Final Steps to Success. March 13th at 6PM-March 14th at 11:59PM

Transcription

1 Final Steps to Success March 13th at 6PM-March 14th at 11:59PM

2 Thank you to our Sponsors

3 Media Sponsors

4 Giving Day Updates Upcoming Events: Kickoff Event - March 13th Aubrey Alexander Toyota in Selinsgrove WNEP Morning Show - March 14th Alexander Ford in Lewisburg

5 Your Success Checklist 1. Define Your Goals 6. Prepare Communications 2. Tell Authentic Stories 7. Rally Your Team 3. Identify Calls-to-Action 8. Review Your Campaign 4. Add Engaging Visuals 9. Plan The Big Day 5. Empower Ambassadors 10. Create A Stewardship Plan

6 Do you have defined goals? Your Raise the Region goals can go beyond dollars raised: Monetary Amount Board Engagement Donor Amount P2P Engagement New Donors Volunteer Engagement Repeat Donors Social Media Engagement Recurring Donors Win Prizes or Matches

7 Is your story authentic? Focus on a specific person, program, initiative, etc. How do donors make these stories possible? Include photos, graphics, and key statistics Make sure your story reflects your initial goals Keep it consistent and scannable for donor ease Highlight the joy of giving, making your donor the hero!

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9 Are your calls to action clear? Include a link to your Raise the Region profile in all of your communications for easy donor access Make it clear how your potential donors can help you make a difference on Raise the Region Cater your calls to action to different goals and audiences Fundraise! Donate! Volunteer! Join! Subscribe!

10 Calls to Action A Call To Action (C.T.A) is intended to entice the reader, listener, or viewer to take a specific action that will ultimately help your organization reach its goals and make your supporters feel satisfied with their engagement. Make A Difference Today Link to your donation form Share Your Personal Story Link to create a P2P fundraising page Join Us This Thursday Link to volunteer or event sign up Learn More About Our Programs Link to your website Sign Up Today Link to your newsletter subscription Help Five People At Once Link to donation form at corresponding amount Let Us Know You ll Be There Link to RSVP form

11 Are you featuring visual content? On your Raise the Region Profile Cover Photo & Logo Story Photos or Infographics Donation Levels Embedded Video Across your digital platforms On your website and Social Accounts In Your Communications Visuals help tell your story and increase online engagement! s & Social Media Posts

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13 Visualizing Donor Impact VS.

14 Are your ambassadors prepared? Identify your Raise the Region Ambassadors Social Ambassadors Board Members P2P Fundraisers Internal Support Arm them with key messaging and shareable content Sample posts and graphics in your Raise the Region Nonprofit Toolkit! Communicate your goals and campaign game plan Break down tasks into manageable responsibilities

15 Are your ambassadors prepared? Your supporters are social proof of your mission in action It s key to develop a relationship with those passionate about your work to better highlight their impact and share their support

16 Do you have a communications plan? Plan your online communications ahead of Raise the Region Announcement/Save The Date Day-Of Updates Campaign Countdown Supporter Gratitude Utilize multiple online channels for the best engagement Social Media Organization Website Communications Ambassador Sharing Customize the templates, guides, and graphics in your Raise the Region Nonprofit Toolkit for the perfect plan!

17 Is your Raise the Region Team ready? Gather your team before Raise the Region or send a campaign specific with helpful tools and updates What are your goals? How can they help you achieve them? Where can they find crucial campaign resources? What are the roles that your Raise the Region team will play? Play to your team s strengths and capacity Make it fun for everyone involved (And say thanks!)

18 Are you campaign confident? Review your game plan and Raise the Region profile Is your profile complete? Does it reflect your goals and mission? Are your communications ready? Are they clear and concise? Are you promoting your Raise the Region profile consistently across all of your digital platforms? Try going through the process as if you were a donor, from the first point of access to donation success!

19 Is your big day BIG enough? Assign day-of roles for your Raise the Region team Play to your team strengths and capacity! Mix in pre-scheduled communications with live updates Share any in-person opportunities with supporters Don t forget to take pictures and videos to share online! Have fun with your team and your supporters!

20 How will you thank your supporters after Raise the Region Pre-schedule general messaging to all supporters Social media posts and overall success update Giving Day thank you to your organization s list Follow up with donors for more personal stewardship Access their contact information in your GiveGab Dashboard Highlight impact of donor funded projects This doesn t have to happen right away!

21 How can I view my donations and download my donation report? Click Fundraising on the left hand side Click Donations from the drop down Shows all donations to your organization You re able to export a CSV of your donation report!

22 Your Nonprofit Resources Customizable Templates and Guides Sample Social Media Posts and Best Practices Raise the Region Downloadable Graphics On-Demand Training Course Videos Resources for Board Members and P2P Fundraisers Blog Articles and How-To Videos from GiveGab

23 We re Here For You! Visit Our Help Center Send us an at Chat with GiveGab s Customer Success Team whenever you have questions or need a hand Look for the little blue chat bubble!

24 Your Next Steps Like and Follow Raise the Region on Social Media! Don t forget to use #RaisetheRegion! Check your inbox for important s Watch on-demand training course videos Check out the Nonprofit Toolkit

25 Giving Day Updates GRAND PRIZES Blaise Alexander Family Dealerships Grand Prize $5,000 the nonprofit with the most unique donors during Raise the Region. (Large category nonprofit will receive $5,000. Small category nonprofit will receive $5,000). Blaise Alexander Family Dealerships 2nd Prize $2,000 the nonprofit with the 2nd most unique donors during Raise the Region. (Large category nonprofit will receive $2,000. Small category nonprofit will receive $2,000). Blaise Alexander Family Dealerships 3rd Prize $1,000 the nonprofit with the 3rd most unique donors during Raise the Region. (Large category nonprofit will receive $1,000. Small category nonprofit will receive $1,000).

26 Giving Day Updates Larson Design Group Participation Prize to kickoff Raise the Region 2019, three nonprofits will be randomly selected to receive a $1,000 prize. FCFP Kickoff Event Prize 2 random attendees at the kickoff event will be drawn. Each lucky ticket holder will choose a nonprofit to receive a $1,000 prize. UPMC s Green Flag Prize the first nonprofit with 50 gift transactions (not unique donors) will receive $1,000. Toyota s Fast Start Prize the nonprofit with the most money between 6:00 pm and 7:00 pm on March 13th will receive $1,000. UPMC s Prime Time Prize the nonprofit that raises the most money between 8:00 pm and 10:00 pm on March 13th (Large category nonprofit will receive $1,000. Small category nonprofit will receive $1,000).

27 Giving Day Updates Subaru s Rise & Shine Prize - the nonprofit with the most unique donors between 6:00 am and 9:00 am on March 14th (Large category nonprofit will receive $1,000. Small category nonprofit will receive $1,000). UPMC s Mid-Day Prize - the nonprofit that raises the most money between 11:00 am and 2:00 pm on March 14th (Large category nonprofit will receive $1,000. Small category nonprofit will receive $1,000). Larson Design Group Powerful Communities Prizes - Every participating nonprofit that has at least 5 gifts by noon on March 14th will be entered to win from the Powerful Communities Prizes. Random prizes will be drawn at 1PM and 2PM. 2 nonprofit organizations (one large and one small) will be randomly selected to receive an additional $1,000. Toyota s Afternoon Drive the nonprofit that has the most gifts (not unique donors) between 2:00 pm and 4:00 p.m. on March 14th. (Large category nonprofit will receive $1,000. Small category nonprofit will receive $1,000).

28 Giving Day Updates Subaru s Drive at 5 - the nonprofit that sees the largest gift from 5:00 pm and 6:00 pm on March 14th (Large category nonprofit will receive $1,000. Small category nonprofit will receive $1,000). UPMC s Good Samaritan Prize - $1,000 will be awarded to a participating nonprofit of choice from the donor who gives to the greatest number of nonprofits over the 30 hours. Minute Match, presented by Larson Design Group, UPMC, FCFP, Subaru and Toyota. At 7:16 PM on March 14th gifts of $100 will be matched dollar for dollar for one minute or until the total match funds of $10,000 has been allocated. (Multi-gift transactions to the same nonprofit will only receive match dollars for one gift.) Toyota s White Flag Prize the nonprofit that raises the most money between 8:00 pm and 10:00 pm on March 14th (Large category nonprofit will receive $1,000. Small category nonprofit will receive $1,000).

29 Giving Day Updates UPMC s Checkered Flag Prize the nonprofit that receives the most gifts (not unique donors) between 10:00 pm and 11:59 pm on March 14th. (Large category nonprofit will receive $1,000. Small category nonprofit will receive $1,000). Larson Design Group s Growth Prize - Awarded to the nonprofit with the largest percentage of growth of online dollars raised in 2018 vs (Large category nonprofit will receive $1,000. Small category nonprofit will receive $1,000). Larson Design Group s Go Getter Prize - The fundraiser who raises the most money on their individual fundraising, peer to peer page will win their nonprofit a prize (Large category nonprofit will receive $1,000. Small category nonprofit will receive $1,000). UPMC s New Participant Award - $1,000 will be awarded to the nonprofit that is participating for the first time in Raise the Region and achieves the most unique donors (*not eligible, if nonprofit wins a grand prize with the same criteria)

30 Giving Day Updates UPMC s 100 Reasons to Give Prize On March 15th from 9:00 pm to midnight, every gift of $100 or more given to a nonprofit will be entered a random drawing to award the recipient nonprofit an additional $1,000 prize. Larson Design Group s Gold Prize Awarded to the nonprofit that has been selected by a committee to determine the best profile page. (Large category nonprofit will receive $500. Small category nonprofit will receive $500). - Profile should be completed by Monday March 11th for judging. Subaru s Social Media Prize Two $500 prizes will be awarded at the kick-off event

31 Questions? March 13th at 6PMMarch 14th at 11:59PM