Advancement Fundamentals Track Sponsored by: Alumni Volunteers Give of their Time and Treasure!

Size: px

Start display at page:

Download "Advancement Fundamentals Track Sponsored by: Alumni Volunteers Give of their Time and Treasure!"

Branden McKinney
5 years ago
Views:

1 Advancement Fundamentals Track Sponsored by: Alumni Volunteers Give of their Time and Treasure!

2 Presenters Margaret Grabowski Assistant Director of Alumni Relations- Volunteerism Marie Ryan Vice-President of Alumni Association Former, Chair of Volunteer Management Committee

3 About Lewis University Doctoral-Level University Romeoville, IL 6,000+ students 38,000 alumni Alumni Relations Staff of 1

4 Agenda Commitment to Volunteerism Volunteer Process Program Build Process Branding How Lewis Uses Alumni Volunteers Challenges Maintain the Program Reinvigorate the Program Correlation and Results

5 Commitment to Volunteerism Assistant Director of Alumni Relations, Volunteerism hired in January, 2014 LUAA has permanent Volunteer Management Committee Lewis funds some volunteer activities All mailings Small gifts

6 Why Build a Volunteer Program? One avenue of engagement Additional (human) resources for the institution Cultivation tool Volunteers give more and give more often.

7 Volunteer Process Identify Opportunities Identify Volunteers Maintain Engagement With Unutilized Volunteers Thank volunteers Train and Place Volunteers

8 Identifying Opportunities How are alumni volunteers currently being utilized? Take an inventory by talking to deans, campus partners Constantly ask yourself: Is this a potential volunteer opportunity? Are there new initiatives you d like to offer? Ongoing vs. Recurring vs. One-time

9 Identifying Volunteers Continue your inventory: Who are the current volunteers and what are they doing? Add Are you interested in learning more about volunteer opportunities? to everything you can! Door prize slips, sign-in sheets, all surveys Engagement Scores / Data mining Targeted outreach Reunions and affinity groups this is a GREAT method Development Officers Website Presence Online volunteer interest form Finally the marketing push!

10 Identifying Volunteers Data Management Volunteer Interest vs. Volunteer Active Volunteer Interest Volunteer Active Timed Reset

11 Qualification and Training Right volunteer for the job Training done on a case-by-case basis Some opportunities require almost no training, others are more involved Campus partners often do their own training

12 Thank Volunteers An from Margaret immediately after they volunteer Handwritten note from Margaret Recognition in the Bi-annual Newsletter Small gift

13 Maintaining Engagement with Unutilized Volunteers Bi-annual Volunteer enewsletter August mailing that includes Fall Semester volunteer opportunities Volunteer Thank You Party

14 Branding Not necessary, but makes life easier FAVS (Flyers Alumni VolunteerS) Name was decided by the Volunteer Committee, which is one of the committees of the LUAA Board Created Logo All volunteers get a FAVS pin when they volunteer Developed a Mission Statement Continually updating brochure

15 Branding

16 Volunteer Program Build Process Prepare Database Inventory Volunteers Soft Launch Branding Promote Program Inventory Opportunities

17 Volunteer Opportunity Examples Volunteer your Expertise Classroom / Student Org Speaker Career Services Resource Webinar Host Mentoring Volunteer for Current Students ICE Class Game Show Host Commencement Weekend Volunteers Volunteer for the Office of Admissions Alumni Letter Writing Program Social Media Volunteer

18 Volunteer Opportunity Examples Join a Committee Affinity Group boards LUAA Board & Committees Department / College advisory boards Celebrating Women in Leadership Committee

19 Volunteer Opportunity Examples Conspicuously Absent? College Fairs Volunteering for other organizations

20 Challenges Volunteering for other organizations #FlyersCare Faculty can be territorial with these relationships Unfulfilled promises / Unmet expectations Others promise volunteer opportunities that can t be fulfilled Everybody wants the ego boost of being a classroom speaker

21 Maintain the Program The Volunteer Process and Data Entry Volunteer Interest, Volunteer Active, Volunteer Past How long will your volunteers be considered active, and when will they be considered past? New Opportunities Career Services Multicultural Student Services Mentoring

22 Identifying Volunteers Data Management Volunteer Interest vs. Volunteer Active Volunteer Interest Volunteer Active Timed Reset

23 Reinvigorate the Program Continue Stewardship Presidential Receptions at the theatre Direct outreach from other volunteers with phone calls and letters Honor Roll Inclusion in alumni awards programming Celebrate those who volunteer for consecutive years Monthly s to Faculty and Staff acknowledging alumni and promoting volunteering

24 Correlation and Results Alumni Engagement Scores Engagement to Giving Active Alumni Volunteer Engagement Active Alumni Volunteer Giving Participation

25 Alumni Engagement Scores Volunteer-Independent Engagement Scores January 2014 January 2015 January 2016 All Alumni Volunteers

26 Engagement to Giving Overall Engagement to Giving Volunteer Engagement to Giving Top X% Giving Participation Giving Participation Avg. Gift Median Gift Top X% Giving Participation Giving Participation Avg. Gift Median Gift 1% 410/ % $ $ % 7/7 100% $ $ % 1394/ % $ $ % 548/ % $73.82 $ % 35/ % $13, $ % 38/ % $ $ % 91/ % $63.88 $ % 95/ % $ $ % 1/18539 <0.01% $ $ % 72/ % $ $ % 0/ % $0 $0 100% 0/ % $0 $0 No Volunteer 2197/ % $ $50.00

27 Active Alumni Volunteers Engagement Group FY FY FY Alumni Volunteers who became FAVS during FY 13 (151) Alumni Volunteers who became FAVS during FY 14 (93) Alumni Volunteers who became FAVS during FY 15 (129) All Volunteers (373)

28 Active Alumni Volunteers Giving Group FY FY FY Alumni Volunteers who became FAVS during FY 13 (151) 43% 37.8% 40.4% Alumni Volunteers who became FAVS during FY 14 (93) 19.4% 29% 30% Alumni Volunteers who became FAVS during FY 15 (129) 25% 39% 44% All Volunteers (373) 30.7% 35% 39%

29 Questions? Margaret Grabowski (815)

30 Session evaluations will be ed. Don t forget to attend CASE After Hours this evening to further network with attendees.

Rob McInturf, Director of Alumni Relations Board of Trustees External Affairs Committee Report. Executive Summary Statement:

Rob McInturf, Director of Alumni Relations The Alumni Relations staff has continued outreach through regional, affinity and reunion programs. The process of implementing new communication and registration