2016 Shave to Save Shavee Manual 15 Years and Cutting! Shavee Goals & Responsibilities

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1 2016 Shave to Save Shavee Manual 15 Years and Cutting! Thank You for participating in this year s Shave to Save. This event would not be possible without dedicated shavees like you. The Shavee Manual is meant to provide you with valuable information about your role as a shavee, important dates and fundraising ideas to help get you started. As a shavee, your head will be shaved at the Shave to Save Benefit & Auction on Friday, April 15, 2016 with other community and corporate leaders as a show of support to individuals fighting cancer. The funds you collect during your campaign benefit the American Cancer Society Hope Lodge of Kansas City, which provides a safe home base to families and individuals while they are going through cancer treatments. The American Cancer Society s Hope Lodge at Quality Hill remains the only free, temporary housing facility in the Kansas City area for patients battling cancer. Medical bills, loss of income and the expense of hotel accommodations and dining out take a financial and emotional toll when patients spend days, weeks, even months away from home. The Hope Lodge has served over 12,000 patients and their caregivers since its doors opened in Shavee Goals & Responsibilities As a shavee, your individual goal is to raise $5,000. Corporate sponsorships, fundraising activities and donations from family and friends count toward your individual goal. Up to $500 of every $5,000 raised can be in auction items that you secure for the auction. Donations on your behalf will be accepted via mail or online at shavetosave.org. Shavees will receive two complimentary tickets if they reach their $5,000 goal to the Shave to Save Benefit. Shavees and their first swipers do not require tickets. All shavees that meet or exceed their $5,000 goal will have their head shaved on the main stage as a part of the Shave to Save Benefit & Auction evening program on April 15, As a shavee, your responsibilities include: Agreeing to have your head shaved in support of individuals battling cancer and raise $5,000 Attending the Shavee Meet & Greet in January and get your photo taken for the program guide Attending the Shave to Save Benefit & Auction on April 15, 2016 Communicating with your Shavee Committee chairs throughout the process of your campaign

2 Liking Shave to Save on Facebook (facebook.com/shavetosavekc) and sharing regular updates related to Shave to Save Asking friends, family and corporate partners to help raise money and increase awareness of the American Cancer Society s Hope Lodge Visiting shavetosave.org and set up your personal fundraising page to help you raise money. Drive all of your friends and family to your personal fundraising page to donate on your behalf. For information about your fundraising page, contact Robin Levine at robin.levine@cancer.org. Completing a program guide bio (required) and social media profile form (optional) Identifying others to participate as shavees or volunteers Having a great time helping out a great cause! If you or a friend donates $25 or more by check or credit card to the American Cancer Society (ACS), you will automatically get a receipt in the mail for tax purposes. For cash donation receipts, please contact Robin Levine. When mailing offline donations to the ACS office, please be sure to include a note with your name so the correct shavee can be given credit for the donations. Offline donations can be mailed to: American Cancer Society Attention: Shave to Save Robin Levine 1100 Pennsylvania Avenue Kansas City, MO Wednesday, January 27th Shavee Meet & Greet and photo opportunity 6:00 PM VML: 250 Richard Rd., Kansas City, MO Important Dates Friday, February 19th Deadline for program guide bios, social media profile information and photo for program guide. Send to Jenny Greene (jenny.greene@vml.com). Monday, February 22 nd Serve dinner at the Hope Lodge (1120 Pennsylvania Ave) 5:30 7:00 PM Friday, March 25th Deadline to submit auction items to credit shave fundraising totals. Deliver to Robin Levine. Friday, April 8th Shavee fundraising totals to be examined.

3 Friday, April 15th Shave to Save Benefit & Auction 6:00 PM (Shavees arrive at 5:00 PM) The Gallery Event Space (in Power & Light next to the Kill Devil Club and above Bristol Seafood) 61 E 14 th Street Kansas City, MO Fundraising Ideas Set Up Your Web Page You will receive a username and password once you ve committed to becoming a shavee. Go to shavetosave.org and set up your personal fundraising web page. There you can tell personal stories and pictures that show your connection to the cause, collect and track fundraising donations and send updates to your contacts, donors, family and friends. Letter/ Writing Sending a letter or an to potential donors can be a major part of your fundraising campaign. Take some time to write down why you are shaving your head for this event and why you re passionate about helping the Hope Lodge. Draft a letter including these motivations, your goals, and a link back to your personal fundraising page and you will be off to a great start. Follow up with a phone call or after sending the initial letter for a better response. You can find other helpful tips regarding letter/ campaigns when you log in to your online participant center via shavetosave.org. Social Media Using Facebook, Twitter and other forms of social media can be a very successful and easy way to promote your fundraising campaign. Include pictures of yourself as your hair continues to grow, share your personal reasons for being a shavee and highlight what the Hope Lodge does for our community. Always include a link back to your personal fundraising page. Secure Auction Items for the Event If you get items valued at $25 or more to be sold in the event s auction, the value of the item will be credited toward your individual shavee goal up to $500. All auction items must be obtained and given to the Shavee Committee chairs by April 6th. As you secure auction items, please communicate the item details to your Shavee Committee contact. Sell Shave to Save Benefit & Auction Tickets Help promote the Shave to Save Benefit & Auction by selling tickets to the event. Tickets are $75 per person and all proceeds earned from your ticket sales go toward your fundraising campaign. Tickets will be available for purchase. Bake Sale Sell your favorite baked goods to co-workers and friends, with donations going to your fundraising campaign.

4 Pocket Change Display a coin-collecting jug in high traffic areas to raise money. Great locations to place collection jugs include customer service areas, cash registers and lunch/break rooms. March Madness Coordinate March Madness pools with your co-workers, family and friends, with donations going to your fundraising campaign. Charge $5-$10 a person. Make Up Your Own! Brainstorm ways to get your friends, family and co-workers involved with helping you reach your fundraising goal and have a fun time doing it. Contact Information Stephanie Antonelli Co-Chair Stephanie.Maurer@vml.com Kelly Nelson Co-Chair Kelly.Nelson@vml.com Robin Levine American Cancer Society Robin.Levine@cancer.org Craig Connell Shavee Support connellcc@bv.com Greg Cherry Shavee Support gcherry@hntb.com

5 American Cancer Society s Shave to Save Shavee Bio for Event Program Guide (Required) Please complete & this content to: Jenny Greene (Production/Materials Chair) jenny.greene@vml.com by February 19, 2016 Your Name: Supporting Company or Organization (if applicable): **Please logo if you can! Bio: Please keep to words Suggestions to include: background, reason for becoming a shavee, special thanks, etc.

6 American Cancer Society s Shave to Save Shavee Profile Information (optional) Please complete and return by Feb 19, 2016 to Jenny Greene at jenny.greene@vml.com. If you can t sign & send electronically, please bring a hard copy to the next event. To be used in promotional materials, including social media (Facebook, Twitter) *required fields if you submit Name*: Age Gender: Male / Female Hometown: Current City: Occupation: Employer: Why did you volunteer to be a 2015 Shavee?* What does the Shave to Save event mean to you?

7 Do you have a private Facebook Page/Blog/Etc. that we can provide a link to? Are you open to having news media contact you for an interview? Yes / No If yes, please provide your preferred contact information: The American Cancer Society, the Shave to Save committee and all applicable news media outlets have my permission to use this information and my photograph as they see fit. Signature Date

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