Myanmar Laos Vietnam. Philippines. Thailand. Cambodia. Malaysia Singapore. Brunei Darussalam. Indonesia. Partnership. Booklet 2016 / 2017

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1 Myanmar Laos Vietnam Thailand Philippines Malaysia Singapore Cambodia Brunei Darussalam Indonesia Partnership Booklet 2016 / 2017

2 Welcome Supporting the FHNW School of Business International Student Projects Since 2001, the FHNW School of Business has offered International Student Projects and in 2016/17, INSIGHT CHINA, FOCUS INDIA, connectus and exploreasean will again deliver international, interdisciplinary, experiential learning opportunities for students and staff from across our university. The projects occupy a key position in our international management education and are supported by the highest levels of the School of Business. The two-part projects include both seminars in Switzerland and abroad. Each project delivers a one-week preparatory seminar in Switzerland open to all final-year students from the Schools of Business, Engineering, Life Sciences (plus other FHNW Schools on application) as well as international students from our broad network of partner universities worldwide. The preparatory seminar offers the participants an insight into the country or region, the business environment and the socio-economic and demographic challenges. Speakers from industries, embassies and trade organizations, chambers of commerce as well as FHNW lecturers offer the participants a comprehensive seminar. In the international phase, each project takes an interdisciplinary delegation of between twenty and thirty students and staff to travel to their chosen country or region. The two-week program includes visits to three or four cities and focuses on investigating a defined theme through visits to industry partners, government departments and embassies, social projects, partner universities and trade promotion agencies such as chambers of commerce. The knowledge, networks and experience of the School of Business and the industry partners create a supportive learning environment within which the students can develop and excel; delivers theoretical, applied and experiential learning opportunities; and reduces expenditure and risk. As a public institution, the FHNW finances the preparatory seminars and all costs for lectures and staff fully. However, our resources do not allow us to sponsor the travelling costs for the highly-motivated final-year students selected to participate in this once in a lifetime opportunity. This means we rely on the generosity and support of our sponsors to make these projects a reality. To our knowledge, Insight China, Focus India, connectus and exploreasean are unique within Switzerland due to their nature, their organization and in particular the central role played by students in defining, organizing and leading the projects. Their future success is especially due to the close and supporting relationship with the sponsors. I, and the projects supervising lecturers, hope you will look favorably on the students sponsoring brochure and that you will join in supporting these projects in 2016/17. Our student project teams look forward to discussing these challenging and educational projects personally with you. Prof. Michael Jeive Head International Student Projects exploreasean Building Bridges for Young Talents 2

3 Introduction exploreasean - Building Bridges for Young Talents We are proud to present exploreasean, which is providing young people with the chance to access the ASEAN 1 community. Each member state of ASEAN has its unique economical, cultural and environmental characteristics. It is challenging to gain an impression of job prospects in each country in Southeast Asia. What does the company abroad expect from graduates? What skills are required and how must one prepare to access ASEAN? Our project pursues to give an in-depth understanding of each country to young talents and supports them to gain a foothold in ASEAN. In a one-week preparatory seminar in February 2017, our guest speakers from the industry, universities as well as (non)-governmental organizations will give insights into the ASEAN region. This aims to help the delegation and the project team to get ready for the onsite seminar later in the year. During that onsite seminar, the delegation is able to gain first experiences in the region and connect to professionals from various fields. Considering this positive outlook, we name the 2016 / 2017 exploreasean project Emerging Southeast Asian Markets. It is expected that the future development in the region will have great impact on its consumer landscape. New needs and wants ask for new products and for suppliers capable of understanding local conditions and people s desires. Therefore, exploreasean builds a network and provides a platform for students and companies to get familiar with the ASEAN economies. We would like to have you on board to exploreasean together! Your exploreasean Team 2016/2017 Emerging Southeast Asian Markets This year, exploreasean will focus on the three countries Indonesia, Singapore and Vietnam. Whereas Singapore has grown to a global business centre, Vietnam and Indonesia are regarded as emerging markets with countless business opportunities Timo Dätwyler Umberto Verde Luisa Pilla Tobias Märki 1 Association of Southeast Asian Nations 3

4 Your Benefits Access to highly motivated and talented students FHNW hosts more than students on three campuses (Basel, Brugg and Olten). Indeed, numerous degree programs are offered by the FHNW such as International Management, System Engineering and Applied Psychology. The wide diversity of degree programs ensures a variety of students with particular interest in different areas. On the campuses, we are raising awareness for your institution your chance to get in touch with possible future employees. Join the Network Become a member of the FHNW network which includes companies from various industries and (non)-governmental organizations. Benefit from the knowledge of young talents and have the opportunity to connect to professionals from the ASEAN region to get insights into different products and processes. Join our networking event in May 2017 to connect and interact even further with selected guest speakers both Swiss and foreign. Access to preparatory seminar A one-week seminar at Campus Olten in February where the delegation, interested students (national and international), and your employees can learn and benefit from speeches about each region of the project. International contact event After the onsite seminars you will be invited to a final event where the projects share their experiences and lessons learned with you and current students of the FHNW. Branding Raise the awareness and attractiveness of your company amongst FHNW students. During all project activities you benefit from the placement of your company logo during on-campus activities, in newsletters, on websites and social media platforms, which raise awareness among people far beyond the borders of the FHNW. Access to CV of delegation members You will be granted access to all CVs of the delegation members. As the delegation is an exclusive selection of talented students in their final year you may find the perfect fit for one of your vacancies among them. exploreasean: Networking Event in Olten,

5 Your Contribution Gold Silver In-Kind Access to CV s Access to the CV pool of the delegation teams Publicity Upon Agreement Company description on webpage In-depth General Placement of your company logo on the project webpage Priority spots Secondary spots Presence on posters, publications, printouts and videos with indications of your name and logo Project Events At informational project events your logo will be displayed Newsletter Your logo will be displayed in our newsletter Priority spots Priority spots Priority spots Secondary spots Secondary spots Secondary spots Preparatory Seminar Seats will be provided to your employees or clients at the preparatory seminar to gain expertise and for networking purposes Possibility to distribute promotional material Final Presentation Possibility to distribute promotional material Upon Agreement 3 Upon Agreement Upon Agreement Your contribution CHF CHF Upon Agreement Tailor made solutions are accepted and negotiable. 5

6 Our vision Building Bridges for Young Talents is the foundation and heart of our project vision. We provide young talents with the great opportunity to access the ASEAN markets and establish a professional network in Southeast Asia. Transferring knowledge between Switzerland and ASEAN as well as exploring local conditions in economical, cultural and environmental terms surrounds our vision. In addition, a supportive networking platform shall be established to connect companies and delegation members and let them benefit from exploreasean. Myanmar Laos Vietnam Thailand Philippines Cambodia Malaysia Singapore Brunei Darussalam Indonesia Emerging Southeast Asian Markets As the markets are emerging in Southeast Asia, the opportunities for businesses become manifold. The increased wealth among the population will lead to a greater demand for products and services requiring Swiss know-how. 6

7 Sustainability Compensate CO 2 of flights of the entire delegation (myclimate) Reduction paper-, toner- & ink consumption and no surplus of print media e.g. use of USB stick instead of print media Avoid waste Use of recycled material e.g. business cards, USB sticks Run Webserver, datacenter and website CO 2 neutral In order to compensate the CO 2 emissions the Hydropower project in Indonesia is supported Choosing CO 2 neutral partners and suppliers where possible Being recognized as a project that is actively concerned with the issue of climate change Sensitizing participants, partners and suppliers to relevant environmental issues Since the beginning of exploreasean we attach great importance to sustainable actions. As an international project we aim to act responsible and adequate concerning environmental issues. Our objective is to organize and conduct exploreasean in an economically efficient and environment friendly way. To ensure the achievement of these goals we implement the following listed business principles and standards: 7

8 Seminar The project s aim is to obtain valuable findings in Switzerland and abroad, offered to all students who are interested in the ASEAN community. During the preparatory seminar, taking place from February 13 to February , participants receive the chance to learn more about the ASEAN member states. Knowledge about economical, cultural and environmental topics will be transferred by guest speakers. After the preparatory seminar, the onsite seminar will connect the delegation with selected companies and organizations abroad. The goal is to build relationships with people working in Southeast Asia and to benefit from their work experience. The onsite seminar focuses on transferring knowledge between senior executives, government officials, universities, and students. This will mainly be achieved by visits to companies and public institutions, as well as official receptions and discussions. exploreasean: Preparatory seminar in Olten, 13 to February 17, 2016 Previous expert guest speakers of International Student Projects Ms. State Secretary Marie-Gabrielle Ineichen-Fleisch SECO Director and Director of the Foreign Economics Affairs Directorate Dr. rer. pol. Christian Etter Federal Council Delegate for Trade Agreements; Head of Special Foreign Economic Service Division in the Foreign Economic Affairs Directorate Mr. Adolf Ogi Former Federal Council Prof. Josef Müller Executive in Residence Former Head Asia Pacific Region Nestlé Previous expert speakers from the FHNW Prof. Dr. Ruedi Nützi Prof. Dr. Peter Abplanalp Director of the School of Business - University of Applied Sciences Northwestern Switzerland (FHNW) Professor for Microeconomics at University of Applied Sciences Northwestern Switzerland (FHNW) 8

9 Finances Your support as a partner will ensure continuity and growth of a necessary network. exploreasean relies on the generosity and support of partners to become reality. Our expenses consist of three main cost factors: Onsite expenses, preparatory seminar and trip whereas the onsite expenses are further divided into three subdivisions. Our sources of revenue are the participating students themselves and the cooperating businesses. All costs for accompanying lecturers are met by the FHNW and therefore organized in a separate budget. 100% of your contribution supports students. Please see an indicative overview of our budgeted expenses below. Onsite travel expenses Onsite board and lodging Onsite allowances Preparatory trip General expenditure Participant contribution Financial partner contribution Non-financial partner contribution Preparatory seminar Please note that these figures are indicative only and are subject to change without notice. 9

10 Project Team Timo Dätwyler Tobias Märki Title Responsibility Field of Study Major Exchange Semester Contact Project Manager Project Coordination & Finance BSc Business Administration International Management Banking and Finance IPAG Business School Paris, France Title Responsibility Field of Study Major Exchange Semester Contact Project Manager Onsite Seminar BSc Business Administration - International Management Finance Universidad de los Andes, Colombia tobias.maerki@exploreasean.ch Luisa Pilla Umberto Verde Title Responsibility Field of Study Major Exchange Semester Contact Project Manager Preparatory Seminar BSc Business Administration - International Management International Entrepreneurship Universidad Carlos III de Madrid, Spain luisa.pilla@exploreasean.ch Title Responsibility Field of Study Major Exchange Semester Contact Project Manager Partnership & Media BSc Business Administration - International Management Human Resource Management Universidad Carlos III de Madrid, Spain umberto.verde@exploreasean.ch 10

11 Imprint Become a partner of exploreasean For detailed information please contact Umberto Verde Partnership & Media Office: Mobile: umberto.verde@exploreasean.ch Skype: exploreasean Timo Dätwyler Project Coordination, Finance Office: Mobile: timo.daetwyler@exploreasean.ch Skype: exploreasean exploreasean FHNW Riggenbachstr Olten Switzerland contact@exploreasean.ch Dr. Teresa Freiburghaus Project Supervisor teresa.freiburghaus@fhnw.ch Prof. Michael Jeive Head International Student Projects michael.jeive@fhnw.ch Office: