Under the Patronage of H.E. Boutros Harb, Minister of Post and Telecommunications, Lebanon. Stéphane Attali Director General

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1 Under the Patronage of H.E. Boutros Harb, Minister of Post and Telecommunications, Lebanon Supported By April 2015 ESA Business School Beirut Lebanon A 12 YEAR LEGACY OF SUSTAINABILITY AND CSR THOUGHT LEADERSHIP COMES TO THE LEVANT #CSRLevant Community Development Strengthening Education Social Entrepreneurship YOUTH EMPOWERMENT Employment Generation Sustainable Development THE REGION S PREMIER CSR AND SUSTAINABILITY PLATFORM International and regional best practices on developing CSR business strategies that empower the youth, enhance social entrepreneurship and develop the community Align CSR to your core business operations to ensure successful strategy implementation and have a measurable impact on the community and economy Real life case studies on increasing stakeholder engagement, embedding sustainability and successfully measuring the impact and Social ROI (SROI) of CSR 360 stakeholder engagement: Gathering Corporates, Government, NGOs, Universities and SMEs across Lebanon and the Levant region to build a collaborative sustainable framework Elevating Social Responsibility among today s youth for a better, sustainable future See inside for more information GLOBAL AND REGIONAL EXPERT SPEAKER FACULTY Stéphane Attali Director General ESA Business School Karim Seifeddine Public Affairs & Government Relations Head - MENA Citi Christian H. Muhr Vice President Of Operations Egypt & Levant Hilton Worldwide Nicole Eid Abuhaydar Director Unite Lebanon Youth Project (ULYP) H.E. Boutros Harb Minister Ministry of Post and Telecommunications Lebanon Rana Ghandour Salhab Partner, Talent & Communications Deloitte & Touche Mariam Farag Head of CSR MBC Group Awais Sufi COO International Youth Foundation Hani Raad General Manager Cisco AWARDS LEVANT 2015 Get recognised for your CSR and sustainability activities across the region Official Telecom Sponsor Official Healthcare Sponsor Partner Official PR Partner Business Community Partner Media Partners POWERED BY Organised by Digital Advertising

2 Driving sustainable development and strategic CSR in the Levant for a prosperous future The CSR Levant Summit is part of our 12 year CSR legacy in the Middle East. Award winning entrepreneurial initiatives, forging successful partnerships, developing impactful CSR strategies, empowering the next generation all this and more will be featured under one sustainable roof at the CSR Levant Summit. Continuing our 12 year success story of CSR and sustainability platforms in the region, the Summit features international, regional and local organisations sharing best practices on implementing measureable CSR programmes that drive sustainable development across Lebanon and the wider Levant region. You will walk away with applicable strategies and achievements, including how to: Empower the next generation via social entrepreneurship Develop integrated CSR departments and strategies Networking Activities Assess what success looks like by measuring your CSR Educate and empower the youth to ensure a better future Speed Networking Engage with your peers, build relations and explore potential projects with key stakeholders in a fun and easy format Panel Debates Join in the debate with high profile speakers and CSR experts. We discuss and address the real issues! Live Interactive Voting Vote for the best social initiative and CSR programme! You get a voice with our live voting system showing results in real-time Interactive Focus CSR Roundtables Focus areas for CSR initiatives to discuss your specific challenges, exchange best practice and share winning strategies Best Practice Case Studies Best practice CSR and sustainability case studies led by award-winning organisations around the world CSR bootcamps Transfer all your learning into actionable strategies to fast track your CSR performance and embed sustainability in your practices Who is attending? Universities SMEs Government bodies and ministries Local and International charities/ foundations 360 ENGAGEMENT OF KEY STAKEHOLDERS RESPONSIBLE FOR DRIVING SUSTAINABILITY Corporates NGOs/NPOs and social enterprises You will engage with CSR professionals active in: Sustainability Corporate Communications Public Relations Marketing Corporate Governance Social Programme and Initiatives Government/Corporate Affairs Education SME and Social Entrepreneurship Rural Development Environment Women's Affairs AN UNPARALLELED SPEAKER LINE-UP Dr. Abdel-Maoula Chaar, Head of the Centre for Research, Studies and Development, ESA Business School, Lebanon Christian H. Muhr, VP of Operations, Egypt & Levant, Hilton Worldwide, Egypt Karim Seifeddine, Public Affairs & Government Relations Head - MENA, CITI, UAE Senior Representative, Alfa Telecom, Lebanon Nevine El Kadi, Senior Manager Global Engagement Organization, Corporate Affairs, Cisco, Egypt Hasmig Khoury, Head of Corporate Social Responsibility (CSR), Bank Audi, Lebanon Nicole Eid Abuhaydar, Director, Unite Lebanon Youth Project (ULYP), Lebanon Hafez Neeno, Director of BADIR Entrepreneurship Program, International Youth Foundation, Jordan Lina Hourani, CSR Division Director, Al Ahli Group, UAE Dr. Dorothea Ernst, Independent expert of Innovation for Sustainable Development Hani Raad, General Manager, Cisco, Lebanon Dr. Dima Jamali, Professor, Associate Dean for Faculty and Professor, American University of Beirut - Olayan School of Business Joelle Rizkallah, Co-founder, Women In Front, Lebanon May El Khalil, Founder and President, Beirut Marathon Association, Lebanon Awais Sufi, COO, International Youth Foundation, USA Gawaher Atif, Country Director Lebanon, United Nations World Food Programme, Lebanon Piers Schreiber, VP Corporate Communications, Jumeirah Group, UAE Dr. Hussein Nabil Ismail, Asst. Professor of Human Resource and Strategic Management, Course Coordinator of HRM and Family Business, School of Business, Lebanese American University (LAU), Lebanon Fayza Saad Mehanna, Executive Director, Injaz Lebanon, Lebanon Mariam Farag, Head of CSR, MBC Group, UAE Sherine El Shorbagi, National Coordinator Egyptian Corporate Responsibility Center (ECRC), Global Compact Egypt Local Network, Egypt Yousef Shamoun, CEO and Cofounder, Akhtaboot, Jordan Joelle Rizkallah, Co-founder, Women In Front, Lebanon Samar Salman, Founder, 2Gem, Lebanon Omaya Kuran, Faculty of Business and Management and the Director of the Career Services Center Office of Students Affairs, University of Balamand (UOB), Lebanon Mohamad Chamas, Head of Services Department, Libnor, Lebanese Standards Institution, Lebanon Alex Lemille, Founder, Wizeimpact, South Africa Kamel Al Asmar, Founder, Nakhweh Organisation Rana Ghandour Salhab, Partner, Talent & Communications, Deloitte & Touche, Lebanon

3 SUMMIT Day One Registration and refreshments Welcome and opening remarks from the Chair Opening Ceremony Stéphane Attali, Director General, ESA Business School DIGNITARY ADDRESS H.E. Boutros Harb, Minister of Post and Telecommunications, Lebanon 09:20 A reality check on CSR in the region Outlining the level of social responsibility implementation in the Levant region and identifying key areas of development Analysis of the CSR landscape in Lebanon and the breadth of businesses actively investing in social development Identifying key areas of social and economic need such as education, social entrepreneurship, environment, youth and community development Discussing the country s political situation and its impact on driving CSR forward The role of corporates in highlighting the importance of strategic CSR to the public and government Awais Sufi, COO, International Youth Foundation Senior Representative, Alfa Telecom Hani Raad, General Manager, Cisco Rana Ghandour Salhab, Partner, Talent & Communications, Deloitte & Touche EXECUTIVE KEYNOTE PANEL Hilton Worldwide and IYF Partnership: Empowering the Youth through strategic CSR Developing and implementing CSR strategy whilst linking it to the core business Hilton Worldwide corporate responsibility strategy, Travel with Purpose, aims to create social value as well as improving the bottom line. One of Hilton s major social objectives youth development, is met through the Passport to Success programme, developed in collaboration with the IYF. How does an international corporate and an NGO create a strategic partnership to develop a CSR programme that drives the development of the region s youth while meeting business goals? Hear directly from the leaders in Hilton and the IYF on the challenges faced, implementation process and impact of the CSR programme on the youth and the business. Christian Muhr, VP of Operations, Egypt & Levant, Hilton Worldwide and Awais Sufi, COO, International Youth Foundation INTERNATIONAL BEST PRACTICE CASE STUDY Leading sustainable change Key strategies for transforming your business and embedding sustainability at the core of your operations Taking a top down approach to integrating CSR into the organisation Working with internal stakeholders and functions to successfully drive transformational, long-term change Implementing the right CSR framework to compliment the actions of your organisation in order to see continual internal growth Examining international best practices in incorporating sustainability Senior Representative, Alfa Telecom 11:10 Structured Speed Networking and Refreshment session MULTI-CASE STUDIES Green Banking Creating a sustainable social and economic impact through responsible banking to build a platform for lasting prosperity in Lebanon Hear best practices from different banking organisations, followed by a Q&A session with all presenters. Developing a sustainable CSR model to drive economic growth and social investment Aligning your key competencies and expertise to meet the social challenges faced in Lebanon Integrating a 360 CSR strategy combining environmental, social, economic, educational and cultural impact to deliver value to key stakeholders CSR Value Creation Deliver value for your business through integrated CSR models What value does CSR bring to your business to position it at a competitive advantage? Integrating sustainable CSR strategy into the organization s value system to ensure benefits to the business Maximising economic, social and cultural value whilst minimising environmental impact 13:00 Lunch 14:00 MULTI-CASE STUDIES 15:00 EXECUTIVE PANEL 15:40 KEYNOTE PANEL WEDNESDAY, 15 APRIL 2015 Fostering Social Entrepreneurship Integrating sustainability into your social entrepreneurship led CSR programmes Hear best practices from different organisations, followed by a Q&A session with all presenters. How can you invest in social programmes and align their growth with your business goals? Integrating social entrepreneurship into Lebanon s education sector Filtering social investment into developing areas of the country to create economic growth Best approaches to assess the employment opportunities for the future generation Case Study A: Nevine El Kadi, Senior Manager Global Engagement Organization, Corporate Affairs, Cisco Case Study B: Karim Seifeddine, Public Affairs & Government Relations Head MENA, Citi Case Study C: Hafez Neeno, Director of BADIR Entrepreneurship Program, International Youth Foundation World-class education framework Delivering integrated educational CSR programmes that develop Lebanon s youth and the young workforce Assessing the educational gaps in society to build targeted and focused programmes Joint approaches between corporates and educational institutions to deliver measurable initiatives Ensuring the initiative is aligned with the organisation s strategy to create sustainable economic and social value Adding unique value by having corporates contribute their industry knowledge and expertise Dr. Abdel-Maoula Chaar, Head of the Centre for Research, Studies and Development, ESA Business School Hasmig Khoury, Head of Corporate Social Responsibility (CSR), Bank Audi Omaya Kuran, Director of the Career Services Center Office of Students Affairs, University of Balamand (UOB) Dr. Hussein Nabil Ismail, Asst. Professor of Human Resource and Strategic Management, Course Coordinator of HRM and Family Business, School of Business, Lebanese American University (LAU) CSR vs Sponsorship Which is the most effective method of having measurable impact on the business and community? Understanding the difference between CSR and sponsorship Examining the dependent relationship between corporations and society Moving from straight forward charitable sponsorship to gaining true community engagement through strategic CSR Dr. Dima Jamali, Professor, Associate Dean for Faculty and Professor, American University of Beirut - Olayan School of Business 16:00 Afternoon Networking Break 16:20 17:00 THE RISING STAR ROUNDTABLE Enhancing customer retention through CSR Understanding consumers expectations and the demand for ethical business practices and socially responsible organisations Examining CSR practices and approaches that increase customer retention rates Linking your corporate image to product quality and positive public image Engage new consumers with CSR and socially responsible activities Our Next CSR Generation Empowering the Future Generation: Elevating CSR and sustainability among Lebanon s youth to build competencies and boost the country s development A roundtable setting featuring the nation s Rising Stars; young students and professionals, who will discuss a range of topics significant to shaping their role in CSR and contribution to the sustainable development of the country. Table Topics Entrepreneurship Mariam Farag, Head of CSR, MBC Group Community Development Environmental Sustainability 17:40 Closing Remarks from the Chair 18:10 CSR Awards Ceremony

4 SUMMIT Day TWO Registration and refreshments Welcome and opening remarks from the Chair Opening Ceremony The private sector s role in humanitarian assistance and achieving Zero Hunger Gawaher Atif, Country Director Lebanon, United Nations World Food Programme CSR driving SMEs forward Mapping the key focus areas for CSR initiatives that support the development of SMEs Establishing initiatives with joint benefits for both corporates and SMEs Assessing the future significance of corporate investment into the SME sector Examining the impact of SMEs in driving social and economic development Eng. Yousef Shamoun, CEO and Cofounder, Akhtaboot Dr. Dima Jamali, Professor, Associate Dean for Faculty and Professor, American University of Beirut - Olayan School of Business Kamel Al Asmar, Founder, Nakhweh Organisation SME & CSR PANEL DISCUSSION A better community through Sports: How Beirut Marathon works with stakeholders to deliver sustainable social impacts Outlining the social responsibility strategy at BMA Working with corporates and NGOs to drive the local community forward How does the association ensure long-term impact on the community? May El Khalil, Founder and President, Beirut Marathon Association 10:30 Morning Networking Break 11:00 CSR in Action Hear from local students and young practitioners on their CSR initiatives for the region Lina Hourani, CSR Division Director, Al Ahli Group 12:00 MULTI-CASE STUDIES Marketing vs CSR Correcting the cultural misconception towards CSR and discussing the need to change and adapt Hear best practices from different organisations, followed by a Q&A session with all presenters. CSR is not a marketing or PR tool - Adjusting traditional mindsets to view CSR as a valuable sustainable strategy Effectively communicating CSR to the board and key stakeholders to ensure buy-in and sustainable implementation Who should be responsible for implementation of CSR strategy inside an organisation? Case Study A: Piers Schreiber, Group Vice President Corporate Communications & Public Affairs, Jumeirah Group Case Study B: Mariam Farag, Head of CSR, MBC Group 14:15 THURSDAY, 16 APRIL 2015 Stakeholder Engagement Panel Sourcing and building strategic partnerships with key stakeholders to deliver measurable CSR initiatives How does better engagement with stakeholders improve your sustainability and CSR performance? Forging collaborative partnerships to ensure win-win relations with key stakeholders Employee Engagement: Enhancing your human capital by engaging better with internal stakeholders Maintaining a transparent relationship and establishing shared governance and accountability to ensure long-term project objectives Nicole Eid Abuhaydar, Director, Unite Lebanon Youth Project (ULYP) Fayza Saad Mehanna, Executive Director, Injaz Lebanon Joelle Rizkallah, Co-founder, Women In Front Johanna Fagerberg, Field of Stars 15:00 Afternoon Networking Break 15:30 16:00 Quantifying CSR success Measuring your social impact and corporate performance through implementing ISO standardisation As an intangible asset, how do you measure the outcomes and performance of your CSR initiative? Outlining the main pillars of ISO and how it can be implemented as a an assessment tool Devising KPIs to measure the social and economic performance of your CSR programmes Mohamad Chamas, Head of Services Department, Libnor, Lebanese Standards Institution Sustainability and CSR Reporting Key benefits and value of adopting sustainability reporting into your organisation Implementing the GRI G4 guidelines to drive sustainability throughout your core operations Disclosing key information to drive CSR awareness and engagement with stakeholders Translating ROI and the impact of your initiatives in sustainability reporting Building and strengthening sustainability performance and reporting capacity Alex Lemille, Founder, Wizeimpact 16:30 Closing Remarks from the Chair and End of Summit 12:45 Lunch 13:45 CASE STUDY Advocating a more inclusive public sector Understanding the significance of involving government in taking CSR forward in Lebanon The corporate sector is now taking the lead in developing the CSR infrastructure in Lebanon. This panel discussion will collate joint insights from ministry dignitaries, government bodies as well as corporates on this important topic. How is sustainable development currently being prioritised on government agendas? What is the current framework driving CSR and how effective is it in increasing awareness and translating the benefits of CSR? How can corporates and government work together to accelerate the adoption of nation-wide CSR? Karim Seifeddine, Public Affairs & Government Relations Head MENA, Citi Sherine El Shorbagi, National Coordinator Egyptian Corporate Responsibility Center (ECRC), Global Compact Egypt Local Network Moderator: Samar Salman, Founder, 2Gem

5 Post-SUMMIT BOOTCAMPS FriDAY, 1 7 APRIL 2015 Bootcamp A MORNING 09:00-12:30 Developing a CSR structure and aligning it to your business agenda to make it sustainable Building a CSR structure and integrating it within a business is one of the most pressing issues faced by corporates. This comprehensive workshop will formalise firm foundations to develop your CSR department and embed it into the organisation. It will then share the detailed steps in executing an integrated CSR strategy that drives sustainability and links your initiatives to the core business operations. This workshop will enable participants to acquire the knowledge and skills to develop and implement an integrated CSR strategy that drives businesses bottom line as well as address the social challenges. Learning Objectives y Techniques to plan and build a CSR department aligned and integrated with the organisation y Understand the role of CSR in ensuring long-term success for the business y Develop an integrated CSR strategy that improves and ensures sustainable performance and impact y CSR commitment implementation: Formulate and implement a step-by-step guide to execute the strategy holistically across the business y Engage stakeholders effectively to take ownership and advocate CSR Bootcamp Leaders Samar Salman, Founder, 2Gem Dr. Dorothea Ernst, Independent expert of Innovation for Sustainable Development Afternoon Bootcamp B 13:30-17:00 Effectively measuring the impact of your CSR programmes to tell a better story Measuring the performance and impact of your CSR and sustainability strategy has always been a pressing challenge for corporate and social sustainability professionals. This comprehensive workshop will teach you how to design a measuring system to evaluate the outcome of your initiatives on your local community as well as your organisation s bottom line. This 4-hour workshop that will explain in detail how to develop an effective KPI system that incorporates your initiatives key deliverables to ensure they have successfully met their objectives according to the SROI Methodology. Delegates will also receive a Certificate of Completion by the SROI Network. Learning Objectives y Understand the purpose of SROI and why Public/Private entities should measure Value y Apply the 7 SROI Principles and learn how to navigate an Impact Map y Identifying the social and/or business impacts of your programmes and initiatives y Design a stakeholder-based framework y Step-by-step calculations through a concrete certified SROI analysis y Ability to tell a better story to partners & investorsmetrics Bootcamp Leader Alex Lemille, Founder and Accredited SROI Trainer, Wizeimpact Bootcamp A and B are certified by: For more information on the requirements to receive the George Washington Certificate of Attendance, please visit Registration is at 08:30. The Bootcamp A runs from 09:00 12:30 with appropriate breaks for refreshments. Lunch will be served at 12:30 13:30. Bootcamp B will resume from 13:30 to 17:00 with appropriate afternoon coffee and refreshment breaks in between. 12 YEARS OF CSR EXCELLENCE SHAPING THE PATH TOWARDS A SUSTAINABLE FUTURE

6 Partner with CSR Levant Are you a pioneer in CSR and sustainability? Would you like to showcase your CSR strategies on a high-profile platform? CSR Levant is a unique platform for you to position your organisation as a thought leader and innovator in CSR and sustainability. Gathering top award-winning organisations, the Summit provides a high-profile platform with opportunities to engage with a selection of leading NGOs, ministerial bodies, universities and other corporates whilst receiving extensive media brand exposure. Contact Renae Ruggeri to find out more about tailored packages on: Youth Engagement Social Entrepreneurship Education and Employment Community Development Women Development Environmental Sustainability We can offer you more than just a simple speaking slot - our strategic partnerships are creative! Showcase your initiatives and programmes Position your brand as a thought leader Build brand recognition and raise awareness of your organisation s profile Publicise your CSR activities and brand Learn more about how you can support sustainable corporate, social and economic development in the Levant and position your company's CSR strategy as best practice. Contact Renae Ruggeri on or Introducing AWARDS LEVANT April 2015 Beirut Lebanon Get recognised for your CSR and sustainability activities across the region Receive acknowledgment of your organisation s performance and success at the region s leading CSR and sustainability platform! Led by an expert panel of multi-stakeholders ranging from leading corporates, universities to NGOs and internationals, the CSR Awards Levant will provide organisations the opportunity to be ranked amongst the best of the best in Lebanon and the region s CSR community. More information on the categories and how your organisation can apply will be announced on the event website, please visit www. csrlevant.com to stay updated AWARDS PARTNERSHIP Align your organisation with the CSR Awards Levant 2015! For more information, contact Renae Ruggeri on +971 (0) or

7 #CSRLevant April 2015 ESA Business School Beirut Lebanon In a bid to encourage CSR at the grassroots level, the CSR Levant Summit is partnering with the CSR in Action initiative to involve students and corporates from the region to drive CSR initiatives all year round. This initiative is aimed at developing awareness of CSR and building skills to drive impactful, sustainable CSR initiatives. We involve students and new CSR professionals within Lebanon and the region to interact and learn from established experts in the field and drive projects with tangible results. Interested in joining or finding out more? Please visit the website or contact Hoda Nagah at for more information FIVE EASY WAYS TO REGISTER Please þ the session/s you wish to attend: 15 April April April 2015 Main Summit Informa Middle East Limited P.O Box 9428, Dubai, UAE AZ3058 Bootcamp A (AM) Bootcamp B (PM) Early Bird 1 Early Bird 2 After Book by Book by 5 March 29 January 5 March BEST BUY Summit & 2 Bootcamps $2,499 $2,599 $2,699 Summit & 1 Bootcamp $1,899 $1,999 $2,099 Summit Only $1,299 $1,399 $1,499 Bootcamp Only A or B $699 $699 $699 Good Selection of participants. UNESCO Motivational with great ideas to start implementing. OOREDOO (Qatar Telecom) Good event with interesting speakers and themes International Youth Foundation (IYF) Good CSR practices. SABIC A great platform to network with CSR practitioners, share experience and best practice in the region. MBC Group GROUP DISCOUNTS AVAILABLE Summit fees include documentation, luncheon and refreshments. Delegates who attend all sessions will receive a Certificate of Attendance by . All registrations are subject to our terms and conditions which are available at Please read them as they include important information. By submitting your registration you agree to be bound by the terms and conditions in full. DELEGATE DETAILS First Name:... Surname:... Job Title:... Company:... Address:... Postal Code:...Country:...City:... Tel:... Mobile:...Fax: PAYMENTS A confirmation letter and invoice will be sent upon receipt of your registration. Please note that full payment must be received prior to the event. Only those delegates whose fees have been paid in full will be admitted to the event. AVOID VISA DELAYS BOOK NOW Please get in touch with Consulate General of Lebanon in your country of residence. CANCELLATION If you are unable to attend, a substitute delegate will be welcome in your place. Registrations cancelled more than 7 days before the Event are subject to a $200 administration charge. Registration fees for registrations cancelled 7 days or less before the Event must be paid in full. Substitutions are welcome at any time. All registrations are subject to acceptance by Informa which will be confirmed to you in writing. Due to unforeseen circumstances, the programme may change and Informa reserves the right to alter the venue and/or speakers or topics. EVENT VENUE: ESA Business School Beirut Lebanon Tel: ACCOMMODATION DETAILS JC/HA BU26 We highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact the Informa Hospitality Desk for assistance on: Tel: Fax: Copyright Informa Middle East Ltd OJ

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