call for entries Submission requirements deadline EXTENSION JANUARY Founders awards Celebrating the Best of Marketing Communications

Transcription

1 call for entries Submission requirements deadline EXTENSION JANUARY Founders awards Celebrating the Best of Marketing Communications

2 The Details p.2 Background The Founders Awards Program began in 2001 as a forum to recognize excellence in Marketing Communications in the built environment and to recognize an individual Marketer of the Year whose extraordinary expertise and achievements serve as a model for A/E/C marketing professionals. The Founders Awards Program is named to pay homage to a group of marketers who came together in the 1970s and called themselves BD Anonymous until the San Francisco Bay Area Chapter of SMPS was incorporated in Awards All work completed within the past 5 years is eligible. Two awards are possible for each communications category, Award of Excellence or Award of Honor. Only one person can receive the honor of winning the People Awards. The jury reserves to right not to give any awards in a category or to only give one award. Awards Ceremony Award winners will be announced at the 2017 Founders Awards Program, a formal presentation and dinner gala, to be held the evening of March 16, 2017 at the Hyatt Embarcadero in San Francisco. Hyatt Embarcadero San Francisco March 16, 2017 Reception: 6 pm Dinner/Founders Awards Program: 7 pm Important Dates to Remember January 19, 2017 Original binder plus 4 black and white copies for each submission are due. This includes a registration form and payment. The registration fee is $150 for the first submission and $100 for each additional submission. There is no fee for People Award nominations. Payment can be made by check or credit card. Make sure you have registered and paid your submission online at org/catalog.php?cat=7. Attach a copy of the receipt to the entry form. March 09, 2017 The submittal boards are due, and will be displayed the evening of the event so that attendees can vote for the Peoples Choice Award. Submission requirements and other detailed information are posted on the Chapter web site at Founders awards Celebrating the Best in Marketing Communications

3 submission requirements - categories marketing communication awards p.3 Advertising Program An individual ad or advertising campaign placed in a business, trade, or general interest publication. Book/Monograph A complete, originally printed or digital publication that addresses an issue of relevance to the A/E/C industry or features the work of a firm. The publication must have an unlimited shelf life and be professionally produced for mass distribution. A monograph is a single-authored, one-time publication on a specific, often limited subject. Direct-Mail Program (PRINT or DIGITAL) A multiphase promotional program that may include a combination of media sent at specific time periods and/or is targeted to a specific audience on technical or market-specific topics and projects. Sample media types may include electronic or print pamphlets, brochures, postcards, announcements, or branded promotional items. Corporate Identity A consistent graphic image applied to a firm s print and collateral materials used to promote firm branding in the marketplace. Holiday Piece (PRINT or DIGITAL) A piece such as a card, holiday party invitation, client appreciation gift, calendar etc. produced for one-time use during a specific holiday. Inbound Digital Marketing Program A series of whitepapers, s, blog posts, webinars, web pages, or other digital content that includes prospect activity tracking for the purpose of converting leads to sales. Internal Communications Any print or digital communications vehicle intended for an employee audience, including but not limited to a recognition program, awards program, or communications associated with mergers, acquisitions, or new business-line initiatives. Employee newsletters should be entered in the Newsletter Internal category. Mobil App An application created for your firm specifically for viewing on a mobile device. This does not include a responsive corporate website or intranet. Newsletter Ongoing external or internal publication, in a printed or digital format, that provides firm or field related news and/or information for a targeted audience at specific time periods. Recruitment Campaign A program designed to recruit potential and retain current employees through print and/ or electronic communications, including but not limited to ads, brochures, form letters, pamphlets, postcards, announcements, and promotions. Special Event A print or electronic piece produced for one-time use to promote a special event such as an anniversary, new name, office opening, dedication, party, or ground breaking. Specific Project Marketing (PRINT or DIGITAL) An item or series of items developed in support of winning one specific project. Materials may include qualification packages, proposals, PowerPoint presentations, leavebehinds, blog, or any print or digital piece that contributed to the total effort to win a specific project. Social Media Any marketing effort that uses online social media tools to provide a platform for thought leadership, collaboration, and user interaction. Can be one platform or a combination of platforms. Video (INTERNAL or EXTERNAL) Internal: A video created for internal communication purposes. External: A video created for external communication purposes. Website (INTERNAL or EXTERNAL) Internal: Internal websites or intranets that have been launched for the purposes your firm s internal communications. External: An external, public website that either promotes your firm or has been launched by your firm for a specific project. Media Relations Campaign A strategic communications effort that uses media relations tactics and outreach including but not limited to media releases, feature articles, backgrounders, opinion/editorial (op-ed) pieces, editorial meetings to achieve a specific marketing, business development, or corporate image goal. This category focuses solely on outreach and success with the media and may include print and/or digital components Founders awards Celebrating the Best in Marketing Communications

4 submission requirements marketing communication awards p.4 All materials, including entry form and demonstration materials, must be submitted in a white, 8.5 x 11, three-ring binder (the binder will have a clear slip-in pocket on its front). A separate binder is required for each entry category. All information and materials contained in the binder must be inserted into clear plastic sleeves. Include four copies of the clarification statement with each submission. Please refer to the category description for specific submittal requirements related to your entry. Use large metal binder clips or rubber bands to attach items (e.g., book, magazine, etc.) that do not fit in the clear plastic sleeves. Any materials that cannot be placed in a binder (such as clothing, hard hats, etc.) must be illustrated with a photograph. Inclusion of such materials in their actual form is elective, not mandatory. For CDs and DVDs, please use plastic disk sleeves that can be inserted in a three-ring binder so the disk cannot fall out of the binder. For flash drives, please attach to binder ring. Each binder must contain the following sections in this order: 1. Entry Form Register and pay for your entry at Place one copy of the completed entry form and receipt of payment in the plastic cover of the front of your binder. 2. Table of Contents List all information/ materials enclosed in the binder. 3. Clarification Statement (Four copies) Four copies of the clarification statement must accompany each entry and follow the order and guidelines listed the the right. Please provide answers to all questions in the following format: 12 pt font size, double-spaced. The clarification statement should not exceed two pages. You are encouraged to use bullets to outline your answers, as jurors have limited time to review each submittal. Please print the entry category, firm name, and entry title on each page of the clarification statement in the upper right corner. 4. Exhibits Please include at least one hard copy of the marketing piece you are submitting for judges to review. If you re submitting exhibits via cd, dvd, or thumb drive, please label with your name, firm s name, and category. 5. Digital Photos Provide a digital photo of your entry that best represents the piece of the program. 1. YOUR FIRM S MARKETING OBJECTIVE a. Goals: Clearly state your marketing goals. What did your firm hope to achieve with the piece or program? b. Target Audience: Who was the audience for this piece or program? Characterize the composition, size, and location of your target audience (e.g., 250 CEOs and senior managers of the top 500 leaders of the California high-tech industry). 2. THE CONTENT OF THE PIECE OR PROGRAM a. Research, Planning, and Implementation: What market research was conducted prior to the planning of the piece or program? Describe the production and delivery method. Was an outside consulting or graphic design firm used? b. Message: What is/are the key message(s) intended for this piece, site, or program? c. Distinction: Explain your thought process in making your piece or program stand out from the crowd (i.e., why did you choose the media you used, what differentiates your piece or program, how did you distinguish your firm from others)? 3. THE RESULTS OF THE MARKETING COMMUNICATION EFFORT a. Which of the goals in question 1a were achieved and how? 4. BUDGET AND COST DATA List your: a. Budget $ b. Actual Total Cost $ (i.e., materials, printing, delivery): Indicate if cost includes labor continued on next page Founders awards Celebrating the Best in Marketing Communications

5 submission requirements marketing communication awards p.5 6. Display Boards Due March 9, All display boards must be mounted, laminated, and sized no larger than 22 x24. Name of person submitting the entry Person s title Firm name Address, City, State The AWARDS CATEGORY that the display board represents A bulleted summary of the qualifying statement Judging Criteria and Scoring for Marketing Communications Awards All work completed within the last 5 years qualifies. All Marketing Communication Award entries will be evaluated using the following point system: Based on these criteria, two awards are possible in each of the Communications Awards categories, Award of Excellence and Honor Award. The jury reserves the right not to bestow any award or only one award per category. Awards will be given only if the entries meet all the necessary criteria as outlined. Points Marketing Objectives: 10 Creativity: 10 Quality: 10 Content: 10 Results: 10 Total Points: 50 Questions may be directed to: Michelle Martin Founders Awards Director p: e: Alethea O Dell Founders Awards Chair p: e: aodell@northlandcontrols.com Where to send your binder, display board, and digital photos Michelle Martin SmithGroup JJR 301 Battery St San Francisco, CA Founders awards Celebrating the Best in Marketing Communications

6 ENTRY FORM Marketing Communication Awards Each submission must be accompanied by a separate entry form. Please fill out this entry form completely Name of Nominee: Name of Firm: SMPS #: Address: City, State, Zip: Daytime Phone#: PAGE 1 of 1 Make sure you have registered and paid your submission online at catalog.php?cat=7 Attach a copy of the receipt to the entry form. Please indicate category Advertising Program Book/Monograph Direct-Mail Program (PRINT or DIGITAL) Corporate Identity Holiday Piece (PRINT or DIGITAL) Inbound Digital Marketing Program Internal Communications Media Relations Campaign Mobil App Newsletter Recruitment Campaign Special Event Specific Project Marketing (PRINT or DIGITAL) Social Media Video (INTERNAL or EXTERNAL) Website (INTERNAL or EXTERNAL)

7 SUBMISSION CRITERIA Marketer of the Year Award Purpose and Background This award honors personal achievement and recognizes a member s extraordinary leadership and contribution to their firm s marketing success during the past 1 to 2 years. In 2008, the Chapter named the award in memory of William Sandy D Elia, a consummate marketer and business development strategist, and one of the beloved Founders of our organization. This prestigious award recognizes a member s leadership and personal achievements and accomplishments in his or her firm or as a consultant to an A/E/C firm. Eligibility Candidates are encouraged to self nominate or be nominated by another party. To be eligible, candidates must meet the following criteria: Three or more years of related A/E/C marketing experience Current chapter member Sustained involvement in SFBAC Judging Criteria Candidates will be evaluated based on their leadership, innovation and creativity within the following disciplines: Strategic Planning and Research Facilitated research and development of the firm s strategic marketing plan that included a results oriented business development plan. Business Development Directed the marketing or business development plan resulting in achievement of strategic or specific firm goals. Management Provided significant contributions to management in areas such as marketing organization and systems, operations, finance, administration, or human resources that positively impacted the firm s strategic goals, bottom line, and/or marketing and business development success. Communications Implemented a successful external or internal public relations / communications program that included effective marketing materials and communications such as direct mail, print or digital newsletter, social networking, press releases, advertising, tradeshows and/or special events that produced tangible benefits. Innovation Introduced a new, innovative marketing approach or a new service, which added value to the firm or has been recognized in the profession or by clients. Education and Training Implemented an internal professional development program for marketing or technical staff related to marketing, business development, client maintenance or mentorship Service to the Profession Contributed significantly to the growth, visibility and advancement of the A/E/C marketing profession through publishing, public speaking or training. continued on next page Founders awards

8 SUBMISSION CRITERIA Marketer of the Year Award Submittal Materials and Format Completed Application Form (not to exceed four pages in length) describe how the nominee exemplifies marketing excellence, provides insight, or broadens the knowledge and understanding of our field in a significant way Reference letter supporting the accomplishments of the nominee and signed by a principal of the nominee s firm. If the nominee is a consultant, provide a letter from the principal of a firm for which the consultant provided services (not to exceed one page in length, only required if self nominating) Electronic PDF format, no hard copies Submission Instruction/Information Complete application entirely Submission due via by January 19, 2017 to Michelle Martin at 2017 Founders awards

9 Marketer of the Year Award Please fill out this application form completely Name of Nominee: Name of Firm: SMPS #: Address: City, State, Zip: Daytime Phone#: I m nominating the person above I am self-nominating myself as an employee of the firm listed above I am self-nominating as a consultant providing services to an A/E/C firm PAGE 1 of 4 If you nominated someone other than yourself, please fill out the following below: Name of Nominee: Name of Firm: Address: City, State, Zip: Daytime Phone#: Year(s) that achievements took place: List all the persons within the firm who assisted the nominee in accomplishing achievements in a significant way: Name: Name: Name: Name: Name: Role: Role: Role: Role: Role: continued on next page...

10 Marketer of the Year Award List all other outside consultants who assisted the nominee in accomplishing achievements in a significant way: Name: Role: Name: Role: Name: Role: Describe the nominee s role and accomplishments and how they exemplify marketing excellence: PAGE 2 of 4 Describe the nominee s innovation, knowledge or contribution to any/all of the applicable practice areas below/next pages. STRATEGIC PLANNING & RESEARCH continued on next page...

11 Marketer of the Year Award Describe the nominee s innovation, knowledge or contribution to any/all of the applicable practice areas below/next pages. BUSINESS DEVELOPMENT PAGE 3 of 4 MANAGEMENT COMMUNICATIONS continued on next page...

12 Marketer of the Year Award Describe the nominee s innovation, knowledge or contribution to any/all of the applicable practice areas below/next pages. INNOVATION PAGE 4 of 4 EDUCATION & TRAINING SERVICE TO THE PROFESSION

13 SUBMISSION CRITERIA Volunteer of the Year Award Purpose and Background The annual Volunteer of the Year Award honors a current member of the San Francisco Bay Area Chapter of SMPS who has demonstrated a commitment to the Chapter and the field of marketing professional services in the A/E/C industry through involvement in and contributions to the Chapter. Eligibility Candidates are engcouraged to self-nominate or be nominated by another party. To be eligible, candidates must meet the following criteria: Current chapter member Sustained involvement in SFBAC Judging Criteria Candidates will be based on the following criteria: Participation in an committee (excludes Board of Directors and Committee Chairs) Outstanding contributions to a committee, program or other chapter initiative Involvement on a particular project during the previous calendar year, or a body of work over the previous two years Submission Instruction/Information Complete application entirely Submission due via by January 19, 2017 to Michelle Martin at 2017 Founders awards

14 Volunteer of the Year Award Please fill out this application form completely Name of Nominee: Name of Firm: SMPS#: Address: City, State, Zip: Daytime Phone#: I m nominating the person above I m nominating myself PAGE 1 of 2 If you nominated someone other than yourself, please fill out the following below: Your Name: Name of Firm: Address: City, State, Zip: Daytime Phone#: Year of Achievement: Committee Served: Summary Description of Achievement continued on next page...

15 Volunteer of the Year Award Impact of nominee s efforts on initiative, project, or committee: PAGE 2 of 2 Contribution to SMPS mission: Anything else you believe makes this candidate nomination worthy:

16 SUBMISSION CRITERIA Lifetime Achievement Award Purpose and Background The Lifetime Achievement Award (LAA) is the highest and most prestigious award the SFBAC bestows upon its members. The purpose is to recognize a senior marketer s substantial and significant excellence in accumulated achievements and contributions to the marketing profession and to SMPS during his/her career. The award is named the William B. Hankinson Memorial Founders Award for Lifetime Achievement. This award is in honor of SFBAC Founder Bill Hankinson, who was instrumental in the official incorporation of the Chapter, and who was an inspiration and mentor to many throughout his career. Eligibility Candidates are encouraged to self-nominate or be nominated by another party. To be eligible, candidates must meet the following minimum criteria: 15 years experience as an A/E/C marketing professional 10 years as an SMPS member Current Chapter members, former members or those recently retired from the industry Has demonstrated leadership, innovation and maturity within the A/E/C marketing profession through significant achievements in two or more areas: Education Public-speaking engagements Writing Original research Teaching courses or seminars Mentoring Other (please describe thoroughly) Submittal Materials and Format Completed application form Professional resume Nomination letter from person other than candidate (only required if self-nominating) Electronic PDF format, no hard copies Submission Instructions/Information Complete application and supporting documentation in entirety Submission due via by January 19, 2017 to Michelle Martin at 2017 Founders awards

17 Lifetime Achievement Award Please fill out this application form completely Name of Nominee: Name of Firm: Address: City, State, Zip: Daytime Phone#: I m nominating the person above I m nominating myself If you nominated someone other than yourself, please fill out the following below: PAGE 1 of 4 Your Name: Name of Firm: Address: City, State, Zip: Daytime Phone#: Number of Years in A/E/C Marketing: Number of Years in SMPS: Describe the nominee s work experience, path and participation as an A/E/C marketing professional continued on next page...

18 Lifetime Achievement Award Is the nominee a current chapter member, former member or recently retired? Please describe: PAGE 2 of 4 Describe the nominee s sustained involvement in and/or National activities and events: Explain how the nominee has demonstrated leadership, innovation and maturing with the A/E/C marketing profession through significant achievements in two or more of the following: EDUCATION continued on next page...

19 Lifetime Achievement Award PUBLIC SPEAKING/ENGAGEMENTS PAGE 3 of 4 WRITING ORIGINAL RESEARCH continued on next page...

20 Lifetime Achievement Award TEACHING COURSES/SEMINARS PAGE 4 of 4 MENTORING Other area of expertise/anything else you believe makes this candidate nomination worthy

21 SUBMISSION CRITERIA Rising Star Award Purpose and Background The Rising Star of the Year award honors a current member of the San Francisco Bay Area Chapter of SMPS who has been in the A/E/C industry for three years or less and has demonstrated commitment to the Chapter and to their profession. This individual is innovative, motivated, shows great potential and is poised to be a future leader in the industry. Eligibility Candidates are encouraged to self-nominate or be nominated by another party. To be eligible, candidates must meet the following minimum criteria: One to three years of related industry experience Current chapter member Sustained involvement in SFBAC Judging Criteria Candidates will be evaluated based on the following criteria: Participation in SMPS through events, programs, committees and/or other contributions Ability to relay that experience to benefit their firm Professional growth in the industry Submission Materials and Format Completed application form (not to exceed two pages in length) Reference letter from person other than candidate, not to exceed one page (only required if self-nominating) Electronic PDF format, no hard copies Submission Instruction/Information Complete application entirely Submission due via by January 19, 2017 to Michelle Martin at 2017 Founders awards

22 Rising Star Award Please fill out this application form completely Name of Nominee: Name of Firm: SMPS#: Address: City, State, Zip: Daytime Phone#: I m nominating the person above I m nominating myself PAGE 1 of 2 If you nominated someone other than yourself, please fill out the following below: Your Name: Name of Firm: Address: City, State, Zip: Daytime Phone#: Describe the nominee s participation and contribution to SMPS continued on next page...

23 Rising Star Award Explain the nominee s impact within SMPS on initiatives, projects, or a specific committee: PAGE 2 of 2 Explain how a nominee has taken lessons learned from SMPS involvment and used them to benefit their firm and grow as a marketer: Anything else you believe makes this candidate nomination worthy: