Community Shares of Wisconsin nearly 70 local nonprofits equitable, just community and protecting our environment.

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1 Corporate Toolkit

2 THE BIG SHARE BASICS The Big Share is an online day of giving hosted by Community Shares of Wisconsin for nearly 70 local nonprofits dedicated to building an equitable, just community and protecting our environment. The Big Share started in 2015 as a fun, easy and flexible way for you and your employees to donate to and to learn more about organizations that help our community. In just two years, The Big Share has raised over $500,000 from thousands of individual donors. The Big Share is an opportunity for the entire community to come together and show their support for the causes and values they care about. The Big Share gives Dane County the chance to build a safe community where all of our neighbors can thrive. - Cheri Dubiel, CSW Executive Director The 2017 Big Share is Tuesday, March 7! Community Shares and our nonprofits will kick things off at 12:00 a.m. and will keep the momentum going all day and night until 11:59 p.m. Mark your calendars for an incredible day of generosity, partnership, and community-building. This year we need everyone to do what they can to help us reach our goal of $300,000! Visit and check out #cswbigshare for more information.

3 WHY GET INVOLVED Support local nonprofits as they: Raise critical funds Build technical skills in digital communications and video production Raise awareness of equity and environmental sustainability needs in our community Build support among new audiences and donors Democratize philanthropy by making giving easier for everyone Business benefits: Market your business to thousands of donors and followers on social media channels of Community Shares and our nearly 70 member groups Show your commitment to a sustainable, just community where everyone has a chance to succeed Align your business with the values important to you, your employees, and potential customers Improve employee satisfaction and engagement through community support and involvement You will position your company as an innovative local leader, distinctively dedicated to making our community stronger.

4 GET INVOLVED: PROMOTIONAL PARTNER Help us spread the word about The Big Share Here are a few ideas to get you started: Display fliers in your office or store for customers to see Update your outdoor reader board to promote The Big Share & giving Offer a discount to customers who donate Donate a portion of every purchase; ask customers to make a contribution at the register Insert fliers into customer shopping bags Include information on your website & marketing Regularly share, tweet, and post about the event on social media The Big Share is a great vehicle to call attention to philanthropy, as well as an opportunity to come together to support many different causes. We are honored to support this event and help it grow. Join us with your support on March 7! - Bob Sorge, Madison Community Foundation President. Follow us on: Instagram-@commshareswi Twitter-@commshareswi Facebook Community Shares of Wisconsin Use #CSWBigShare

5 GET INVOLVED: EVENTS Please join us for these events to support The Big Share! Month of February: Community Shares is the organization of the month at Short Stack Eatery 1% of sales go to Community Shares Short Stack Eatery (301 W Johnson St, Madison) Thursday, February 16, 5:30-7:30 p.m.: OPEN Networking event sponsored by Community Shares Shamrock Bar (17 W Main St., Madison) Monday, February 20, 5:00-7:00p.m.: Feminism on Tap hosted by Wisconsin Women s Network Francesca s Al Lago (114 MLK Jr. Blvd, Madison) Tuesday, February 28 4:00-8:00p.m.: Charity night at Culvers of Middleton 5-15% of sales go to The Big Share Culver s of Middleton (2906 Parmenter St., Middleton) Thursday, March 2, 8-5p.m.: Project Kinect Social Change Forum Gordon Commons (770 W Dayton St., Madison) Register at 5:30p.m.-8:00p.m.:Networking event, location TBD Tuesday, March 7: events throughout the day to promote and celebrate The Big Share, for more info visit thebigshare.org Host an event of your own!

6 GET INVOLVED: EMPLOYEE GIVING Engage employees in celebrating The Big Share with us: Match employee gifts Put fliers in your office and in well-trafficked areas Create an internal staff competition to help employees favorite charities win cash prizes throughout the day Motivate employees to give by having a jeans day or start a drawing for PTO, paid volunteer time, a prized parking spot, or other prizes Cater in lunch or treat staff to bagels and coffee Promote regularly in s, staff meetings, employee intranet Create your own fundraising page to promote your favorite nonprofit Bring in speakers from CSW & our member groups to educate your employees & encourage giving

7 MARCH 7, 2017 One day, one community, many ways to share. SPONSORSHIP OPTIONS Power Hour: $1,000 Cash prizes given out to participating nonprofits during designated hours to reward them for highest dollars raised and most donors. Special promotional opportunity to deliver prize to winning nonprofit Business name and logo exclusively promoted through social media during sponsored hour Company name and logo listed on The Big Share website Listed in all materials distributed during events Golden Ticket: $500 Randomized prizes awarded to a nonprofit organization during a designated hour. Community Boost Pool: $250+ (NEW THIS YEAR) Organizations receive the percentage of the match pool equal to their percentage of total donations. Business name and logo promoted through shared social media image when winner is announced Company name and logo listed on The Big Share website Listed in all materials distributed during events Business name promoted through social media Business name listed on The Big Share website The Power Hours and Golden Ticket opportunities excited our donors and motivated them to log in and give. When you sign up as a sponsor we re able to use your gift as an incentive to help us raise even more by focusing our donors on trying to win these prizes. It s a win for the sponsors and a win for the community. -Althea Dotzour, Nuestro Mundo, Inc. The Big Share is presented by Community Shares of Wisconsin In partnership with: With major support from: Sponsored by:

8 WHO BENEFITS: COMMUNITY SHARES & OUR MEMBER GROUPS Empower people with disabilities Chrysalis Disability Rights WI Grassroots Empowerment Project WI Council of the Blind & Visually Impaired WI Family Ties Women in Transition Create a just society ACLU of WI Foundation Center for Media & Democracy Fair WI Education Fund GSAFE Interfaith Coalition for Worker Justice NARAL Pro-choice WI Foundation New Harvest Foundation OutReach Perfect Harmony Men s Chorus WI Network for Peace & Justice WI Women s Network Working Capital for Community Needs Work for the environment, sustainability, food, & farms 1000 Friends of Wisconsin Center for Resilient Cities Citizens for Safe Water Around Badger Clean Wisconsin Community Groundworks FairShare CSA Coalition Friends of WI State Parks Gathering Waters Madison Audubon Society Midwest Environmental Advocates Physicians for Social Responsibility-WI REAP Food Group River Alliance of WI Rock River Coalition Sierra Club, John Muir Chapter Sustain Dane WI Farmer s Union Foundation WI League of Conservation Voters Institute WI Wetlands Association Support women, children, & families ABC for Health Center for Family Policy & Practice End Domestic Abuse WI Freedom Inc. Legal Action of WI Nuestro Mundo Inc. Rape Crisis Center UNIDOS Against Domestic Violence Wheels for Winners WI Alliance for Women s Health WI Coalition Against Sexual Assault WI Council on Children & Families WI Early Childhood Association WI Literacy Ensure affordable, accessible housing Bayview Foundation Common Wealth Fair Housing Center of Greater Madison Housing Initiatives Madison Area Community Land Trust Project Home Tenant Resource Center Promote civic engagement Arts WI Citizens Utility Board Dane County TimeBank League of Women Voters of WI The Progressive WI Democracy Campaign WORT 89.9 FM Community Radio

9 CONTACT INFORMATION Thank you for being a business that values innovation in service, employee engagement, and community change. Your commitment to improving our community is essential. For materials and sample language or to talk through the ways your business can get involved in The Big Share, contact: Victoria Boucher vboucher@communityshares.com