Achieving Scale
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- Austin Campbell
- 5 years ago
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2 Achieving Scale Are Your Innovation Efforts Effective? The Problem: Innovation is happening everywhere, but there s no coordination, no alignment, no synergy. Most organizations face a continuing struggle to establish a defined, repeatable approach to ideation and innovation. The Result: one-off innovation, talent coming & going and acquired knowledge; forever lost. The Solution: The Innovation Playbook aligns everyone around the same process, providing structure, reference, architecture and a preservation of learning across your company. Simply put, it helps people learn from acquired knowledge, leverage their existing innovation management platforms and apply leading, proven processes to Achieving Scale. Going Beyond Your Innovation Management platform A Playbook is different than your Innovation Management platform. It provides access for everyone to knowledge, tools, forms and the frameworks needed to successfully carry out innovation in your company - integrating your management (and other innovation) tools directly with the playbook. 2
3 The Innovation Playbook Innovation processes tend to be ineffective when the components are misaligned. The idea is to have all your components working together to achieve meaningful, repeatable and continuous results. The Innovation Playbook Provides: An easy to follow process for everyone across your enterprise Delivers How To content, when employees are ready Provides one-stop for innovation, ending disjointed efforts Includes frameworks, templates, custom forms, and innovation resources Integrates your Innovation Management platform and tools The Innovation Playbook is a framework that organizes your Innovation Intelligence and creates a hub in which to learn and act on innovation. Think of it as an Operating Manual for your Innovation Growth Engine. 3
4 Business Unit Integration Enterprise-wide Sharing, Connection & Best Practice Elevate & Engage the Organization Ideation to Scaling: Outside-In, Top-Down, Bottom-Up Scout & access external innovation marketplace Innovation Playbook Elements of a Standard Playbook Include How to create an idea that matters Idea enrichment Aligning ideas with corporate strategy Idea anlysis Differentiating you idea Innovation by the numbers - is this a business? Important case studies (from outside and inside your company Working with Start-ups Creating assumptions and test plans Test and learn Scale your idea How is the Playbook Accessed? Hosted in your datacenter, we establish both desktop and mobile accessibility. The playbook can be downloaded for print and other media as well. The playbook is easily distributed (online and mobile), accommodating to every question (AI Chatbot) and yes; can be integrated with other systems including Innovation Ideation, Process & CRM tools. 4
5 Building a Playbook Creating a custom playbook requires only a few short months. We perform a fast discoverysprint with your team to: understand your existing processes, frameworks, gaps and needs. Core to our value-add is our expertise and ability to fill-in-the-blanks when you don t yet have a process or decision gate defined. We ll combine this discovery-sprint and our expertise to build your playbook, leveraging your corporate brand guidelines and taking into consideration elements unique to your industry. A basic playbook can be rolled out in as little as 3 months. A customized playbook (following the summary below) can be launched with-in 5 months: An Operating Model for Innovation at Scale Discovery Architect & Build Scale Across the Enterprise Phase 1 Phase 3 People, Process & Technology Train, Iterate, Scale Phase 2 Build, Test, Cycle 5
6 The Playbook Value Innovation Here and Gone Consider a consumer product/retail leader looking to ignite innovation across their enterprise. Innovation is not oneand-done. There must be capacity for running Ideas to Launch and building a dynamic portfolio of innovation. Your people need to know how to get started, where to find help when they need it and where to put their learnings once they are done. The Playbook Captures Learnings for All Time We have customized the Playbook to serve as a repository for knowledge, resources and process. Assess-able by everyone, the Playbook becomes the primary collaboration and information tool for all of your innovation initiatives. It is the go-to app for emerging ideas, needs and answers. And along with providing instant insight from previous projects, it captures and catalogues every type of question coming from corporate users. The patterns of requests, (along with additional questions), become the foundation for in-depth analysis, response and Playbook improvements. The Playbook is the smarter, more reliable way to maintain, grow and continually improve your innovation. 6
7 Healthcare Communities Move Faster with Startup Coordination Consider a community of healthcare providers. The Community positions the Playbook within this context: the growth of startups looking to improve healthcare with innovation is at an alltime high. Our member organizations have a growing demand for connecting with innovations to test new ideas, processes, therapies, and more. Here, the Playbook fills an important need to manage the HC systems increasing innovation workflow by connecting every member organization to their innovation team. Leveraging the Playbook, the HC innovation team can now give guidance on running pilots, have timely inputs for innovation requests and develop a repository of case studies. Further the Playbook gives guidance on what to measure, when to report and how best to communicate outcomes throughout the organization. Summary The Playbook is tailored around needs with Culture, Organization, Leadership, Talents and Skills (COLTs). Think of it as an operating model for new product teams. The Playbook enables them to identify, share and work through how their businesses will leverage technologies to empower and execute on new ideas. The Playbook is implemented in a way that is easily distributed (online and mobile), accommodating every question (AI Chatbot) and yes; can be integrated with other systems including Innovation management, and innovation discovery tools. Best of all, the playbook gives your product, customer and innovation teams insight in to every type of question coming from your corporate users. Allowing for a process of continuous improvement and dynamic change. The super power for traditional companies is Scale. The super power for start-ups and digital giants is Speed. The Innovation Playbook combines both - Creating a new Super Power. 7
8 About The Innovation Scout The Innovation Scout works with global corporations to enable the creation and execution of their innovation programs and processes. At our core is an artificial intelligence platform built with proprietary machine learning algorithms and big data. We match corporate business challenges with relevant startups and available research. This speeds their pathway to solutions and key learnings that make them more efficient, extend their offerings and grow their business with innovations. Our work helps corporations understand the impact that emerging technologies and business models will have on their company and what they can do about it. Our offerings include our SaaS platform for Innovation, together with programs to Fast Track ideas (Lean Innovation), scale innovation across the enterprise (Innovation Playbook,) as well as Innovation Scouting, Assessment and Working with Startups. Contact us to learn how an Innovation Playbook will help you Achieve Scale
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