NORDIC CENTRE FUDAN UNIVERSITY, SHANGHAI

Transcription

1 SUMMER COURSE 2017: DOING BUSINESS IN CHINA Room 109, Nordic Centre, Shanghai, July 7-20, 2017, JULY 7 08:45-09:00 Nordic Centre Staff Meet Students In The Lobby Of Nordic Centre 09:00-09:20 09:20-10:20 WELCOME TO NORDIC CENTRE Magnus Jorem, Programme Manager of Nordic Centre LECTURE: Course introduction Can-Seng Ooi, Professor, Copenhagen Business School (CBS) Pia Polsa, Associate Professor, Hanken School of Economics 10:30-10:45 GROUP PHOTO AND BREAK 10:45-12:30 LECTURE: International Business Frameworks Can-Seng Ooi, CBS 12:30-14:00 LUNCH BREAK 14:00-15:30 15:30-16:15 17:30-19:30 LECTURE: Culture and Business Can-Seng Ooi, CBS Registration and payment of participation fee (CASH only, please withdraw in advance) Welcome Dinner At Honglajiao Restaurant (We leave together from Nordic Centre at 17:15) WEEKEND, JULY 8-9 NO PLANNED PROGRAMME MONDAY, JULY 10 09:00-09:45 WRAP-UP OF S LECTURES BY STUDENTS 10: LECTURE: Sourcing in China Pia Polsa, Hanken School of Economics :30 LUNCH BREAK LECTURE: State-market Relations Can Seng Ooi, CBS

2 TUESDAY, JULY 11 09:00-09:45 WRAP-UP OF MONDAY S LECTURES BY STUDENTS LECTURE: Consumer Behavior in China Pia Polsa, Hanken School of Economics LECTURE: Marketing in China Chris Ohlsson, Managing Partner, Volo Agency Volo is a full-service independent digital agency that helps build, launch and grow businesses and brands together with clients all over the globe BREAK 15:45-16:45 CRASH COURSE IN CHINESE (OPTIONAL) learn a few key phrases and the newest slang! Murphy Chen, Program Officer, Nordic Centre WEDNESDAY, JULY 12 09:00-09:45 WRAP-UP OF TUESDAY S LECTURES BY STUDENTS LECTURE: Business Environment of Property Security Luke Qi Zhang, Associate Professor at the Department of Economics, Fudan University Professor Qi Zhang is an associate professor at China Center for Economic Studies under the School of Economics at Fudan University. He specializes in the political economy of authoritarianism generally and how elite politics affects policymaking and economic outcomes in China specifically. LECTURE: The Concepting Approach to Branding Jan Rijkenberg, CEO & Founding Partner of BSUR Group BSUR is an independent international agency based in Amsterdam (HQ), São Paulo and Shanghai, serving global, European, and leading local clients. It merges design, advertising, and activation to help brands become the most authentic, consistent, and inspiring versions of themselves they can be. Jan Rijkenberg has been working in the worlds of marketing, advertising and branding since After starting on THE client side, he built his career at iconic international agencies like BBDO, JWT, TBWA, and DDB. In 1995, he co-founded BSUR Group in Amsterdam, one of the first new style agencies, working from a more entrepreneurial perspective and with a broader definition of creativity. 2

3 THURSDAY, JULY 13 09:00-09:45 WRAP-UP OF WEDNESDAY S LECTURES BY STUDENTS 9:45-12:00 LECTURE: Sino-Icelandic Free Trade Agreement Ragnar Baldursson, Minister Counselor and Deputy Head of Mission of the Embassy of Iceland in Beijing Mr Ragnar Baldursson, the Deputy Head of Mission of the Icelandic Embassy in Beijing, played a key role in negotiating the FTA between China and Iceland, which Iceland as a non-eu member could enter bilaterally. He first lived in China in 1976, and is a scholar of Chinese philosophy besides his diplomatic work. 12:00-13:15 LUNCH BREAK (by the east gate) COMPANY VISIT: Tencent Maker Spaces Welcome by Neil Ping, Market Manager of Tencent Maker Spaces, an incubator under the umbrella of internet giant Tencent, which is the company behind WeChat, among many other services Sheng Fang, founder of Century Football Association. His business is aimed at providing satisfying services and organize professional matches for amateur football teams in China. Century Football Association has organized thousands of matches during the last year. 13:15-15:00 Erhong Wang, founder of OIStation. Her business is a platform for circulation of accessibleluxury products from Europe, Asia, and Australia. She hopes to use the internet to solve three traditional difficulties of multi-brand buyers, referring to inventory pressure, slow flow of funds, and the replenishment of best-selling items. Tencent Maker Spaces rely on Tencent industry background and takes advantage of resources from Tencent s open platform and various Tencent departments together with their own experience and advantages to provide comprehensive service for web startups. Tencent Maker Space (Yangpu) is the flagship project of all Tencent Maker Spaces in East China and has attracted more than 60 early internet projects to settle in since it first opened in January, (We leave together from the east gate at 13:20) Note: These talks will be given in Chinese with interpretation by program officers Murphy Chen and Vincent Wen. Afternoon STUDENTS WORK ON LIVE CASES AND SATURDAY, JULY :00-11:00 OVERNIGHT EXCURSION 9.00 Bus leaves from From Fudan ś main gate (Wrap-up of Thursday by students on the bus) Haiyan is a small industrial town in Zhejiang Province, with a population of 370,000 people. It is the site of Haiyan Nuclear City, a 130-billion-euro investment by the Chinese government to build nine nuclear power plants for powering local industry from

4 11:00-13:00 15:00-16:30 18:00-20:00 SATURDAY LUNCH COMPANY VISIT: Danfoss Haiyan Factory Karsten Nielsen, Global Head of Supply Chain for Heat Exchanger Factory Haiyan Campus 339, Xinqiao Road North, Haiyan, Zhejiang, China The Danfoss Group is a global producer of products and services used in areas such as cooling food, air conditioning, heating buildings, controlling electric motors, compressors, drives, and powering mobile machinery VISIT QI GARDEN (Classical Chinese Garden) DINNER AT Hotel FREE TIME IN HAIYAN Bus leaves from hotel back to Shanghai SUNDAY, JULY 16 NO PLANNED PROGRAMME MONDAY, JULY 17 09:00-09:45 WRAP-UP OF AND SATURDAY BY STUDENTS LECTURE: The fool didn't know it was impossible, so she did it! - Entrepreneurship and starting a business in China Mette Leger, Managing Director and Founder of Grow HR Mette Leger is the Founder and Managing Director of Grow HR, a Shanghai based Human Capital Consulting firm specializing in Executive Search and Consulting Services in Greater China and the APAC region. Her vast experience in solving HR challenges has provided Mette with invaluable insight into the opportunities and challenges in the development of any businesses most valuable resource People. Grow HR s personalized and innovative approach to HR challenges and talent identification have quickly established Grow HR as an innovative and invaluable resource in providing solutions to ensure profitable and strategic growth. 4

5 13:30-15:00 LECTURE:IKEA in China Julia Shen, IKEA Retail China Internal Communication Manager IKEA is a global ready-to-assemble furniture company founded in Sweden. 17:00 18:00 OPTIONAL: Season premiere of Game of Thrones, Room 208 TUESDAY, JULY 18 09:00-09:45 WRAP-UP OF MONDAY BY STUDENTS LECTURE: Volvo in China Fred Zhang, Communication Manager, Volvo China Volvo is a car manufacturer with headquarters in Sweden, and has been owned by Geely Group, a Chinese company, since :15 LECTURE: Elderly Care in China Anna Birthe Bach, MD, Senior Counselor, Director of Internal Training, Jiayi Senior Care Service OPTIONAL: Visit to Power Station of Art (contemporary art museum) Entrance fee to museum is 20 RMB. All are responsible for own travel but we can take the subway together, leaving from NC at 15:15 WEDNESDAY, JULY 19 09:00-10:00 INSTRUCTIONS ON ESSAY WRITING Can Seng Ooi & Pia Polsa 10:15-12:00 STUDENTS WORK ON LIVE CASES 5

6 12:00-13:20 LUNCH BREAK COMPANY VISIT: Elkem International Trade Liu He, General Manger of Elkem 13:20-16:00 Elkem is one of the world s leading companies for environmentally responsible production of materials. Its principal products are silicon, silicones, ferrosilicon, foundry alloys, carbon materials and microsilica. The company has four business areas and about 3800 employees. (We leave from Fudan s main gate at 13:20) THURSDAY, JULY 20 09:00-09:45 WRAP-UP OF WEDNESDAY BY STUDENTS LIVE CASE PRESENTATION BY STUDENTS (1) 11:30-13:00 LUNCH BREAK 13:00-14:30 LIVE CASE PRESENTATION BY STUDENTS (2) 14:45-16:00 18:00-20:30 COURSE WRAP-UP & FEEDBACK Can Seng Ooi, Pia Polsa, Magnus Jorem FAREWELL DINNER AT GRAPE RESTAURANT (DOWNTOWN) Bus leaves from Fudan s main gate at (Students are responsible for their own transportation back) CONTACT INFORMATION Nordic Centre, Fudan University 220 Handan Road Shanghai China Tel Programme Manager Magnus Jorem Mobile: magnus@nordiccentre.net Wifi at the Nordic Centre: SSID: fduwireless User name: nordic2017 Password: nc2017 Website for downloading the courses slices: Programme Officer Murphy Chen Mobile: murphy@nordiccentre.net 6