Estratégia de comercialização de ativos intangíveis A Experiência da PUC-Rio
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1 Workshop: TRANSFERÊNCIA de TECNOLOGIA ACADÊMICA e COMERCIALIZAÇÃO de ATIVOS de PROPRIEDADE INTELECTUAL EXPERIÊNCIAS DO REINO UNIDO E DO RIO DE JANEIRO Estratégia de comercialização de ativos intangíveis A Experiência da PUC-Rio Shirley V. Coutinho Coordenadora Executiva da Agência PUC - Rio de Inovação 28 de Novembro de 2012
2 PUC-Rio - RELEVANT DATA 1940: PUC - Rio creation 1941: Philosophy and Law courses 1948: Polytechnic School Engineering undergraduate courses to supply Brazil s Industrialization demand 1953: Gávea campus inaugurated
3 PUC-Rio / Innovation Trend 1957: Scientific Research start / Physics 1960: First Computer (Burroughs 205) in Brazil and at Latin America s Universities 1962/70: Graduate stricto sensu courses 1 st. Mechanics Engineering Master Degree 2 nd. Electric Engineering - CETUC creation Centre of Telecommunications 1975: PhD courses in Engineering
4 Partnership with Enterprises Strategy to face Challenges 1983: Padre Leonel Franca Foundation 1993: Institutionalization of the Partnerships at CTC - Scientific & Technological Centre 1994: Development Office (ED) at CTC 1996/7: Entrepreneurship Academic Activities and Incubators Genesis Institute creation
5 Evolution of the Partnership with Enterprises PETROBRAS FINEP ELETROBRÁS
6 Innovation at the Brazilian Universities 50 s decade: CNPq and CAPES creation Until the 60 s: Teaching was the University Mission 1968: Research added to the University Mission 1975: Expansion of the University Mission Creation of the National Graduation System - Governmental support for graduation and research - Lack of articulation with technological development and innovation 80 s decade: High Inflation / Reduction of R&D Investment 1 st. Attempts to install TTO at the Universities 90 s end: Stimulus to the University / Enterprise Partnership - Marginal Activity - Informal and sporadic - Absence of statistics - Lack of support for Technology Transfer Recognition of the University third Mission December/2004: Innovation Law issued Source: M. Elizabeth Ritter dos Santos National Coordinator of FORTEC /2010
7 FORTEC - Created in 2006 with 35 affiliates 207 in North: 21 NIT North-east: 51 NIT N 10 0 NE Centre-east: 16 NIT fortec CO South-east: 60 NIT SE Federal Universities State Universities Private Universities R&D Institutions South: 59 NIT S
8 IP&TT at PUC-Rio 1999: Policy of IP&TT issued (Portaria 30/99) 2001: Participation in a Research (FINEP/INPI) about University /Enterprise Partnership in Brazil 2002: Project ENPI - FVA/TIB-01/2002 Proposal October/2002: 1 st. Speech about IP&TT at CSD/CTC September/2003: CNPq/PUC-Rio Agreement signed to support ENPI s (TTO) Project start up December/2003 : 1 st. ENPI s Workshop Intellectual Property Management in network collaborative research University-Enterprise October/2005: End of the ENPI s Project supported by the CNPq/PUC-Rio Agreement
9 IP&TT at PUC-Rio Consolidation of ENPI s activities March/2006: 1 st. Cooperation Agreement with INPI December/2006: Project Consolidation of ENPI s activities presented to FINEP for finance support May/2007: FINEP/PUC-Rio Agreement signed for the Project Consolidation of ENPI s activities December/2009: End of the Project Consolidation of ENPI activities January/2010: Creation of the PUC-Rio Innovation Agency (AGI/PUC-Rio)
10 IP&TT at PUC-Rio PUC-Rio INNOVATION AGENCY Spread of the knowledge and best practices of the Innovation, Technology Transfer and Intellectual Property culture, aiming at add value to the knowledge generated at PUC-Rio. Management, support and assessment of the IP&TT at PUC- Rio, trying to help the academic community in getting the best results and acknowledgment minimizing conflicts of interest. GENESIS INSTITUTE Knowledge transfer from the University to the Society through the creation of knew innovative enterprises, and entrepreneurship education, in order to improve on the standards of the life quality at the local and regional levels. DEVELOPMENT OFFICE - ED/CTC Management of Agreements and Partnership Contracts with Institutions and Enterprises.
11 Spread of IP&TT+Innovation Culture IP&TT&I Education IP Legal Protection & R&D Agreements & Contracts Analysis R&D Laboratories Institutional Representation in IP&TT Forum Technological & Marketing Prospection PUC-Rio INNOVATION AGENCY IP Evaluation & Valuation Licensing Agreements & Contracts Negociation Genesis Institute Entrepreneurship Enterprise Incubators Enterprises
12 IP&TT RESULTS: IP&TT Educational Activities 18 Courses and 22 Seminars / workshops with participants 02 Master s Degree final course work IP Protection and Technology Transfer 78 Patents filled/issued 55 in Brazil and 23 through PCT - Patent Cooperation Treaty, USPTO and others 12 under negotiation for licensing 60 Trade Marks in Brazil 37 Trade Marks in the USA and Europe Union 60 Trade Marks in Latin America 36 Software - 03 license contracts signed 06 Industrial Design in Brazil
13 Commercialization of IP Assets at PUC-Rio Software Protection & Licensing: Ginga Example Use of Trade Mark: protection & commercialization Free open source software Technology Protection & Licensing Challenges: Lack of Proof of Concept Funds Lack of Prototype and feasibility studies: High Risk Lack of Information for evaluation & valuation Technology Transfer: New enterprises/spin-off
14 Commercialization of IP Assets at PUC-Rio Participation in Innovation Events such as: Rio Oil & Gas AUTM Annual Meeting and Exhibition International Seminar and Exhibition of Technology and Innovation for Disabilities Catalogue Green Technology Catalogue Use of Researchers Networks such as: Congresses, Conferences, Visits FORTEC s Initiatives: WIPO GREEN Platform/ Catalogue of Green Technologies Catalogue of Technologies for Disabilities Catalogue of International Patents/AUTM and BIO International
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17 Muito obrigada! Shirley V. Coutinho
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