IMPROVE YOUR SALES STRATEGY THROUGH DATA! Join the online bootcamp on market research for a successful marketing and distribution strategy to the BoP

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1 IMPROVE YOUR SALES STRATEGY THROUGH DATA! Join the online bootcamp on market research for a successful marketing and distribution strategy to the BoP An initiative of IB Accelerator and the empowering people. Network of Siemens Stiftung

2 Are you a social entrepreneur looking to improve reaching low-income customers? Do you want to know how to better conduct market research and use the data to set up effective marketing campaigns and improve your distribution? Join our online training, the bootcamp on market research for a successful marketing and distribution strategy to the BoP. We are looking for entrepreneurs working on innovative products in rapidly expanding sectors such as low-end technology, sustainable energy, food/agriculture and water/sanitation. IMPROVE YOUR MARKETING AND DISTRIBUTION STRATEGY The online bootcamp will take you through modules in which you get access to the latest insights on business modelling, market research and marketing and distribution. You will have the chance to strengthen your capabilities and use a variety of tools to develop a marketing and distribution strategy. Participants get to interact with experts and participants from businesses around the world.

3 WHAT The online bootcamp will be structured in 4 modules over a 4-week period. Each module consists of videos, background reading material and an assignment. In each module there is room to interact with other course participants. Experts are also active on the forum and will provide feedback on assignments. You will spend approximately 3 hours per week including ~1 hour of individual online reading. WHO The bootcamp is designed to fit the needs of Social Entrepreneurs, working in developing countries. Members of the empowering people. Network of Siemens Stiftung, members of the IB Accelerator and everyone who is interested in social entrepreneurship is welcome to register. Sign up early to get a place in the special peer learning program, where you will get feedback on your assignments! Participation in the online bootcamp is free of charge. WHEN August 17, 2015 REGISTRATION FOR BOOTCAMP OPENS September 11, 2015 REGISTRATION PROCESS CLOSES September 15th, 2015 MODULE 1 BUSINESS MODELLING September 22nd, 2015 MODULE 2 MARKET RESEARCH September 30th 2015 MODULE 3 MARKETING TO THE BoP October 6th, 2015 MODULE 4 DISTRIBUTION TO THE BoP

4 BOOTCAMP PROGRAM The four models will cover the following: 1. BUSINESS MODELLING What is a business model, a revenue model and a business plan What are the elements of a business model What information is required to complete each aspect of the business model How do I use the business model What role can market data play for my business model 2. MARKET RESEARCH Types of market research (qualitative and quantitative, primary and secondary data etc) Where to find data on BoP markets How to plan and conduct field research and interviews How to use market research data 3. MARKETING TO THE BoP What is the best strategy to market your product or service to the BoP Attract attention from your target group, create trust and persuade my target group to buy my product 4. DISTRIBUTION TO THE BoP There are three key models for distributing products to the BoP. We will go into the trade-offs for each model, what model or which combination is best for your venture

5 JOIN THE BOOTCAMP Registration is open up from August 17th until September 11th. The online bootcamp will take place from September 15th until October 12th. For more information and to register, please visit us at The bootcamp on market research is an initiative of IB Accelerator and the empowering people. Network of Siemens Stiftung Supported by endeva, BoPInc and VC4Africa