An introduction to Innoleaps & the We Empower Innovators Ecosystem

Transcription

1 An introduction to Innoleaps & the We Empower Innovators Ecosystem

2 Today large corporations are dealing with major changes in their businesses at an increasingly rapid pace. They are facing declining revenues, see new business models impacting their core business, startups and scale-ups entering their markets with innovative solutions to customer problems and new technologies like AI and Blockchain that might change their business forever. Many corporations are asking themselves ; How can we create long term growth in a fast changing world? How can we leverage changes in our markets and turn them into opportunities? How can we create an organization able to execute the current business but also innovate at speed? How can we develop a structured step-by-step approach to transform and lead our company into the future and maybe reinvent our business and business models? How can we create more focus in the organization while dealing with day-to-day priorities? How can we get closer to our customers and understand the problems they have to create solutions to fit their needs? How can we leverage the know-how and technologies startups and scale-ups develop? At Innoleaps and Startupbootcamp we get these questions from our clients almost every day.

3 We have learned the answer to most of these questions and specifically, the first : How can we create long term growth in a fast changing world? is : By introducing an entrepreneurial way of operating Developing and applying an entrepreneurial way of operating helps large organizations create new sources of income needed to grow and stay in business. Many large organizations are not able to create a new culture themselves. What does Developing and applying an entrepreneurial way of operating mean and where to start? Lean Transformation Framework Our Lean Transformation Framework helps large companies to transform the way they operate, enables them to develop new business models, leverage new technologies, develop an entrepreneurial mind-, skill- and toolset, attract young digital talent and be ready for the future. By 2021, more than 50% of all established corporations will be leveraging Lean Startup Techniques at business level to increase the pace and success of business transformation Gartner Our Lean Transformation Framework has an internal and external focus. In principle we create 2 engines that are loosely connected. Innovation Dual-Core Execution The dual core system consists of one engine that focuses on execution. This system is dedicated to the day-to-day business, where failure is not an option and where we aim to optimize and improve the current business.

4 Next to this we create an innovation engine that is loosely connected to the execution engine, leveraging the assets it has. The innovation engine allows your organization to search for new business models and propositions. It s an engine that allows you to take risks & move quickly. And it s where progress and success are measured differently than in the execution engine. We use innovation accounting principles to measure progress and growth. Our goals for both engines are : 1. Innovation engine Work on new business propositions. Our goal is to increase the # of successful innovations against lower costs by applying lean startup tactics. 2. Execution Engine In the execution engine (the operating company) we apply lean startup tactics to core organization departments (e.g. marketing). We ll aim to decrease marketing costs & increase ROI by applying lean startup tactics and growth hacking methodologies. Lean startup tactics can be applied to every part of the core organization : IT, HRM, Legal, Finance etc. Applying the Lean Transformation Framework to both the execution and innovation engine changes the Mind-, Skill- & Toolset throughout the organization and develops an Entrepreneurial culture of doing at the same time.

5 External focus We have learned an external focus towards the outside world is an important element in our Lean Transformation Framework. In our framework, the external focus is aimed at active collaborations with startups & scale-ups to: Leverage startup Technologies & Business models Learn how startups & scale-ups operate Leverage the external funding startups receive A visualization of our Lean Transformation framework helps you, step by step, create a new workforce with a new Mind-, Skill-, and Toolset that is more entrepreneurial. Lean Transformation Framework

6 How do we implement the framework? As with every startup we always start small with what we call an MVP (minimum viable product) or POC (proof of concept). This proves our approach actually works before spending a lot of money. Step 1. Executive Board Session (1 day, 6-10 C-level participants) We ve learned real change needs to be driven by C-level. When we started working with ING in 2014 it was CEO Ralph Hamers who embraced this new way of thinking and working and pushed it through the organization. Our 1st engagement always starts with a 1-day Executive board session. In this session we ll show you: - How to create a modern company that is able to leverage opportunities and avoid disruption. We also share our proven model with specific use cases. - Explain the role of the board & sponsors in Lean Transformation Programs and develop an common language. - Create a mandate to investigate and establish the current innovation & growth strategy. What are your Horizon 1, 2 and 3 innovations? What does your growth portfolio look like? What is your current position? What is the desired position in 2-3 years? - Introduce the thinking behind business model innovation and lean startup. - Introduce the basics of innovation accounting. The outcome of the 1st executive board session is: - The leadership team is aligned and introduced to the new language and concepts around corporate innovation. - Introduction to provocative ways of thinking and reflecting how your current business is executed, and how to create new engines of growth. Based on the outcome of the first executive board sessions we often plan additional meetings called Executive Session Tracks, which focus on developing growth and innovation portfolio strategies.

7 Step 2 Innovation Masterclass (5 days, up to 25 participants, management level) Creating the right mindset with key supporting departments like HRM, IT, Legal, Marketing, Finance, etc. is critical to encourage awareness and prime your teams for optimum success in innovation and growth. We invite your internal ecosystem players to join this week-long journey through the Lean Startup and Agile way of working. Teams that work on new business models and product innovations need to be fully supported by these key departments, who need to understand how innovation can and needs to be done in a different way. Step 3 Corporate Acceleration program (1-3 teams of 4 people, 13 weeks) To prove our model helps you develop new business models and services, we ll ask you to provide us with several new or existing propositions and business models that fit within your innovation strategy. Together we ll select 1-4 of these existing or new propositions to focus on in a corporate accelerator program. In this 3 month program we will validate and accelerate these propositions to bring first MVP s (minimal viable products) to the market. Typically, we take internal startup teams out of their corporate environment. Together we will select the teams (3-4 per corporate startup) to participate in the corporate accelerator program.

8 Corporate accelerator programs can have several different outcomes and we have a variety of case studies we can share to illustrate. Next, the participants in the programs will start operating as intrapreneurs through our programs, workshops and coaching sessions. We ll teach them how focusing on and interacting with real customers dramatically decreases the costs of marketing research and traditional closed R&D. We will provide them with the tools and knowledge they need to develop new growth engines, products, business models and Minimal Viable Products for testing. We will install an intrapreneurial attitude to engage and inspire your employees and turn them into evangelists throughout the organization. These first 3 phases normally take 6 months and demonstrate the value of the Lean Transformation Framework by: Creating an entrepreneurial way of operating in your innovation and execution engine Showing how new innovations and business models for growth can be launched within a short period of time against limited investments What we normally experience after the first 3 phases is how the impact we make on a relatively small amount of people has a huge impact on the organization. Why? Because C-level is involved and they become believers and ambassadors for the framework and a new way of operating. Step 4-6 After the first 6 months we always get the request to bring this new mind-, skill- and toolset to a larger part of the organization. For this we have developed different modules including:

9 5 day Design Sprints Design sprints are a framework for teams to solve and test design problems. Instead of waiting to launch an MVP to understand if your solution fits your customer s needs, the Design Sprint gives you clear data from a realistic prototype in just 5 days. 2-Day (Digital) Innovation Bootcamps With these bootcamps we train your employees to apply lean startup principles in their day-to-day jobs. The goal of these 2-day bootcamps is to let your employees, company wide, experience and understand what it means to work with the new methods and tools we apply. In this way we create support throughout the whole organization, identify high potential employees and help build the entrepreneurial culture needed to create sustainable growth. Summary Our Lean Transformation Framework helps large corporation to: Create long term growth Launch new innovations generating new sources of income Develop new business models Leverage new technologies Develop an entrepreneurial mind-, skill- and toolset throughout the organization Attract young digital talent Be ready for the future. Realized results 1. - Innovation engine Successfully create and launch 100+ million new growth businesses Lower the costs of innovation and increase ROI Increase the speed of bringing new business models & products to market Develop an innovation portfolio to grow the business Invalidate new business propositions at speed to avoid investments that will have a negative ROI Launch new business models & propositions quickly at a fraction of current costs

10 THE WE EMPOWER INNOVATORS ECO-SYSTEM When you engage with Innoleaps, your company will have access to the knowledge and resources of the We Empower Innovators (WEI) global ecosystem consisting of Startupbootcamp, The Talent Institute, Innoleaps and thousands of startups and experts and mentors that are active in our eco-system. You will be able to leverage this eco-system to navigate growth and the innovation opportunities that lay before you. Startupbootcamp Startupbootcamp has accelerated 600+ high potential startups globally. By bringing corporates and startups together, we re able to create strategic collaborations for problem-solving as well as acquisition. Programs focus on different industry verticals like FinTech & CyberSecurity, Commerce, Smart City and Living and Foodtech and are located in 20+ major cities on 6 continents across the world. The Talent Institute The Talent Institute addresses the lack of skilled employees to execute content, growth hacking, digital marketing, innovation, lean startup and experiment design for their companies. Our young talent and professional programs quickly teach the latest digital marketing skills, tools, and mindset for our fast-moving digital age. Partnerships with startups, scale-ups and major corporates ensure these latest digital marketing skills are being implemented in their organizations for fast and measurable results. Value The WEI eco-system brings together innovation skills and practices, infrastructure and network to corporates, startups and talent. By making this ecosystem available to all our customers, we are able to maximize synergies and create stronger, more knowledgeable stakeholders, who have the ability to extend their growth and innovation efforts even further.

11 What our clients say I loved the way Startupbootcamp & Innoleaps adopted the new ways of working and mindset to build our businesses in a totally new way, in a new environment and setting. Innovate the way we need innovate. Bringing back the pioneering spirit to re-invent Big in Europe you showed us how it could be done! Jan Zijderveld CEO Unilever Europe We need more moonshots. It is good to place radically innovative ideas outside the core of an organization so they can be developed. We all gain when they become part of the enterprise again. Since 2014 Innoleaps and Startupbootcamp helped Rabobank successfully select and actively guide moonshots through the corporate accelerator programs they have developed. Wiebe Draaier CEO Rabobank Innoleaps has helped JDE Coffee to the implementation of model that helps us develop new business models which contribute to our current and future growth by using Lean Startup as a methodologie. Innoleaps has proven their model does not only work in the world of startups but is also is applicable in global companies like JDE. Carl Nagle, Global Head of Innovation at JDE Coffee

12 I started working with Statupbootamp and Innoleaps in 2016 when I was responsible for strategy at Unilever Europe. The impact both companies made in a very short period of time has been tremendous and since then their innovation approach has been picked up by all European Unilever opco s. At the same time Unilever global requested Innoleaps to develop the Unileaps program for Unilever on a global scale. This says enough about the impact Startupbootcamp and Innoleaps are still making today at Unilever. After I left Unilever I introduced the board of FrieslandCampina to Innoleaps. We finished the first stage of implementation of their approach in December 17. Now we are expanding our cooperation to most of the regions where FrieslandCampina has its operations Aniruddha Kusurkar Global Strategy Director at Royal FrieslandCampina Intensive and insightful masterclass with great mix of interesting lectures and hands on exercises that delivers a true learning experience. My colleagues and I highly recommend the digital innovation masterclass by Innoleaps. Nikolas Fahlskog Director Digital Innovation Philips Out of the normal office environment learn how to do things differently. Work faster, more agile, closer to the consumers. Cheaper, more efficient, with a better and faster understanding of what works and what does not. Rachelle Schuimer Market Insight Analyst at Unilever

13 We had a really strong last quarter over achieving our plan, seeing strong category growth and delivering a fantastic growth of market share and sales volumes peaking. On top of this, we sold a substantial number of capsules in the last Quarter. For me this is a real testament to the work done at Innoleaps to really understand the problem solution fit and the pivots that were instigated as a result. The accelerator program has really paid off on both the business side as our personal growth. From a process perspective, we have embraced the sprint approach and the continual test and learn process which has made a great difference in how we operate. Catherine Archer Global Director, T.O by Lipton Really enjoyed the opportunity of innovating outside Unilever, being in this startup environment was key. I also really liked the first week where methodology was explained. One thing that surprised me were the pre-mediation sessions, what a powerful tool! Really loved them and think they really helped to create a great team. Highly recommendable way to innovate and to work. Víctor Roca Campillo European ecommerce Lead at Unilever The Innoleaps accelerator constantly challenged us. We became a true team, lean and eager to fail small and early in order to reach success faster and cheaper. As a result we were not only able to take the product to market with amazing results but also bring back the behaviours of constantly experimenting and innovating into our new standard approach to ensure long and sustainable growth for this awesome product. Annie Chen Philips

14 It s intense but teaches you to think faster and to not waste time. It s overwhelming in terms of information which woke up the curiosity and the drive to find out, asap! The best training so far in Philips. Also the best big team meeting. Startup business approach, demystify digital, growth hacking Adriana Dinita Manager, Consumer Marketing Philips Immensely valuable tools to develop a proposition and find a target audience in the market. Inspiration to trigger a culture change in Philips. Eugenio Galdon Global CRM & Consumer Engagement Manager Philips