How We Are Making A Difference ANNUAL REPORT

Transcription

1 How We Are Making A Difference ANNUAL REPORT

2 About Feeding Nunavut Feeding Nunavut is an independent, non-partisan advocacy and educational organization whose purpose is to improve the well being of people in the Canadian North, specifically Nunavut. Our goals are to promote civic improvement by raising awareness about food insecurity and the challenging living conditions in Nunavut, and to work, whenever possible, with national, regional and local organizations, to support, programs addressing issues of hunger, poverty, housing, education, health and mental health. Feeding Nunavut is incorporated under the Canada Not-for-profit Corporations Act. What We Do Feeding Nunavut advocates for a food secure Canadian north by pressuring the Canadian government to create long-term change. We work to reduce food insecurity in Nunavut by providing school meal programs, food banks and soup kitchens with funds, as they become available, to purchase the supplies they need most. We have recently launched a pilot program working with one remote Arctic community. The objective of this program is to enable hunters and fishers to provide and share local food with the community and find opportunities for youth to learn harvesting skills. Who We Are Directors: Taye Newman, Geoff Newman and Chris Hitchcock Table of Contents About Feeding Nunavut 1 Emergency Food Relief 3 School Meal Programs 5 Harvesting Local Food 7 Financial Reports 9 Awareness & Advocacy 12 2

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4 EMERGENCY FOOD RELIEF According to StatsCan, 46.8% of Nunavummiut households are food insecure. This makes it extremely difficult for the food secure households to sustain the food insecure households. Because of this, many emergency food relief programs struggle to obtain adequate donations. During the last year, we have had the privilege of providing dollars to emergency food relief programs in Nunavut, including a couple that were vulnerable to closing because of lack of support. Gjoa Haven Food Bank Rankin Inlet Deacon's Cupboard Taloyoak Elders Soup Kitchen Taloyoak Food Bank Donor SBpulaBons Feeding Nunavut Funding Emergency Food Relief Donor EFR SBpulaBons Feeding Nunavut EFR Spending In addition to the emergency food relief programs that received Feeding Nunavut funding, we also facilitated additional donations, provided direct from donors to the benefit of: The Iqaluit Food Bank, Iqaluit Soup Kitchen, Pangnirtung Food Pantry, Inuvik Food Bank, Pond Inlet Soup Kitchen, Rankin Inlet Deacon s Cupboard, Taloyoak Food Bank, Kugluktuk Soup Kitchen, Gjoa Haven Food Bank and the Tagish/Klingit First Nations food project in Yukon. Comparison of $500 Purchase: Store-bought Groceries vs. HTO Country Food Arctic Char, ground muskox, muskox ribs, Various store bought items Taloyoak NU ground caribou and caribou ribs - Gjoa Haven 4

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6 SCHOOL MEAL PROGRAMS For some children, the school meal program serves as a safety net and at times, can be their only reliable daily access to food. Because of this, supporting school meal programs is a priority for Feeding Nunavut. We provide funds to school meal programs in Nunavut that have identified the need to enhance nutrition levels that the meal program provides to the student population. While each school, and each school meal program is different, feedback about how schools have spent Feeding Nunavut dollars has been: Stock emergency healthy snacks. Increase the amount and types of food the school meal program offers. Provide an emergency meal for kids that go home to no lunch. Provide enhanced nutrition Big Breakfasts. Opportunity to increase cooking skills. Extend length of breakfast program to end of school year. Igloolik Elementary Cape Dorset High School Cape Dorset Elementary Naujaat School Donor SBpulaBons Feeding Nunavut Funding Thanks to the generous support of Feeding Nunavut donors, we have had the privilege of providing dollars to school meal programs that were in jeopardy of running out of funding, or could benefit from funding to enhance student nutrition and/or meet student hunger needs. Elder Susan teaches students how to make caribou stew and bannock to be served to elementary students. Students enjoying Big Breakfast 6

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8 HARVESTING LOCAL FOOD Country food is the traditional food of Inuit. It is acquired from the land and sea and is healthier and less costly than shipping modern foods to the territory. Country food has many nutritional benefits and is an important part of Inuit culture. The Nunavut Food Security Coalition identified country food as foundational food for Nunavummiut and included it as part of the Nunavut food security strategy and action plan. Feeding Nunavut recently launched a Harvester Support Pilot Program in an effort to increase access to local country food in Nunavut. Per kilo, it s cheaper to reap the bounty from the backyard than to fly it in Todd Johnson, Kivalliq Arctic Foods, Rankin Inlet Starting with one community in Nunavut, we set aside a budget of $5,000 to outfit hunters/fishers with the supplies needed to hunt and/or fish in exchange for a share of the meat harvested. The meat is distributed via traditional Inuit community share, to Elders and/or school meal programs. If we conclude that hunter/fishers contribute to food security, and if Feeding Nunavut donors continue to support the initiative, we will work to expand the program into additional Nunavut communities. Harvester Support Fund Funded via DonaBons Hunter/Fisher Support Donor SBpulaBons General DonaBons Note: Hunter/Fisher Support Donor Stipulations low because of a short fundraising window prior to fiscal year end. Fund spending outcomes will be posted on our website and distributed in our e-newsletter. 8

9 SUMMARY OF DONATIONS Received, Disbursements, Expenses & Allocated Funding 9

10 FINANCIAL REPORTS Fiscal Year 2015/16 ending June 30/16. TOTAL INCOME: Donations $13, $ $1, $1, Income By Fundraiser and Donor SBpulaBon $ $1, $ $ $6, $2, AtaguIaaluk Elementary School, Igloolik Emergency Food Relief General DonaBons Taloyoak Elder's Soup Kitchen Hunter/Fisher Support Rankin Inlet Deacon's Cupboard Skip A Meal Fundraiser Taloyoak Food Bank Tusarvik School, Naujaat Disbursements, Expenses & Allocated Funding $ $1, $1, $ $ $ $1, $2, $5, $ AtaguIaaluk Elementary School, Igloolik (2) Harvester Support Fund Rankin Inlet Deacon's Cupboard (1) Taloyoak Food Bank (1) Tusarvik School, Naujaat (2) Taloyoak Elder's Soup Kitchen(1) Sam Pudlat Elementary, Cape Dorset (2) Peter Pitseolak High School, Cape Dorset (2) Gjoa Haven Food Bank (1) Bank & PayPal Fees SPENDING/FUNDING TOTAL: $13,615.47, Category Totals: (1) Emergency Food Relief: $4,146.94, (2) School Meal: $3,919.12, Harvester Support Program Allocation: $5,000, Banking: $

11 In-kind Donations During Fiscal 2015/2016, we received in-kind donations with a total value of $1, In-Kind Details: Advertising Media = Facebook and Twitter Ads media costs. Website = Hosting, domain, security, themes, Google Apps and Content Protection. Incorporation = Non-profit registration with Corporations Canada Office Expense = Quick Books Inuit subscription Advertising Media Value Website Incorporation Of9ice Expense AEROPLAN MILES DONATIONS At year-end, we had received total donations of 115,027 Aeroplan Miles. These miles will be used for travel to/from Nunavut as well as to attend food security conferences and events as opportunities become available. Thank you to all that have donated miles. 11

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13 AWARENESS AND ADVOCACY Goal #1: Create awareness about the high rates of food insecurity and child hunger in Nunavut. Develop support for change. Strategy: 1. Post or share Feeding Nunavut and 3rd party content to raise awareness of challenges in Nunavut. 2. Implement paid and organic Social Media campaigns to advance Feeding Nunavut s mission and to drive traffic to website to learn more. Outcomes: Feeding Nunavut s social networks are relatively new with a small combined Facebook and Twitter follower base of ~ 2,000 people. Paid and organic social campaigns achieved over one million social impressions! Awareness was amplified beyond these reports by feature stories and mentions in the Canadian press. 606, ,823 1,334,874 Social Impressions!!! Source: Facebook Ads Manager, Facebook Insights and Twitter Analytics 29, ,485 Facebook Ad Impressions - 26% Facebook Organic Lifetime Post Impressions - 26% Promoted Tweet Impressions - 2% Twitter Organic Impressions - 46% 13

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15 Goal #2: Facilitate donations for emergency food relief and school meal programs in Canada s north. Strategy: 1. Create an online directory of northern emergency food relief and school meal programs. 2. Implement paid and organic social media campaigns to drive traffic to online directory. Outcomes: The Directory turned out to be a workhorse. It acquired 7,581 page views and facilitated donations for: The Iqaluit Food Bank, Iqaluit Soup Kitchen, Cape Dorset Elementary school, Pangnirtung Food Pantry, Inuvik Food Bank, Pond Inlet Soup Kitchen, Rankin Inlet Deacon s Cupboard, Taloyoak Food Bank, Kugluktuk Soup Kitchen, and the Gjoa Haven Food Bank. and those are just the programs that benefited from the Directory that we know about! THANK YOU to all the people, organizations and schools that used this online directory to research and source programs, fundraise and directly support with a very generous donations! High Five, you guys rock!!! 15

16 Goal #3: Advocate for Long-Term Change Strategy: 1. Publish easy-to-consume content to educate and develop support for change. 2. Support and promote 3 rd party national campaigns that advocate for long-term change. Outcomes: Website acquired 20,796 sessions resulting in 48,422 total page views. Total Goal Completions: 10,283; Goal Conversion Rate: 49.45%; Share Content: 6,138; View Contact Form: 323; Donate: 62; On Site 5 mins or more: 1,733; View 3+ pages per visit: 2,019 16

17 3 rd Party Campaigns: Feeding My Family Encourage Canadians to support Feeding My Family s letter writing campaign, which calls on the federal government to create long-term change in these specific areas: Address food affordability in Canada s north. Regulate the sale of expired food. Create a national strategy on food security. Outcomes: New federal government has promised northern families: Access to affordable food. National food policy. Funding local food projects. Let s hold them to it! 17

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