LARGE-SCALE DEMONSTRATORS

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1 EUROPE INNOVA ANNUAL PARTNERING EVENT FROM EUROPE INNOVA TO LARGE-SCALE DEMONSTRATORS AND EUROPEAN INNOVATION PARTNERSHIPS Berlin, Germany October P R O G R A M M E

2 EUROPE INNOVA ANNUAL PARTNERING EVENT FROM EUROPE INNOVA TO LARGE-SCALE DEMONSTRATORS AND EUROPEAN INNOVATION PARTNERSHIPS The Innovation Union Flagship under the Europe 2020 Strategy for smart, sustainable and inclusive growth introduced the concept of European Innovation Partnerships. This concept was intended to mobilise Europe s expertise and resources in a coherent manner and to foster synergies between the EU and the Member States to tackle the most critical societal challenges faced by Europe such as an ageing population, the effects of climate change, and reduced availability of resources. In support of the European Innovation Partnership concept, one of the key recommendations of the Expert Panel on Service Innovation in the EU is to use large scale demonstrators as a means of de-risking innovation by providing a staged process This process should move from small-scale prototypes to a smaller number of large-scale near-market projects in which a range of solutions are tested under real-life conditions with a view to better exploiting the transformative power of service innovation to tackle societal challenges. Under Europe INNOVA, public-private partnerships have been developing and testing new ways of supporting innovative companies to improve their innovation capacity. They have also been demonstrating how innovation and, in particular, service innovation in combination with a favourable business environment can help SMEs gain competitive advantages and access new markets. Thus Europe INNOVA has been building small-scale transnational prototypes in a wide range of sectors, including creative industries, renewable energy and resource efficiency, and mobile and satellite-enabled services. Against this background, the 2011 Europe INNOVA Annual Partnering Event will explore how the instruments and services piloted by Europe INNOVA partnerships have contributed to transforming regional economies, to better addressing societal challenges and to foster smart specialisation. This is with a view to drawing out lessons about what can be expected from such public-private partnerships in terms of adding value to the concepts of large-scale demonstrators and European Innovation Partnerships. Three consecutive sessions on transforming regional economies, better addressing societal challenges and fostering smart specialisation, will each focus on: the impact of successful Europe INNOVA partnerships and the critical success factors for achieving this impact, notably how they have mobilised the support of public actors and leveraged additional funds; and in which areas of future EU initiatives the European added value of such partnerships and approaches would be highest and for which types of activities. WEDNESDAY 12 OCTOBER :00 18:00 Consortia & cross networking meetings Venue : SMYLE agency, Albrechtstraße 14, staircase B, Berlin 20:00 22:00 Welcome reception Venue : Embassy of Lower Saxony, In den Ministergärten 8, Berlin 20:00 20:30 Registration Welcome by Hans-Günter Lind Head of Marketing & Communication, Fraunhofer MOEZ (DE) Niels Kämpny Head of Unit - Niedersachsen State Representation at the Federal Government (DE) 20:30 22:00 Welcome Reception

3 THURSDAY 13 OCTOBER :15 09:00 Registration 09:00 10:30 Morning Plenary Session 09:00 09:15 Welcome & Introduction Cathy Smith 09:15 09:30 Welcome address Head of the Fraunhofer MOEZ, Professor of Innovation Management and Innovation Economics, University of Leipzig (DE) 09:30 09:50 Policy address Reinhard Büscher Head of Support for Industrial Innovation Unit, DG Enterprise & Industry, European Commission 09:50 10:10 Policy address Wolfgang Crasemann Head of Unit Technology and Innovation Policy, Federal Ministry of Economics & Technology (DE) 10:10 10:30 Keynote address Raquel Ortega-Argiles IN+ Center for Innovation, Technology and Policy Research, Instituto Superior Técnico (IST) (PT) 10:30 11:00 Coffee break 11:00 13:15 Thematic session 1: Transforming regional economies The financial crisis has raised critical questions as to whether the current economic and development models are still able to reinvigorate the competitiveness of European regions, notably those that are the least performing and often characterised by a predominance of traditional manufacturing industries and low-tech services. Regional policies need to be reviewed and refocused to better capture the transformative power of (service) innovation to support the restructuring of existing industries and the creation of new industrial structures, to create wealth and to strengthen the position of European enterprises in global value chains. This session will explore how to transform current regional industrial systems with the view to building new industrial competences in manufacturing and services through innovation: How can regions hit by the crisis transform their industrial structures by better exploiting their non-tangible assets? How to capitalise on the strengths of the existing business eco-system to support this process? Which new institutions and actors need to be involved in industrial and regional policies to better exploit all forms of knowledge and creativity? 11:00 11:15 Setting the scene Mats Williams Assistant Director, Centre for Strategy and Competitiveness, Stockholm School of Economics & European Cluster Observatory (SE) 11:15 11:35 Case Study 1 : Lazio Digital: specialising the region into media support Andrea Romagnoli Project Manager EU Programmes & Initiatives Unit FILAS & ImMediaTe (IT) 11:35 11:55 Case study 2 : Introducing experience economy and experience design as growth and employment enablers in the region of North Jutland Søren Smed Aalborg University and InViO - Innovation Network for Knowledge Based Experience Economy (DK) 11:55 12:15 Case study 3 : The REMake innovation voucher example Julia Kaltschew (TBC) VDI/VDE Innovation + Technik GmbH & REMake (DE) 12:15 13:00 Open round table discussion Andrea Romagnoli Project Manager EU Programmes & Initiatives Unit FILAS & ImMediaTe (IT) Søren Smed Aalborg University and InViO - Innovation Network for Knowledge Based Experience Economy (DK) Julia Kaltschew (TBC) VDI/VDE Innovation + Technik GmbH & REMake (DE) Mats Williams Assistant Director, Centre for Strategy and Competitiveness, Stockholm School of Economics & European Cluster Observatory (SE) Panagiotis Ketikidis Vice Principal for Research, Innovation & External Relations of CITY College International Faculty of the University of Sheffield (UK)

4 THURSDAY 13 OCTOBER :00 13:15 Session Conclusions 13:15 14:30 Lunch Panagiotis Ketikidis Vice Principal for Research, Innovation & External Relations of CITY College, International Faculty of the University of Sheffield (UK) 14:30 17:15 Thematic session 2: Better addressing societal challenges Large-scale demonstrators that test a range of solutions in a staged process under real-life conditions have been identified by the Expert Panel on Service Innovation in the EU as a low-risk way of supporting the European Innovation Partnerships. Notably with a view to better exploiting the transformative power of service innovation to tackle specific societal challenges. Many Europe INNOVA partnerships have been working in societal sensitive areas, particulaty in relation to resource efficiency and sustainability. This has resulted in a range of new or better tools, instruments and services in support of innovation that have been tested in a transnational environment and, as such, constitute small-scale prototypes. This session will look at how to capitalise on the Europe INNOVA experience to establish large-scale demonstrators as part of the implementation of European Innovation Partnerships: How can small prototypes be scaled up to become large-scale demonstrators? What is the experience of Europe INNOVA partnerships of working with regional actors? In which areas and through which mechanisms would such an approach achieve the highest impact? 14:30 14:45 Setting the scene Nizar Abdelkafi Service Innovation Senior Researcher, Fraunhofer MOEZ (DE) 14:45 15:05 Case study 1 : GreenConServe Innovation Vouchers Sarine Barsoumian Greenovate! Europe EEIG & GreenConServe Member (BE) 15:05 15:25 Case Study 2 : Cash Cycle Management Solutions Alexander Knobloch Corporate Research & Innovation Management Director, Wincor Nixdorf AG (DE) 15:25 15:45 Case Study 3 : EcoCluP efforts towards a European Eco-innovation community Gareth Jones UK Centre for Economic & Environmental Development (UK CEED) Eco-Innovation Centre & EcoCluP Coordinator (UK) 15:45 16:15 Coffee break 16:15 17:00 Open round table discussion Nizar Abdelkafi Service Innovation Senior Researcher, Fraunhofer MOEZ (DE) Sarine Barsoumian Greenovate! Europe EEIG & GreenConServe Member (BE) Alexander Knobloch Corporate Research & Innovation Management Director, Wincor Nixdorf AG (DE) Gareth Jones UK Centre for Economic & Environmental Development (UK CEED) Eco-Innovation Centre & EcoCluP Coordinator (UK) Gertraud Leimüller Expert Panel Member, President, creativ wirtschaft austria and Founder & Chief Executive Director, winnovation consulting gmbh (AT) 17:00 17:15 Session Conclusions Gertraud Leimüller Expert Panel member, President, creativ wirtschaft austria & Founder and Chief Executive Director, winnovation consulting gmbh, (AT) 20:00 22:30 Official Dinner Venue : Restaurant Nolle, Georgenstraße, S-Bahnbogen 203, Berlin

5 FRIDAY 14 OCTOBER :30 09:00 Registration 09:00 11:45 Thematic session 3: Fostering smart specialisation Particularly in times of austerity and tightening of public spending, regions need to adopt more holistic and sophisticated strategies that focus on their existing strengths and assets and take full advantage of their innovation potential. The concept of smart specialisation promotes efficient, effective and synergetic use of public investments and supports regions in strengthening their innovation capacity, while focusing scarce human and financial resources on a few competitive areas that can boost economic growth and prosperity. This session will discuss how regions can best identify and support their high value-added activities that offer the best chance of strengthening their competitiveness by exploiting emerging needs and trends to better position themselves in global value chains. What expertise and knowledge is needed to identify and support a region s high value-added activities? In which areas is there still scope for more regional cooperation? Which European support mechanisms are best suited mobilising regions to grow smart and achieve excellence that enables them to tap into emerging and international markets? 09:00 09:15 Setting the scene Hagen Habicht Assistant Professor, CLIC - Center for Leading Innovation & Cooperation, HHL - Leipzig Graduate School of Management (DE) 09:15 09:35 Case study 1 : The MOBIP voucher & grant schemes Angelos Manglis Atlantis Consulting & MOBIP Coordinator (GR) 09:35 09:55 Case study 2 : North East of England Innovation Machine: a 2025 strategy for creating high growth businesses John Rundle Director, Newcastle Science City (UK) 09:55 10:15 Case Study 3 : Revitalising the tourism sector in the Basque region Aurkene Alzua-Sorzabal Executive Director, CICtourGUNE, Cooperative Research Centre in Tourism (ES) 10:15 10:30 Case study 4 : Adoption of IMP³rove by EU Member States and added value Eva Diedrichs A.T. Kearney GmbH & IMP³rove Core Team (DE) 10:30 11:00 Coffee break 11:00 11:30 Open round table discussion Hagen Habicht Assistant Professor, CLIC Center for Leading Innovation & Cooperation, HHL Leipzig Graduate School of Management (DE) Angelos Manglis Atlantis Research & MOBIP Coordinator (GR) John Rundle Director, Newcastle Science City (UK) Aurkene Alzua-Sorzabal Executive Director, CICtourGUNE, Cooperative Research Centre in Tourism (ES) Eva Diedrichs, A.T. Kearney GmbH & IMP³rove Core Team (DE) Wil Janssen, Expert Panel Member & Manager Networked Enterprises, Novay (NL) 11:30 11: 45 Session Conclusions Wil Janssen Expert Panel Member & Manager Networked Enterprises, Novay (NL) w w w. e u r o p e - i n n o v a. e u / b e r l i n

6 FRIDAY 14 OCTOBER :45 13:00 Closing Plenary Session 11:45 12:30 Panel discussion: Reactions to & reflections on the thematic sessions Allan Mayo Chairperson of the Expert Panel on Services Innovation in the EU, Head of the Services Policy Unit in the Department for Business, Innovation and Skills (UK) Reinhard Büscher Head of Support for Industrial innovation Unit, DG Enterprise & Industry, European Commission Mats Williams Assistant Director, Centre for Strategy and Competitiveness, Stockholm School of Economics & European Cluster Observatory (SE) Nizar Abdelkafi Service Innovation Senior Researcher, Fraunhofer MOEZ (DE) Hagen Habicht Assistant Professor, CLIC Center for Leading Innovation & Cooperation, HHL Leipzig Graduate School of Management (DE) 12:30 13:00 Closing Remarks Lisbeth Bahl Poulsen Support for Industrial Innovation Unit, DG Enterprise and Industry, European Commission 13:00 14:00 Lunch U S E F U L I N F O R M A T I O N Conference (12-14 October 2011) Fraunhofer-Forum Berlin Anna-Louisa-Karsch-Straße 2, Berlin Welcome Reception (12 October 2011) Embassy of Lower Saxony In den Ministergärten 8, Berlin Consortia & Cross Networking meetings (12 October 2011) SMYLE agency Albrechtstraße 14, staircase B, Berlin Official Dinner (13 October 2011) Restaurant Nolle Georgenstraße, S-Bahnbogen 203, Berlin Transport (12 October 2011) A free shuttle bus service will be organised from the Fraunhofer Forum to the Embassy of Lower Saxony for the opening event. The bus will leave from Fraunhofer Forum at 7:45 p.m.

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