Metropolitan Region Nuremberg Bavaria s innovative and creative north Markus Lötzsch, CEO Nuremberg Chamber of Commerce

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1 Metropolitan Region Nuremberg Bavaria s innovative and creative north, CEO Nuremberg Chamber of Commerce, CEO, Nuremberg Chamber of Commerce September 25 th, 2014

2 A powerful location for enterprises CCI Nuremberg Facts and Figures 145,000 member companies 7 business segments: Regional Economic Policy and Business Promotion Vocational and Professional Training Innovation and Environment International Affairs Legal Matters and Taxes Communication Internal Administration 14 IHK bodies in Central Franconia, incl. 3 offices staffed full time in Ansbach, Erlangen and Fürth 250 employees 6,000 entrepreneurs and senior management with over 120,000 hours per year working on a voluntary basis for the IHK (plenum, committees, IHK bodies, examiners)

3 The metropolitan region: an overview Metropolitan Region of Nuremberg Facts and Figures Key figures: Population Enterprises 3.5 million plus > self-employed persons Labour force 1.8 million Gross domestic product 110 bn Export quota > 45 % Service sector quota > 60 % Reach 27 million people (200-km radius around Nuremberg)

4 A powerful location for enterprises Companies and brands of international standing

5 The metropolitan region: an overview GNP - International Comparison Gross national product 2011 in european states and in the Nuernberg region billions EURO

6 Success factors for the economic region: Concept and networks WaBe concept for sustainable growth and employment

7 Success factors for the economic region: Concept and networks Concept WaBe: Basis and criterion for structural support in the region High-Tech-Offensive Bayern (1998) Total of subsidies for Central Franconia: DM 756 million Establishment of business start-up and innovation centers related to the areas of competence: IZMP (medicine and health) etz (energy and environment) Technikum Fürth (new materials) Nuremberg-Fürth structural programme (2010) 110 million, project selection based on e.g. compatibility with the regional development concept Top cluster competition: Center of Excellence in Medical Engineering

8 Success factors for the economic region: Infrastructure plus innovation Higher education, science and research approx students at 18 universities in the Nuremberg Metropolitan Region Igh: Network Central Franconia bringing together industry, science, and politics More than 20 r&d institutions including Max-Planck Research Institutes, Fraunhofer Institutes (inventors of the mp3 standard)

9 Success factors for the economic region: Concept and networks International trade center: Trade fairs in the region s areas of competence

10 Success factors for the economic region: New Materials

11 Success factors for the economic region: Energy and Environment

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14 Targets of EUREM Contents Management Technology Trainers Experts (high quality) Experience in practice Target group Management level: Plant Manager Process Engineer Utility Manager Targets to start energy saving projects to reduce energy costs Financing Commercial basis, paid by the companies No governmental support Methods Learning by doing: Case studies Project-works with tutoring-system

15 Results of EUREM.NET Average saving potentials per EUREM project work Energy-saving potential 750 MWh/a Cost-saving potential /a $/a CO 2 reduction potential 200 t/a Investment costs for measure $ Return on investment 3-4 years

16 International EUREM network

17 Perspectives for internationalization Prognos Study: Markets of the future 2020 Seizing opportunities, exploiting potential Brazil China India Iran Japan Kazakhstan Republic of Korea Mexico Russia Saudi-Arabia South Africa Turkey Ukraine USA

18 Perspectives for internationalization Overview of market size growth from 2008 to 2020 (direction of arrow) and of the absolute size of the markets in 2020 (size of the arrow) by area of competence and country

19 Perspectives for internationalization CCI / Fraunhofer Study: Value Chains in the Automation Industry Business opportunities for expanding CCI members and foreign direct investors

20 Perspectives for internationalization Business Support Center Objective: Helping international investors to start doing business in Nürnberg Organizational set-up: State of Bavaria providing subsidies: 5 200,000 The cities of Nuremberg and Fürth as responsible bodies CCI as content provider Form: Welcome package for investors Assistance when taking the first steps at the new location

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23 Metropolitan Region Nuremberg Bavaria s innovative and creative north, CEO Nuremberg Chamber of Commerce, CEO, Nuremberg Chamber of Commerce September 25 th, 2014