ODENSE Innovation ubiquity. Geoff Mulgan

Transcription

1 ODENSE Innovation ubiquity Geoff Mulgan

2 When I woke up just after dawn on September 28, 1928, I certainly didn't plan to revolutionise all medicine by discovering the world's first antibiotic, or bacteria killer, but I suppose that was exactly what I did.

3 The expert The people Genius, designer, policy maker Participation, user involvement

4 creative councils Assumptions The challenges demand radical, transformative innovations Local government has the responsibility and capabilities Need to get better at systematically creating and spreading innovations Call for ideas 137 responses 17 shortlisted 2 day camp Five most promising get support for 2 years Focus on spreading 6 months practical and financial support to develop and test ideas

5 Health spend as % GDP Health spend as % GDP versus adult mortality rate Adult mortality rate Source: OECD Health Data 2010

6 % growth in share of GDP (p.a.) Change in health spend share of GDP versus % improvement in adult mortality rate 3.0% 2.5% 2.0% 1.5% 1.0% 0.5% 0.0% 0.0% 0.5% 1.0% 1.5% 2.0% 2.5% 3.0% 3.5% % improvement in mortality rate (p.a.)

7 Elberfelder Farbenfabriken vorm. Friedrich Bayer & Co Bell Labs, Holmdel, NJ

8 User innovation Innovation in services Elberfelder Farbenfabriken vorm. Friedrich Bayer & Co Social innovation Bell Labs, Holmdel, NJ Open innovation

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10 Social scientists Web entrepreneurs. innovators Service design Community projects Mutuals, coops Politicians companies Professions Design advocates and parties User groups/ngos Social entrepreneurs Policy makers IT/egovernment Public sector managers Consultancies

11 Fundamental challenge of innovation in all sectors: 1. Big returns to innovation for whole systems 2. Smaller returns and higher risks for individual organisations (which more often thrive by adapting or adopting the innovations of others)

12 More and better ideas: incubators, prizes, funds, camps, creativity tools 1 Prompts More and better impact: capacity, finance for growth, procurement, evidence 2 Proposals 6 Systemic 3 Prototypes change 4 Sustaining 5 Scaling From the Open Book of Social Innovation, Young Foundation and Nesta

13 MORE AND BETTER IDEAS

14 scenario planning needs mapping asset mapping surveys data analysis user data crisis failure demand ethnography user feedback political mandate prompting petitions new technology research critical walking campaigns

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16 hack days user led design crowdsourcing challenge prizes skunkworks recombination inspiration idea markets generating co-creation design tools open calls for ideas camps

17 Slide 17 The Young Foundation 2010

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19 Social design tools ʌ ʃ x + - t g r inversion (patients become doctors, pupils as teachers, farmers as bankers) integration (personal advisers, one stop shops, portals, speeding flow) extension (extended schools, outreach) differentiation (segmenting services by group, personalisation) addition (getting GPs to do new tests, libraries running speech therapy) subtraction (no frills, cutting targets, de-cluttering) translation (hotel management into hospitals, business planning into families) grafting (from one field to another, coaching into secondary schools) creative extremism (pushing ideas and methods to the boundaries) random inputs (dictionaries, Yellow Pages )

20 incubating peer challenge role playing beta testing piloting prototyping developing mentoring experimental zones logic modeling simulations accelerators

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22 The future s already here it s just unevenly distributed William Gibson

23 MORE AND BETTER IMPACT

24 Scaling tools franchises, licensing, federations, public purchasing

25 Mobilising the community to help with care design for scale?

26 Spice a scalable platform enabling people to exchange time

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28 Finance for growing innovations and social ventures Foundations Government Crowdfunding Social impact bonds

29 Mobilising public purchasing eg varying tariffs for healthcare

30 More systematic measurement, assessment linked to purchasing

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33 Examples of hybrid design three sectors, 360 degree change

34 Problem/Outcome Focused Innovation

35 Street homelessness (UK, ): moving from addressing the symptoms (providing hostels, soup kitchens etc) to addressing causes (flows into homelessness from prisons, family, military and holistic support for mental health, drugs, alcohol, jobs). Helped by systematic measurement; task focused teams; pooled

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37 New models to solve problems

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39 Bored teenagers dropping out, employers complaining about poor employability design work with teenagers on what kind of school would they fight to get in

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41 SMALL SCHOOLS OF 300 PUPILS YEAR OLDS MAJORITY OF CURRICULUM THROUGH PRACTICAL PROJECTS PERSONAL COACHES AS WELL AS TEACHERS TIMETABLES LIKE A BUSINESS LEARNING IN TEAMS, REAL LIFE PROJECTS

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44 More experts and a more expert public

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46 Social... Innovation Parks Innovation Exchanges Innovation Camps Innovation Funds Innovation Incubators Innovation Offices Venture intermediaries Impact bonds Entrepreneurs in residence Value metrics Returns on investment