Submit your projects now!

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1 2011 NPHIC Awards for Excellence in Public Health Communication This is your chance to be recognized for the great work you do! Submit your projects now! Get ready to showcase the best of the best in public health communications! Entries are now being accepted for awards that will be presented at the 2011 NPHIC Annual Meeting this fall in Washington, DC. Guidelines and entry forms are available on the NPHIC website at: Entries must be submitted in both digital/electronic and hard copy form. Hard copy entries must include a paper copy of the completed entry form, the product submitted for judging (the actual brochure, poster, media kit, etc.) or, in the case of audio/ video entries, a CD or DVD version of the product submitted for judging. Hard copy entries should be mailed to: Bill Furmanski Legacy Attn: NPHIC Awards 1724 Massachusetts Avenue NW Washington, DC NEW THIS YEAR! You also must your entry. On completing the online entry form, hit the submit button. An addressed to bwalker@nphic.org will pop up with a pdf of your entry form attached. Before sending this , please attach a digital version of the product you are submitting for judging. For print materials attach a pdf. For audio and video projects, you may attach the file or provide a link to its online location. NEW THIS YEAR! Only entries submitted by members in good standing will be accepted for judging. Members in good standing are those who are current in their dues payments. Entries must be postmarked no later than August 17, No exceptions! If you have any questions, contact Bill Furmanski at: wfurmanski@legacyforhealth.org Or call Bill at (202)

2 GUIDELINES AND ENTRY FORM 2011 Awards for Excellence in Public Health Communication Entries must be submitted by associate or voting members of NPHIC, under the sponsorship of a local or state public health agency. Entries submitted by private agencies or federal agencies without the sponsorship of a local or state public health agency will be disqualified. Awards will be presented in three categories: gold, silver and bronze. Entries will be judged based on the criteria outlined for each category listed on page two. Only projects produced between July 1, 2010 and June 30, 2011 are eligible for submission. Each entry must be accompanied by an official entry form. Each submitting agency can submit no more than one entry in category 17, or a total of three entries in any other single category. The category number must be entered in the upper right hand corner of each entry form. Entries must be designated as in-house or out-sourced. Out-sourced projects involve the paid use of external planning, design or production resources, such as ad agencies, public relations or marketing firms, designers, artists, or other paid communications professionals. In-house entries must be produced using only the staff and resources available within your agency or through unpaid external partners, such as other government agencies or community organizations. Use of external printing vendors does not count as out sourcing. In general, you only need to provide the actual product being submitted for consideration, a completed entry form, and a Project Background Summary, as described on the entry form. Be thorough. The entry form and supporting documentation are tools judges use in determining winners. Some categories require submission of additional (or alternate) information or materials. Winning entries will be announced at the NPHIC annual meeting in Washington, DC. NPHIC members who want their entries returned must either claim them at the meeting or make other arrangements. All entries left at the meeting will be discarded. **ENTRY DEADLINE: Entries must be postmarked by August 17, Mail hard copy entries (via USPS) to: Bill Furmanski Legacy Attn: NPHIC Awards 1724 Massachusetts Avenue NW Washington, DC PDFs of print materials and links to audio and video projects to: bwalker@nphic.org

3 CATEGORIES & JUDGING CRITERIA Entries in all categories will be judged on adherence to communication best practices. PRINT CATEGORIES (Judging Criteria: Quality of Writing, Effective Use of Graphics, Overall Impact/Results, Supporting documentation) 1. Annual Report and Other Major Reports 2. Brochures 3. Posters/ Billboards 4. Newsletters 5. Print/Graphic Specialty Projects 6. Health Literacy MEDIA RELATIONS CATEGORIES (Judging Criteria: Quality of Writing, Timeliness, Overall Impact/Results, Supporting documentation) 7. General News Releases 8. Breaking News Releases (developed and released within one working day) 9. Op/Ed 10. Media Kits BROADCAST/AUDIO, VISUAL CATEGORIES (Judging Criteria: Quality of Script/Editing, Effective Use of Images/Audio, Overall Impact/Results, Supporting documentation) 11. Radio Marketing (Two minutes or less Submit on CD or cassette tape, clearly labeled) 12. Television Marketing (Two minutes or less Submit on VHS or DVD, clearly labeled) 13. Special AV Projects (Submit on CD, cassette tape, VHS or DVD, clearly labeled) INTERNET/NEW MEDIA CATEGORIES (Judging Criteria: Quality of Writing, Effective Use of Graphics/Audio, Ease of Navigation/Operability, Overall Impact/ Results, Supporting documentation) 14. Websites (Please submit printed copy of home page and URL) 15. Social Media 16. Webcast/Podcasts/Web-Based Training CRISIS AND EMERGENCY RISK COMMUNICATION CATEGORY 1 ENTRY PER AGENCY (Judging Criteria: Timeliness of Response, Strength of Selected Strategy, Overall Impact/Results, Adherence to Principles of Crisis/Risk Communication, Supporting documentation) 17. Thinking on Your Feet: Real-Time Risk Communication This category recognizes an agency s communications response to an actual crisis or emergency event. Entries must include: A brief description/synopsis of the event or crisis to which you were responding. A brief description of your risk communication strategy (initial and evolving). An outline of your goals, objectives and communication strategy. A description of your strategies for each applicable phase of the event (pre-crisis, initial phase, maintenance, resolution and evaluation). A description of the evaluation process and lessons learned. Materials Submit all materials used during the event (news releases, media advisories, brochures, website material, PSAs, fact sheets, message maps, etc.) News Coverage Documentation Submit samples of media coverage.

4 2011 NPHIC AWARDS ENTRY FORM (Complete separate form for each entry.) CATEGORY # Individual submitting entry Title Title of entry State Phone Name of NPHIC member submitting this entry and sponsoring public health agency Category (check one AND write number in upper right hand corner box): 1. Annual Reports/Major Reports 2. Brochures 3. Posters/Billboards 4. Newsletters 5. Print/Graphic Speciality Projects 6. Health Literacy 7. General News Release 8. Breaking News Release 9. Op/Ed 10. Media Kit 11. Radio Marketing (two minutes or less) 12. Television Marketing (two minutes or less) 13. Special AV projects 14. Websites 15. Social Media 16. Webcasts/Podcasts/Web-Based Training 17. Thinking on Your Feet: Real-time Risk Communication Was this project/product produced (check one - VERY IMPORTANT): IN-HOUSE entries must be produced using only the staff and resources available within your agency or through unpaid external partners, such as other government agencies or community organizations. Use of external printing vendors does not count as outsourcing. OUTSOURCED projects involve the paid use of external planning, design or production resources, such as ad agencies, public relations or marketing firms, designers, artists, or other paid communications professionals. Completed applications and entry materials should be postmarked no later than August 17, 2011, No Exceptions. Mail hard copy entries (via USPS) to: Bill Furmanski 1724 Massachusetts Avenue NW Washington, DC PDFs of print materials and links to audio and video projects to: bwalker@nphic.org

5 PROJECT BACKGROUND SUMMARY NPHIC award winners will receive an award certificate. Please indicate the name of the individual, agency, entry title and entry category exactly as they should appear on the certificate. Name: Agency: Title of Entry: Category Title: PROJECT BACKGROUND SUMMARY Each entry should be accompanied by a one-page outline that addresses the following: (Include the entry title and category number at the top of the page.) 1. Background and Research: Background and need for the product or campaign. Include a description of any research that you conducted or used in connection with this project or product. Also describe the intended target audience(s). 2. Materials Used: Include a list of all products/materials/resources that were used in connection with the project. 3. Planning: Goals, objectives and communication strategy for the product or campaign. 4. Execution: Your message and how you communicated it to target audiences/ publics. Attach example(s) if applicable. Show your creativity. 5. Results: What were the results? How was the effectiveness of your product/campaign evaluated? If applicable, include the total budget for your project/product, and describe how you used your available resources. If budget constraints were a factor, please describe.

6 PROJECT BACKGROUND SUMMARY Title of Entry: Award Category: VERY IMPORTANT: Print a copy of your form BEFORE submitting your form. You will need to include a printed copy of your form with the entry you mail. AFTER submitting your form, an addressed to Bill Walker will pop up. BE SURE to include a link to any audio or video entry and attach a PDF version of your print entry before sending the .