2017 SPONSORSHIP & MARKETING GUIDE

Transcription

1 2017 SPONSORSHIP & MARKETING GUIDE Hardin County Chamber & Business Alliance 225 S. Detroit Street Kenton, OH P F

2 HARDIN COUNTY CHAMBER & BUSINESS ALLIANCE 2017 SPONSORSHIP & MARKETING OPPORTUNITIES GUIDE JOIN THE ALLIANCE PRESIDENT S CLUB Our 2017 programs, events and committees promise to be strategic, innovative and exciting, keeping the momentum going from all the success of the previous year. In addition to offering you exceptional opportunities to showcase your business, the Alliance provides an economic way for you to invest in the future of our communitie s expanding economy and emerging market. Designed to fit any budget, the Alliance President s Club sponsorship program is broken down into three great promotional packages: (Platinum, Gold and Silver). The Alliance President s Club is an annual investment and is tax deductible as a business expense. These sponsorship packages and à la carte marketing and advertising opportunities is in addition to your annual membership fee to the Hardin County Chamber & Business Alliance. As a member of the Alliance President s Club, your support helps us advance the Alliance s mission and strategic business priorities for Hardin County. While every member is invited to become a member of the Alliance President s Club, this program is an option and not a requirement. Alliance members will still have the opportunity to participate in the various programs, events, committees and activities for free, unless there is a specific charge for a major event, such as the Annual Dinner, Christmas luncheon, Golf Outing, etc.

3 SIGN UP: To become a member of the Alliance President s Club, simply fill out the enclosed form and fax or mail the form with the option to pay with your credit card or we can invoice your payment. All payments must be received and processed by January 31, THE BENEFITS: The value, benefits and marketing exposure of the Alliance President s Club far exceeds the cost. The various sponsorship packages available allow you to receive community exposure throughout Hardin County and include event benefits and cost-effective advertising. Plus, the program eliminates the repetitive solicitation of funds for every event and marketing opportunity! This not only saves you time, but also allows your Alliance to operate in a more efficient and professional manner. PACKAGE OPTIONS: There are three levels of the Alliance President s Club sponsorship: Platinum, Gold and Silver. Each level has the varying amounts of benefits depending on your investment and includes everything listed in its column. In addition, we have a limited à la carte menu to provide options that might not be offered in a lower package or for those who might want to only choose a few specific items.

4 PLATINUM LEVEL: $4,000 As a Platinum Level Sponsor, your business will be 1 of 10 limited sponsorships available, allowing you to become a full sponsor of any and all Alliance events, programs and marketing initiatives. You will have full access and marketing rights at every event and the Alliance staff will not seek any additional solicitation unless a new major program is developed, in which your business will have the first opportunity to engage. Platinum Level packages can be paid in annual or semi-annual payments. Items highlighted in blue are additional benefits not included in the Gold and Silver Level packages. ALLIANCE EVENTS Alliance Annual Meeting (February) Main Event Sponsor Table Sponsor: Centerpiece Decoration & 8 Table Decoration Giveaways Includes 8 tickets for Dinner Meeting & Reception at Dinner Meeting & Reception Chamber Legislative Breakfast (March/April) Main Event Sponsor Includes 5 Guest Tickets (Non-Member) PLATINUM Kenton s Historic Courthouse District (June) Eats on the Street: Friday Night Food Truck Fest Main Event Sponsor Includes 10 Food & Drink Tickets Alliance Membership Appreciation Day Luncheon (July) Main Event Sponsor Alliance Golf Outing (August) Main Event Sponsor Contest Sponsor w/ Company Name & Logo 4 Golf Entries & Lunch Event Recognition & Hole Signage Hardin County Fair (September) at Fair Booth Christmas Around the Square (November) Main Event Sponsor Opportunity to Submit an Auction Basket at the Live Auction Kenton s Historic Courthouse District: Window Wonderland (Nov. January) Company Name & Logo in Sponsored Window Alliance Christmas Luncheon (December) Patron Sponsorship Event Sponsor with Table Decoration Centerpiece Includes 1 Reserved Table with 8 Tickets

5 ALLIANCE NETWORKING & PROGRAMS Alliance Committee Meetings (Year-long) Speaking & Presentation Opportunities Lunch & Learn Program (Quarterly) Invited to participate or speak at the Lunch & Learn Program Tickets for the Luncheon Business After Hours (Quarterly) Opportunity to host event at your place of business Women L.E.A.D. Program (Quarterly) Annual Sponsor Company Logo on Marketing Materials, Social Media & Website Opportunity to become Presenting Sponsor for a Quarterly Event Hardin County Chamber & Business Alliance & Ada Chamber of Commerce Joint Networking / Social Events Main Event Sponsor for 2 Events Per Year Hardin County Buy Local First Campaign Sponsor of All Buy Local Events & Campaigns ALLIANCE MARKETING & PROMOTIONS Company Logo Listed in Website Membership Directory Company Logo Scrolling on New Website Opportunity to be listed on the Website Member Spotlight Page Sponsorship Level Recognized on Social Media One Full Page Ad in the Bi-Monthly Alliance All Access Newsletter Company Logo & Write-up Posted in Alliance Weekly

6 GOLD: $2,000 As a Gold Level Sponsor, your business will be 1 of 10 limited sponsorships available, allowing your business to support many of the Alliance events, programs and marketing initiatives. You will have access and marketing rights at the events listed below. As an option, if there is something in the à la carte menu not offered in the Gold Level package, you can select these limited items as an add-on option, as long as they are available. Gold Level packages may be paid in annual or semi-annual payments. Items highlighted in blue are additional benefits not included in the Silver Level package. ALLIANCE EVENTS Alliance Annual Meeting (February) Table Sponsor: Centerpiece Decoration & 8 Table Decoration Giveaways Includes 4 tickets for Dinner Meeting & Reception Event Recognition Chamber Legislative Breakfast (March/April) Event Sponsor Includes 2 Guest Tickets (Non-Member) Alliance Membership Appreciation Day Luncheon (July) Event Sponsor & Signage GOLD Alliance Golf Outing (August) 4 Golf Entries & Lunch Tee & Green Sponsorship 1 Tee or Green Sign w/ Company Name & Logo Hardin County Fair (September) at Fair Booth Christmas Around the Square (November) Opportunity to Submit an Auction Basket at the Live Auction Alliance Christmas Luncheon (December) Table Sponsor Only with Table Decoration Centerpiece Includes 4 Luncheon Tickets

7 ALLIANCE NETWORKING & PROGRAMS Alliance Committee Meetings (Year-long) Lunch & Learn Program (Quarterly) Invited to participate at the Lunch & Learn Program Business After Hours (Quarterly) Invited to participate at the Business After Hours Event Hardin County Chamber & Business Alliance & Ada Chamber of Commerce Joint Networking / Social Events (Semi-Annual Events) Hardin County Buy Local First Campaign Sponsor of All Buy Local Events & Campaigns ALLIANCE MARKETING & PROMOTIONS Company Logo Listed in Website Membership Directory Company Logo Scrolling on Website Homepage & Secondary Pages Sponsorship Level Recognized on Social Media 2 Business Card Size Ads in the Bi-Monthly Alliance Newletter Company Logo & Write-up Posted in Alliance Weekly

8 SILVER LEVEL: $1,000 As a Silver Level Sponsor, your business will be 1 of 20 limited sponsorships available, allowing your business to support some of the Alliance events, programs and marketing initiatives. You will have access and marketing rights at the events listed below. As an option, if there is something in the à la carte menu not offered in the Silver Level package, you can select these limited items as an add-on option, as long as they are available. Silver Level packages must be paid as a one-time annual payment. ALLIANCE EVENTS Alliance Annual Meeting (February) Includes 2 tickets for Dinner Meeting & Reception Event Recognition Chamber Legislative Breakfast (March/April) Alliance Membership Appreciation Day Luncheon (July) Event Sponsor & Signage SILVER Alliance Golf Outing (August) Tee & Green Sponsorship 1 Tee or Green Sign w/ Company Name & Logo Hardin County Fair (September) at Fair Booth Christmas Around the Square (November) Opportunity to Submit an Auction Basket at the Live Auction Alliance Christmas Luncheon (December) Includes 2 Luncheon Tickets

9 ALLIANCE NETWORKING & PROGRAMS Alliance Committee Meetings (Year-long) Lunch & Learn Program (Quarterly) Invited to participate at the Lunch & Learn Program Business After Hours (Quarterly) Invited to participate at the Business After Hours Event Hardin County Chamber & Business Alliance & Ada Chamber of Commerce Joint Networking / Social Events (Semi-Annual Events) Hardin County Buy Local First Campaign Main Sponsor of All Buy Local Events & Campaigns ALLIANCE MARKETING & PROMOTIONS Company Logo Listed in Website Membership Directory Sponsorship Level Recognized on Social Media 1 Business Card Size Ad in the Bi-Monthly Alliance All Access Newsletter Company Logo & Write-up Posted in Alliance Weekly SILVER

10 ALLIANCE EVENTS & PROGRAMS $25 EACH Annual Dinner Meeting & Reception Ticket(s) $10 EACH Legislative Breakfast Guest Tickets (Members Free) $800 Annual Golf Outing: Hole Sponsorship & Contest Sponsor (Includes 4 Golfers, Lunch & Sponsorship Signage) À LA CARTE MENU: These are additional marketing and advertising opportunities that you can add-on to your Gold or Silver level packages (if not already included). In addition, a business or individual membership may select these options to fit any budget. Not all items listed in the sponsorship packages will be available as à la carte menu option. Some of the items listed will have limited quantity. Any à la carte menu item can be paid as a one-time annual payment included to your annual membership invoice. $300 Golf Outing Entry (4 Golfers & Lunch) $15 EACH Christmas Luncheon Ticket(s) KENTON HCD EVENTS Window Wonderland Sponsor (Limited) $500 Eats On The Streets $500 Buckeye Bash Game Watch Party $250 $100 HCCBA Committee Breakfast Sponsorship $100 Tee & Green Sponsorship (1 Company Name/Logo Signage) $250 Women L.E.A.D. Presenting Sponsor of (1) quarterly event ALLIANCE MARKETING & PROMOTIONS $25 PER LOGO Business Logo Listed in Alliance Website Membership Directory $300 PER LOGO Business Logo Scrolling within New Website $20 PER AD Business Card Ad in the Bi-Monthly Newsletter (Limited) $15 EACH Company Logo & Promotion listed in the Alliance Weekly

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12 ALLIANCE EVENTS, PROGRAMS & COMMITTEE OVERVIEW: ALLIANCE EVENTS ALLIANCE EVENTS ANNUAL MEETING: The Alliance Annual Meeting brings together over 250 business and community members, elected officials and government leaders to highlight and discuss the successes of the current year and provide an outlook for the year ahead. Along with guest speakers, this event features a networking reception and dinner presentation. The Alliance will recognize incoming and outgoing board members and present very deserving awards for Citizen of the Year, Business of the Year and the Community Service Awards. CHAMBER LEGISLATIVE BREAKFAST: Each year, the Alliance will host a Spring Legislative Breakfast Briefing, inviting elected officials from the local, state and federal levels to provide legislative and policy updates as it relates to the business community. MEMBERSHIP APPRECIATION DAY: During the summer, the Alliance Board of Directors and Staff host a special luncheon to say thank you to the Alliance Membership for their support. Members are welcome to bring a guest and enjoy a social gathering with great food. ANNUAL GOLF OUTING: The Annual Hardin County Chamber & Business Alliance Golf Scramble is our largest fundraising event held in August to help promote and support our organization. The teams consist of four players, regardless of handicaps, and is held at Veterans Memorial Park Golf Club in Kenton. This is a great networking and social event for the Alliance Membership. CHRISTMAS AROUND THE SQUARE: Christmas Around the Square is a Holiday and Christmas craft show located inside the historic Hardin County Courthouse in Kenton. This event has become a holiday tradition in Hardin County and features live music, great shopping on all three floors of the courthouse, homemade food, and an Annual Basket Live Auction that features unique gifts donated by Alliance members. KENTON HISTORIC COURTHOUSE DISTRICT EVENTS: Each year, the Kenton Historic Courthouse District hosts two major events, Eats on the Street: Friday Night Food Truck Fest in June, where gourmet food trucks, craft beers, live bands, car show vintage motorcycle display, and chalk artists bring a community together, of all ages, within downtown Kenton for a fun evening in the summer. Then, in the middle of October the Alliance hosts the Buckeye Bash Game Watch Party in downtown Kenton. With many food options the community watches the Ohio State football game on a 30 foot jumbo screen. In addition, during the holiday months of November through January, the Kenton Historic Courthouse District comes alive with Window Wonderland. These downtown storefront windows are designed with Christmas and holiday décor designs that include animation, Christmas trees, lights and several unique décor items make for a scenic downtown. This event pairs well with the annual Christmas Around the Square event, Lion s Club Holiday Parade and Courthouse Lighting Celebration making for a festive place to shop and dine during the holiday season.

13 ALLIANCE NETWORKING & PROGRAMS LUNCH & LEARN PROGRAM: Lunch & Learn provides the Alliance Membership the opportunity to hear from local and regional experts on various topics, as a way of additional education. From guest speakers to panel presentations, members will enjoy lunch and gain some additional knowledge and skillsets in marketing, finance, social media, and other industry specific topics and trends. BUSINESS AFTER HOURS: Don t have time to visit during the work day, attend a quarterly Business After Hours event to meet with the Alliance staff, as they extend community office hours for the general public to exchange ideas, discuss business and community needs, and answer any questions you have about the Chamber, Economic & Community Development and Tourism activities, programs and events. These events are held in different communities throughout Hardin County. WOMEN L.E.A.D.: Women L.E.A.D. is the premier women s organization in Hardin County that provides networking, collaboration, educational workshops, and guest speakers for current and and prospective women members of the Hardin County Chamber & Business Alliance. Its mission is to create an engaging environment for women leaders in Hardin County by providing a venue and platform to build connections that will facilitate their success in business and in life. There are four quarterly events held in Hardin County each year. HARDIN LEADERSHIP INC.: Starting in 2015, any graduates of the Hardin Leadership (adult) program, will be given a one-year engagement membership for free to the Hardin County Chamber & Business Alliance. Graduates can participate in the various Alliance networking, educational and community programs and also serve on the various division committees as a way to engage more community leaders. HARDIN COUNTY BUY LOCAL FIRST: The Hardin County Buy Local First Campaign is designed to educate and encourage residents to keep their dollars within the community and support our various small businesses. This yearlong, countywide marketing campaign, includes The 25 Days of Christmas Holiday Contest, as well as several other marketing strategies to support Hardin County s small business, retail stores and restaurants. ALLIANCE BOARD OF DIRECTORS & COMMITTEES BOARD OF DIRECTORS: The board acts upon the business of the organization and provide general leadership and oversight, as well as engaging in short-term and long-term strategic planning efforts to advance the mission of the organization. Director positions are selected by the nominating committee and approved by the full membership at the annual meeting. EXECUTIVE BOARD: The committee focuses on membership, strategic planning, financial planning, HR issues, and serve as a vetting committee to bring about action items before the full board. Positions are the Board Officers and appointed Directors by the Chairman. CHAMBER & TOURISM: The committee focuses on community engagement, local commerce, and public-private partnerships by promoting, networking, and advocating for our local businesses, educational institutions, agricultural industry, and communities. ECONOMIC DEVELOPMENT: The committee focuses on economic development, community planning, education to workforce issues, and economic incentives with a specific focus on development of industrial, manufacturing, and commercial properties, land sites, and business investments. COMMUNITY DEVELOPMENT: The committee takes a hands-on approach, building longterm relationships to improve community collaboration and better understand our local community needs and wants. HISTORIC COURTHOUSE DISTRICT: The Kenton Historic Courthouse District is comprised of local business leaders and downtown business and building owners focusing on the enhancement and revitalization efforts throughout the Historic Courthouse District.

14 PAYMENT AND DEADLINE DETAILS: Platinum and Gold levels can be invoiced in annual payment terms: (January), or semi-annual payment terms: (January & July). Silver level and any additional à la carte marketing/advertising options will only be invoiced in annual payment terms: (January). Any sponsorship level or à la carte marketing/advertising options are costs in addition to your annual Alliance membership fee. We request that all paperwork, payments and any supporting information be submitted to the Alliance office for processing by January 31, 2017.

15 APPLICATION FORM

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