RB 1027 R-3/17. Media Kit

Transcription

1 RB 1027 R-3/17 Media Kit

2 Tiny DEEDS Tremendous GOOD FREE ONLINE FUNDRAISING

3 TABLE OF CONTENTS 4 RedBasket.org Is 5 The Life of a RedBasket.org Story 6 No Fees 7 Five Quick Questions 8 Impact 9 Testimonials 10 Media 11 Logo Use Red Basket Contact Info Keli Brown Operations Lead 1700 Farnam Street Omaha, NE info@redbasket.org RedBasket.org Lauren Fischer Communications Specialist 1700 Farnam Street Omaha, NE info@redbasket.org RedBasket.org

4 REDBASKET.ORG IS a nonprofit crowdfunding website dedicated to helping individuals raise money for personal emergencies and community improvement projects in a fee-free environment A 100% fee-free crowdfunding platform Fully supported by WoodmenLife, which covers RedBasket.org s administrative costs in their entirety A 501(c)(3) nonprofit public charity headquartered in Omaha, NE, that serves individuals and community projects nationwide 4

5 THE LIFE OF A REDBASKET.ORG STORY The individual or community project ( Fundraiser ) fills out our online application. RedBasket.org vets the application, writes the fundraising story and publishes the story on RedBasket.org. The Fundraiser shares their story via social media and by using our easy-to-use sharing tools. Donors support the story via monetary donations, signing up to volunteer and sharing the story. The Fundraiser posts project updates and can answer questions from Donors. RedBasket.org pays all money raised to the Fundraiser via an ACH transaction. Unlike some other crowdfunding sites, the Fundraiser receives the funds even if they do not reach their overall goal. The Fundraiser continues to post project updates so that Donors know how their money made an impact. The Fundraiser is required to provi vide receipts to ensure funds were used as intended. ed. 5

6 NO FEES We have no fees. RedBasket.org is 100% free for anyone raising money (Fundraisers) and for anyone donating money. Free for Fundraisers No platform fees No set up fees No percentage deduction of money raised Free for Donors No credit card processing fees No requests to support our operating costs Sound too good to be true? It s not! WoodmenLife created RedBasket.org in 2012 as a way to bring their current model of community giving into the digital age. WoodmenLife not only houses RedBasket.org giving us the creative space to do what we do but also provides funding for RedBasket.org s administrative fees and operating costs. That way, RedBasket.org can operate as a crowdfunding platform that is completely free of any fees. We simply ask that you spread the word about RedBasket.org so that others can enjoy the no-cost benefits of using RedBasket.org just like you! 6

7 FIVE QUICK QUESTIONS What is RedBasket.org? RedBasket.org is a fee-free crowdfunding website that individuals and community groups can use to share their story, collect donations and recruit volunteers. Who can use RedBasket.org? Anyone with a financial need due to a medical condition or natural disaster can use RedBasket.org. In addition, RedBasket.org can also be used to raise money and recruit volunteers for community improvement projects. How much does it cost? RedBasket.org is 100% free to donors, as well as individuals and community projects receiving donations. We charge absolutely no fees not even credit card processing fees. We maintain a fee-free crowdfunding platform because of the financial support of WoodmenLife, which pays all of our operating expenses. What makes RedBasket.org different? No fees. RedBasket.org is 100% fee-free for both those who are fundraising and donors. RedBasket.org is supported by our gracious sponsor, WoodmenLife, who pays all of our administrative and operating expenses. The result is a 100% free fundraising platform. RedBasket.org is a 501(c)(3) public charity. This means that donations made to RedBasket.org are eligible for a tax deduction, whereas grants generally are not considered taxable income to the recipient. RedBasket.org pays every penny raised to the individual or community project in need. RedBasket.org offers Good Start. As long as there is at least $50 in the Good Start fund, we seed new campaigns published on RedBasket.org with a $50 donation to get them started. RedBasket.org offers matching donations to WoodmenLife customers. Active WoodmenLife customers in good standing may be eligible for a once-per-year matching donation of $25, when they make an online donation via RedBasket.org. What measures does RedBasket.org take to protect against fraud? We protect against fraud by doing our homework. We call references and collect documentation before publishing a campaign, and we also collect receipts to ensure the donated money was spent as intended. A third party is not allowed to run a fundraising campaign on behalf of someone without the intended recipient s approval. 7

8 IMPACT Since its inception in October 2012 through 2016, RedBasket.org has: Paid more than $170,000 to 168 community improvement projects across the United States. Received more than $2.2 million in donations from more than 20,000 donors. Completed 923 fundraising campaigns. Had more than 1,700 WoodmenLife customers increase their personal donation with available WoodmenLife Match dol llars of $25 per year, for a total of $42,125. View Kim s Story» 8

9 TESTIMONIALS Thank you for all of your help and encouragement. We are so glad that DomestiPUPS directed us to RedBasket.org; you all made our fundraising project easy and fun. We are so thrilled with the results. Kristin Pluhacek of Leo s New Best Friend It was a great project! All of your staff was so helpful and the website was so professional and wonderful! I would highly recommend this site for any important project! Joan Winter of Katelyn s H Our experience with RedBasket.org has been ou utstanding. I appreciate all you did for the Rodgers family an nd for all the other deserving people on the website. Vicki Meinhardt of Hopes & Dreams f Caring for Rod I think what your organization is allowing people to do is awesome. As a family, we looked at a few other sites, but yours was by far the most professional and user-friendly one out there. We also appreciate the time and care that is taken to help tell our story. We hope that we are able to give back to other projects in the future, as well. Karin Rohrig of Gwen s Gift RedBasket.org helped our family in more ways than imaginable. Not only is it an easy-to-use crowdfunding site, the staff is incredible to work with. Thanks for all your support and for publishing our project! Kali McElroy of Team Kevin View Steve s Story» 9

10 MEDIA Cecil woman turns to crowdfunding to help pay for cancer treatment Cecil Whig Cecil, MD Osceola family needs help to buy daughter a seizure dog ABC57 - Osceola, IN Local group raises money to drill well The Log Cabin Democrat Conway, AR Seeking Her Independence: Young woman with epilepsy hopes service dog will bring her freedom, peace of mind Kenosha News Pleasant Prairie, WI hopes_service_dog_will_bring_her_freedom_peace_of_mind_ php Newburgh cyclist hit by van facing medical costs Times Herald-Record Newburgh, NY Tupper Lake seeks help for park improvements The Sun Community News Tupper Lake, NY Former Husker player paralyzed during practice, friends looking to get him new wheelchair Fox 42 KPTM Omaha, NE Who Needs Venture Capitalists When You Can Crowdfund? Entrepreneur.com medium=related&utm_campaign=syndication Parents forgo kid s birthday party to donate KMTV Omaha, NE Salem toddler can t be exposed to any sunlight WDBJ7 Salem, VA For even more stories... These stories highlight just a few of the great things happening at RedBasket.org! To read more RedBasket.org success stories and positive press coverage, visit: 10

11 LOGO USE The vertical Red Basket logo is the preferred identity mark (vertical.eps). It should be used in both square and vertical applications, with the basket symbol above Red Basket. If vertical space is limited, the horizontal stacked Red Basket logo is approved for use (horizontal.eps). When choosing which mark to use, consider which will maximize legibility and size of the brand. Never redraw or alter the logo, including the placement and size relationship of the basket symbol. Please use authorized artwork provided by Red Basket. vertical.eps horizontal.eps tag.eps mark.eps vertical-tag.eps and vertical-tag-white.eps horizontal-tag.eps A Few Tips DO NOT alter the colors of the logo. DO NOT skew, rotate, or disproportionately scale the logo or basket. DO NOT put any graphics on top of or behind the logo. 11