Colorado Gives Day 2012 Giving Report

Transcription

1 Colorado Gives Day 2012 Giving Report Introduction Colorado Gives Day is an initiative of Community First Foundation to increase philanthropy in Colorado through online giving. Launched in 2010 with remarkable success, the third annual Colorado Gives Day exceeded expectations yet again. In fact, the number of donations through the GivingFirst.org website increased by 32% with a 35% increase in the number of participating nonprofits. Total dollars distributed to 1,246 nonprofits reached $15.7 million, a 23% increase over Corporate partner FirstBank, seven media partners (see back page) and more than a 1,000 nonprofits joined together to ask Coloradans to give where you live on December 4, FirstBank contributed $600,000 to be used for the FirstBank Incentive Fund ($300,000), third-party processing fees ($250,000) and prizes ($50,000). In addition, all third-party processing fees were paid by Community First Foundation, FirstBank, and 17 local businesses and foundations, so that 100% of every donation benefited the participating nonprofits. New this year were prizes that used social media and also benefitted nonprofits outside of the Denver metro region. See page 6 for details about 2012 prizes, totaling $75,000. About this Report Data for this report were gathered from activity tracked through GivingFirst.org and a survey of the participating nonprofits. This report illustrates our key findings based on Colorado Gives Day 2012 data as of January 25, RESULTS AT A GLANCE Total number of dollars donated $15.4 million Total dollars distributed to Colorado nonprofits $15.7 million Total number of nonprofits participating 1,258 Percent of nonprofits that acquired new donors 91% Total number of donors 31,640 Total number of donations 69,127 Average donation size $222 Most common donation size $50 Number of website visits to GivingFirst.org on Colorado Gives Day 61,680 Page 1

2 Colorado Gives Day Comparisons The following charts compare changes in key results for Colorado Gives Day 2010, 2011 and Changes in Dollars Dollars Raised $8,419,507 $12,369,340 $15,367,055 Dollars Distributed $8,739,507 $12,765,340 $15,742,047 The number of donations in 2012 increased 32% over 2011 Nonprofits Number of Participating Nonprofits ,258 Number of Nonprofits to Receive a Donation ,246 Percent of Nonprofits to Receive a Donation 98.1% 99.6% 99.0% Average Amount Raised Per Nonprofit $15,915 $13,329 $12,215 The number of dollars donated in 2012 increased 24% over 2011 The number of participating nonprofits in 2012 increased 35% over 2011 Median Amount Raised Per Nonprofit $4,515 $5,125 $4,320 Donors & Donations Number of Donations 20,119 52,226 69,127 Number of Donors 12,540 27,127 31,640 Number of Colorado Counties Represented by Donors Most Common Donation Size $100 $50 $50 Average Donation Size $419 $237 $222 Median Donation Size $50 $50 $50 Average Number of Donations Per Donor Page 2

3 What We Know About the Nonprofits What kinds of organizations participated in Colorado Gives Day 2012? Types of Organizations GivingFirst.org featured 23 types of nonprofits on Colorado Gives Day Nonprofit types are based on The National Taxonomy of Exempt Entities (NTEE) classification system created by the National Center for Charitable Statistics at the Urban Institute. It categorizes nonprofits according to purpose, type or major function. Type 2011 Qty 2012 Qty % Chg Type 2011 Qty 2012 Qty % Chg Animal-Related % Human Services % Arts, Culture & Humanities % International, Foreign Affairs & National Security Civil Rights, Social Action & Advocacy Community Improvement & Capacity Building % % Medical Research 9 9 0% % Mental Health & Crisis Intervention Crime & Legal-Related % Philanthropy, Voluntarism & Grantmaking Foundations Diseases, Disorders & Medical Disciplines % % % Public & Societal Benefit % Animalrelated nonprofits experienced the largest percent growth in the number of participating nonprofits Education % Public Safety, Disaster Preparedness & Relief % Employment 8 8 0% Recreation & Sports % Environment % Religion-Related % Food, Agriculture & Nutrition % Science & Technology % Health Care % Youth Development % Housing & Shelter % Unknown* % Size of Nonprofits Measured by Annual Revenue * These organizations did not declare an organization type Large 12% Small $0 - $499,999 Medium 40% Small 48% Medium $500,000 - $4,999,999 Large > $5,000,000 Nonprofits with annual revenues under $5 million comprised 88% of the nonprofits participating in Colorado Gives Day. Page 3

4 What We Know About the Nonprofits How much did the nonprofits raise? Range of Dollars Raised Per Nonprofit Number of Nonprofits $0 $4, $5,000 $9, $10,000 $49, $50,000 $99, $100,000 greater organizations (47%) raised $5,000 or more on Colorado Gives Day 2012 $15,367,055 Total Raised 1,258 Total Nonprofits Dollars Raised and Donations by Organization Type Organization Type Total Dollars Raised Avg. Dollars Raised Total # Donations Avg. # Donations Organization Type Total Dollars Raised Avg. Dollars Raised Total # Donations Avg. # Donations Human Services $3,883,146 $16,957 14, Civil Rights, Social Action & Advocacy Education $2,784,230 $14,577 7, International, Foreign Affairs & National Security $272,975 $6,658 1, $216,441 $11, Arts, Culture & Humanities $1,451,008 $8,689 8, Community Improvement & Capacity Building $198,667 $5,676 1, Youth Development $1,171,139 $15,410 3, Philanthropy, Voluntarism & Grantmaking Foundations $192,810 $8, Health Care $1,039,883 $11,554 4, Public & Societal Benefit $164,664 $8, Animal-Related $809,237 $13,487 7, Recreation & Sports $101,506 $6, Environment $683,808 $9,241 4, Public Safety, Disaster Preparedness & Relief $93,239 $18, Housing & Shelter $519,552 $8,659 2, Religion-Related $84,984 $7, Food, Agriculture & Nutrition Mental Health & Crisis Intervention Crime & Legal- Related Diseases, Disorders & Medical Disciplines $475,343 $16,391 2, Employment $79,721 $9, $386,496 $8,784 1, Medical Research $63,457 $7, $365,225 $22, Science & Technology $4,505 $2, $325,022 $9,849 2, Note: Dollars raised does not include Incentive Fund and prize dollars. Page 4

5 What We Know About the Nonprofits What were the results by county? The Colorado state map below shows the number of charities, number of donations and dollars raised by nonprofit county and the percent change in dollars raised over Colorado Gives Day 2011 (where applicable). Charities from 37 of Colorado s 64 counties received donations. In a collaborative spirit, several nonprofits combined resources in 2012 to make an even greater local impact on Colorado Gives Day. Collaborations took place in communities such as Boulder County, Denver, Douglas County, Evergreen/Conifer, Grand County, Mesa County, Northwest Denver, Pikes Peak Region, Vail Valley/Eagle County and Weld County. Page 5

6 Impact on Colorado Nonprofits What impact did Colorado Gives Day 2012 have on Colorado nonprofits? Like last year, one of the most important successes of Colorado Gives Day is that the majority of nonprofits surveyed reported receiving donations from new donors. All participating nonprofits were surveyed, with a statistically significant response rate of 84% (1,051 organizations). Specifically, survey results revealed the following about new donors: Nonprofits acquired new donors 91% of responding organizations reported at least one new donor for their organization. 21% reported 21 or more new donors. 43% reported at least one lapsed donor (donors who had not given to a responding organization for two or more years). 10% received $5,000 or more from first-time donors. 99% of participating nonprofits received a donation 1,246 of the 1,258 nonprofits that participated benefited from Colorado Gives Day 2012 by receiving at least one donation. 91% of nonprofits reported at least one new donor 21% of nonprofits reported 21 or more new donors 99% of nonprofits featured on GivingFirst.org received a donation Incentive Fund and Prizes In addition to the FirstBank Incentive Fund, Colorado Gives Day 2012 featured $50,000 in prizes from FirstBank and $25,000 from El Pomar Foundation and Boettcher Foundation. FirstBank sponsored 10 $1,000 prizes which were awarded when people correctly answered Colorado Gives Day trivia questions on FirstBank s Facebook and Twitter pages. Each trivia winner chose a favorite nonprofit to receive the prize. FirstBank also sponsored four $10,000 prizes for nonprofits based on donations received on December 4, 2012 through GivingFirst.org. Winners were determined by splitting nonprofits into four groups with a drawing to select one winner per group. For winners, visit the prize page on COGivesDay.org. El Pomar Foundation and Boettcher Foundation sponsored prizes benefiting organizations outside of the metro Denver area, as part of their support for expanding online giving throughout the state. They awarded 20 $1,000 prizes to randomly drawn nonprofits and two $2,500 prizes for nonprofits with most donations and most dollars raised. For winners, visit the prize page on COGivesDay.org. Top Dollars Raised 1. Denver Rescue Mission $254, Tennyson Center for Children at Colorado Christian Home $235, Advocates for Children $235,055 Top Number of Donations 1. Denver Rescue Mission 1, Denver Dumb Friends League 1, Food Bank of the Rockies 953 $12,215 was the average amount raised per organization $4,320 was the median amount raised per organization $75,000 was the total amount of prizes awarded, comprised of $50,000 from FirstBank and $25,000 from El Pomar and Boettcher foundations 100% of every donation benefited the nonprofits thanks to FirstBank, Community First Foundation, and 17 local organizations that paid for the third-party processing fees Page 6

7 What We Learned About the Donors The slogan Give where you live resonated more than ever in the weeks leading up to Colorado Give Day Increased media outreach, the number of nonprofits spreading the word, a rise in social media, plus a growing familiarity with the event, contributed to the 17% increase over 2011 in number of donors participating. How many people donated on Colorado Gives Day? 31,640 What was the most common donation size? The most common donation size on Colorado Gives Day 2012 was $50, the same as However, the number of donations increased by 32%. What was the largest single donation? One individual donated $200,000 to The Rise School of Denver and another donated $200,000 to Advocates for Children. What was the average number of donations per donor? The average number of donations per donor was 2.2, up from 1.9 in What was the number of individual donations by dollar range? The greatest number of donations in a single transaction was 96 donations for a total of $44,850 The average donation size $222 The most common donation size $50 The average number of donations per donor 2.2 Dollar Range # Donations < $49 23,392 $ ,127 $ ,106 $ ,173 $ ,171 $1,000 4,999 2,719 $5,000 9, $10,000 49, $50,000 99,999 5 $100, ,999 4 GivingFirst.org website activity: 447,334 page views on the website 7.25 pages viewed per visit Average time spent on the website was 8 minutes and 24 seconds Total website visits were 61, % of visits were new At peak of activity, 1,400 concurrent users were on the site with 100 donations occurring per minute. Page 7

8 What We Learned About the Donors Did donors who participated in Colorado Gives Day 2011 return in 2012? Below we quantify those donors who gave in both 2011 and Returning donors refers to people who returned to donate in 2012 after donating in New donors refers to people who donated only in Returning Colorado Gives Day Donors vs. New 30% Returning Donors 70% New Donors Returning: 9,378 New: 22,262 41% of total dollars donated on Colorado Gives Day 2012 came from donors who also gave in % of nonprofits received a donation from a returning donor 30% of Colorado Gives Day 2012 donors gave on both Colorado Gives Day 2011 and How did 2012 giving by returning donors compare to their 2011 giving? Returning donors contributed nearly $2 million more in 2012 than in The number of donations from returning donors was up 56% in The average donation from returning donors was $669, down 48% over last year. Page 8

9 What We Learned About the Donors Donors from how many counties participated in Colorado Gives Day 2012? Donors from 58 of Colorado s 64 counties participated in Colorado Gives Day, representing 91% of Colorado counties. Page 9

10 What We Heard MEDIA SPONSORS Colorado nonprofits unite for a Colorado Gives Day Rally on the steps of the Colorado state capitol on December 3, There is a fun buzz around our office as we decide which organizations we want to support, and how great it is that ReadyTalk has decided to match all employee gifts again this year. This is such a cool event and a true blessing to Colorado communities! Janae Payton, Account Manager, ReadyTalk It's like being a kid at Christmas. This has turned into one of my favorite days of the year. Kerri-Ann Appleton, Kaz Productions How exciting it is to see people who never donated to SOS get involved because of Colorado Gives Day. Seth Ehrlich, SOS Outreach We raised enough to pay for over 9,900 high-nutrition meals for children. Karen Dittman, Director, Kids Against Hunger Erie, CO Our primary goal was to cultivate new donors, and 55% of all donors were new! Brandi L. Miller, Development Manager, Denver Inner City Parish Thanks to Colorado Gives Day, doctors participating in Reach Out and Read will provide 2,900 young children with a brand new book and a reading prescription for low-income families in Colorado. Megan Wilson, Executive Director, Reach Out and Read Colorado GivingFirst.org is an online resource featuring Colorado charities. Made possible by Community First Foundation, it encourages charitable giving by providing comprehensive, objective and up-to-date information about Colorado charities and an easy way to support them online. SPONSORS The Gay & Lesbian Fund for Colorado The Colorado Trust Adolph Coors Foundation Bryan Cave HRO The Kenneth King Foundation Innovest Portfolio Solutions IMA Foundation The Piton Foundation SCL Health System The Colorado Health Foundation The Anschutz Foundation JPMorgan Chase Eide Bailly LLP SM Energy Company PCL Construction The Comm. Fnd. Serving Boulder County Monigle ADDITIONAL SPONSORS CiviCore El Pomar Foundation Boettcher Foundation Page 10