to achieve success, along with actions that resulted in savings or increased revenues. Discuss the individual s professional characteristics including his/her leadership, creativity, honesty, positive attitude, and willingness to go the extra mile. Letters of recommendation are encouraged but not required. This award is typically given to a person in middle or director level management; this is not a CEO or senior leadership level award. Please send one photograph of nominee. Image should be in.jpg or.tiff format, in PC format at a minimum of 300dpi. 6 ACE Employer Award This award recognizes an employer that has demonstrated a commitment to its employees through training, flexibility, individual and team development, benefits and/or other unique programs for its staff. Narrative should describe in detail the programs involved, number of employees who benefit from such programs, and the positive impact of such programs. Please send a minimum of four images that illustrate the nomination. Images should be in.jpg or.tiff format, in PC format at a minimum resolution of 300 dpi. More ARDA Circle of Excellence ACE Categories > 8

9 ARDA CIRCLE OF EXCELLENCE ACE 7 10 ENTRY FEE: EARLY BIRD $50 $75 FINAL DEADLINE 7 ACE Domestic Project of Excellence Award This award recognizes a timeshare or mixed-use resort built within the United States, which is considered the best of the best. Narrative should discuss the following items: Design Sustainability Impact on local community Sales and marketing of the project Day-to-day operations Please include the following digital items. Note: all images should be in PC.jpg or.tiff format at a minimum resolution of 300 dpi. o Site plan o Floorplans of units and common areas/amenities o A minimum of ten and a maximum of twenty PowerPoint slides with plain color background, showing interior and exterior of units, common areas, amenities and landscaping. 9 ACE Future Leader Award This award is given to a professional on the rise within the resort industry in recognition of his or her outstanding accomplishments to date. The nominee should possess noteworthy achievements within a specific area that effectively illustrate his or her past success and future potential. He or she should have a maximum of ten years of experience within the vacation ownership industry. This award is meant to highlight those in mid-level supervisory roles. The narrative should showcase specific examples of accomplishments that support the characteristics of leadership, vision, professionalism, integrity, and commitment. Include a minimum of two letters of recommendation from professional colleagues. Please send one photograph of nominee. Image should be in PC.jpg or.tiff format at a minimum resolution of 300 dpi. 10 ACE Excellence in Customer Service Award This award emphasizes and highlights the commitment a company makes to strive for and deliver the best service to its owners and customers. This award recognizes a team or company who has made exceptional contributions and exceeded expectations in delivering services of superior quality to owners and customers. Examples of customer service may include such things as developing innovative practices, techniques, or systems that result in significant quality improvements in service, or through personal interactions having performed exceptionally in delivering superior service. Please address each of the following questions in your narrative: 1 What is the mission, philosophy, or guiding principle that directs your approach to customer service? What is done at all levels to develop and promote this approach? 8 ACE International Project of Excellence Award This award recognizes a timeshare or mixed-use project built in a non-united States location, which is considered the best of the best. A U.S. based company may be the developer of the project, as long as the project itself is not located within the Unites States. Narrative should discuss the following items: Design Sustainability Impact on local community Sales and marketing of the project Day-to-day operations Please include the following digital items. Note: all images should be in PC.jpg or.tiff format at a minimum resolution of 300 dpi. o Site plan o Floorplans of units and common areas/amenities o A minimum of ten and a maximum of twenty PowerPoint slides with plain color background, showing interior and exterior of units, common areas, amenities and landscaping. 2 What performance indicators have been set and used to monitor customer service levels? What training and development programs exist to drive development in customer service at all levels throughout the organization? 3 How does the organization encourage, process, and use customer feedback? 4 What authority do employees have to solve customer problems? You may also include, but are not required to include, supporting evidence of customer satisfaction in the form of letters from customers/owners, statistical analysis or evidence of customer service. Please send a minimum of four images that illustrate the nomination. Images should be in PC.jpg or.tiff format at a minimum resolution of 300 dpi. 9

10 MARKETING & SALES ENTRY FEE: EARLY BIRD $125 $150 FINAL DEADLINE Marketing & Sales Division The 2017 Marketing & Sales Award categories are open to all ARDA members and are most applicable to developers, vendors, and industry partners. Specific entry instructions for Marketing & Sales Categories: All entries should be submitted electronically to The subject line of your must include the category number for your nomination (i.e., Category 24). The body of your must include the category number, name of person or product that is being nominated and company name (i.e., Category 24, John Smith, XYZ Resort). Send only one nomination per . Every nomination will receive confirmation of receipt. If you do not receive confirmation of receipt within 24 hours of submission, All nominations must include the following: Nomination Entry Form (one for every nomination) Payment Narrative: double spaced, minimum 12-point type, 1 margins, no graphics and no more than 4 pages. The top right corner of each page of the narrative must include the category name, category number, and nominee s name and indication of whether your company is single site/small developer (ARDA Member Class 9, 10, 11 or 12) or large developer (ARDA Member Class 1-8). Don t know your ARDA Member Class? Contact clacey@arda.org See each category description for additional nomination criteria. One photograph of nominee in PC.jpg or.tiff format at a minimum resolution of 300 dpi. Statistical Data Form where applicable Narrative Guidelines: Blind judging is conducted in all marketing and sales categories. For this reason, do not include the nominee s or company name in the narrative (except for in the top right corner as indicated above). For example: This individual has consistently beaten sales goals for this 120 unit project located in the Rocky Mountains. If you would like to see an example of a previous winning narrative, please go to Note: Statistical Data Form (where applicable) will be judged separately from the narrative and will make up 50% of the final score for each entry. Unless otherwise indicated, please be sure to fully answer each of the following questions in the narrative. 1 What makes the nominee s performance and contributions outstanding? 2 Describe new ideas and methods introduced by nominee in 2016, including specific examples of achievements, character, team effort and any other traits that sets this individual or team apart from others. 3 Describe nominee s marketing and/or sales philosophy. 4 Describe market conditions and identify/describe any unusual conditions relating to nominee s performance, such as competitive environment, market area, and seasonality (marketing categories only). 10

11 MARKETING & SALES ENTRY FEE: EARLY BIRD $125 $150 FINAL DEADLINE MARKETING Unless otherwise indicated in category description, please answer questions 1, 2, 3, and 4 (page 10) in your narrative. 11 Marketing Management Executive Individual executive responsible for the design, direction, implementation and control of marketing program(s) at a single resort/sales site or multiple projects. 12 Marketing Team Team involved in marketing and promotional efforts either on or off premises. 13 NEW! Marketing Individual Employee of a marketing team in a non-supervisory position. Please answer questions 1 and Marketing Programs (no Statistical Data Form needed for this category) Marketing Program designed to attract prospects, generate tours, and produce sales. Types of marketing programs can include things such as: inbound and outbound programs, call center, mini-vacation, OPC programs, digital marketing, direct mail, trial/entry/exit programs, owner referrals, and resale programs. 15 Alliance Partner Marketing Program (no Statistical Data Form needed for this category) Marketing Program in which partners may provide the strategic alliance with resources such as products or distribution channels. 16 Call Center Executive Individual executive who is responsible for leading and managing a Call Center, which administers incoming product support or information inquiries from consumers; this can also include a call center which uses outgoing calls for telemarketing and sales, product services and other customer care items. Please include in your narrative the following items: Number of agents Type of call center Inbound/outbound or both In addition, please answer all of the following questions in your narrative: 1 Define the overall strategy behind your call center and how it is a key enabler of growth and profit for your company. 2 Describe how you are able to deliver outstanding customer service while controlling costs. 3 Describe cost and process efficiencies gained, return on investment (please quantify ROI), changes to the culture, and why the call center has been successful. 4 Describe how you are leveraging data gained through your call center to drive your company s strategic direction. 17 Call Center Team Team that works in a call center that administers incoming product support or information inquiries from consumers; it can also include a call center that uses outgoing calls for telemarketing and sales, product services, and other customer care items. Please include in your narrative the following items: Number of agents Type of call center Inbound/outbound or both 18 Call Center Individual An employee in a non-supervisory position within a call center who administers incoming product support or information inquiries from consumers; it can also include a call center that uses outgoing calls for telemarketing and sales, product services and other customer care items. Please include in your narrative the following items: Number of agents Type of call center Inbound/outbound or both Please answer questions 1 and 4. More ARDA Marketing & Sales Categories > 11

12 MARKETING & SALES ENTRY FEE: EARLY BIRD $125 $150 FINAL DEADLINE SALES Unless otherwise indicated in category description, please answer questions 1, 2, 3, and 4 (page 10) in your narrative. 19 Sales Management Executive Individual manager responsible for the sales function at a single sales site, single resort site, or multiple project sales sites. 20 Salesperson In-House Individual salesperson in a non-supervisory position exclusively dedicated to in-house sales to owners, exchangers, and other guests who are in residence at the resort. 21 Salesperson Traditional Line Individual salesperson in a non-supervisory position who is employed on a daily line rotation touring all types of tours. Individual may be employed at an on-site or off-site sales facility. 22 NEW! Salesperson Specialty Sales Individual salesperson in a non-supervisory position who is employed in specialty sales which may include telesales, webinars, podiums, in home sits etc. 24 Sales Verification Loan Officer/Quality Assurance Officer/Contract Manager (no Statistical Data Form needed for this category) Individual directly involved with completing the closing paperwork for the transaction of a timeshare sale. Please answer questions 1, 2, and 4 only. 25 Sales Training Program or Trainer (no Statistical Data Form needed for this category) Program or individual/team directly utilized or involved with recruiting, hiring and training new and/or existing sales representatives. Narrative should include a description of the program. Please answer questions 1, 2, and 4 only. 26 Project Team (no Statistical Data Form needed for this category) Personnel involved in the sales and marketing operations of a single resort/sales site or for multiple projects. Team members may include project director and sales, marketing, and administrative management and staff. Overall volume is not a factor in the scoring of this category. 23 Sales Team An individual sales team within your overall sales department. For example, the team may service a particular sales territory, customer segment, or single client. This category is limited to sales teams only, no marketing or administrative personnel may be included. Recognize your organization s best people, products, places, and promotions. Questions? Contact Catherine Lacey at (202) or clacey@arda.org. 12

13 MANAGEMENT & ADMINISTRATION Management & Administration Division The 2017 Management & Administration Award categories are open to all ARDA members personnel. ENTRY FEE: EARLY BIRD $125 $150 FINAL DEADLINE Specific entry instructions for Management & Administration Categories: All entries will be submitted electronically to The subject line of your must include the category number for your nomination (i.e., Category 24). The body of your must include the category number, name of person or product that is being nominated and company name (i.e., Category 24, John Smith, XYZ Resort). Send only one nomination per . Every nomination will receive confirmation of receipt. If you do not receive confirmation of receipt within 24 hours of submission, All nominations must include the following: Nomination Entry Form (one for every nomination) Payment Narrative: double spaced, minimum 12-point type, 1 margins, no graphics and no more than 4 pages. The top right corner of each page of the narrative must include the category name, category number, and nominee s name. See each category description for additional nomination criteria. One photograph of nominee in PC.jpg or.tiff format at a minimum resolution of 300 dpi. More Management & Administration Division Entry Guidelines > 13

14 MANAGEMENT & ADMINISTRATION Management & Administration Division The 2017 Management & Administration Award categories are open to all ARDA members personnel. ENTRY FEE: EARLY BIRD $125 $150 FINAL DEADLINE Narrative Guidelines: Blind judging is conducted in all management and administration categories. For this reason, do not include the nominee s or company name in the narrative (except for in the top right corner as indicated above). For example: This individual has consistently beaten sales goals for this 120-unit project located in the Rocky Mountains. If you would like to see an example of a previous winning narrative, please go to Each category description will specify which of the following questions or statements should be addressed for each nomination. 1 What makes this nominee s performance and contributions outstanding and deserving of an ARDA award? 2 How does the nominee train, evaluate, recognize, and reward employees to keep them motivated and positive? 3 Describe a program, procedure, or policy the nominee has implemented to increase owner and guest relations satisfaction or corporate/ employee satisfaction. 4 Describe the nominee s preventative maintenance program. Include specific results and savings achieved. 5 Discuss how the nominee handles the staffing challenges in housekeeping on high volume days. 6 Give three examples where the nominee s actions made a positive difference in an owner s or guest s vacation experience. 7 Describe any new ideas and methods introduced by the nominee. Please include specific results. 8 Describe how the nominee has contributed to the goals, objectives, and mission of the organization. 9 What programs and procedures has the nominee implemented to meet the challenge of owner educations and communications? 10 Describe how exceptional situations or challenges were handled in the workplace. Please include specific examples. 11 Reputation management is the practice of monitoring the reputation of an individual or brand on the internet, addressing content that is potentially damaging to it, and using customer feedback solutions to get feedback or early warning signals to reputation problems. Please describe how your team member or team accomplishes these things. 12 Describe the activities team in detail by answering such questions as: What are their daily duties? How is the program communicated to owners/ guests? How does the team ensure owner/guest satisfaction? Please share details about how this team has helped the resort build positive vacation experiences. 13 Describe the activity program in detail by answering such questions as: What type of activities are provided? What is the typical attendance number, how often are programs offered? Are programs rated, if so, please share ratings and evaluations. 14 Describe how this individual or team managed construction or design challenges and opportunities. 15 How has the nominee collaborated with other business stakeholders to improve fulfillment? 14

15 MANAGEMENT & ADMINISTRATION ENTRY FEE: EARLY BIRD $125 $150 FINAL DEADLINE 27 Business Administration Manager/Team: Finance, Accounting, HOA A manager or team consisting of one or more departments, such as finance, accounting, HOA. Please answer questions 1, 7, 8, and Business Administration Team Member: Finance, Accounting, HOA An individual in a non-managerial position employed in an administrative department, such as finance, accounting, HOA. Please answer questions 1, 8, and Business Administration Manager/Team: Contract Administration, Processing, Legal, Title or Registration A manager or team consisting of one or more departments such as, contract administration, processing, legal, title or registration. Please answer questions 1, 7, 8, and Business Administration Team Member: Contract Administration, Processions, Legal, Title or Registration An individual in a non-managerial position employed in an administrative department, such as contract administration and/or processing, legal, title or registration. Please answer questions 1, 8, and Inventory Revenue Management Manager/Team A manager or team who is responsible for day-to-day operations of a rental program. Responsibilities may include developing wholesaler partnerships, program development including creation of vacation packages, developing marketing strategies and/or ensuring inventory is being utilized. Please answer questions 1, 3, 7, and NEW! Inventory Revenue Management Program Program that optimizes inventory in line with the goals of the business. This includes inventory forecasting and allocation, owner usage entitlements, developing wholesale partnerships, effectiveness of monetizing inventory, if applicable all of which ensures that inventory is utilized for maximum yield and owner satisfaction. Please answer questions 1, 3, and NEW! Owner/Customer Relations Administrative Support Professional An administrative support professional at a corporate or resort locations who supports the Owner/Customer Relations Management or Team. Please answer questions 1 and Owner/Customer Relations Manager/Team A manager or team at a corporate or resort location who serves owners/customers by providing product or service information, resolving owner/customer issues and/ or providing general owner/customer service. Please answer questions 1, 6, 8, 9, and Owner/Customer Relations Team Member An individual in a non-managerial position at a corporate or resort location who serves owners/customers by providing product or service information, resolving owner/customer issues and/or providing general owner/customer service. Please answer questions 1, 6, 8, and Communications/Public Relations Professional or Team An individual or team at a corporate or resort location who is responsible for communications/public relations. Responsibilities may include media kits, annual reports, newsletters, social media and general customer/owner or staff communications. In addition to answering questions 1, 9, and 10, you may include, but are not required to include, a maximum of three examples of communications/public relations tools that have been produced in the 2016 calendar year. 37 Reputation Management Team or Team Member An individual or team at a corporate or resort location who monitors and manages online reputation. Please answer question Graphic Design Professional or Team, Company An individual or team at a corporate or resort location with fewer than 100 employees who is responsible for graphic design and visual communications. Responsibilities may include design and execution of internal and/or external communications pieces, such as brochures, branding and logo design, signage, campaigns, direct mail and sales center materials. In addition to answering questions 1, 9, and 10, you must include a minimum of 1 and a maximum of 3 digital images of visual communications/designs that have been produced in the 2016 calendar year. 39 Human Resources Professional An individual employed in a human resources position at any level at a corporate or resort location. Responsibilities may include such things as recruiting, compensation, payroll, benefits, and employee relations. Please answer questions 1, 2, and 8. More Management & Administration Categories > 15

16 MANAGEMENT & ADMINISTRATION ENTRY FEE: EARLY BIRD $125 $150 FINAL DEADLINE 40 Human Resources Team A team employed in human resources at a corporate or resort location. Responsibilities may include such things as compensation, payroll, benefits, and employee relations. Please answer questions 1, 2, and NEW! Human Resources Recruiting Manager or Team An individual or team in a corporate or resort location who is responsible for determining new applicant requirements and qualifications and is responsible for all areas of recruitment of new team members. This category is applicable for recruitment of all departments, including but not limited to sales and marketing, resort operations and corporate staff. In addition to answering questions 1 and 3, please also describe specific recruitment strategies or programs. 42 Training and Development Manager or Team Team or manager engaged in training and development of employees aimed at bettering the performance of the entire organization or smaller groups of employees. In addition to answering questions 1 and 2, please describe specific training programs and their results. 43 Technology Project Manager or Team The IT or technology team responsible for a project that has impacted owner services or corporate services in Some examples might include, development of apps or websites, implementation and development of new technology for reservations services, new technology in the resort itself or within the corporate office. This project must have occurred in the 2016 calendar year. In addition to answering questions 1, 7, and 8, please describe in detail the project itself, how it has impacted the company and/or owners and specific results, goals and objections. 44 Activities Program Manager or Team A manager or team at a resort location who is responsible for the resort s activities program. Please answer question Activities Program Program or activity aimed at guests at a resort location. Activities may include things such as children s programs, arts and crafts, cooking demonstrations, sports and recreation etc. Please answer question Safety/Security Manager or Team An individual or team employed in the security department of a resort who exemplifies best practices in security and risk management. Please answer questions 1, 6, and Resort General Manager Individual responsible for all aspects of a resort s operations; in addition to general resort management, additional responsibilities may include, hiring and training staff, maintaining product and service standards, owner/guest relations and directing the work of others. Please answer questions 1, 2, 6, 8, and Resort Assistant Manager Individual who reports directly to the General Manager and is responsible for helping to complete all of the day-to-day operations of a resort. Please answer questions 1, 3, 6, 8, and Resort Department Manager Individual in a management position within a resort who is responsible for one or more resort departments such as front desk, owner/customer services, activities, food and beverage, or retail sales. Please answer questions 1, 3, 6, and Resort Operations Team Member/Team Individual or team in a non-managerial position who work in a resort, in a department such as front desk, owner/customer services, activities, food and beverage or retail sales. Please answer questions 1, 6, and Construction/Design Team or Project Manager In-house staff member or contractor responsible for overseeing design and or construction project of a vacation resort, new construction or refurbishment. Please answer questions 1, 7, 8, and Maintenance Team Member or Manager Individual team member or manager responsible for maintenance operations at a vacation ownership resort. Please answer questions 1 and Housekeeping Manager Individual manager responsible for housekeeping operations at a vacation ownership resort. Please answer questions 1 and Housekeeping Team Member Individual in a non-managerial position employed within the housekeeping department of a vacation ownership resort. Please answer questions 1 and 5. 16

17 ADVERTISING, PROMOTION & COMMUNICATIONS ENTRY FEE: EARLY BIRD $175 $200 FINAL DEADLINE Advertising, Promotion & Communications Division The 2017 Advertising, Promotion and Communications Division is open to all ARDA members. Entries must be limited to those materials first used, or results first achieved in the 2016 calendar year. Each company is limited to no more than two entries per category. Specific entry instruction for Advertising, Promotion & Communications categories: Nomination Entry Form should be completed and paper-clipped to the front of the narrative. All collateral items must be labeled on the back of each piece. Label must include the category name, category number, company name, and number of collateral piece (i.e., 1 of 3, 2 of 3, etc.). Presentation board on foam core or gator board may not be larger than 10x12. All categories may be submitted electronically, please see each category description for those categories for which we recommend electronic submission. Each nomination (electronic or hard copy) must include a copy of the narrative any collateral pieces representing the nomination criteria and one digital image representing your nomination, digital image should be labeled (DISPLAY BOARD). The digital image will be used on the Awards Finalist Wall at ARDA World 2017 should your nomination become a finalist. Nominations in this division must be mailed to: ARDA Awards Program Catherine Lacey th Street, NW, Ste 400 Washington, DC Narrative Guidelines:. Please format all narratives as follows: Executive Summary A word description of the project. Topics may include goal, use, limits and constraints, description of how the piece being submitted fits into the overall program or any other unique characteristics. Bullet-Pointed Information Target market Purpose (i.e., brand awareness, informational piece, customer introduction, etc.) Total circulation Total project budget Number of responses and net $ volume sales generated if applicable ROI, if applicable Formatted examples of narratives for this division can be found at Should you wish to forego submitting hard copy collateral pieces with your Advertising, Promotion & Communications Division entries and would like to submit your nomination electronically, please contact Catherine Lacey for instructions: 17

18 ADVERTISING, PROMOTION & COMMUNICATIONS ENTRY FEE: EARLY BIRD $175 $200 FINAL DEADLINE 55 Logo Design Original logo design for a company, resort or product. Submit color and black and white versions if applicable. Please submit a minimum of two and a maximum of eight samples of logo usage. 56 Brochure Project of corporate brochure. 57 Newsletter: Electronic Format* In-house or project newsletter that features stories, news, editorials or advertising and is not a sales brochure. Newsletter must be an electronic version that is ed to circulation. 58 Magazine: Print Format In house or project periodical or tabloid that features stories, news, editorials and/or advertising. Select one issue per nomination. Magazines must be print version which is mailed to circulation. 59 Magazine: Electronic Format* In house or project periodical or tabloid that features stories, news, editorials and/or advertising. Magazines must be digital in nature and ed to circulation. Please include on your disc a digital copy of the magazine, and one digital image to be used on the display board if your nomination is a finalist. 60 Magazine Advertisement* Any size advertisement, designed to generate sales or general business from consumers or other businesses. Please submit only one advertisement per nomination. 61 Direct Mail Material designed to generate a specific follow up activity or response. Each direct mail program must be submitted as a separate nomination. Entry will be disqualified if budget parameters and circulation are not included within the narrative. 62 Integrated Marketing Campaign A strategic campaign that uses more than three types of media (i.e., social media, print and/ or digital advertising, public relations, promotions etc.), which are designed to reinforce each other. Please submit a minimum of three and a maximum of ten different pieces of the campaign. 63 Special Event Open to any special event sponsored by the nominating company (HOA annual meeting, resort opening, corporate event or a weekly party at a resort). Please submit a minimum of five collateral pieces. Examples of collateral pieces include invitations, programs and/or photographs of the event. 64 Owner/ Member Package* Package currently given to new owners/members. Digital or hard copy. Submit complete package as it is delivered. 65 Sales Center Materials* Collateral materials such as posters, wall tours, scale models, or digital tours and interactive tools used in a sales center. Submit a minimum of two photos or examples of materials. If only nominating digital tours/interactive tools, no hard copies of those items are required. 66 Social Media Campaign* Marketing campaign centered on actively starting conversations online, engaging consumers online, pushing digital content, driving traffic to a specific site or collection of sites. *Electronic submission suggested, contact clacey@arda.org for details. More Advertising, Promotion & Communications Categories > 18

19 ADVERTISING, PROMOTION & COMMUNICATIONS ENTRY FEE: EARLY BIRD $175 $200 FINAL DEADLINE 67 NEW! Video Production: Employee Communication* A video made specifically to engage or communicate with internal employees. 68 Video Production: Sales Film* A video made specifically to sell or advertise a specific property or group of properties. No hard copy collateral is required for this category. Please submit link to film. Please include one digital image with your nomination to be used on the display board if your nomination becomes a finalist. 69 NEW! Technology Initiative* Technology initiative designed to engage or communicate with your owners, employees, or prospects. May include things such as mobile apps, beacons, in-unit technology, etc. 71 Website* An internet site created with the intention of providing information to owners or guests. Site will be judged on userfriendliness, content, layout and flow of information. Include website address, and any applicable passwords in top right corner of narrative. 72 Website: Industry Partner/Other* An internet site created with the intention of providing information or educating current or potential owners, guests, clients or customers. Site will be judged on user friendliness, content, layout and flow of information. Include website address and any applicable passwords in top right corner of narrative. 70 NEW! Employee Engagement Campaign* Any internal campaign in a resort or corporate location designed to engage employees and create conditions in which employees are motivated to meet company goals and metrics for success. *Electronic submission suggested, contact clacey@arda.org for details. 19

20 DESIGN RESORT & SALES CENTER ENTRY FEE: EARLY BIRD $175 $200 FINAL DEADLINE Design Resort & Sales Center Division The 2017 Design Resort and Sales Center Division categories recognize the design aspects of a resort product or project within the vacation ownership industry. Resort Design entries become property of ARDA upon submission, and nominators agree that supporting visual materials and text submitted may be used in Developments magazine, vacationbetter.org, or for other educational purposes. Specific entry instructions for Design Resort & Sales Center categories: Nomination Entry Form should be completed and clipped to the front of the narrative. Narrative should be submitted on white 8½ X 11 paper with double spaced, 12-point type, 1 margins, and black ink. The top right corner of each page of the narrative should include the category name, category number and company name. Narratives should be one to four pages in length and may be in bullet point. The same document should be submitted on a CD in PC MS Word format. Narratives should briefly list or explain the information outlined below: 1 Date design implemented 2 Project location 3 Target audience 4 Total number of units and total design budget per unit if applicable 5 Design concept/theme if applicable 6 Specific cost or design constraints and how they were overcome Submit one PowerPoint presentation with up to 10 slides. No animation. Should you wish to forego submitting hard copy collateral pieces with your Design Resort & Sales Center entries, and would like to submit your nomination electronically, please contact Catherine Lacey for instructions: clacey@arda.org. Submit a presentation of the project mounted on 10x12 foam core or gator board. Boards may be either the same as the PowerPoint presentation or different (as needed). Limit of 10 boards. Presentation can be multimedia or photographs. The back of each board must be labeled with company name, project name, category name, and category number. Submit one electronic image labeled display. This is the image that will be used on the Awards Finalist Display Board at ARDA World if your nomination becomes a finalist. It will also be used onscreen at the Awards Gala if your nomination is a winner. All nominations in this division must be mailed to: ARDA Awards Program Catherine Lacey th Street, NW, Ste 400 Washington, DC 20

21 DESIGN RESORT & SALES CENTER ENTRY FEE: EARLY BIRD $175 $200 FINAL DEADLINE 73 Resort Architecture Open to any vacation ownership property that has begun sales, regardless of size. Focus on buildings and overall site utilization as a unified entity by showing exterior views, basic style and materials and floor plan layout. Submit site plan with nomination. 74 Interior Design Open to any vacation ownership property. May include any area of the resort, including unit interiors, restaurant, kids area, clubhouse, check-in area, etc. Submit a floor plan with nomination. 75 Refurbishment: Unit Open to any interior unit refurbishment of a vacation ownership property. Submit before and after photographs. Please include budget criteria in your narrative. 76 Refurbishment: Common Area Open to any common area of a vacation ownership property that has been refurbished. Submit before and after photographs. Please include budget criteria in your narrative. 77 Amenities Open to any vacation ownership property. May include any type of amenity including things such as pools, water theme parks, spas, parks, golf courses, and other recreational areas. 78 NEW! Resort Technology In-unit or on-site technology features that utilize technology to enhance customer experience, engage with customers, provide cost savings and/or operating efficiencies. 79 Sales Center Open to any sales center (on property or off site). Sales center may be new or refurbished. 21