PM4SD in Georgia Leadership, Governance and Management for Sustainable Tourism

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1 welcome

2 PM4SD in Georgia Leadership, Governance and Management for Sustainable Tourism Foundation for European Sustainable Tourism Silvia Barbone Director

3 PM4SD Welcome Introductions Presentations of participants Background Objectives from the webinar 3

4 Tourism and Sustainable Development Goals

5 Why tourism matters UNWTO Tourism Highlights, 2015

6 KEY FACTORS OF SUCCESS AND COMPETITIVENESS FOR THE TOURISM INDUSTRY GOVERNANCE MANAGEMENT SKILLS KNOWLEDGE

7 A well-designed and well-managed tourism can make a significant contribution to the three dimensions of sustainable development and has close linkages to other sectors and can create decent jobs and generate trade opportunities. UN Resolution 66/288 The future we want (2012) To let tourism and culture grow, is not what you have but what you do with what you have Taleb Rifai, UNWTO Secretary-General

8 Tourism specifically mentioned

9 The new Agenda 2030 SDGs and the Sustainable Development Goals SDG 8 SDG 12 Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all Sustainable Consumption and Production SDG 14 Conserve and sustainably use the oceans, seas and marine resources for sustainable development

10 The International Year of Sustainable Tourism for Development Recognizing the important role of sustainable tourism as a positive instrument towards: the eradication of poverty the protection of the environment the improvement of quality of life the economic empowerment of women and youth and its contribution to the three dimensions of sustainable development, especially in developing countries the UN decided to proclaim 2017 the International Year of Sustainable Tourism for Development. UN GENERAL ASSEMBLY 18th November 2015

11 A step forward in sustainable tourism The tourism sector needs a next step for transforming the way tourism projects and destinations are managed, funded and made sustainable in developed and developing countries. FEST aims to tackle this challenge through the dissemination of PM4SD and connecting tourism leaders and talents, donors and implementers Foundation for European Sustainable Tourism

12 What is PM4SD? A project management method that aims to support the process of making tourism more sustainable

13 Project Management Sustainable Development This Combination forms the basis of PM4SD PM4SD is a Certified Project Management methodology developed to design and implement tourism projects, destinations, events with sustainability in order to create long term benefits for destinations and local communities.

14 Projects Sustainable tourism Funding Until today any professional and standard methodology is used by Organizations.

15 SUSTAINABLE TOURISM FROM THEORY TO PRACTICE Guidelines Researches Papers TOURISM KNOWLEDGE Others ETIS GTSC INDICATORS Others PROJECT

16 Why have a project management method? Project management is the leading, planning, delegating, monitoring and control of all aspects of projects and product development, and the motivation of those involved, to achieve clear outcomes whilst ensuring sustainable development. 16

17 PM4SD CERTIFICATION SCHEME

18 Target 1 Organisations Local, Regional, and National Public authorities Destinations Tourist Boards National and Regional Parks Heritage Sites Local Development Agencies Tour Operators Tourism and Cultural Networks National Trusts SMEs

19 Target 2 Individuals Decision makers Academics Tourism Consultants Destination Managers Programme Managers Project Managers Team Managers Trainers Entrepreneurs

20 PM4SD CERTIFICATION FOUNDATION, a three day intensive training course plus a final exam that provides knowledge and understanding of the PM4SD methods to be able to work effectively within a project management team applying PM4SD PRACTITIONER, a two day intensive training course plus a final exam, building on the Foundation course, to provide the understanding of how to apply and tailor PM4SD in a scenario situation and co-ordinate small, medium and large scale development projects. To attend this level, delegates must have passed the Foundation exam before.

21 FEST SUMMER SCHOOL A knowledge hub A peer to peer event A training event A funding A networking event A leading event to promote PM4SD as best management practice Foundation for European Sustainable Tourism Under the High Patronage of the European Parliament

22 SUMMER SCHOOL Leadership and Management for Sustainable Tourism July 2013 Naples, Italy Suor Orsola Benincasa University of Naples July 2014 Seinäjoki, Finland Seinäjoki University of Applied Sciences July 2015 Vitoria-Gasteiz Basquetour Oct 2016 Akureyri PM4SD TRAINING COURSES 20 Foundation Training Courses & 6 Practitioner Training Courses Delivered 8 different countries Jordan Portugal Spain Italy Belgium United Kingdom Czech Republic Canada

23 PM4SD Methodology

24 PM4SD Foundation Sustainable Tourism Principles and Indicators Socio Cultural The Golden Triangle Economic Environment 24

25 PM4SD Foundation Thus, sustainable tourism should: 1. Make optimal use of environmental resources that constitute a key element in tourism development, maintaining essential ecological processes and helping to conserve natural and cultural resources and biodiversity. 2. Respect the socio-cultural authenticity of host communities, conserve their built and living cultural heritage and traditional values, and contribute to inter-cultural understanding and tolerance. 3. Ensure viable, long-term economic operations, providing socio-economic benefits to all stakeholders that are fairly distributed, including stable employment and incomeearning opportunities and social services to host communities, and contributing to poverty alleviation. 25

26 PM4SD: VISION AND STRATEGIES DESTINATION PROFILE POLICIES MAP STAKEHOLDERS MAP DESTINATION PRIORITIES MATRIX PRODUCT BREAKDOWN STRUCTURE

27 PM4SD: PLANS AND ACTIONS PLANNING DELIVERING MONITORING BENEFITS ACHIEVEMENTS STAKEHOLDERS ENGAGEMENT CAPACITY BUILDING

28 PM4SD Structure Variables Principles Processes Components Techniques Products Costs Continuous Business Justification Project Direction Business Case Product Based Planning Tourism Specialist Product Timescales Learning from Experience Project Initiation Risk, Issue and Change Management Team Building Management Specialist Product Quality Roles and Responsibilities Stage Definition and Planning Organisation Logical Framework Approach Scope Managing by Stages Stage Control and Product Delivery Quality Benefits Maps Risks Management by Exception Project Closure Planning Benefits Focus on Products Progress Control Tailor to Suit the Project Environment Collaborative approach Sustainability Policy

29 4 Main Stakeholders to involve as the PM4SD approach Public Sector PUBLIC SECTOR local, regional and national authorities; tourist boards, public attractions (parks, museums, etc), transports, local development agencies, European networks. Business Sector BUSINESS SECTOR tour operators, travel agencies, hotel and catering sectors, private attractions, trade organisation, chamber of commerce, etc. Knowledge Community KNOWLEDGE COMMUNITY international organisations, Academies, Training Organisations, Research Centres, etc. Host Community Host Community local citizens, associations, etc.

30 Public Sector Host Community Tourist Satisfaction Business Sector Knowledge Community Sustainable Destinations

31 CASE STUDIES PM4SD applied to implement ETIS PM4SD applied world heritage sites management PM4SD applied to create DMOs

32 Sustainability and Tourism in the Mediterranean (S&T MED) An Overview Moving towards sustainable tourism in Mediterranean MPAs MedPAN network regional experience-sharing workshop

33 S&T MED: Facts and Figures Sustainability and Tourism in the Mediterranean (S&T MED) is a strategic project, focusing on the integrated valorisation of environmental assets, traditions and cultural heritage through sustainable tourism Overall budget of 5 million Euro => financed for an amount of 4,4 million Euro by the European Union through the ENPI CBC Mediterranean Sea Basin Programme

34 S&T MED: Facts and Figures Coordinated by MiBACT 9 Partners in 3 Countries: Governments Local AuthoriCes ScienCfic InsCtuCons 3 target areas Moving towards sustainable tourism in Mediterranean MPAs MedPAN network regional experience-sharing workshop page 3

35 S&T MED \\ PM4SD S&T MED PM4SD S&T MED PM4SD S&T MED PM4SD S&T MED PM4SD S&T Med DMO Model DMO Set up (Jordan, Tunisia, Italy) and Implementation Plan Business case, Organization, Planning, Stakeholder Management, Benefit Realization Management Sustainable Tourism Itineraries (Jordan, Tunisia, Italy) Business Case, Organisation and Planning Component Product Based Planning Technique Stakeholder Management Business Alliances Business Case Stakeholder Management Network Business Case Organization Planning Stakeholder Management Planning Benefits Realization Management

36 Let s get Project Management for Sustainable Tourism

37 A method that aims at supporting sustainability

38 PM4SD Roles FEST owns the PM4SD copyright and promote the use of PM4SD APM GROUP is the certification body for PM4SD ATOs deliver the training TSO Publisher

39 thanks Silvia Barbone FEST Director designed by Jlag

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