The Tourism of Tomorrow: European Regions as drivers of Sustainable Change

Transcription

1 The Tourism of Tomorrow: European Regions as drivers of Sustainable Change Cristina Núñez NECSTouR Permanent Secretariat OPEN DAYS - October, 4th 2013 Business? Culture? Tourism? take your pick! Brainstorm ideas to boost more growth and jobs.

2 The Next Tourism! Launch 2007 Creation: A network of European Regions, associated with representatives of the tourism entreprises, tourism associations and universities/ research institutes aiming at: - Develop a strong framework for regional cooperation at European level; - Develop research & development model of Sustainable tourism management; - Strenghening the Role of Regions in the European Tourism Policy - A network launched during Euromeeting 2007 in Florence - A self financed network EUROSTAT DATA 2010 Overnight stays in accommodation structures for tourist for NUTS2 Regions NECSTouR = <600 million of overnight stays per year NECSTouR

3 Why Regions? Regions crucial role: Sustainable tourism policy designing, implementing and fund rising Leading Tourism Destinations Regional Competence Regions strategic position: Gather the key local tourism stakeholders Support tourism destinations and monitor their performance Make the bridge between supranational and local level Lead to public private partnerships International benchmark and cooperate with other regions Manage EU Structural Funds

4 History 2007 EC COM AGENDA FOR A SUSTAINABLE AND COMPETITIVE TOURISM Mobilising actors to produce and share knowledge The European Commission will support the strengthening or the creation of platforms by also using new technologies where lessons drawn by good and bad practices can be exchanged and where collaboration between tourism and other related sectors can be improved. The promotion of best practices exchange towards sustainable destination management (e.g. addressing the issue of seasonality and the prolongation of the tourism season) can contribute in a significant way to the competitiveness of the tourist destinations. These platforms could allow a more specific approach reflecting the territorial and economic characteristics of destinations Catalunya (ES) Provence-Âlpes-Côte d Azur (FR) Toscana (IT) 2009 ADOPTION LISBON TREATY Official Creation of NECSTouR asbl 2010 EC COM EUROPE, THE WORLD S N 1 TOURIST DESTINATION-A NEW POLITICAL FRAMEWORK FOR TOURISM IN EUROPE Action XI The Commission will be supported by the initiative implemented in cooperation with the Network of European Regions for a sustainable and competitive European tourism (NECSTouR) and the EDEN destinations network with a view to developing a system of indicators for the sustainable management of destinations

5 FULL MEMBERS 27 Regional authorities (NUTS 2) Portugal: Alentejo, Algarve France: Provence-Alpes-Côte d'azur, Aquitaine, Midi- Pyrénées, Bretagne, Bourgogne, Ile-de-France Italy: Emilia Romagna, Puglia, Tuscany, Umbria, Veneto, Piemont, Trento Spain: Catalunya, Islas Baleares, País Vasco United Kingdom: Cornwall, Scotland Belgium: German-speaking Community of Belgium Region, Flanders Switzerland: Valais Region Sweden: Västra Goteland Region Czech Republic: Zlín Region Greece: South Aegean Islands Croatia: Istria

6 Associated Members 32 National, European, International public/private Organisation working in the Sustainable Tourism Sector

7 Governance GENERAL ASSEMBLY REGIONAL AUTHORITIES Academic Committee Associated Committee EXECUTIVE COMMITTEE (3 Years) President: Tuscany General Secretary: Provence-Alpes-Côte d Azur Treasurer: Catalonia North: Flanders, Vastra Gotaland, Cornwall East: Zlin & Istria South: Alentejo, Midi-Pyrénees PERMANENT SECRETARIAT (Brussels)

8 What do we do? Increase KNOWLEDGE: Collection, exchange and evaluation of good practices of sustainable and competitive tourism policies; Increase JOINT ACTIVITIES: Development of projects, facilitate partner search, dissemination of project ideas and progresses; Increase EXPERTISE: Cooperation with European and International organisations; Increase VISIBILITY: Promote the strategies and activities of the members within the network, towards stakeholders and the Institutions Ensure the POSITION: Monitor, contribute and influence the European Tourism Policy developments;

9 NECSTouR Methodology 3 Pillars Social Dialogue, Competitiveness, Measurability Transversal Approach Projects, Studies, Events, Policy, Communication Thematic Approach Priorities of the Agenda Reduction and optimisation of use of natural resources with particular reference to water 2. Reduction and optimisation of energy consumption 3. Reduction of waste and better waste management 4. Quality of life of residents and tourists 5. Quality of work 6. Active conservation of cultural heritage 7. Active conservation of environmental heritage 8. Active conservation of distinctive identities of destinations 9. Widening the relations between demand/offer (geographical and seasonal) 10. Transport and mobility Taskforces 1. Indicators 2. Blue Growth 3. Landscape 4. Governance of Cultural Routes 5. Accessible Tourism

10 NECSTouR work in ETIS NECSTouR Indicators Taskforce: Coordinator: Alentejo Objective: ToTest and implement the European Tourism Indicators System Actions: Position paper including NECSTouR s reflections on the policy paper Measuring and Analysing Regional Tourism: towards a set of general guidelines Participation of NECSTouR Members in ETIS expert group Monitoring the implementation of NECSTOUR regions, which have applied to the ETIS pilot phases launched by the European Commission

11 NECSTouR Project methodology 1. INFORMING AND BEING INFORMED 2. FACILITATE PARTNER SEARCH 3. SUPPORT BUILDING CONSORTIUM 4. FACILITATE THE REDACTION/ADMINISTRATIVE PROJECT MANAGEMENT 5. QUALITY CHECK OF THE PROPOSAL 6. MANAGEMENT OF THE PROJECT 7. COMMUNICATION / DISSEMINATION OF THE PROJECT NECSTouR role in selected project MEMBERS COORDINATION EXPERTISE NETWORK CREATION EVENTS COMMUNICATION & DISSEMINATION Projects

12 Ongoing NECSTouR Projects T4EST Tourism for European Sustainable Tourism Programme: Life Long Learning Duration: Sep 2012 Oct 2013 Objective: To achieve a unified level of competence in sustainable project management for the tourism sector by following the PM4SD Methodology. ODYSSEA Itinérarie Culturel des Ports & Cultures de la Méditerranée Programme: Competitiveness & Innovation Programme Duration: Sep 2012 Dec 2013 Objective: To create an international network of transnational Port-Villages in rural areas and to support the economic benefits of the development of maritime and river tourism. NEZEH Nearly Zero Energy Hotels Programme: Intelligent Energy Europe Duration: May 2013 May 2015 Objective To accelerate the rate of refurbishment of existing buildings into Nearly Zero Energy Buildings (NZEB), supporting the private sector and promoting the front runners.

13 Knowledge c

14 Communication 1. Newsletter Website 4. Internal online newsletter for members only HOP-ON

15 TESEO Programme Aim? Provide NECSTouR members with an overview of the EU Funding Opportunities for regional initiatives leading to competitiveness and sustainable tourism; What actions? TESEO Peer review cycle of the current utilization of the Structural Funds for tourism; Analysing complementarity with thematic programmes (COSME,Horizon2020); Public events involving tourism stakeholders where experiences are capitalized. This is a collective learning exercise useful for the regions, which are submiting their Operational Programmes and could include some of the recommendations learnt. How the European Commission can support this initiative? The European Commission delegates can contribute to the debate and perspectives within to fund the presented actions while providing recommendations for tourism within each fund.

16 TESEO Questions for brainstorming & Refletions What is the involvement of tourism authorities in Regional OP? What good practices still eligible in next MFF (competitive and convergent regions) How to integrate tourism in thematic objectives? Regions concern: tourism is not a priority but a mean for growth and jobs what weight of sustainable tourism in the EU? How to define INNOVATION on Tourism? (CSF TO 1)

17 Europe 2020 Thematic objectives/investment priorities inclusive sustainable smart 1. Research and innovation 2. Information and Communication Technologies 3. Competitiveness of Small and Medium-Sized Enterprises (SME) 4. Shift to a low-carbon economy 5. Climate change adaptation and risk management and prevention 6. Environmental protection and resource efficiency 7. Sustainable transport and disposal of congestion on major network infrastructure 8. Employment and support for labour mobility 9. Social inclusion and poverty reduction 10. Education, skills and lifelong learning 11. Increased institutional capacity and effectiveness of public administration ESIF priorities What and how tourism investments will be possible? NECSTouR 2013 Regional Conference, Porec, 27 September 2013 Luisa Sanches, Ex- policy analyst, DG Regional and Urban Policy

18 Which TOs can be used for tourism? (I) (1) Research and innovation Service innovation, open innovation, clusters, incubators, etc (but: focus on knowledge-based investments - RIS3!) (2) ICT investments E-content relevant to tourism development (not ERDF but EAFRD!) (3) SME competitiveness New business models, service innovation, clusters, etc. (all these are means to develop competitive tourism) Productive investments in SMEs contributing to the investment priorities, possibly also small-scale business support infrastructure ESIF priorities What and how tourism investments will be possible? NECSTouR 2013 Regional Conference, Porec, 27 September 2013 Luisa Sanches, Ex- policy analyst, DG Regional and Urban Policy

19 Which TOs can be used for tourism? (II) (4) Shift to low-carbon economy Sustainable and eco friendly measures related to tourism activities (8) Employment and labour mobility Development of business incubators and investment support for self-employment and business creation, in particular in areas offering new sources of growth, such as sustainable tourism (including the silver economy) (9) Education, skills and lifelong learning Vocational training, skills upgrading, etc. ESIF priorities What and how tourism investments will be possible? NECSTouR 2013 Regional Conference, Porec, 27 September 2013 Luisa Sanches, Ex- policy analyst, DG Regional and Urban Policy

20 TESEO Lessons Learnt Competitive Tourism SMEs New forms of tourism Tourism creates jobs Tourism research & innovation REGIONAL OPERATIONAL PROGRAMMES Tourism resource efficiency Tourism supports entrepre neurhsip PROJECT EVALUATION & MONITORING CRITERIA ONLY JUSTIFIED TOURISM APPLICATIONS WILL BE FUNDED

21 Smart Specialisation and Tourism Why Tourism as a field for smart specialisation?: Using tourism as a lever Addressing seasonality with complementary products Diversify the economy in overspecialized tourism regions create value added and jobs Priorities related to a combination of strong economic sectors (tourism & maritime) with emerging niche sectors related to agro-food, ICT and creative activities, renewable energies, and Health and Life Sciences. What is new is that the Commission proposes to make such strategies a precondition for ERDF funding in Thus EU Members States and regions must have RIS3 strategies in place before their Operational Programmes supporting these investments are approved S3 peer review Tourism as A RIS3 priority, organized by the European Commission S3 Platform and the Algarve Region in Faro on July 4th - 5 th : Algarve (PT), Sicily (IT), Kujawsko-Pomorskie (PL) & Rhone-Alpes (FR) Smart Specialisation (RIS3) and Tourism. Outcomes of the S3 peer review Tourism as A RIS3 priority, organized by the European Commission S3 Platform and the Algarve Region in Faro on July 4th - 5th. Željko Trezner, Director of the Association of Croatian Travel Agencies, Poreč, 27th of September 2013

22 Lessons Learnt from S3 peer review in Algarve How to smart specialise in a region already specialised in tourism? Recommendations from Algarve a) Foster emerging sectors levered by tourism demand, based on mutual interests and cooperation; b) Foster creative industries that can develop new tourism experiences; c) Reposition the region in the eyes of national government and the outside world to show the diversity Algarve has to offer beyond tourism (e.g. apply to be a European capital of culture. d) Concentrate efforts on SMEs and local firms because foreign hotel chains do not procure locally so cross fertilization of sectors is made more difficult. e) The importance of connecting different activities f) The need to create diversity based on current specialisation rather than substituting the current dominant sectors work with what is there already Smart Specialisation (RIS3) and Tourism. Outcomes of the S3 peer review Tourism as A RIS3 priority, organized by the European Commission S3 Platform and the Algarve Region in Faro on July 4th - 5th. Željko Trezner, Director of the Association of Croatian Travel Agencies, Poreč, 27th of September 2013

23 NECSTouR ongoing and future steps Good practices catalogue More visibility for funding opportunities Concrete models/examples of actions for tourism investment Complementarity with EU Thematic Programmes Smart Use of the EU Funds for Sustainable and Competitive Tourism, Porec September 27 th Analyse of Partnership Agreements Thematic workshops: Tourism Innovation and Tourism Entrepreneurship Euromeeting 2013, Brussels December 13 th

24 5 reasons to join 5 Reasons to join us! Subsidiarity principle: Together we are stronger PARTICIPATE and influence EU Tourism Policy - Consultations, Access to European Funds, developing project ideas and finding quality partners BE PART of an Open and Dynamic network of experts at regional, national, European and international level HAVE DIRECT ACCESS to targeted knowledge, information and contacts of sustainable tourism PROMOTE your Region/Organisation within the experts and towards the European/International Audience

25 Thank You More info: twitter.com/necstour