City of Salinas General Plan Economic Development Element (EDE)

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1 General Plan Economic Development Element (EDE) Resource Group Meeting #1 August 28, 2013

2 Purpose of the EDE Creates a strategy to achieve a vision of united and sustained economic prosperity for Salinas Identifies policies, goals, and objectives, based on the vision, to guide future public and private sector actions and investment to cultivate a more prosperous and healthy Salinas Develops a plan or map to illustrate the vision as it relates to land use Provides an implementation tool or action plan of projects and programs to ensure the vision becomes a reality Formally a chapter of the General Plan: Relationship to the General Plan Loss of Redevelopment in California Prior and Current ED Efforts in Salinas

3 Project Team City of Salinas

4 Four Step Approach 2013 June August October November January 2014 Step 1 Step 2 Step 3 Step 4 Team kickoff and Market Assessment Community Outreach Economic Development Site Assessment, Growth Strategies, and Visioning Administrative Draft EDE Draft EDE for Public Review Note: Two other steps are required for the City Council to adopt the Draft Element Public Hearings with the City Boards and Commissions and with the City Council. These steps are estimated to occur in February and March of 2014.

5 Role of Resource Group (RG) Representing the Community in identifying economic development land based areas, strategies, and priorities Local expertise to provide insight and information to the City and SPARC Team Four (4) meetings: - August 28 - September 18 - October 16 - December 18

6 Community Outreach Program Community Stakeholder Identification & Leadership/ Coalition Development Outreach Methods Interviews One on One Meetings Presentations Resource Group Meetings Public Visioning Workshop Information Toolkit Fact Sheet Backgrounder Q&As Storyboards Webpage Traditional and Non-Traditional Media English & Spanish City Commission/Board Hearings City Council Hearings

7 Market Overview Employment and Retail Overview

8 Salinas Job Change Source: LED

9 Trends for Major Sectors Source: LED

10 Workforce Inflow/Outflow for Salinas Source: LED

11 Preliminary Employment Projections AMBAG s preliminary projections for Salinas show a growth of about 12,400 jobs between 2010 and The number of households would grow by about 4,200. In Salinas, there are about 1.5 workers per household, so the projected ratio of jobs to housing growth is favorable.

12 Market Overview Half of the projected employment growth is in the services industry. Almost no jobs growth is projected in industrial sectors, which would include manufacturing and wholesale distribution, including food processing. The City will need to have a strong economic development strategy to change this projection.

13 Potential New Types of Job Growth The Steinbeck Innovation Cluster is dedicated to fostering new businesses and job growth in technological fields that can support the agricultural industry. This would be a very beneficial blending of business opportunities between the main economic sector of agriculture and the high technology research and development in Silicon Valley.

14 Retail Market Overview Salinas serves as a significant regional retail provider, especially for home improvement, department and discount stores, drug stores, and full-service restaurants. Salinas 2010 population was just over 150,000 residents and 40,400 households, with an average household income of about $63,500.

15 Current New Retail Store Potential Auto parts Appliance/electronics stores Furniture stores Grocery and convenience stores Health and personal care stores Women s, Children s, Family clothing stores, shoe stores Specialty retail stores, including jewelry, luggage and leather goods stores Misc. general merchandise stores Limited-service eating places

16 Preliminary Market Projections Based on AMBAG projections alone, Salinas will add another 5,900 households by 2035, while the market area as a whole will add 12,200 households. This household growth will potentially support $115.0 million in new retail spending in Salinas, and $264.4 million in the market area as a whole.

17 Retail Development Potential Salinas existing retail attraction opportunities would potentially support between 487,200 and 689,900 square feet. The market growth in the Salinas Valley can potentially support another 424,600 square feet in the future.

18 Meeting #1 Introduction Resource Group Working Session Introduction to the process Overview of Market Assessment Discussion Groups Big Picture Issues (survey) Identify and Prioritize Development Areas

19 Meeting #2 Resource Group Working Session Presentation of Opportunities and Constraints Discussion Groups Discuss Opp s and Con s Review Economic Development Areas Map Identify Additional Areas for New Investment Prioritize Development Sites Suggest Development Ideas September 18th

20 Meeting #3 Public Workshop Review Planning Process to Date Discussion Groups Big Picture Issues (survey) Review updated Economic Development Areas Map Identify Additional Areas for New Investment Prioritize Development Sites Suggest Development Ideas October 16th

21 Meeting #4 Presentation of Draft EDE Presentation from Consultant Team Discussion / Q&A December 11th

22 Meeting #1 Introduction How it Works 1. Discuss Big Picture Issues Illustrate the Big Picture Issues on the Map 20-30

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31 Next Steps City of Salinas Please complete your Public/Stakeholder Questionnaire, if you have not finished it. Please return to Doug Yount at the Community and Economic Development Department or at City Hall. Take extra Questionnaires and give them to your friends/ associates. Review information you have provided us. Resource Group will meet on September 18 th to review land based economic development areas, possible strategies, and priorities. If you have any questions, you can contact Doug Yount at ;