17 JANUARY 2018 (WEDNESDAY). BUSINESS DAY 18 JANUARY 2017 (THURSDAY) 19 JANUARY 2017 (FRIDAY) 20 JANUARY 2017 (SATURDAY).

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Marcus Lang
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2 PROGRAMME VII Europe+Asia Event Forum 2018 Key topic: Events industry in the creative economy: how to keep competitiveness in the new world Now the Industrial Economy is giving way to the Creative Economy, and corporations are at another crossroads. Attributes that made them ideal for the 20th century could cripple them in the 21st. So they will have to change, dramatically. The Darwinian struggle of daily business will be won by the people and the organizations that adapt most successfully to the new world that is unfolding. Peter Coy, Economics editor for Bloomberg Businessweek 17 JANUARY 2018 (WEDNESDAY). BUSINESS DAY Registration Workshops Coffee-break Workshops (continued) Get together 18 JANUARY 2017 (THURSDAY) Registration Official opening ceremony of the Forum Coffee-break РЕГИОНАЛЬНЫЙ МАРКЕТИНГ Обед Coffee-break VENUE MANAGEMENT Gala Dinner, the ceremony of EFEA AWARDS 19 JANUARY 2017 (FRIDAY) Registration Strategic session Coffee-break FORUM EVENT LIVE Dinner FORUM EVENT LIVE Break FORUM EVENT LIVE International contest Event TALENTS 20 JANUARY 2017 (SATURDAY). FORUM EVENT LIVE FORUM EVENT LIVE Matchmaking Centre, Event EXPO

3 17 JANUARY (WEDNESDAY). BUSINESS DAY PETROCONGRESS CONGRESS CENTRE Registration Workshops Traditionally the welcoming day of the EFEA is a special day of business workshops from the leading Russian and foreign experts. In the framework of EFEA 2018, we invite you to the BUSINESS DAY that will give you practical information and instruments for increasing sales and business efficiency. business owners directors general sales&marketing directors HR directors Coffee-break Workshops (continued) Get-together! BUSINESS DAY is included in all the EFEA participation packages

4 18 JANUARY (THURSDAY) PETROCONGRESS CONGRESS CENTRE Registration Official opening ceremony of the Forum The RF CCI Committee on Fair and Exhibition Activities Meeting Panel discussion It's all about connections: how to organise an effective networking at the event? Chambers of commerce and industry Session partners: Regional branch-wise departments and convention bureaus Incentive and business travel companies Speaker: Alex Babushkin, networking expert, business coach at networking24.ru Coffee-break Panel discussion How to manage the exhibition company of the future Dinner Panel discussion Modern technologies and innovations as a framework for competitiveness. How to keep up with the changes? REGIONAL MARKETING Panel discussion Creation of the competitive national brand. Role of events in the promotion of the destination Regional branch-wise departments and convention bureaus Incentive and business travel companies Panel discussion Emotional marketing as a competitive advantage for events. Monetizing the creative concept Coffee-break VENUE MANAGEMENT Panel discussion SMART VENUE: meeting place of the future Panel discussion Specific event management of international scientific conferences for medical community Moderator: Sergey Anoufriev, Сo-founder&CEO, St. Petersburg medical forum

5 Gala Dinner, the ceremony of EFEA AWARDS 19 JANUARY (FRIDAY) PETROCONGRESS CONGRESS CENTRE Strategic session Events industry in the creative economy: how to keep competitiveness in the new world In 2018 we decided to remind ourselves and industry professionals that the core of events are people organisers, partners, participants, and we are special because of our very extraordinary feature ability to create. We still live among new technologies and discoveries, but their value is thousand fold increased by a human creative factor. It s time of creative economy when the most precious value is intellectual activity. Calvert Foundation 22 and PwC register that today up to 10% of GDP in developed countries are formed by creative economy, and this figure will definitely grow. Events industry companies also work in this new environment and need to adapt to it to stay, develop and win in the market through creation, as always. Session will be useful for all the Forum delegates! Coffee-break Forum Event LIVE for events industry professionals and their customers! free for EFEA delegates Dinner International contest for young events industry professionals EVENT TALENTS JANUARY (SATURDAY) PETROCONGRESS CONGRESS CENTRE Forum Event LIVE for events industry professionals and their customers (continued) Sessions and workshops Matchmaking Centre, Event EXPO

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