Styria. A Region with Great Potential. Horst Maunz, Department 12 - Economy, Tourism, Sports Unit for Economy and Innovation Government of Styria

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1 Styria A Region with Great Potential Horst Maunz, Department 12 - Economy, Tourism, Sports Unit for Economy and Innovation Government of Styria -

2 National framework AUSTRIA Austria and its Federal States Lower Austria Upper Austria Vienna Burgenland Vorarlberg Tyrol Salzburg Styria GRAZ Carinthia EU-member States in the Euro zone EU-member States outside the Euro zone Countries with EU-accession status Coutries with EU-canditate status Non EU-countries

3 Information about the Region Inhabitants: 1.2 million inhabitants (14% of AT) Capital of the region: Graz Graz (257,000 inhabitants) European Capital of Culture in 2003 UNESCO City of Design 2011 Area: 16,401 km 2 (20% of AT) Settlement area: 5,192 km 2 (16 % of AT) Structure: 16 districts, 542 municipalities Education: 5 Universities, 19 competence centres Persons in employment 2011: 461,778 GRP 2008 per inhabitant: 29,400 Growth in 2007: 3.5% (AT 3.7%) Research quota: 4.3% Unemployment rate of Styria 2011 (national account): 6.4% (AT 6.7%) Export strengths: vehicles, metals and metal products, machines and computing equipment, electrical engineering, fine mechanics and optics, wood, paper and cardboard, white wine. Liezen Murau Murtal Leoben Bruck a.d. Mur Mürzzuschlag Graz- Umgebung Graz Voitsberg Fürstenfeld Deutschlandsberg Weiz Hartberg Feldbach Leibnitz Radkersburg

4 Styria - A Region with Great Potential Situation in 1990 s Basic (raw) material industry, State-owened enterprises,... Vulnerable to economic fluctuations and growing economic problems High (above average) unemployment rate Today the region achieved a high-profile turnaround, a remarkable reform process and a transformation to a region of Technology and Innovation highest research and development quota in Austria (4.3%) 3 out of 4 of K2 - competence centres are located in Styria densest landscape of all competence centres in Austria (19 out of 45)

5 Styrian Contribution in Austria - Indicators for the future Styria is exceptionally well positioned by regarding important innovationoriented indicators for the future (population as benchmark)

6 Overview of the Styrian company - landscape Total number of Styrian firms: (employer firms: >33.000) including sole traders (55% of Chamber of Commerce members) 200 leading companies or large industrial companies (operating internationally) with appr employees. 75% out of them are employed in companies of up to 500 employees. From 2009 to 2018 about companies (with up to employees) will form the next generation (business succession) Start-ups in 2011: new start-ups in the region of Styria Identification of specific drivers for innovation and growth: Approximately companies (generating jobs) contain potentials for growth and innovation. They are representing the primary target of the regional economic policy

7 Economic strategy Styria 2020 Economic Strategy Styria 2020 Growth through Innovation Strategic Objectives, Core-Strategies and Turning Points

8 Economic strategy Styria 2020 forms a medium and long term framework for the active economic and regional policy. is the basis for business development programmes and measures. is flexible enough to adapt to new conditions. however, in its implementation also depends on the available budgets.

9 The Strategic Objectives In order to achieve Growth through Innovation the following strategic goals have been defined: 1. To orient the location Styria to three sustainable topics with innovation and growth potential: Mobility, Eco-Tech and Health-Tech 2. To increase the number of innovative Styrian companies and to expand the focus by the sector of services 3. To create very good general conditions for young companies and company foundations with growth potential 4. To prepare the companies and the location for the demographic developments and to implement new qualification measures for key and skilled employees 5. To further internationalise the companies and the location Styria. 6. To orient funding and financing offers on the companies' growth phase and on the future investments (getting a holistic view!)

10 The 5 core strategies

11 Core strategy 1: Location development and location management The Styrian regional economic portfolio is an interplay and a co-operation between 1. market-oriented key themes, Mobility Eco-Tech and Health-Tech 2. technological core-competences and site advantages (e.g. mechanical engineering, electronics, instrumentation and control technology) and the 2. academic scientific disciplines

12 Core strategy 1: Location development and location management Creating synergy connections to the knowledge landscape Enhanced understanding of location development Increased integration of clusters: 1. ECO-World Styria (Winner RegioStars Award 2012) 2. ACstyria Automotive Industries Cluster 3. Wood Cluster Styria 4. Human.technology Styria 5. Materials Cluster Styria 6. TECHforTASTE.NET (Styrian food technology network) networks (e.g. Creative Industries Styria) Headquarter Consulting (HQ) Centres of Competences (CoC) 32 Start-up and Innovation Centres support the location development

13 Core strategy 2: Funding of innovation and R&D For a broader penetration of innovation The broadening of the innovation base in the region still remains a permanent objective for the regional economic policy Creating easy accessible funding possibilities for R&D innovation newcomers Expanding the range of innovation services Highly innovative projects of business development Promoting highly innovative R&D projects Fostering and concentrating on the transition of R&D Know-how to production and services Expansion of focus to innovative service providers Also for regional local supply (innovative models) Innovation services through business development Introducing, supporting and and guiding companies to federal and EU programmes

14 Core strategy 3: Entrepreneurship & growth of young companies Strengthening of young knowledge-intensive companies with growth potential Accompanying funding and financing measures for the mobilisation of private equity capital Creation of good infrastructural framework conditions for innovation, knowledge-and technology-oriented start-ups and young enterprises. Entrepreneurship and foundation promotion Partner of the "Gründerland" Styria commercial foundations, sole proprietor businesses Business and Companies' Succession Support of companies during the critical phase of company succession (next generation) and for the regional safeguarding of the continuance of companies

15 Core strategy 4: Qualification, Training & HR potential Company-related funding Strategically applied qualifications in companies and simple programmes for small enterprises and sole proprietor businesses To promote the management of human resources potential in the companies (especially in the direction demography, migration background etc.) Location development for human resources potentials Support of new approaches of specialist/apprentice training Promotion of recruits in natural-science and technical educations Fostering and supporting key and skilled employees at the site

16 Core strategy 5: Internationalisation of companies and location Advertising and professional marketing for the location "Marketing" of the location Styria through a clear, authentic and easily communicable profile Strengthening of companies' export capacity of business Own export promotion in niches or as supplement to the federal programmes Consideration of a requirement of training and qualification measures such as for the intercultural management, the number of export merchants etc. Styria and the Eastern and South-eastern European countries Use of transnational programmes, orientation to the collaboration in the areas of infrastructure, education, research and development

17 The 3 decisive turning points

18 European Entrepreneurial Region Styria 2013 Preview and Conception

19 Preview and Conception 1/2 3. July 2012: Kick-Off Meeting in Graz with regional EER partners: Department 12 Economy, Tourism, Sports will take upon the regional co-ordination (Styrian EER-platform/contact point) Styrian Promotion Agency (SFG) Chamber of Commerce Styria (WK) ICS Internationalisation Centre Styria / The One Stop Shop for Styrian Exports Federation of Styrian Industries (IV) Department 9 Culture, Europe and Foreign Affairs / Government of Styria

20 Preview and Conception 2/2 11. July 2012: EER Jury-Meeting in Brussels 17./18. September 2012: Potsdam Conference (Schloss Genshagen) October/November 2012 First draft of themes of know-how transfer and exchange, of regional activities and joint/common events and of a (regional) EER communication plan

21 Contact Thank you very much for your attention! Horst Maunz Government of Styria Department 12 - Economy, Tourism, Sports Unit for Economy and Innovation Nikolaiplatz Graz Telephone: +43 (316) Fax: +43 (316) horst.maunz@stmk.gv.at

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