MARKETING CONCIERGE AGENCY FINDER

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1 MARKETING CONCIERGE AGENCY FINDER For Systems Integrators, Strategic Outsourcers, Cloud Service Providers and OEM Partners FAQ Directory

2 TABLE OF CONTENTS 03 What is the Marketing Concierge Agency Finder? 04 What are some of the benefits I may receive by using agencies listed in this Finder? 05 Which Partners are eligible to use the Marketing Concierge Agency Finder? 05 What global regions does the Marketing Concierge Agency Finder support? 05 Do these agencies offer special packages for Dell EMC partners? 06 What does a prevetted agency resource mean? 07 Do I need approvals or log-in credentials to access the Agency Finder? 07 How much does it cost to use this Finder? 07 Do I need to obtain any approvals when working with an agency from this tool? 07 May we use BDF to fund Dell EMC related work conducted with these agencies? 08 What steps do I need to take in order to select and use an agency found in this tool? 09 Whom do I contact if I have questions not addressed in FAQ document? 2 Table of Contents Frequently Asked Questions Contact

3 What is the Marketing Concierge Agency Finder? The Marketing Concierge Agency Finder is an online directory developed to accommodate the fee-based marketing resource needs of our valued Dell EMC cloud service provider (CSP)/Strategic Outsourcers (SO), Systems Integrators (SI) and original equipment manufacturer (OEM) Partners. The Agency Finder includes carefully prevetted resources and agencies that specialize in the niche capabilities for which our partners have expressed the highest need for expertise and assistance with their marketing programs. Agencies and resources hand picked for inclusion in this directory can help to enable partner marketing programs and related activations in: Brand development and graphic design Branded merchandise and fulfillment on demand Content and messaging development Database marketing Event management Lead generation and marketing automation Localization and translations Public relations Research, analytics and thought leadership Social media Telemarketing and lead qualification Video production Web development Webinars 3 Table of Contents Frequently Asked Questions Contact

4 What are some of the benefits I may receive by using agencies listed in this Finder? This portal has been developed with the goal of enabling our partners to: Save time, effort and money by leveraging hand-picked and trained marketing resources familiar with Dell EMC brand guidelines and programs. Easily find agencies with niche capabilities plus regional reach. Select resources from an easy-to-access online directory developed exclusively with partner needs in mind. Plan and execute fully customized campaigns and optimize your own marketing budgets to drive results. 4 Table of Contents Frequently Asked Questions Contact

5 Frequently Asked Questions Which Partners are eligible to use the Marketing Concierge Agency Finder? While all Gold, Platinum, Titanium and Titanium Black Partners will have access through the new Dell EMC Partner Portal, this finder has been designed for the specific marketing needs of our Systems Integrators, Strategic Outsourcers, Cloud Service Providers and OEM Partners. What global regions does the Marketing Concierge Agency Finder support? Early versions of the Agency Finder reflected resources based in North America; however, several agencies listed in the current version have reach and localization capabilities on regional and global scales. The Agency Finder will continue to evolve and expand to include agencies primarily based in LATAM, EMEA and APJ on an as-needed basis. Do these agencies offer special packages for Dell EMC partners? There are no prepackaged or predesigned assets or campaigns included in the Marketing Concierge Agency Finder program at this time. Instead, the resources listed in the directory have the flexibility to provide you with fully customized services for your specific needs, many of which may or may not reflect Dell EMC preferred pricing at the prerogative of the agency. 5 Table of Contents Frequently Asked Questions Contact

6 Frequently Asked Questions What does a prevetted agency resource mean? The agency vetting process for this program involves a tremendous amount of time and knowledge sharing invested by a specialized Dell EMC agency review team. The prevetting process includes: Conducting multiple internal meetings with the agencies initially identified or considered as possible resources for our partners Evaluating the agency s reputation, work samples and prior experience with delivering relevant and successful partner programs Reviewing in-depth capabilities presentations Providing recommendations for pursuing agencies engaged in the review process and identifying those that may not be a great fit Ensuring that each agency identified as a compatible resource has a profile properly listed in the tool and has acknowledged it is Dell EMC brand and NDA compliant prior to acceptance into the program Providing agencies with opportunities for continued Dell EMC training to further enable their ability to effectively deliver their services for our partners Conducting ongoing touchpoint reviews with the agencies to better understand the types of partner inquiries being managed and strive to ensure the program remains a win-win for all involved While many agencies have naturally worked with Dell or EMC for multiple years and/or have been recognized as bringing best-of-breed talent, service and best practices capabilities to the programs in which they are engaged, our review team takes pride in prescreening agencies and capabilities claims to ensure the Agency Finder provides the best possible matches for our partners. 6 Table of Contents Frequently Asked Questions Contact

7 Frequently Asked Questions Do I need approvals or log-in credentials to access the Agency Finder? While most will access the Agency Finder via the gated Partner Portal, specialized credentials are not currently required to access the Finder. Please view the Terms of Use page for additional information about expectations and liabilities acknowledged upon using the site. How much does it cost to use this Finder? There is no direct cost for partners to identify potential resources on the Agency Finder. Partners are responsible for the direction provided to the agency resources engaged and liable for all fees incurred. Do I need to obtain any approvals when working with an agency from this tool? Dell EMC approval is NOT required to begin engaging with the agencies and resources you identify as a good match for your needs. However, please refer to the Dell EMC brand guidelines and related approval process as required when using the Dell EMC branding in conjunction with your marketing initiatives to ensure full compliance regardless of agency used. May we use BDF to fund Dell EMC related work conducted with these agencies? While many marketing activations will be BDF eligible, please refer to the BDF guidelines for your partner program track for specific eligibility and claim requirements. 7 Table of Contents Frequently Asked Questions Contact

8 Frequently Asked Questions What steps do I need to take in order to select and use an agency found in this tool? To begin using this tool, simply: 1. Visit the Dell EMC Marketing Concierge Agency Finder proprietary portal at 2. Search by capability according to the specific marketing needs you have by selecting the best corresponding capabilities icon. 3. Select specific regional reach such as US, Canada, LATAM, EMEA and APJ. 4. Review the list and profiles of the agency resources that match your needs at the time of your search. 5. Contact the agencies that best suit your needs via your preferred communication method. 6. Initiate a conversation with the agency to learn even more about the resources identified as a potential match for your needs. 7. Work directly with the agency to decide upon the support model that best fits the scope of your needs and pursue the plan you develop with the resources you select. All of the agencies and resources listed in the Marketing Concierge Agency Finder are thrilled to be hand picked to serve your needs and are eagerly awaiting your call! 8 Table of Contents Frequently Asked Questions Contact

9 Whom do I contact if I have questions not addressed in this FAQs document? For Dell EMC Brand related inquiries and approvals, contact Corporate_Brand_Team@dell.com. For BDF funding related inquiries and approvals, contact your Dell EMC Partner Program Manager. All other inquiries may reach out to Laura Lippitt, Dell EMC Marketing Enablement for Global Alliances and OEM Partner Marketing, at Laura.Lippitt@dell.com. 9 Table of Contents Frequently Asked Questions Contact

10 Find Your Agency Online DellEMCAgencyFinder.com Dell EMC One Dell Way Round Rock, TX DellEMC.com

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