Sustaining and Marketing Your Family Drug Court. The Seven Steps

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1 Sustaining and Marketing Your Family Drug Court Phil Breitenbucher Katy Gallagher-Parker Laura Pevoto Texas Family Treatment Drug Court Roundtable November 2010 This project is supported by Award No DC-BX-K069 awarded by the Office of Juvenile Justice and Delinquency Prevention, Office of Justice Programs Children and Family Futures Office of Juvenile Justice and Delinquency Prevention Family Drug Court Technical Assistance Program 4940 Irvine Blvd, Suite 202 Irvine, CA The Seven Steps 1. Inventory current funding 2. Document the effectiveness of the innovation in outcomes and costs to prospective funders 3. Identify potential sources for future funding 4. Select priority options for new funding 5. Select priority options for redirected funding 6. Assess sustainability options in terms of political and community support 7. Institutionalization 1

2 Future Funding & Other Resources Inventory: current resources, potential resources, including redirected funding Targets for negotiation about future funding based on outcomes Choice of priority targets Non-financial resources: volunteers, donations, public/ media spotlights Picking the Best Bets Take stock of all options, then target a few best bets based on: Where resources are most significant, Where new flexibility may be available, and Where champions of an integrated funding approach may already exist. 2

3 The Real Money in the Community Redirection of Resources Already Here Pilots, Demos and Grant-funded Projects TANF Medicaid Housing Libraries Courts Police Mental Health Hospitals FAMILIES Schools Parks Effectiveness of the Innovation and the Results Achieved Who cares enough about the results of this project/innovation to pay for it? What outcomes would be credible to prospective funders who do we save money for? Is our information system strong enough to Is our information system strong enough to document results and costs? 3

4 The Costs Dimension of Sustainability Any credible funder will ask what does it cost, how much more does it cost, and why should we pay more what benefits result? Human services projects often lack solid data on costs Especially the difference between base costs of business as usual and costs of the enhanced model Without making major investments in accounting tools or staffing, most projects could do a better job with existing resources to document their costs Costs: Getting to the Next Level Costs begin with the project budget, but must go beyond that budget to reflect full costs of the innovation Questions that must be answered: What are the start-up costs? How do costs vary with the service model and the clients characteristics? What costs are borne by other agencies? What costs are supported by clients entitlements, eg TANF, child care, Medicaid? 4

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6 Options for Cost Offsets Public safety, court, and corrections costs Out of home care [$16,000 per year per child in OOHC estimated in one site]; re-entry to care Lower level of placement Faster access to treatment Drug-free births Reminder: Without baseline costs, the cost savings cannot be credibly estimated Political & Community Resources Needed to Sustain the Project Who would go to bat for this project? Who are the potential champions for the project among legislators, policy leaders and the media? Who have we briefed, kept current on the project and walked through it? Do we have a marketing or media strategy? Do we have a marketing or media strategy? An elevator pitch? 6

7 Marketing the Innovation Testing data and stories on policy leaders as early as possible what rings the bell? Know the audience: what message is most credible; what crises are most visible? Assess which themes are most likely to make the case: [the five cases] -Prevalence - Outcomes -Developmental - Cost savings -Intergenerational Making the Case for Your Program Data: The nuggets that are emerging Stories: Who are we helping and how can we and the beneficiaries (clients and other agencies) tell that story? Marketing Approaches: Describing the innovation in clear, persuasive language 7

8 15 Organizational Impact : Was the Innovation Institutionalized? Assessing for Institutionalization Is adequate staffing in place? Are there line items or redirected funds in the budget for the project? Is data to track the project s outcomes built into ongoing client data systems? Is training a part of regular staff development? Do policy-level officials see the project s benefit? Do they see a role as barrier removers? Is the project linked with parallel reforms? 8

9 Budget Cuts and Sustainability Why Should We Spend Time on a Sustainability Plan in Times like These: There s No Money?! Beginning to lay the groundwork for a strong case for new or redirected funding in 2011 or 2012 needs to happen in 2010 Approaches to some funders do not bear fruit on the first attempt The outcomes needed to connect a new funder with the results of the FDCs will in many cases not be available until the second or third year of operations Some sustainability planning can target one-time funding emerging from the federal stimulus package Budget Cuts and Sustainability If what you re doing is working, your defense against budget cuts is better than most programs that can t document effectiveness If what you re doing saves money, your case for sustained funding is better than most programs If what you re doing works on an interagency basis, your case for sustainability may be better and may have a wider group of advocates than single-agency programs 9

10 Sustainability Defined Four Elements 1. Future Funding and Other Resources 2. The effectiveness of the innovation and the results it achieved to attract new or redirected resources 3. The political and community resources needed to sustain the project 4. The organizational impact of the innovation was it institutionalized? Resources = Results = Resources 19 Travis County Family Drug Treatment Court Presenters: Katy Gallagher Parker Laura Peveto 10

11 Historical Review Travis County Family Drug Treatment Court Discussions in Spring 2005 Community Meeting with potential ti Stakeholders Recipient of grants in Fall 2007 CJD / Governors Grant Administration of Children and Families Federal Grant (Parenting in Recovery) Operational in Winter 2008 Travis County Family Drug Treatment Court Served 60 participants since inception Travis County Family Drug Treatment Court Current Funding Structure CJD Grant Court Coordinator Administration of Children and Families Grant Services and Supports for Drug Court participants In Kind contributions from Drug Court Partners Child Protective Services Austin Recovery Foundation Communities Travis County District Court Travis County District Attorney s Office CASA Travis County Health and Human Services 11

12 Strategies for Sustainability Partners for Sustainability Travis County Goals: Identify a broad range of partners Communicate the value of the Drug Court to their agency Understand the limitations and challenges of each partner Understand the assets of each partner Cross Train staff from the partner agencies 12

13 Design for Sustainability Travis County Goals: Create a vision that speaks to everyone Identify a model that fits best with the needs of our community Adjust and modify that model Improve Systems functioning across partners Know what you want to sustain Commit for Sustainability Charter Travis County FDTC C a te a scou ty C Process of developing the charter Lessons learned Future use of the Charter Leadership and Support Champions Staff support 13

14 Data for Sustainability Travis County Our Experience with Data: Describes the population being served by the court Easy to report, simple to understand and meaningful to your community Demonstrates value of the court to the larger community Market for Sustainability Travis County Goals: Concise message that resonates with the community All partners know, share, believe and can articulate the message A document that describes the court and provides relevant data Target your exposure Integrate graduates into your presentations Repeat, Repeat, Repeat your message 14

15 Funding Opportunities Planning for Funding Before you start seeking funding: Know the various components of your Drug Court Identify In Kind supports from Partners Consider funding from various sources Know the pitfalls of grant funding 15

16 Funding Options Protocols/Procedures with existing service providers Current Ci/Co contracts providing services to same or similar populations Using same resources differently Local $ City and County State $ Federal Grants Private Foundations Funding Challenges 16

17 Practical Funding Challenges Anticipated expiration of Federal grant Potential for the CJD grant to be decreased or not renewed Current economic forecast Clarity/Focus on what is being sustained Identification of funding sources Institutionalization / Sustainability of Funding Unique Funding Challenges Judicial Fundraising Prohibited Canon 4C(2) Code of Judicial Conduct Court Personnel? Acceptance of Funds by Court Travis County Non Profit Entity Safe Start Fund 17

18 Thoughts h to leave you with Concepts for Sustainability Travis County Experience Suggests: Sustain based on the experience of other courts Sustainability requires your partners and the larger community Drug Court from concept to sustainability will change Drug Court moves from an Individual vision to a vested Community program 18

19 More Resources 38 19

20 Other Resources Finance Project sources: The Sustainability Project Ira Cutler monograph: End Games: The Challenge of Sustainability Literature on treatment costs at TIE website: p New Materials Family drug court sustainability publication from NDIC: y_web.pdf Join Together AOD costs article: mmaries/2009/addiction-costs-medicaid.html Brazelon Mix and Match citation: ations/mixmatch/mixandmatch.pdf 20

21 Contact Information Phil Breitenbucher, MSW Program Director Children and Family Futures OJJDP FDC TA Project Phone: (714) Katy Gallagaher Parker Travis County Family Drug Treatment Court Phone: (512) Laura Peveto Travis County Family Drug Treatment Court Phone: (512) Questions and Discussion 21