ITS FACTORY TOWARDS INSIGHTFUL CITIES

Transcription

1 ITS FACTORY TOWARDS INSIGHTFUL CITIES

2 Recipient City of Tampere Date June 2014 Authors Ms. Sini Kahilaniemi, Mr. Pekka Eloranta, Mr. Kimmo Ylisiurunen, Mr. Aki Lumiaho, Mr. Pekka Stenman Ramboll Pakkahuoneenaukio 2 PL TAMPERE P F

3 SUMMARY ITS Factory operations are based on global ITS trends and general transport policies. Naturally local conditions, needs and resources are taken into account. European Union (EU) wide development regarding traffic is aiming at improved energy efficiency, renewable energy utilization and effective travel chains. There are several applicable financial instruments e.g. Horizon 2020 and Multi-annual Programme (MAP) of Trans- European Road Network instruments. Finland s Strategy for Intelligent Transport provides a strong framework for regional and local ITS development programs, guidelines and objectives. Finnish Funding Agency for Technology and Innovation (Tekes) is the most significant funding agency in Finland. The Mayor Program of Tampere defines ITS Factory as an agile platform for Tampere to evolve as a leading executor of intelligent and sustainable transport. With a strong PPP-focus, Tampere is actively cooperating with the businesses, research and public authorities to create innovation-based employment. This is well in line with the ITS Factory objectives. The future urban mobility combines three innovative transport service areas: TaaS Traffic as a Service, MaaS Mobility as a Service and SaaS Software as a Service. ITS sector is creating new innovations and business sector is expected to create innovative and sustainable solutions. The experts of the urban development and transport have given their insight for the ITS Factory development in the near future. These courses of conduct are related to traffic system, open data, traffic safety, public transportation, walking, cycling and parking development with ITS solutions. Tampere has several programs that support ITS development and have synergies with the industry. For instance, there is INKA (Innovative Cities) program, Open Tampere program and Electro Mobility Action Plan. These combine smart cities and renewing industry, open data for developers and electro mobility requirements for ITS solutions, services and systems. The basis for ITS Factory type of innovation and development platforms is regional but the international approach should remain in the focus as well. Innovation and development should be based on the approved European standards and technical specifications in order to keep ITS planning, implementation and operational costs reasonable. ITS Factory vision is to act as a leading ITS based innovation and business network for businesses, research and public sector. Intelligent, competitive, fluent and safe urban environments based on ITS solutions are at the core of development activities. Traffic system in Tampere region acts as an international and agile innovation development and testing platform. Traffic system combines advanced users, intelligent traffic system and internationally acknowledged high-level network of ITS experts from business and research. Focus sectors supporting ITS Factory vision: testits innovation and testing platform development from the business perspective devits strengthen innovative developer cooperation monits standardisation and technical monitoring coordits communication, marketing and coordination Roles and action plans have been created for the value chain of all these four focus areas for

4 FOREWORD Finland is one of the leading ITS countries. The Ministry of Transportation and Communications has already published the 2 nd generation national ITS strategy and both the Finnish Transport Agency and Finnish Transport Safety Agency have been implementing this strategy. City of Tampere has systematically updated a traffic management action plan over 10 years. The latest update is from the year One of the spearhead projects over the years has been the establishment of the ITS innovation and development site of Tampere. This document supplements already existing ITS Factory documents. Aim is to publish ITS Factory vision for the year 2020 and operational guidelines for the becoming years. Action plan can be updated if necessary. This process has been steered by the ITS Factory Management Board which has a versatile representation of both public and private companies as well as the experts of education and research sector. The chairman of the Management Team has been traffic engineer Mr. Mika Kulmala of the urban development sector of City of Tampere. The report has been written in Ramboll Finland Ltd. with the following core group: leading consultant M.Sc. (tech.) Aki Lumiaho, Team Leader M.Sc. (busin.) and M.Sc. (RE) Sini Kahilaniemi and Designer M.Sc. (tech.) Pekka Stenman. Director M.Sc. (tech.) Mr. Pekka Eloranta, Mobisoft Ltd. and Managing Director, M.Sc. (tech.) Kimmo Yli-Siurunen, Infotripla Ltd., gave valuable input as subcontractors. Tampere, Mr. Mika Kulmala Traffic engineer Urban development

5 CONTENT 1. INTRODUCTION 1 2. Business environment of ITS ITS Internationally Global directions of ITS Europe and Horizon ITS in Finland National Second Generation Intelligent Strategy for Transport ITS Factory and the implementation of the national strategy Innovative Cities programme launched in Tampere as an ITS city Background ITS vision 2017 for the city of Tampere Tampere's strategic framework Strategic objectives and action plan Open Tampere programme supporting ITS The synergy of ITS and electric mobility Here and now The development of the ITS market The development of the traffic system and its challenges Economic and industrial policy supporting ITS International activities Tampere right at the heart of ITS ITS Factory: past and present The birth of ITS Factory ITS Factory today ITS Factory vision and guidelines Future of the intelligent traffic system ITS Factory vision ITS Factory action plan Focus Objectives and actions for ITS Factory positioning How are we organized? Operational model Rules of participation Funding Executor perspective and international partnerships Stakeholders and positioning REFERENCES Roadmap

6 1 1. INTRODUCTION Finnish Ministry of Transport and Communications composed the first national ITS strategy in the world in 2009 covering all transport modes. Based on this the Finnish Government made a resolution in the spring 2010 that validates the goals and actions stated in the national strategy with the aim of connecting ITS opportunities to transport policy objectives. In June 2013 published second generation intelligent strategy for transport updates the vision and objectives of the first strategy. Similarly, the high priority projects of the first strategy are included in the updated version as well obviously excluding the ones already implemented. The new high priority projects consist increasingly of open data utilization, sustainable mobility, synergy creation out of electric and intelligent mobility and implementation-oriented testing and piloting. In the beginning of this decade 2010 ITS industry developed significantly in Tampere. The report on traffic management implementation and operations of TRITS-network (Tampere Region ITS) initiated the launch of ITS Factory. Therefore, Tampere has been a forerunner of ITS and ITS Factory operations have strengthened this even more. Currently the City of Tampere is under major structural renewal of the traffic system. New city tram, tunnel (Rantatunneli) as well as the Five Star city centre plan open up great opportunities for stronger integration and utilization of ITS in the city s traffic system. Both the "old" and the new national openings are of significant importance for ITS Factory action plan and vision. Their role is to guideline Finnish ITS development and thus ITS Factory actions as well. This report describes the strategic approach for the future operations of ITS Factory and ITS in the City of Tampere.

7 2 2. BUSINESS ENVIRONMENT OF ITS 2.1 ITS Internationally ITS Factory needs to be based on principles and goals set both in national and European traffic policies and on global trends in ITS sector and technologies. This is significant as ITS Factory aims to operate internationally. A premise for this is to follow the trends around the world Global directions of ITS Trends The Finland's Second Generation Intelligent Strategy for Transport emphasises that global trends and macroeconomy are affecting considerably on the development of ITS. They have been accelerating the need to develop ITS. For example, there is a clear link between environmental aspects and ITS. The development of traffic is impacted greatly by the climate change and the limitedness of the natural resources. According to studies, the effect of traffic on the climate change has been considerable. 25 % of all greenhouse gases were generated by traffic in Europe in That makes traffic the second biggest source of greenhouse gases. A large portion of the car-based pollution is due to inefficiency in traffic. Globally these challenges are even bigger than on national level. There is a needed to cut the greenhouse gas emission considerably globally during the next decades. The global and European goals regarding cleaner and energy-saving traffic are very important and they guide the national activities. Here ITS has an important role. The aging of the population is a challenge in the developed countries. This creates a need to develop the traffic system and add special requirements regarding vehicle technology, traffic services and traffic safety. From the traffic system and the economy point of view urbanisation is one of the most important trends. Its effects are similar everywhere. The problem of the increase in traffic volumes is tried to be solved with an intelligent traffic system that constitutes of adequate public transport networks and is supported by intelligent park & ride and parking facilities. In the past few years and decades the increase of passenger traffic has been looking inevitable, but the chance to work remotely, telepresence, urbanisation and the development of the public transport systems has led to a situation where young adults do not feel the need to get driving licences or to own a car. The fact that the registration numbers of new cars has turned down in Europe is an evidence of this development. The recent economic development has played its own role, but this is not so important when talking about young adults. The on-going trends do not fully eliminate passenger traffic, but they will most likely change its character. The future trend in traffic and mobility could thus be the need for more advanced and diverse traffic services. The European car manufacturers plan to bring new kinds of packaged mobility services combining the vehicles to for example public transport. The SaaS (Software as a Service) ideology that is based on cloud computing is in traffic visible in the TaaS (Traffic as a Service) and MaaS (Mobility as a Service) ideologies. TaaS will bring in for example new modes of traffic, changes in car ownerships, new parking solutions, new ways to do urban planning etc., according to DIGILE MaaS on the other hand tries to create way to reach all necessary information and services via mobile devices to be used by travellers, especially workers. From the technological trends the most important ones from the ITS point of view are the increase of mobile devices and software, the chance to have a continuous connection to internet,

8 3 the possibilities of the big and open data, the increase of navigation systems and the use of spatial data and the independency from data terminals. Present state In the latest discussions, for example during the ITS World Congress in Tokyo 2013, the political decision makers and the industry representatives presented some trends related to ITS sector that are important for the work in ITS Factory. Both publicly and privately generated data will be collected and exploited more and more in the future. Real-time information collected by different kinds of sensors will be collected from mobile units (both vehicles and people). This information (big data) will be processed, combined and collected to 'data warehouse', 'traffic data marketplace' etc. kinds of concentrations. This information will enable new services, provided by different kinds of software developers. Vehicles and in fact all mobile units will communicate automatically with each other and with the infrastructure. Technically this development is already quite advanced, but the challenge for the near future is to commercialise these solutions and to find business models that are motivating for each of the relevant stakeholders (the collectors and preservers of the data, software developers, and end users). The increase in traffic safety, the reduction of congestions and the increase of environmental-friendly traffic are naturally important themes as well. All of the aspects mentioned above are part of the information society that also Finland is moving towards to. The trends are visible in the traffic services as well. They create possibilities for new businesses, services and actors. Finland and the Finnish businesses, including the actors of ITS Factory, have excellent possibilities to great new ITS-related business, new companies and new jobs. In a small country like Finland it is easier and more agile to innovate and to try different kinds of solutions and services. This requires investments, collaboration between the state and the private sector, test areas and environments and capital that is, an environment that supports innovations. This is exactly what ITS Factory is about. Global megatrends (urbanisation, aging, emission reduction etc.) guide the development of traffic services From the technological trends the most important ones from the ITS point of view are the increase of mobile devices and software, the chance to have a continuous connection to internet, the possibilities of the big and open data, the increase of navigation systems and the use of spatial data and the independency from data terminals In a small country like Finland it is easy to innovate and to try different kinds of solutions and services. Thus an environment that supports innovations is needed. This is exactly what ITS Factory is about.

9 Europe and Horizon 2020 Europe In March 2011 the European Commission published a White Paper called 'Roadmap to a Single European Transport Area - Towards a competitive and resource efficient transport system'. It is a central political alignment and it discusses about the future of the European traffic system and alignments. The White Paper contains several comments and goals regarding the development of ITS, and these are relevant for ITS Factory too. The White Paper state for example that "New technologies developed for vehicles and traffic management have a key role in the reduction of emissions generated by traffic in Europe and all over the world. Sustainable mobility needs to be pursued globally. Delayed actions and implementation of new technologies may lead to irreversible stagnation of the transport sector in EU. The EU market is facing growing competition from the rapidly developing markets." The White Paper emphasises the importance of a competitive and resource-wise traffic system. Traffic should lower the total use of energy, exploit clean energy sources and make use of effective, multimodal, connected and intelligent traffic networks without limiting the possibility to move freely. The White Paper proposes the following as subjects for the research and innovation on ITS sector: Comprehensive traffic management systems that support intelligent services and the development of the use of vehicles and infrastructure Real-time systems to monitor and trace cargo transports and to control cargo flows (passenger and travel information, ticket booking and payment systems) Intelligent infrastructure to enable traffic monitoring and interoperability and vehicle-toinfrastructure (V2I) communications Investment plans for new navigation, traffic monitoring and data transfer systems to enable merging data, management systems and traffic services, taking into account the pan- European information exchange and management plans. Demonstration projects for electric vehicles (and alternative fuels) including charging infrastructure and intelligent traffic systems Partnership and demonstration projects for intelligent and sustainable urban traffic (e.g. demonstrations for road toll systems) Planning of the technical aspects and terms & conditions for intelligent payment and charging methods Advancing the use of alternative mobility modes (less driving, walking, cycling, carsharing, park & ride, intelligent ticketing systems etc.) Integration of the urban traffic in smart city collaborations. All of these are very interesting for ITS Factory and offer worthy development and collaboration subjects. For the development of ITS, and at the same time for ITS Factory, the most important documents are the ITS Action Plan and the ITS Directive 2010/40/EU. The directive came into effect in August It contains the European Commission's definitions for the most important actions regarding ITS. The purpose of the definitions is to ensure the interoperability and seamlessness of the systems on national level and over state borders, and to ensure the quality of the traffic data. This would enable European-wide markets for ITS. If accepted in the EU Parliament and in the Council of Europe, the definitions need to be taken into account when developing ITS. The national Second Generation Intelligent Strategy for Transport states that it is important for Finland to bring in the national aspects in the ITS Committee. In addition, it is important to take part in the international standardisation committees and expert workshops and meetings when the actions are being defined. ITS Factory could and should bring its visions to the table.

10 5 There are also other on-going EU-level initiatives and actions that are relevant for ITS. These include for example the Innovation Union strategy for Europe's competitiveness and economic growth, the Digital Agenda for Europe to enhance the use of information networks, and the Smart Cities and Communities innovation partnership aiming to answer the traffic and other issues problems of urban areas. All of these aim to make use of new solutions and innovations in Europe. European test areas and collaboration projects are seen as potential solution providers, and ITS Factory has the chance to be part of both of these. Horizon 2020 European Commission next research programme Horizon 2020 started in It will finance European research and innovation during with 70.2 billion euros. The Commission's goal is to direct Europe into economic growth, to create new jobs and to improve the position of the European companies in the global competition. (Horizon 2020, Tekes) Horizon 2020 puts all EU's research and innovation programmes into one unity for the first time. Horizon 2020 diverts more focus on innovative end products that offer business opportunities and change peoples' lives positively. At the same time it aims to reduce bureaucracy by simplifying rules and procedures so that more and more top researchers and a wider selection of innovative companies would be attracted to participate. The six key themes in Horizon 2020 are: 1. Health, Democratic Change and Wellbeing 2. Food Security, Sustainable Agriculture and Forestry, Marine, Maritime and Inland Water Research and the Bioeconomy 3. Secure, Clean and Efficient Energy 4. Smart, Green and Integrated Transport 5. Climate Action, Environment, Resource Efficiency and Raw Materials 6. Inclusive, Innovative and Reflective Societies. (Horizon 2020, Tekes) Horizon 2020 includes a group of programmes and sections relevant for the development of ITS, and perhaps the most important for ITS Factory is the Smart, Green and Integrated Transport under the Societal Challenges section. It has an own working programme for ITS activities for the years The working programme contains several interesting topics for ITS Factory regarding mobility, safety, congestions and emissions, which all may be affected by ITS. The focus points will be for example: Exploitation of open data in traffic Gathering of traffic information from all possible sources Real-time information exchange and transmission Providing real-time traffic data to travellers Supporting green mobility and driving Integration and compatibility of existing services Advancing the use of ITS Cooperative ITS (Horizon 2020, Tekes) The European Commission thrives to open the programme to more participants all over Europe by making use of synergies of the EU's Cohesion funding.

11 6 ITS Factory actions should be based on both national and European traffic policies, on global trends and on established technologies. The White Paper on traffic emphasises the importance of a competitive, resource-wise traffic system. This plays an important role also in ITS Factory. The most notable documents for the development of ITS and ITS Factory are: European Commission's ITS Action Plan The ITS Directive 2010/40/EU that supports the implementation of the ITS Action Plan ITS Factory needs to bring national aspects to the table by taking part in different kinds of international committees, workshops and meeting. ITS Factory needs to take active approach towards EU initiatives and programmes (Horizon 2020, Smart Cities etc.) ITS in Finland National Second Generation Intelligent Strategy for Transport The development of the Finnish ITS sector is guided by the national Intelligent Strategy for Transport. The Second Generation of the strategy is an update to the initial strategy that was brought out in The first version was the first ever national-level strategy for ITS in the world. The Second Generation Intelligent Strategy for Transport continues from the visions, goals and principles set in the initial strategy. It highlights the following leading themes: Improving the quality of traffic information services Radical increase in the productivity and efficiency of the traffic system Reaching the goals set in the national traffic policy through experiments Making use of the innovations for information and communication technologies Rapid implementation of new solutions The strategy aims to reach its goals with nine leading projects: 1. Intelligent transport system reference architecture 2. Real-time situation picture of transport system status and operation 3. Integrated public transport system 4. Intelligent traffic control 5. Reactive and proactive safety systems 6. Multi-service model for transport 7. Intelligent logistics 8. Smarter and more eco-friendly mobility 9. Innovation and piloting programmes for intelligent transport (LVM 2013) The strategy sets the following goals for 2020: The productivity of infrastructure management and the transport system will have increased by 10 % more than the increase in general productivity ITS will help save 50 lives annually in road transport Logistics costs will have been reduced to a level almost on a par with main international competitors

12 7 Commuter traffic delays caused by congestion have been reduced by 20 % Public transport, cyclists and pedestrians will make up a 20 per cent larger share of all trips (LVM 2013) ITS Vision for 2020 Finland has the smartest traffic system in the world: Traffic services are better, smoother, safer and more environmental friendly Real-time traffic information is being provided to travelers Infrastructure is en effective use Traffic policy answers mobility issues, not just builds highways Effective logistics improves competitiveness Finland is an important actor on global ITS markets Traffic between Finland and Russia is smoother due to ITS ITS Factory and the implementation of the national strategy The following aspects, also interesting for ITS Factory, have been identified as central activities for the intelligent transport system Reference Architecture sub-project: "Organise and allocate resources for influencing and participating in ITS sector standardisation." "Assess the need for and steps of any and all certification procedures for ITS". The following activities have been recognised as interesting for ITS Factory under the Real-time Situation Picture sub-project: "Draw up a national progress plan and a common status information production model that includes transport status information produced by commercial stakeholders. Take inventory of existing national, regional and transport mode-specific data collection, processing and distribution structures and processes." "Begin to work closely together with commercial stakeholders to create and use a situation picture. Cooperate with open development communities to produce transport status information." The following has been written about ITS Factory regarding the Innovation and Piloting programmes: "Integrate ITS trials into urban traffic management operations. Special emphasis is placed on large urban areas through e.g. the programme on key transport management projects in the Helsinki metropolitan area and the Tampere region s ITS Factory". Also the business growth potential recognised in the strategy is important for the goals of ITS Factory. The strategy states that in addition to the goals set for the development of traffic, the business potential on ITS sector on growing markets thrives to develop ITS Innovative Cities programme launched in 2014 The national Innovative Cities programme was launched in It tries to create internationally attractive innovation cluster in Finland. The programme challenges cities to develop innovative business-oriented development areas and forerunner markets. (TEM 2013) The programme supports the synergy between national and regional innovation actions. The government and cities aim to speed up the launching of new internationally interesting projects. The cities are expected to utilise their land use, building and traffic projects as test cases for innovations. (TEM 2013)

13 8 The role for the Tekes Innovative Cities programme is to support other relevant innovation policy instruments, such as Tekes programmes. The Innovative Cities programme partly replaces the OSKE (Centre for Expertise) programme that ended in The development of the program has been done by a working group named by the Ministry of Employment and the Economy. (TEM 2013) A total number of 19 programme suggestions from 37 cities were supplied in the call for proposals that ended in February The Ministry of Employment and the Economy accepted 5 thematic focus areas and named the responsible cities to lead them. Tampere was chosen to lead the "Smart Cities and industrial regeneration" theme. (TEM 2013) The city of Tampere has created an action plan for the Smart City topic. The city's vision is that Tampere region will establish an internationally recognised centre for knowhow and business that creates products for export. In addition, Tampere will belong to the leading cities in Europe when it comes to intelligent and sustainable urban development. The development of ITS Factory is considered important in the Smart Cities programme. Figure 1: ITS Factory's role in Innovative Cities programme (Kulmala 2013).

14 9 ITS Factory's goals and actions should be in line with the national Second Generation Strategy for Intelligent Transport ITS Factory should play a role in at least in the following themes: Standardisation and certification of ITS Sub-project of traffic situation picture Close collaboration with commercial actors to create the situation picture and collaboration with open development communities to produce transport status information ITS pilots as part of municipal traffic management ITS and ITS Factory as a leading project in the Innovative Cities programme Tampere as an ITS city Background The development of ITS in Tampere has been for over a decade been directed by the traffic management action programmes, of which last was created in Also the city's strategic choices and many development programmes effect on the development of ITS. Tampere has established a position on the top of the national ITS sector by exploiting the innovations in the development of its traffic system. Figure 2: The municipal strategy and ITS Factory are in line with each other. The city of Tampere is a key actor in ITS Factory. The city's own vision, strengths, challenges and strategic goals create objectives and even boundaries for the work in ITS Factory.

15 ITS vision 2017 for the city of Tampere The city of Tampere has defined a vision for ITS activities to The vision describes the targets of the ITS in the near future. ITS Factory is seen as an important piece of the future of the local ITS: THE ITS VISION 2017 FOR THE CITY OF TAMPERE Tampere region has one of the most advanced traffic systems in Europe moving and transporting is efficient, cosy, and environmental friendly. The users of the traffic system are satisfied and smart, and intelligent systems and services are part of their everyday life. Getting around the city is effortless for them. An internationally recognised ITS test and innovation area is functioning in the city. It offers an attractive platform for business to develop new intelligent services. On the other hand, it offers new ways for the authorities to do their job, and more efficient than ever. The developing test area has attracted growing businesses to settle in the area. The pilots target continuity and long-lasting effects. The operation environment in Tampere is its strength. Nevertheless, the future changes in the environment create also challenges for the development of the intelligent traffic system. City's strengths to take advantage on are numerous. Tampere region has a wellfunctioning traffic system that is being developed systematically. From the ITS pointof-view, the recent progress in the traffic monitoring and travel information and payment systems have opened up the possibility to be a leader of the national ITS development. Moreover, the future reform of the parking information systems supports the city's strengths. New, significant development projects regarding the municipal infrastructure and the city centre create possibilities to exploit ITS, but at the same time put pressure on the functionality of the traffic system. The increase of the traffic volume and its consequences are seen as challenges for the functionality of the traffic system. At the same time, the two nationally important infrastructure projects, the tunnel and the 5-star city centre, also create challenges. The size and the simultaneous realisation of these projects will affect the traffic system right from the start of the building phase by both increasing traffic and by diverting traffic to alternative routes Tampere's strategic framework In 2013 Anna-Kaisa Ikonen was elected as the new mayor of Tampere. Simultaneously, also the new Mayor's programme for the years , called "The New Tampere, welcome!", was published. It emphasises the building of a brand new Tampere. The programme highlights sustainability on three levels: ecological, economic and social. The goals are set on a long-term perspective. The programme also points out that Tampere wants to react bravely towards investments and development of its urban structure. Tampere aims for vitality, competitiveness and smooth day-to-day life. There is also major focus on strengthening the city's role as the number two centre in Finland and on improving the attractiveness of the city from the business, work power and education points-of-view. (The New Tampere, welcome! 2013) Tampere aims to use its industrial policy to create growth possibilities for enterprises, fortify SME sector and to increase international collaboration. The new Mayor's programme acknowledges

16 11 good traffic connections and smooth traffic as a basis for vitality. Similar ideology is presented also in the new city strategy "Tampere, working together for a bright future". The Mayor's programme also highlights the role of public open data. Tampere is currently mapping data resources of its units. This will lead to a road-map for opening the data for free use. The new Mayor's programme emphasises the need to develop rail traffic, aviation, public transport and ITS Factory. Regarding rail traffic, the programme emphasises the need to provide better connections to St. Petersburg and Helsinki. On aviation side on the other hand, the focus is on enhancing the connections from the city centre to Tampere-Pirkkala airport and the development of the existing terminals. Also the new tunnel and highways 9 and 12 have significant roles in the development of the local traffic system. Public transport is being invested in to make it a better option for passenger cars. Moreover, trams, walking, cycling, quality bus corridors, regional cross traffic and traffic light priorities for public transport are separately discussed in the programme. The programme states the following about ITS and ITS Factory: "ITS Factory makes it possible for Tampere to develop into leader in intelligent and sustainable traffic. The city works actively in collaboration with the businesses, universities and public authorities and exploits other sources of financing, such as the EU and Tekes. A central goal is to create jobs relating to innovations of the sector." Thus the Mayor's programme recognises ITS Factory's role, believes in its possibilities to advance intelligent and sustainable traffic, and secures the city's commitment to the action of ITS Factory Strategic objectives and action plan 2017 Tampere's strategic objectives and the action plan for the development of ITS have been conducted in collaboration with proper stakeholders. These are shortly described in the next chapters. Traffic system in general The system-level is the most significant development level in Tampere. In the future, services regarding traffic and traffic network have significantly improved compared to the current situation. For this reason, the action plan emphasises the availability of information (data) and development of analysis tools so that the situation picture of the transport system status can be reliably created and it may be used to manage the traffic in real-life situations. In this context it is necessary to develop ITS as a whole so that the support of the different activities (traffic itself, parking, public transport, upkeep etc.) is secured. One of the objectives is to make traffic information open to the business sector so that they can exploit it in creating innovative ITS. The city of Tampere takes care of the quality of the services (open traffic data, traffic network data etc.). This is possible by making ITS as integral part of infrastructure projects. The city of Tampere, together with its partners, takes a leader's role when it comes to integration of innovative ITS and is actively taking part in research and innovation projects. It is most natural for the city to act as a partner and an enabler for the businesses developing ITS, for the research and education organisations and for other actors of the public sector. In the near future, new kinds of vehicles, such as electric and plug-in hybrid cars, are appearing on streets. An action plan for electric vehicles is being prepared in Tampere. It is one way to implement the city's strategy regarding the traffic system. The most revolutionary vehicles to drive our streets in the future are the autonomous vehicles that can drive without a driver. Finland is already preparing to enable testing these vehicles as part of public transport system. In Tampere, electric vehicles is being focused more than the autonomous vehicles, and the concrete ac-

17 12 tions regarding electric vehicles and their charging infrastructure are about to be implemented in The city of Tampere must make a concrete action plan for ITS during the early Traffic safety Automatic traffic monitoring, which is currently done with immovable cameras, will be performed with mobile monitoring systems when the legislation allows it. The city needs to have a right to perform traffic monitoring on its own and to have the possibility to get return on their investments on the monitoring infrastructure by charging lawbreakers. Tampere will acquire the needed equipment. Tampere wants to be advancing the legislation and also possibly piloting the new technologies. Possible objective is for example to be able to collect information from traffic lights and to exploit it in monitoring, for example by the police. It is possible that also walkers and cyclists would be included in the system with e.g. pattern recognition systems. The documentation of traffic accidents needs to be updated. This would provide the locations of the accidents immediately to road authorities who could then react to the information faster. Also the quality of the accident data needs to be improved. Because most of the accidents never come to police's knowledge and on the public records, accident information should also be collected from the insurance companies' records. Open data The city of Tampere is prepared to measure and transmit travel time information through open interface. Traffic data is hopefully being collected and transmitted via adaptive signpost and information displays. This is also targeted by other stakeholders. Tampere and the ELY-centre for Pirkanmaa aim to jointly expand the travel information system to cover also streets. Both of the authorities have a strong role regarding their road/street networks. The traffic information system needs to be updated so that it can handle street information displays separately. This would enable the city to handle its own information displays. Weather and slipperiness information still needs to be improved and extended. Also real-time information from the traffic light phases needs to be opened for researchers and developers. Public transport A functional public transport system is an integral part of a traffic system. The objective is to increase the use of public transport compared to other transport modes. Concrete actions include for example services aiding in choosing the transport mode and especially information services easing the use of public transport. Travel payments needs to be simpler. This can be achieved with mobile tickets, integrated ticket systems and easy ways of ticket purchasing. Real-time information from all the operating busses (and trams in the future) is needed. At the moment this information is only available from the public transport purchased by the city. There is also need to develop information services at stops and services that offer personified information based on current location and travel destination. Potential users of such services could be for example the visually disabled, tourists and irregular users. One potential service could navigate from a starting point to a required destination using different transport modes, advisable stops and advisable timetables. The service would also guide the user to the stops and vehicle changes.

18 13 Parking Parking has a two-fold function: it serves passenger traffic but also supports public transport. In the near future, mobile payment of parking services will be made possible. During the process, the register plates needs to be identified. This also applies to parking control, which in the future may use register plate identifying technologies. Park & ride needs to be made more attractive, usable and diversified. This is possible for example by taking advantage on services exploiting real-time traffic information. The Särkänniemi area with its parking facilities could be a potential test field for the services. There is already extensive parking data available. There are also information displays guiding drivers to parking garages. Also the street-side parking should be covered with real-time availability information and guidance services. Cycling The city of Tampere has an interactive connection with the local cycling community (Tampereen polkupyöräilijät ry). The aim is to develop a navigation service that exploits weather information. The navigator could also inform about road construction works (location, detours etc.). The road construction information is also needed by other transport modes. Harsh cycling conditions such as winter and early spring are challenging for both cyclists and cycling path maintenance. In wintertime, a real-time ploughing map has been considered useful. Real-time slippery warning with spatial information would also help the cyclists. In springtime it would be beneficial to have a real-time map about the progress of street sweepings. The routing service for cycling needs to provide information about the benefits of cycling, such as economic savings, effects on health and calorie consumption. Providing interesting information (such as Points of Interests) promotes cycling. Street maintenance The monitoring of street maintenance makes it possible to follow and plan the maintenance activities, but it also enables new kinds of real-time information services for street users. This would require systems to collect information from all the city's maintenance vehicles. The information would be forwarded to developers through open interfaces. The maintenance information is important for the city itself as it makes possible to monitor the maintenance operators work and thus also to analyse whether the terms set in maintenance contracts are fulfilled. This information is needed also when handling damage claims. Combining maintenance information with weather information adds value and improves the quality of services, and reduces maintenance costs. In the future tender invitations maintenance contractors are obligated to collect, store and share real-time maintenance information. To take better advantage of the street maintenance information, the quality of the weather information needs to be improved and it needs to better utilised Open Tampere programme supporting ITS Tampere's economic and industrial policy program Open Tampere aims to create new growth companies, to create internationally substantial business and promote controlled structural changes of traditional industry. The goal is that Tampere will still be the most attractive city for versatile business. (Open Tampere program )

19 14 Goals Focus groups Basis To create new talent intensive business and new jobs To support controlled structural changes of the ICTindustry and traditional industry To attract venture capital investments; new funding solutions To develop environments for open innovation activities; innovation platforms To promote the region s attractiveness and conspicuousness Main focus: new businesses and growth companies Public innovation agents, that is, universities, research institutes, colleges and investors Private innovation agents, that is, residents, communities and students Comprehensive knowledge and knowhow Making use of the open innovation activities Networks that create joint success Close-knit cooperation with businesses Leverage is the existing and future innovation factories (New Factory, Konela, Mediapolis) Figure 3: Goals of the Open Tampere program (Open Tampere). Open Tampere program has so far supported ITS sector for example by financing studies and reports related to ITS and open data. In the future the collaboration needs to be deepened with concrete collaboration that makes use of the regional business potential and takes the local enterprises into account. ITS Factory and Open Tampere will collaborate especially in innovation activities, in creating new business and in improve the region's attractiveness. In addition, the Open Data Tampere Region project has started in Tampere. It aims to open the city's data sources as soon and as widely as possible. This supports ITS Factory completely.

20 The synergy of ITS and electric mobility Electric vehicles (EVs) should be taken into account when developing an intelligent transport system. EVs, ITS and intelligent grids will form a unity, so the parallel development of each of them is essential. The points of resemblance of ITS and electric mobility will need to be recognised and both sectors should support each other. Electric vehicle systems have been estimated to be the most rapidly growing area exploiting ITS in the future. The Second Generation Intelligent Strategy for Transport acknowledges the synergy between ITS and electric mobility. The strategy states that electric mobility is linked to ITS through several different sectors. The basic need to insert intelligence in electric vehicles creates business possibilities regarding for example charging and parking. In the future, the combination of smart grids, electric vehicles and ITS could in best case be an answer to climate change, congestions and traffic safety. (LVM 2013) The strategy highlights electric mobility as part of the key focus areas (LVM 2013): Participate in electric car pilots in order to obtain the synergies of intelligent and electric transport Improve the coordination of intelligent transport and electric transport and identify the main synergies of these two industries Assess the compatibility of the goals and results of the multi-service model project with the plans for an electric vehicle charging interoperability operator Assess the potential of vehicle solutions associated with fair and intelligent transport pricing in the electric transport sector Promote the implementation of the Future Propulsion Technologies in Transport working group s recommendations. According to studies, electric cars do not compete with public transport, but they do affect passenger traffic and its emissions. Thus there is no competition on strategic level on the contrary, increased electric mobility supports the city's strategy by affecting significantly on traffic emissions. The city's Climate Strategy 2030 highlights electric vehicles. Also the new Mayor's programme states that the city aims to invest on cleaner vehicles. Tampere was chosen as a Champion City in electric mobility theme in the European project called TIDE Transport Innovation Deployment for Europe. The project focuses on developing charging services and charging business models. This will strengthen the collaboration between ITS Factory and its partners. Electric vehicles create new challenges for traffic management and require new kinds of information. To be able to manage the energy supply as part of the traffic system, for example intelligent charging station reservation systems and capacity management is needed.

21 16 3. HERE AND NOW 3.1 The development of the ITS market The update of the Finland's Strategy for Intelligent Transport summarises the current state and the development of the ITS market. The development correlates with the increase of traffic and the problems this increase leads to. The growth of the global ITS market has been fairly fast. Depending on market estimations and definitions, the total volume of the global ITS market has been estimated to be around billion euros with an annual growth of around 20 % (BCC Research 2010). Even bigger estimations have been stated in different sources, which signify the difficulty to define the term 'ITS'. The size of the ITS market naturally depends on the definition. According to InnovITS UK, the following sectors have potential to benefit from the ITS products and services (InnovITS): Administration of traffic networks Improvement of traffic safety New travel information services Improvement of public transport Increasing the efficiency of freight transports Reducing the environmental effects of traffic Improvement of the security of travellers Improvement of telematics Improvement of communication services The size of the global ITS market is already significant and the growth potential means it is interesting for the nation and for the Finnish businesses. Our competitiveness has been based on high level know-how and especially our knowledge on mobile systems and applications has been top class globally. In 2010, the size of the ITS market in Finland was estimated to be around 300 million euros and around people were working in the business area. The development of the sector in Finland seems to be moderate compared to the global development, but the development is still faster than the total economic growth in Finland. (Leviäkangas et al. 2012) The society and the economy are under pressure to develop. The current economic crisis, the slow economic growth in Finland and the on-going changes of the structure of the Finnish industry are emphasising the need for changes. In future ITS and electric vehicle sectors have significant potential for the skillful and active players. ITS is a rather new field of business and its markets, products and services are in a rapid phase of development. The businesses developing the products and services tend to have various questions and challenges regarding the operational environment, operations models and the new technology that are related to the public-private-partnership (PPP) -model. The following challenges, also recognised by ITS Factory, have been identified in the Finland's Second Generation Intelligent Strategy for Transport: 1. Finland has restricted ITS markets with limited demand, and as a result it is not feasible to develop products and services for the bigger markets in many cases the small demand is not enough to cover the development and manufacturing costs of the products. Moreover, many SMEs' have only very limited export channels or they do not exist at all. The SME sector could partner up with bigger companies, but this arrangement has its own challenges, related e.g. to IPR. 2. The standardisation in ITS sector is in early phase. This hinders the development of the products and services aimed for global markets. The government should

22 17 thus promote at least the utilization and development of open interface descriptions. By being actively involved in the international standardisation organisations' (such as CEN TC278 and ISO TC204) and research organisations' (such as COST) work may benefit the local businesses. 3. The differentiation of the ITS services to two categories, the free-for-all basic services and the market-based solutions, has only just started. There is a threat that the government hinders the development of the market-based products and services by favouring the free products. There is a need for clear rules for the public-private-partnership in order to make it work effectively. 4. The user interfaces used by the drivers to use the ITS services inside their vehicles are affecting negatively on traffic safety. For example, a service forewarning of elks on a small mobile device screen may cause more accidents than the actual elks. In these cases the development should be focused on the connectivity between the mobile device and the vehicle's screens and speakers to improve the safety. The problem is that the market for appropriate date terminals is at the moment very small. If they became more general they would lower the costs of the services using them and make it easier for new services to emerge. 5. Travellers generate huge amounts of traffic-related data that could be used to offer new kinds of services. This data should be opened for all interested service developers. The privacy protection questions need to be solved to enable this development. It is worth noticing that ITS Factory can turn these global challenges into possibilities that should be focused on in the future. The potential product and service sectors for ITS mentioned earlier are all important for ITS Factory and its focus points will be chosen amongst them. 3.2 The development of the traffic system and its challenges The traffic system refers to a unity of the traffic environment and all the forms of traffic: walking, cycling, public transport, passenger traffic and freight transport. A functional traffic system aims for smooth and versatile traffic flows, including industrial and commerce transports. The traffic system needs to be assessed as a whole to have positive influence on the development of the traffic conditions and to integrate traffic with the use of land and urban planning. In the long run the improvement in traffic safety and smoothness will be achieved by integrating the use of land, traffic and ITS in urban area planning. Improving the attractiveness of walking, cycling and public transport has an important role, but it is necessary to enhance the passenger traffic as well. (The Council of Tampere Region 2012) The diminishing resources of the public sector affects directly on the development of traffic sector now and probably also in the future. The economic crisis forces to examine traffic on a larger scale rather than only focusing on building the necessary infrastructure. In spite of the challenging economic situation, more and more resources need to be directed to the upkeep and development of the traffic system, especially in the rapidly growing areas. It is utmost important to have the courage to invest on the development, but prioritising the targets has more importance than ever. The new development programme of the Mayor of Tampere emphasises the importance of Tampere as the second biggest urban centre in Finland. The Tampere region is in fact the most central and the most significant traffic node inland in Finland. The development program for the traffic system in the region was divided into two main lines in 2012: the actions enhancing the competitiveness of the area and the actions affecting the smoothness and safety of the traffic (The Council of Tampere Region 2012). The city of Tampere developed in 2013 a plan for the city centre's traffic network. It envisions that:

23 18 The centre of the city is achievable with all modes of transport. While it is possible to reach the centre in short time, there is more time to be spent in the centre. The centre of the city is accessible, which makes the everyday life easy and increases the popularity of the city centre as a living area. An attractive city centre is also in line with the aims to have a more compact urban structure. The centre of the city is a network of places and traffic routes. The city centre is known for attractive locations to visit and the traffic there is safe and refreshing. It is easy to have a relaxed conversion with your friend in the centre with no disturbing noise form traffic. The public transport system may be used in sightseeing. The traffic environment is easily perceptible. Real-time traffic information, ITS and a "teaching traffic environment" guide the travellers. The city of Tampere is at the moment developing rapidly as a whole. This also applies to the traffic system. The key targets for development are: Building of a new tunnel (called Rantaväylä tunnel) Planning of a totally new tram system Turning the main street of the city (Hämeenkatu) into cycling and walking lane Building of new underground parking facilities "Five star centre" the development plan for the city centre The development of the railway station area Also the payment policies regarding traffic as a whole are about to be renewed. In the future, more attention is paid to the smooth integration of different modes of transport. The role of ITS is important in the development and the possibilities it offers need to be taken into account right from the beginning. The role of ITS Factory is to connect relevant stakeholders and to offer special knowledge and knowhow to be used in all the development projects. The traffic system is not only technically changing the number of inhabitants in Tampere is expected to rise around people (20 %) and the amount of traffic is expected to increase by 30 % by The passenger traffic will have an increase of 43 % by 2030 (Tampere City Region 2010). This kind of development has a significant effect on the traffic in the region. At the same time, the role and importance of ITS will increase. 3.3 Economic and industrial policy supporting ITS The potential of ITS to become a new significant business area creates interesting challenges and possibilities for the development of the region of Tampere. The new growing business area has potential to create new jobs and to develop businesses, and thus to boost the local economy. ITS Factory's aims to influence the development of the traffic system and to create new business innovations are affecting positively to the goals set in the industrial policies. An effective traffic and transport system supports the production of the local businesses and also attracts new businesses to the area. The innovations have the potential to create new jobs and to attract businesses from different sectors (e.g. software developers and component manufacturers) to set in the region. The municipal strategy 'Tampere, Working Together for a Bright Future' and the economic and industrial policy plan 'Rock, rauta, rakkaus' see the region of Tampere as best possible place for businesses to emerge, grow and globalise. The growth is based on high-level knowhow, highlevel research and innovation activities and the effective use of new technologies. This makes it possible for the ITS sector to become a significant field of business. The strong interconnection between the public and the private sector supports innovating, development of new business and improves the attractiveness of the city. (City Strategy 2025; Economic and industrial policy plan 2013)

24 International activities Internationality and globalisation are important characteristics of ITS Factory and its goals, collaboration and project activity. The local and national goals have naturally the highest priority, but the international focus comes right after. ITS Factory has actively been looking for potential partners. Currently ITS Factory is partnering for example with other international ITS test areas and their key players. Moreover, ITS Factory collaborates with global international companies and with their R&D departments. In addition, many foreign research institutes and schools in Europe and even on other continents are natural partners for ITS Factory. International activities need to be more than keeping contact and collaboration. ITS Factory should actively present itself on international forums, related events etc. Giving presentations in international events is part of the business, but it is not enough. ITS Factory should also take part for example in the international ITS standardisation work. To be able to differentiate from the other European innovation and test areas, ITS Factory should strive to create innovative business clusters around it. Moreover, ITS Factory should support businesses in developing and exporting their innovations. As mentioned before, Tampere region has the best possibilities to create international businesses. This does not happen automatically however. By consciously investing in international business it is possible to attract companies to set in the region. Similarly, with appropriate investments it is possible to help SMEs to get to the global markets and to get them to collaborate with international businesses. Without this contribution it is possible that the SME sector may face setbacks that in worst case prevent them to reach the global markets and the global customers. When aiming to the global markets it is necessary to focus on the most potential products and services. Related to traffic for example, focus could be for example on alternative fuels and the vehicles using them. At the moment, there is big potential in electric vehicles and their infrastructure. There synergy between electric vehicles and ITS is obvious, and this should also be taken into account in the actions performed by ITS Factory. It is realistic for ITS Factory to strive to be a leading player in the ITS sector in Finland and even globally. 3.5 Tampere right at the heart of ITS Tampere has been boldly taking advance of ITS in the development of its traffic system for years. The intelligent travel cards were introduced already in the early 1990s and they immediately gained broad international visibility. The development of new ITS innovations by the local businesses has helped Tampere to get its position. Tampere has also taken advantage of its capability to collaborate with different stakeholders. The collaboration between different public organisations dealing with the development of the traffic system and with the industry developing new solutions for the market has worked very well. In addition, the collaboration with different research organisations (e.g. local universities) has also furthered the development of the advanced traffic system. Tampere's leading role in taking advance of ITS has strengthened the city's position on ITS sector. The birth of ITS Factory is a strong evidence of this. Moreover, the selection of Tampere region to lead the Smart City and Renewable Industry theme in the national Innovative Cities programme (INKA) is an indication of Tampere's role in the sector.

25 ITS Factory: past and present The birth of ITS Factory The city of Tampere has formulated the regional traffic management action plan in 2010 together with the ELY-centre for Pirkanmaa. It continued the work done in 2007 regarding the vision and the actions for the traffic management in Tampere region. Thus the 2010 action plan was an update of the earlier version. Its main focus was on recognising and timing the necessary development actions regarding traffic management. Also the new EU, national and regional policies were taken into account. Moreover, a depiction of the 2020 goals for the traffic management was set. The action plan described 11 key projects to reach the 2020 goals. Many of the projects were directly related to the goals of ITS Factory. They are based on the utilization of new intelligent services. The 11 key actions are: Development of mobility management Development of the traffic light system Development of weather and traffic monitoring systems Development of the information system for public transport and better punctuality of the public transport system Development of deviation management Development of the job profile for the city's traffic duty officer Development of the operative collaboration with the road traffic management centre Automatic monitoring & surveillance Promotion of the commercial traffic information services Cooperative system Establishment of the test and innovation area The goal for the test and innovation area was to help to develop ITS-related ideas into actual products. The idea was to support mainly the SMEs, big international businesses, research organisations and route authorities. The goal was to launch the test and innovation area in It was written that: "The region of Tampere is already heavily involved in the development of ITS. In the future it would be possible to better benefit from the joint goals of the industry and the public sector with a coordinated, appropriately scaled test area. Instead of offering just a test area, a test and innovation area should be pursued. This would enable to develop new innovations in addition to testing them, which could lead to long-lasting changes in the development of the regional traffic system." (The traffic management action plan 2010) The main goals for ITS Factory were thus set already in 2010 as part of the traffic management action plan. After the discussions with the local actors of the ITS sector the development of the area was referred as 'ITS Factory'. ITS Factory was then launched in 2012 and it has been active since its launch. It has created the test area, influenced on standardisation, worked in close collaboration with the industry and brought the user-perspective to the development of the ITS sector. The actors signing the collaboration agreement represent for example system providers, information service providers, operators and research institutes. Their goal is to develop, test, pilot and to productise intelligent solutions for mobility and traffic purposes. Also the innovation and start-up services of the New Factory are closely collaborating with ITS Factory.

26 ITS Factory today In September 2013 almost 20 interviews for the different actors of ITS Factory were performed when setting up the new vision and the operation principles for ITS Factory. Around half of the interviewees represented businesses and the represented research organisation, universities, authorities and associations. The results of those interviews have been documented separately this document highlights the key points of the interviews. According to the interviews, the most important focus points for the ITS Factory's new operation model were: Execution of concrete joint products Clarifications of the organisation and administration Strengthening the operation on both national and international level Business-oriented approach, innovation actions, development of the test area, development of standardisation aspects etc. ITS Factory is widely recognized on both regional and national level as an important actor on ITS sector and it has a good brand. Especially open traffic data, generated by both public and private sector, and the collaboration agreement have been widely acknowledged (e.g. in the ITS World Congress in 2013). Also the EU Commission is interested in sharing ideas with Tampere regarding the development of ITS activities and mechanisms. Maintaining this positive status is seen very important among the actors in ITS Factory. The actors in ITS Factory have had the possibility to influence the development of the ITS sector trough different groups. The collaboration between the actors has increased and the publicprivate-partnership is stronger than ever. In the future there is a need for resources to be directed to the development of the selected focus areas and the organization of ITS Factory. This is the only way for ITS Factory to achieve the leader's role on the ITS sector in Finland and internationally.

27 22 4. ITS FACTORY VISION AND GUIDELINES 4.1 Future of the intelligent traffic system Currently the traffic system in general is regenerating and ITS has a crucial role in this process. 2 nd generation national ITS strategy emphasizes the role of intelligent traffic system and the future that it will bring. New transport policy and the actions within focus on not doing more things but rather doing better allocated and wiser decisions. Important is to challenge current courses of action and aim at developing novel solutions to more and more complex and interdisciplinary challenges. Transport policy and administration should increasingly invest in innovative solutions that utilize extensively the opportunities of information and communication technologies. Intelligent traffic systems refer to better functionality of the system with information and communication technologies. As examples, the solutions can be i.e. different information and ticketing systems for public transport and automatic alarm systems of accidents. Information and communication technologies as well as the pricing systems of mobility can be utilized effectively as tools for mobility management. Mobility management includes the tools to encourage people to more functional, safer, economical and environmentally friendly mobility. The traffic system of the future is intelligent, that is for sure. Significant investments of the private sector to intelligent solutions for traffic and mobility, intelligent vehicle systems, navigation and various portable terminals will naturally help the development further. The specific role of the public sector is to ensure the consideration of political targets, traffic system based development and implementation, and service development for all users including the groups that are not in the loop of commercial solutions. ITS Factory aims at developing strong PPP (public-private partnership) that advances the new traffic system. ITS Factory is taking TaaS and MaaS thinking and effects into account in all its actions. Tampere is investing to the regeneration of the traffic system and multiple projects are both ongoing and in the planning phase. ITS is a crucial part of the implementation of these and ITS Factory will have both challenges and opportunities ahead.

28 ITS Factory vision 2017 ITS Factory combines companies, research and education and public sector. These together create a leading innovation and business cluster. This cluster develops intelligent, competitive, fluent and safe urban environments by ITS solutions. The traffic system of Tampere acts as an international and agile test site for new innovations. Traffic system combines advanced users, intelligent traffic system and internationally high-class network of actors creating mobility services and solutions. ITS Factory vision 2017 is to integrate ITS as an inseparable and boosting part of the comprehensive smart cities. Tampere will act as an agile test environment for business-based projects and the implementation of the concrete pilots in cooperation with other cities. The strength of Tampere is the development of the pioneering role in the fluent and safe traffic system. Furthermore, the current state of urban development and renewal (Rantaväylä tunnel, city tram, Asema area etc.) of the traffic system create unique opportunities for new innovations. In addition, Tampere region has well-known ITS expertise in businesses, research institutes, universities and public sector and the well-functioning PPP (public-private partnership) with ever growing cooperation the leading role for ITS business can be achieved ITS Factory action plan Focus ITS Factory action plan is based on the aforementioned vision which can be divided in the four major focuses: testits market-based test environment devits innovative developer community co-operation monits standardization and technical monitoring coordits marketing and communications testits focuses the operation for testing and innovation environment development with the market-based objectives. Research institutes support the operations by focusing the areas of research accordingly and thus strengthening the synergy between businesses and research. Public sector offers both political and financial support as well as the assignments with ITS-focus by innovative procurement. Moreover, public sector actively participates in the development projects too. For businesses the test environment supports the export activities by i.e. solutions and ap-

29 24 plications trials in real life. Also the real users of the system are included with testing and feedback process. testits target: Leading, tempting and agile European ITS test and innovation platform where businesses, research and education with the public sector can test and develop innovative products and services. devits strengthens the innovative developer co-operation. Aim is to open both public and private open data for developer use. In addition, also the application and device developers that design open data related products are actively involved. devits also offers support for the developers through mentoring, networking and events. devits target: Leading and innovating open data and developer community where public and private data use will be promoted by active co-operation with application and device developers. monits focuses on standardization and technical monitoring. ITS Factory will produce up to date standard map and launches the follow up activities for ITS related technologies and development programs. ITS Factory will make suggestions for various standardization bodies of chosen priority sectors. Also communication of all these via ITS Factory network is of vital importance. monits target: Leading and active follower, participant and promoter of ITS and cooperative mobility standardization that communicates and updates the European standardization activities to all its members. coordits focuses on coordination, back office activities, communications and marketing. Daily communications, both internal and external, as well as the marketing activities are at the core of this focus area. Action plan for communications and marketing material will be produced to support the other operations. Moreover, the financing and international co-operation belongs to coordits. coordits target: Leading and versatile developer and producer of communication, marketing and coordination that proactively seeks and enables novel public and private financing sources. Based on the aforementioned focus areas the following action plan and objectives for the years can be illustrated:

30 Objectives and actions for

31 26

32 ITS Factory positioning ITS Factory is positioned at the core of the network consisting of public mobility actors, businesses offering ITS solutions and services, and research and educational institutes. ITS Factory produces new mobility services and enables more fluent, safer and more sustainable mobility environment. ITS Factory offers other stakeholders a forum for the intelligent urban development. The national and international R&D programs and ITS Factory co-operate actively and thus enable extensive operations as part of the programs.

33 28 Figure 4: ITS Factory enables favorable operational environment for businesses, research and public authorities. Despite the regional perspective ITS Factory is a relevant part of Finnish ITS development, testing, market extension and co-operation. ITS Factory acts nationally, it is aligned with national targets and objectives, co-operates with ministries, officials, agencies and businesses and advanced the operations of all of these How are we organized? All the ITS Factory related decisions are made in the Management Team. The amount of participants is limited and they represent comprehensively various organizational types. The chairman is the representative of the City of Tampere. Management Team is leading the operations in ITS Factory and decides on all the guidelines, actions, marketing focuses and communications. Management Team authorizes all representations of ITS Factory and can establish committees for more specific actions, if needed. ITS Factory has an innovation coordinator with the networking, marketing and development role. In the assisting role there is communications officer/secretary with the responsibility of daily activities, events etc. Along with the Management Team and Innovation Coordinator there is an Advisory Board which has a consultative role and it focuses on political guidance. The members are not constant and thus can be supplemented if needed. However, the core group consists of The City of Tampere, Centre for Economic Development, Transport and the Environment, Ministry of Transport and Communications, Finnish Transport Agency, Finnish Transport Safety Agency, ITS Finland and Innovative Cities Programme (INKA) contact person. Advisory Board assists public sector to participate in the development of the testing and innovation environment and also acts as an advisor and enabler in the issues regarding national policies. One of the main objectives of the Advisory Board is to promote ITS Factory as a significant international actor in testing and innovation site co-operation in European Union.

34 29 ADVISORY BOARD City of Tampere, ELY Centre of Pirkanmaa, Council of Tampere Region, Ministry of Transport and Communications, Finnish Transport Safety Agency, Finnish Transport Agency, ITS Finland, Innovation Coordinator MANAGEMENT TEAM operational management, decision making elected/chosen members, fixed amount ITS Factory innovation coordinator funding i.e. INKA management team supervising operations Sihteeri/ Secretary tiedottaja testits (leader part of MT) devits (leader part of MT) monits (leader part of MT) coordits (leader part of MT) BUSINESSES (2 representatives in MT) RESEARCH (2 representatives in MT) CITY/ELY etc. (1 representative in MT) Development Forums All members involved, certain theme, project presentations, what has been and will be done, open dialogue Figure 5: Organizational structure of ITS Factory There are four main focus sectors: testits, devits, monits and coordits. Aim of these focus sectors is to promote and develop the tasks assigned to them (described in the chapter 4.3.1). One mode of operation of ITS Factory is also the development forums at least twice a year. Wide

35 30 participation of interested parties, discussion and idea sharing, ongoing project presentations and launching of the new innovations are at the core of the development forums. Development forum acts as a platform for open communication and information sharing among the participants Operational model The operating model of ITS Factory derives from the ITS Factory Roadmap. ITS Factory Roadmap has several roles: tool for marketing and communications management, steering and guidance of the market based test and innovation environment communicating and steering of the developer community Furthermore, ITS Factory operational model is supported by the standardization, technology and industry monitoring. The image and brand, network creation and sources of funding are carefully taken care of in order to boost and develop the operations. Communications and marketing, national and international co-operation, funding ITS Factory Roadmap Market based test environment Innovative developer community Standardisation, technology and industry monitoring Figure 6: ITS Factory Roadmap at the core of ITS Factory operational model. Roadmap describes the current and near future actions of ITS Factory. The features of both the public and private sector regarding the test and innovation environment are described as well. The features include e.g. data sources regarding traffic, technical specifications of the road and street network, information platforms of the public transport and parking, the most significant ITS development projects of the region and the elements supporting the test and innovation environment such as various R&D and real user testing services Rules of participation ITS Factory is an open community of ITS industry and solutions. The community is open for private persons willing to develop ITS industry, too. There is no participation fee in the ITS Factory. Participation is voluntary. However, joining the community is considered as a signal of the strong willingness to commit to and develop ITS innovations and solutions as part of ITS Factory based on the principles described in the following chapters.

36 31 Members are allowed to commit to responsibilities on their own behalf only. ITS Factory members are allowed to communicate that their actions and operations are part of the community if the actions are in line with ITS Factory principles and advance ITS related technology. ITS Factory communicates actively. The following principles are the basis for the communication: ITS Factory has a website which is the main communication channel for the stakeholders. Website has the up to date information on the activities and members ITS Factory members actively communicate their own projects, innovations and solutions to the ITS Factory community Members describe their objectives as part of ITS Factory in the website. Furthermore, members also describe the level of their commitment to the test and innovation environment development with their expertise/products/solutions/services. ITS Factory maintains and updates the roadmap for the test and innovation environment including the current and planned content (i.e. traffic data, available solutions, development projects) Activities and operation will be made visible both nationally and internationally ITS Factory members are allowed to utilize the ITS Factory brand i.e. by stating in their own communications that they are part of ITS Factory Additionally, ITS Factory organizes public events, activates the partners and stakeholders with newsletters, social media channels and receives initiatives from the members ITS Factory has a strong PPP (public-private partnership) with public sector, research and development, and businesses. When implementing ITS solutions the public sector ensures the widespread opportunities for the utilization of it among the ITS Factory members. Public sector also ensures the visibility of various development projects in ITS Factory roadmap at the earliest stage possible to enable their broad utilization among the members. The representatives of research, development and businesses in ITS Factory are allowed to offer the utilization of their own products, solutions, data products etc. to the other members of ITS Factory as part of the test and innovation environment. Solutions/services are offered to the others either free of charge or for the small compensation i.e. for the certain demonstration period. If there are expenses attached to the demonstration, they will be openly discussed with the services/products/solutions users. Participation is based on principle of reciprocity: when utilizing the products/services/solutions of other members it is expected that also the utilizer enables others to use theirs as well, if possible. ITS Factory members can agree on projects, activities and responsibilities in common projects with separate agreements and plans. ITS Factory management aims at flexible, agile and effective operation. ITS Factory is purposefully created and managed with low bureaucracy with the main purpose of co-operation and utilization of common brand. Members are allowed to use ITS Factory brand in their communications, proposals etc. if acting according to common principles and ITS Factory objectives. The operation model of ITS Factory is illustrated in the chapter Code of conduct is based on open, non-discriminative operations as well as on promoting of the commonly agreed principles in all levels of operation. Joining ITS Factory is easy. Membership is confirmed by signing the MoU Memorandum of Understanding which includes the commitment to the ITS Factory operations, courses of action and vision.

37 Funding ITS Factory has a credible ability to research and develop ITS sector and create new business out of it. Obviously, this requires investments, co-operation of both the public and private sector as well as funding. Sources of funding can either be regional, national or EU-based. The City of Tampere has outlined that well prepared and strategically significant programs can be financed. Currently, ITS and Smart City development actions are funded via Smart City coordination work in the Innovative Cities (INKA) initiative. Tampere is the leader of this thematic cluster. Aim is to find the best experts of making Tampere the "wittiest city". In only recent years the public sector (transport) has been reorganizing the administrative structures with the purpose of moving from infrastructure and sector-based approach towards more comprehensive traffic system approach. This transition is evident when looking into statistics of ITS funding and other transport sector funding. The annual national input to ITS is approximately 200 million EUR (government representing 2/3 of that). This consists of traffic management investments and maintenance, traffic management systems update, railway security systems, the most important transport sector registries, information systems and R&D activities. The annual budget for the Second generation ITS strategy implementation is difficult to be differentiated from the other activities but the magnitude is around million EUR annually. (LVM 2013) National funding of the ITS R&D projects derives from multiple sources and nearly all actors of transport sector are included. However, the transport administration has the leading role in this. Businesses, municipalities, cities, Tekes and even the end users are expected to participate in the processes according to certain roles. Academy of Finland is a possible source of funding in research projects. Tekes as a Finnish Funding Agency for Innovation has the most important role in national funding. As stated earlier in this document, Tekes will be responsible for the administrative issues regarding the Innovative Cities program that will be launched in Multiple ongoing research programs of Tekes have a link to ITS Factory as well: EVE Electric Vehicle Systems Witty City Green Growth Towards a Sustainable Future Smart Procurement Innovative Cities The national second generation ITS strategy has emphasized the importance of European Union s research programs as the outliners of national ITS development due to the declining national funding of transport research. This is a significant statement from the ITS Factory viewpoint as well. Since the launch of the Horizon 2020 framework program significant funding sources, however strongly competed, were opened. Also the Multi-annual Programme (MAP) of Trans-European Road Network provides a source of funding for ITS related topics Executor perspective and international partnerships The executors of ITS Factory operations are businesses, research and educational organizations and the public sector. ITS Factory promotes and enables varying approaches and organisational cultures. However, these should be harmonized with ITS Factory spirit and objectives. Being international is one of the cornerstones of ITS Factory yet it is a choice of each of the participant. In general, the aim is to create international business out of expertise, products and services and thus boost the export opportunities. ITS Factory actively co-operates with other similar bodies (demonstration, test, R&D and innovation environments) both in Europe and globally.

38 33 Co-operation with the similar actors abroad expands the sphere of operations. Being international is a strategic choice: there is huge potential and still mainly unexplored, despite the many contacts existing already. The first actions in this sector are however promising and encouraging Stakeholders and positioning Each of the aforementioned stakeholder groups can easily find a natural position in ITS Factory operations. The rationale behind this argument is based on the active participation i.e. by participating in the development forums, attaching projects as part of ITS Factory, commitment to the international cooperation etc Roadmap Illustration of the roadmap template is presented in the picture below (picture 7.). This is an illustrative way of describing the positioning of the various R&D and business projects to the ITS Factory focus areas and timeline. ITS Factory roadmap will be conducted and updated annually. Figure 7: Example of the ITS Factory Roadmap template