2016 MARKETING COMMUNICATIONS AWARDS Call for Entries

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1 WE ARE ALL CREATORS!! Creators of compelling and unique marketing collateral and campaigns. Let s recognize the creative genius of our SMPS-LA marketing community. Submit your work for the 2016 Marketing Communications Awards, and come celebrate as we honor the winners at The LEONARDO on June 23 at the City Club Los Angeles. Deadline: April 29, 2016 Cost: $25 per entry $25 per entry DEADLINE EXTENDED - Tuesday, May 10

2 ENTRY INFORMATION IT S TIME TO SHOW OFF YOUR WORK! ELIGIBILITY Any materials created after March 1, Accepting entries from anyone or any company who was involved in the creation of the materials entered you do not have to be an SMPS member. If submitting material from a firm where you were previously employed, or submitting as a consultant, written permission from the firm must be included with the entry. SUBMITTAL CHECKLIST All materials must be submitted in one 8.5 x 11, plastic pocket portfolio folder or binder and include: 1. Entry Form 2. Clarification Statement 3. Supporting Materials (hard copies, links, images, etc.) x 24 Presentation Board 5. CD or Flash Drive with digital copies of items 1-4 listed above ADDITIONAL HONORS All entries submitted are automatically considered for the following: Best In-house Design Work designed by full-time, in-house employee(s) of the submitting firm. Best in Show Select from the first place entries in all categories. People s Choice On the night of The LEONARDO, entry presentation boards will be displayed and gala attendees will cast their ballots for the best overall submission. SUBMITTAL INFORMATION Cost: $25 per submission Deadline: Friday, April 29, 2016 Send Submissions To: Kristi Sprinkel, Gensler 500 S. Figueroa Street Los Angeles, CA DEADLINE EXTENDED - Tuesday, May 10 Questions? kristi_sprinkel@gensler.com or call:

3 ENTRY CATEGORIES PROJECT PURSUIT MARKETING An item or series of items developed in support of winning a project. Materials may be print and/or digital and include qualification packages, proposals, presentations, interview tools, leave-behinds, or other pieces that contributed to the total effort. MARKETING COLLATERAL Print or digital marketing collateral (both internal or external). Examples may include a one-time announcement or corporate mailing, brochure, magazine, annual report, white paper or book/monograph. INTEGRATED MARKETING CAMPAIGN Materials that promote a consistent brand message across marketing channels to reach a specific target audience over an extended period of time. Examples can include direct-mail campaigns, advertising campaigns, a series of printed or digital publications, external newsletter, and/or media relations campaigns. INTERNAL COMMUNICATIONS SPECIAL EVENT MARKETING Any print or digital communications vehicle intended for an employee audience, including but not limited to a recognition program, employee newsletters, awards program, or communications associated with mergers, acquisitions, or new business-line initiatives. A print or digital piece produced for one-time use to promote a special event including but not limited to an anniversary, office opening, dedication, conference or tradeshow exhibition materials and booth design, or ground breaking and other project milestone events. HOLIDAY PIECE A print or digital piece produced for one-time use to promote a generally recognized holiday; examples include a greeting card, party invitation, client appreciation gift, or calendar. VIDEO, SOCIAL AND DIGITAL MEDIA A digital marketing piece or social media campaign that utilizes online and interactive tools to generate engagement and collaboration. Examples include but are not limited to: videos, apps, blogs, networking site campaigns (LinkedIn, Facebook), content- sharing sites (Behance, YouTube, Flickr). BRAND EXPERIENCE/ IDENTITY A new or updated brand experience. This could include the roll-out of a new logo, graphic standards, brand awareness campaign, and/or visual /content update for materials, applied firm-wide or for a specific market. Guidelines for application must be included in the submission. WEBSITE An external website, intranet or mobile site that promotes your firm. This could include microsites that have been launched by your firm for a specific project.

4 ENTRY FORM We encourage you to submit multiple projects! Please complete a separate Entry Form for each MCA entry. Thank you! Entry Title: Category: Nominating Firm: SMPS Member: Yes No Qualifies for In-House Design: Yes No Other Creative Team Members/Firms: Payment: Online Payment Through Eventbrite Complete. CLICK HERE TO PAY >> Cost: $25 per submission Total Number of Entries: of

5 CLARIFICATION STATEMENT BE CLEAR AND CONCISE IN YOUR NARRATIVE. Please include the following background information on your entry. You can use your own template for the clarification statement, but it must answer 1-5 and not exceed one page. Please include entry title and category in the upper right corner of the page. 1. Marketing Objectives Identify your marketing goals by answering the following questions: What did your firm hope to achieve with the piece or program? How did you plan to measure your results against your marketing goals? Include the following details: Marketing objectives Time frame Budget information Methodology for collecting and evaluating results 2. Target Audience Define the audience for this piece or program. Answer the following questions: Who was your target audience? How many pieces were sent produced? If web site or video, what were your analytical goals? Characterize the composition, size, and location of your target audience (example: 250 CEOs and senior managers of the top 500 leaders in the California high-tech industry). 3. Research and Planning Describe the market research conducted prior to planning your piece or program. Summarize your marketing plan efforts. Explain the production and delivery method. 4. Messaging What is the intended message of this entry? 5. Results Please answer the following questions: What were the results? What was your budget and the ROI? Which actions did the target audience take after receiving your materials (testimonials, feedback, etc.)?

6 ADDITIONAL REQUIREMENTS DON T FORGET TO SUBMIT THESE ITEMS TOO. EXHIBITS / SAMPLES Please include a hard copy of the marketing piece you are submitting for judges to review. To submit digital entries, please include a web link to view entry online or submit screenshots/photos of digital entries. PRESENTATION BOARD & REQUIREMENTS SMPS-LA will display 24 x 24 board of all entries at The LEONARDO. Please include a printed board with your submission. Please use gator board not exceeding 3/16 inch in thickness. Do not use foam core. The size of the presentation board must be 24 x 24. One-dimensional, laminated presentation boards are preferred. The entry title, entry category, and firm name must be displayed on the front of the presentation board. Option text includes adding a brief summary of the clarification statement. JPG file of the board is required for use in the presentation of MCA award winners at The LEONARDO CD OR FLASH DRIVE Include a digital copy of your entire submission, including: Entry Form Clarification Statement Supporting Materials (hard copies, links, images, etc.) JPG of your 24 x 24 Presentation Board WHAT THE JURY WANTS TO SEE!! JUDGING CRITERIA Jury members are selected for their expertise in marketing and communications, as well as their experience in the AEC industry. They will judge each entry based on the following criteria: Ability of the submission to meet the objectives stated in the Clarification Statement Visual impact of the graphic design, photography, and other materials submitted Ability of the submission to effectively communicate with the intended audience Cohesiveness of concept and copy

7 SAVE THE DATE: June 23 The LEONARDO Please join us in Celebrating Marketing when we honor a VISIONARY with The Leonardo Award, PARTNER with the Industry Honor Award, and many of our CREATORS with the Marketing Communications Awards. June 23, 2016 / 5:30 PM City Club Los Angeles