IOUG Forum Sponsorship and Exhibit Opportunities

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1 IOUG Forum Sponsorship and Exhibit Opportunities Connect with over 5,500 Oracle users, from companies large and small across the globe, online and in-person, at the premier Oracle users group event.

2 We are the Technical Oracle User Community. We Are IOUG. The Independent Oracle User Group (IOUG) represents the voice of Oracle technology professionals as they converge to the database enabling them to share best practices, influence Oracle technology direction and network with their peers. Get to Know the IOUG Community 6 continents Where Do We Work? IOUG Members work at over 3,500 companies 87% 94 countries 30,000 members of members have been with the group for a year or more Who We Are High Technology 15% Financial Services Government Public Sector 11% 10% What Databases Do We Use? Database Administrator (DBA) 31% 15% Consultant 89% 29% 10g 11g/11gR2 13% 9% 18% MySQL Network Manager/ Administrator/ Engineer Enterprise/ Infrastructure Architect 8% 7% Developer/ Programmer C-Level/ Executive/ Vice President Healthcare 7% Consulting 6% 16% 15% 12% Exadata X2-2 Microsoft SQL Server 12c 2

3 IOUG Alliance Partnership Social Media Promotion Select Journal Virtual Education+Webinars Digital Advertising IOUG Community COLLABORATE 16 IOUG Membership IOUG Alliance Partnership IOUG Alliance Partnerships allow top products and solutions providers to create their own promotional roadmap, adding key touch points and stops along the way with IOUG membership, advertising and COLLABORATE benefits all in one package. An Alliance Partnership is the most effective way to obtain a year-round marketing campaign and engage with the IOUG community. Connecting with IOUG across multiple channels and in different ways puts you and your brand front and center, opening up opportunities for feedback, brand recognition and amplification, referrals and much more. Bundle á la carte options you want to take advantage of, add additional items to increase your reach in new ways and gain access to exclusive partnership opportunities. What Do You Receive? IOUG custom builds each Alliance Partnership to meet your needs, but here are a few opportunities to get started: COLLABORATE-IOUG Forum booth space, speaking slots, education and networking sponsorships Master Classes get face-to-face with IOUG by sponsoring a one-day Master Class. Pick your topic and IOUG will host and promote your educational content in a city of your choice Virtual Education Week provide a topic and content to be featured during a week of educational webinars or on our #IOUGenius blog Webinars provide content and speaker for a webinar and IOUG will moderate and promote IOUG SELECT Journal deliver content for our quarterly digital publication to create lead generation opportunities or work with us to create a Best of SELECT on a topic that matters to you Social Media Promotion gain further brand visibility and engagement with the IOUG community via IOUG s healthy and growing Twitter, Facebook and LinkedIn accounts Special Interest Group (SIG) Opportunities opportunities to work with IOUG SIGs on the topics and technologies you re focused on, such as Storage, Virtualization and the Internet of Things Download our full sponsorship opportunities listing to see the breadth of what you can choose from. Blasts deliver content to the IOUG membership and promote your brand, increasing awareness and recognition And that is just scratching the surface! 3

4 April 10-14, 2016 Mandalay Bay Resort & Casino Las Vegas, NV COLLABORATE is the one event that brings together more than 5,500 decision makers and technology purchase influencers all under one roof, including some of the top names in the Oracle user community and members of three of the largest Oracle users groups: IOUG, OAUG and Quest. This unique, five-day conference is distinctly user-focused and offers exhibitors and sponsors a multitude of ways to network face-to-face with decision makers and expand the product visibility among a targeted, attentive community of users. Who Are COLLABORATE 16 Attendees? Job Title/Function 8% C-Level/Executive/Vice President 13% Director or Manager of IS/IT 17% Analyst/Systems Analyst 11% Database Administrator (DBA) 7% Applications Manager/ Administrator/Engineer 7% Consultant Industry 10% Professional Services 9% Industrial Manufacturing 7% High Technology 6% Public Sector 6% Utilities 6% Financial Services 5% Engineering and Construction 5% Consumer Goods 4% Healthcare Applications 39% E-Business Suite 28% JD Edwards EnterpriseOne 21% Hyperion 17% PeopleSoft 10% Fusion Middleware 7% Primavera Technologies 33% Oracle Database 24% BI Publisher 22% Java 21% Linux 20% OBIEE 18% Microsoft SQL Server 15% Oracle Enterprise Manager Role in Purchasing IT Products and Services 42% Influence 22% Recommend 12% Approve 4

5 EXHIBIT. Booth Pricing Early Rate (before February 5, 2016) 10 x 10 booth...$5,250 Regular Rate (on or after February 5, 2016) 10 x 10 booth...$5,750 Upgrade to Main Street in the Heart of the Action First 10 x 10 booth...$1,500 Each additional 10 x 10 booth... $500 What Your Organization Receives for Each 10 x 10 Booth One (1) Exhibitor Full Conference pass* Three (3) Exhibitor Showcase staff passes* Standard Online Company Listing company. name, booth number, website URL, 30 word company description One (1) ID Sign *In order to receive complimentary badges, each registrant is required to book within the COLLABORATE hotel block. If a registrant elects to stay at a different hotel, the fee is $200 per registrant. Not Ready for a Booth? Kiosk...$3,750 Includes: One (1) Exhibitor Showcase Staff pass Electrical Kiosk with company graphics Upgrade Your Company Listing and Get More Online Visibility $250 Company logo included with listing Unlimited length company description Listing of social media profiles 5

6 SPONSORSHIP OPPORTUNITIES EDUCATE Curricula/Educational Tracks $6,000 Hands-On Lab Sponsorship $5,000 IOUG Special Interest Group (SIG) Meeting Sponsorship Lunch and Learn Post-Conference Proceedings $5,000 Exclusive Overall Sponsor/ $900 per presentation Pre-Conference Workshops Super Session $20,000 Thought Leadership Package Vendor Awareness Session $1,200 Alliance Partner/ $1,800 Non-Alliance Partner Virtual Event (Exclusive) NETWORK After Hours CIO/CTO Forum Exhibit Raffle Giveaway $5,000 Exhibitor Showcase Grab & Go Sponsorship $6,000 Monday Exhibitor Showcase Welcome Reception/ Tuesday Exhibitor Showcase Happy Hour Bars $4,500 Passport to Prizes $750 Promoted Tweet $300 per tweet Tuesday & Wednesday Exhibitor Showcase Attendee Break $3,000 per day/$5,000 for both Women in Technology (WIT) Sponsor $10,000 ADVERTISE Advance Program Advertisement Badge Lanyards for IOUG Forum Attendees $12,000 COLLABORATE Charging Stations $4,000 per unit Conference Bags for IOUG Forum Attendees $15,000 Giveaways for IOUG Forum Attendees Highlighters...$3,500 Luggage Tags...$4,000 Pens...$3,500 Notepads...$5,000 Water Bottles... On-Site Guide Advertisement Registration Bag Insert All COLLABORATE Attendees...$12,000 IOUG Forum Attendees...$3,500 *Many of these sponsorships are limited and are offered on a first-come, first-served basis. 6

7 EDUCATE. Education is the center of COLLABORATE - get in front of attendees by sponsoring a variety of educational opportunities. Curricula/Educational Tracks Sponsor a series of topic-specific sessions for one track of IOUG Forum. Topics include: Business Intelligence Disaster Recovery Engineered Systems High Availability Manageability Web Experience Management Hands-On Lab Sponsorship $5,000 Sponsor a two hour hands-on lab during IOUG Forum. IOUG Special Interest Group (SIG) Meeting Sponsorship Sponsor an IOUG SIG Meeting at COLLABORATE and join in the conversation. Some IOUG SIGs include: Big Data Business Intelligence, Warehousing, Analytics Cloud Computing Exadata Oracle Enterprise Manager Oracle WebCenter ZFS Storage IoT IOUG 12c IOUG VMware Contact IOUG for a full SIG listing. Lunch and Learn Sponsor a one-hour lunch on Tuesday or Wednesday and give a presentation to COLLABORATE attendees. Sponsor must provide content and speaker. Post-Conference Proceedings $5,000 Overall Sponsor/ $900 per presentation The IOUG attendees request the conference proceedings and presentations every year. Make your company a vital part of their experience by becoming the exclusive overall sponsor, branding the COLLABORATE 16 jump drives and including a promotional white paper and up to three additional pieces of content. Or choose to promote your company and put up two white papers or presentations into the hands of IOUG Forum attendees. Exclusive Overall Sponsor; IOUG Forum Attendees Only Pre-Conference Workshops Showcase the depth of your knowledge at COLLABORATE by providing the content for a pre-conference workshop. Potential topics include: Business Intelligence Cloud Computing Development/Security Engineered Systems High Availability Middleware Performance Upgrades, Migrations, New Features WebCenter Super Session $20,000 Captivate the COLLABORATE IOUG Forum audience by showcasing your company s best presenter and educating attendees. This one-hour session provides you the opportunity to reach more than 1,000 database focused attendees all at the same time. IOUG to work with sponsor to create session content. Thought Leadership Package Be a COLLABORATE 16 thought leader. Your sponsorship includes: 1 Vendor Awareness Session (a presentation.given in an education room of COLLABORATE 16) Inclusion of your white paper on the IOUG Proceedings drive 1 promoting your session to IOUG Forum attendees Session title and room location and call out in the IOUG section of COLLABORATE 16 on site guide 2 social media posts promoting your session Vendor Awareness Session $1,200 Alliance Partner/ $1,800 Non-Alliance Partner These presentation opportunities allow you to identify a business issue IOUG attendees may be having and illustrate how your company solves these issues. IOUG will create and send a dedicated promoting all Vendor Awareness Sessions at IOUG Forum and provide a registration bag insert to promote to all IOUG Forum attendees. Virtual Event IOUG s virtual event gives attendees the chance to access more than 50 hours of user-focused education and participate in live sessions led by Oracle expert users, consultants, key engineers and ask questions, all from their home or office. Bring IOUG Forum to everyone digitally! Exclusive; IOUG Forum Attendees Only *All educational content is subject to IOUG approval. 7

8 NETWORK. Connect with attendees face-to-face. After Hours CIO/CTO Forum Sponsor a forum and panel discussion of IOUG CIOs and CTOs as they discuss current practices and trends after COLLABORATE ends for the day on Tuesday evening. Exclusive; IOUG Forum Attendees Only Exhibit Raffle Giveaway $5,000 Attendees will receive a contact card in their registration bag to be completed and returned to your booth during the conference. Your giveaway item will be promoted in pre-show and on-site conference materials. The drawing will take place in your booth over a PA system. Attendees must be present to win, so be sure to anticipate a crowd! Exhibitor Showcase Grab & Go Sponsorship $6,000 Be an attendee s first experience at the COLLABORATE 16 Exhibitor Showcase! Staff will wear company provided t-shirts (optional) and pass out your provided item of choice to every attendee walking through the entrance at the start of the show. Item must be pre-approved by IOUG. Monday Exhibitor Showcase Welcome Reception/ Tuesday Exhibitor Showcase Happy Hour Bars $4,500 Increase your company s exposure by sponsoring highly attended Exhibitor Showcase Receptions. Beverages and hors d oeuvres will be served during these networking events. This sponsorship opportunity includes logo recognition on signage and cocktail napkins at your sponsored bar. Feel free to provide t-shirts for the bartenders to wear at your bar. Passport to Prizes $750 Attendees will receive a game card in their registration bag to be stamped by you at your booth during the Exhibitor Showcase. Engage with attendees when they come by your booth. Ask them questions or encourage them to participate in a demo. At the end of the conference attendees who visit every participating exhibitor are entered into a drawing for prizes provided by each participating exhibitor. Promoted Tweet $300 per tweet The COLLABORATE hashtag and IOUG Twitter account are powerful marketing channels. Help get your company or product to thousands of decision makers and influencers via a promoted tweet from IOUG. Last year the COLLABORATE hashtag had a reach of over 2.1 million people! Tuesday & Wednesday Exhibitor Showcase Attendee Break $3,000 per day/ $5,000 for both Be the exclusive sponsor for attendee breaks in the Exhibitor Showcase. Napkins and sponsor provided collateral will be at every break location and signs will be placed recognizing you as the sponsor. Women in Technology (WIT) Sponsor $10,000 Women in Technology is a highlight of COLLABORATE every year. Be in the spotlight showcasing this diverse section of attendees by sponsoring the panel discussion and luncheon. Your logo will be featured on napkins and on signage throughout the events. Exclusive Sponsorship 8

9 ADVERTISE. Put your company s logo and message directly in front of COLLABORATE attendees. Advance Program Advertisement Gain visibility across IOUG Forum attendees with a color advertisement in the IOUG Advance Program. Badge Lanyards for IOUG Forum Attendees $12,000 Display your company name and logo on the lanyards of IOUG attendees. Lanyards are distributed at registration and are an extremely visible sponsorship opportunity. Attendees must wear lanyards at all times to be admitted into conference sessions, evening networking events and the Exhibitor Showcase. COLLABORATE Charging Stations $4,000 per unit Our attendees are technologically savvy and device batteries can run out quickly. Be a part of the solution by sponsoring a charging station, located in prominent areas! Conference Bags for IOUG Forum Attendees $15,000 Capture the attention of attendees as the exclusive conference bag sponsor. Your logo will be prominently displayed on the bags that all attendees receive at registration and carry with them throughout the conference and beyond. Giveaways for IOUG Forum Attendees Highlighters - $3,500 Luggage Tags - $4,000 Pens - $3,500 Notepads - $5,000 Water Bottles - Provide all IOUG attendees with a giveaway from your company. As a giveaway sponsor, your company s logo will be co-branded with the conference logo on the item and included in attendee registration bags distributed to all IOUG attendees. On-Site Guide Advertisement Gain visibility across all COLLABORATE attendees with a half-page or full-page color advertisement in the COLLABORATE 16 on-site guide. Registration Bag Insert $12,000 all COLLABORATE Attendees $3,500 IOUG Forum Attendees Be sure to reach every attendee by including your company s marketing collateral in the registration bag. Inform attendees of your product or service offerings and drive them to your booth to learn more. Sponsor to provide marketing collateral. *All advertising opportunities are exclusive and distributed to IOUG Forum attendees only. 9