Subject Alumni Affairs Activity Report

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2 Subject Alumni Affairs Activity Report Previous Report Date November 30, 2012 Discussion Points September 30, 2012 Quarter 2 Campaign Progress Report Previous Report Date June 5, 2012 Discussion Points March 31, 2012 Year-End Campaign Progress Report Previous Report Date February 2, 2012 Discussion Points December 31, 2011 Quarter 3 Campaign Progress Report Previous Report Date December 1, 2011 Discussion Points September 30, 2011 Quarter 2 Campaign Progress Report Previous Report Date June 8, 2011 Discussion Points March 31, 2011 Year-End Camapign Progress Report Previous Report Date February 7, 2011 Discussion Points December 31, 2010 Quarter 3 Campaign Progress Report Page 2

3 January 2013 Alumni Affairs Update Message from the Executive Director, UBC Alumni Association/AVP Alumni This has been a very busy time at Alumni Affairs as our metrics demonstrate. At the end of the third quarter, we surpassed our annual start an evolution campaign goal for alumni with points, with 37,943 alumni engaged over this fiscal year so far. Points are earned from a variety of areas of engagement including event attendance, donations, address updates, volunteering and more. Activity on the alumni website has also grown significantly in line with the overall increase in engagement. Alumni Affairs staff and the Alumni Association board have also been working hard to put the finishing touches on our new strategic plan, Alumni, Forever UBC. The first initiatives of this plan are slated to begin this month and take us through until the end of In Q3 we welcomed another 2000 alumni to the Alumni Association as Congregation was held in November. One of the most interesting developments we have seen over the past year and a half is the growing popularity of the A-Card program. We have already doubled the number of A-Cards we gave out this year compared to last year. We believe this shows that our alumni are becoming prouder than ever of their affiliation with UBC and are excited to become card-carrying members! Finally, we have just wrapped up a set of focus groups with our alumni to help us better understand some of the survey results we found last summer. We engaged The Strategic Counsel in Toronto to run these groups for us on an online platform. We will be receiving the results in the coming weeks and we look forward to using this information to help us shape our programming over the years to come. Jeff Todd jeff.todd@ubc.ca In this update: Metrics Foster the Growth and Development of UBC s Alumni Communities Create Access for all Alumni to a Ready Network of Peers and the UBC Learning Environment Upcoming Alumni Programming Alumni Association Board of Directors

4 Metrics Alumni Engagement Indicators (Goal) # of alumni w/ points 22,641 30,762 35,051 37,934 (37,900) % of engaged alumni retained N/A 19% 41% 44% % addressable living alumni 76.4% 78.3% 77% 77% (80%) # of volunteers 1,879 1,878 2,557 1,974 # unique visitors to web site 113, , , ,802 In our last report, we shared with you the depth of alumni engagement that our Points revealed. This time we would like to share with you where the concentration of our activity appears to be with our alumni. Here are the top 10 activities over the past year: Event Pledge Breakdown of Top 10 Activities # of Activities % of Total Address/Phone/ Update 11, % Address/ Phone/ Update Survey Respondent Event 11, % Pledge 8, % Survey Respondent 7, % Alumni Card 5, % Entered Contest 3, % Reg. for online community 3, % forwarding signup 1, % Requesting Faculty Information % Career Dev/Work Exp % OTHER Career Dev/ Work Exp Requesting Faculty Information forwarding signup Reg. for online community Entered Contest Alumni Card 2

5 Foster the Growth and Development of UBC s Alumni Communities Regional Alumni Activity With over 6,000 alumni living in the Asia region, the Alumni Association is active in several key markets and each year host multiple events in December. On December 11, 2012 in Hong Kong we had a sold out event with the full 150 seats going in under 48 hours! Extra room was created and the room was tightly packed with 180 guests in the end but there were still over 100 alumni on the waiting list. The next alumni meeting was in Shanghai and 70 alumni came out to the Ritz Carlton for conversation, news from UBC and a piano recital by accomplished alumna Ms. Yunlin Yang MMus 94 from the Shanghai Conservatory of Music. We would like to thank the volunteer emcees Matthew Spooner MA 04 and Jen Loong BCom 10, and the other volunteers who helped make the event run smoothly and even helped find a piano on 48 hours notice Sheryl Song BA, Terence Wang BA 01, MBA 09, IMBA, Annie Yu MBA 09 and Steffi Hu MBA 06. Next stop was Beijing and 49 alumni and friends enjoyed dinner at the Peninsula Hotel. Emcees Richard Liu BA 93 and Alvin Ma BCom 90 did a great job and the group enjoyed a talk on modern art in china from Gu Xiong, a UBC Professor of Art History, Visual Art, and Theory. UBC Alumni Advisory Council The new Alumni Association Board Advisory Council will hold its inaugural meeting on February 25 th 2013 on Campus. The agenda is being planned to ensure that the talents of this forty person council are best utilized through an engaging and fast-paced afternoon. President Toope will engage the council in an interactive discussion and then they will roll up their sleeves and dig into two meaty topics, one specific to UBCAA and one specific to UBC. The day will end with a social event with the UBCAA Board. UBC Alumni gathered in Beijing in December. 3

6 Create Access for all Alumni to a Ready Network of Peers and the UBC Learning Environment UBC Dialogues: What s the Real Cost of Cheap Food? On October 29, UBC Dialogues was presented as part of Community Day, attracting approximately 130 participants. The topic of discussion, What s the real cost of cheap food?, is an important one for the Okanagan and provided an opportunity to spotlight the agricultural and sustainability expertise of newly-installed Deputy Vice Chancellor and Principal at UBC s Okanagan Campus, Deborah Buszard. Paul Kennedy, host of CBC Ideas, moderated for a second year and the reception that followed featured creations from local foods. Alumni Travel Contest The Alumni Travel contest has proven popular once again this year with over 2000 entries. Alumnus Floyd Smith BSc 72 and a companion will be enjoying a luxury musical cruise for two on the Danube in Sept with our Study Leader, Professor Nancy Hermiston. 4

7 Upcoming Alumni Programming January 2013 Jan 12 Student Leadership Conference Lower Mainland Jan 23 UBC Dialogues: Toronto Should the arts stand on its own two feet? Jan 23 The Next Step Lower Mainland Getting Personal Jan 28 Lunar New Year Lower Mainland Year of the Snake February 2013 March 2013 Mar 5 or 6 Mar 7 Launch a Career in Canada 3 Course Connection Dinner Lower Mainland Mar 11 Careers Partnership Event Lower Mainland Pathway to Careers of the Future Mar 13 Mar Mar 19 Mar 24 UBC Dialogues Lower Mainland Social Media UBC Desert Days Palm Desert Alumni Book Club Discussion Partnership event: AA/Athletics Lower Mainland Alumni Storm the Wall Feb 1 Partnership event: AA/ LAFS/ Dine Out Vancouver The Grape Debate Mar 26 The Next Step Lower Mainland Finding Balance in a 24/7 Workplace Feb 5 UBC Dialogues Lower Mainland Climate Change: Whose battle is it? Feb 19 UBC Dialogues Calgary Is sport worth the risks? Feb 19 Alumni Book Club Meet and Greet 5

8 Alumni Association Board of Directors Chair Judy Rogers, BRE 71 Vice Chair Dallas Leung, BCom 94 Treasurer Ian Warner, BCom 89 Members at Large [ ] Carmen Lee, BA 01 Michael Lee, BSc 86, BA 89, MA 92, LLB Judy Rogers, BRE 71 Ian Warner, BCom 89 Members at Large [ ] Robert Bruno, BCom 97 Brent Cameron, BA, MBA 06 Blake Hanna, MBA 82 Ernest Yee, BA 83, MA 87 Members at Large [ ] David Climie, BCom 83 Dallas Leung, BCom 94 Kirsten Tisdale, BSc 83 Faye Wightman, BSc 81 Ex-Officio: President s Designate Vice President, Development and Alumni Engagement Barbara Miles, BA, Post Grad in Ed. UBC President Prof. Stephen J. Toope, AB, LLB & BCL, PhD UBC Chancellor Sarah Morgan-Silvester, BCom 82 Associate VP, Alumni / Executive Director, Alumni Association Jeff Todd, BA 6