Mary Juetten, Founder & CEO December 17, 2013

Transcription

1 Mary Juetten, Founder & CEO December 17, 2013 "TRAKLIGHT", "ID YOUR IP", "IP VAULT", and "IP CLOUD" are registered trademarks of The PIP Vault, LLC. MMXIII The PIP Vault, LLC. All Rights Reserved.

2 GET READY NOW Equity/Security is not yet Legal (Title III) Rules out for comments Intrastate live in several states

3 10 Requirements JOBS Act 1. Registration & Incorporation in US 2. Names Directors, Officers, >20% SH 3. Business Description & BUSINESS PLAN 4. Prior years Tax Returns 5. Financial Statements 6. Use of Proceeds 7. Offering Details & Progress Updates 8. Share price & methodology (VALUATION) 9. Ownership & capital 10. Capital (existing, offering & differences)

4 EQUITY is not Easy Tough requirements include: Business Plans Financial Statements Use of Proceeds Valuation

5 GAAP Financial Statements < $100K CEO $100K to < $500K Review > $500K = AUDIT by non-pcaob but CPA Firm Not the same CPA as preparations!

6 $ Devil in the Details $XM Valuation/ $X per share price/ Total $XK Spend: MAKE SELL OPERATE $XK Now $XK $YK $ZK $XK Next $XK $YK $ZK $XK Then $XK $YK $ZK

7 Valuation Issues Recent Venture Beat article: - Employee Stock Options - Key Performance Indicators (KPIs)

8 CROWDFUNDING APPROACH IDENTIFY IP PROTECT IP PICK A PLATFORM BUILD SOCIAL CAPITAL CREATE A PITCH

9 Got Intellectual Property? Why Care IP theft costs US companies $250 billion annually 700K new startups annually vs. 20% protected IP after 1 st year IP is most valuable asset and not on your Balance Sheet Exclude competition; Attract investment (incl. crowdfunding); Leverage & license Avoid IP loss, infringement, or business failure Disclaimer: This is intended to be general information. Nothing in this presentation constitutes legal advice. Please consult with an attorney before making any intellectual property protection decisions.

10 IP Misconceptions IP is just for Tech Startups or Tech companies & Patents are the only IP for inventors Trade secrets are the easiest to protect because there is no registration. You can copy anything without a copyright You can copyright an idea. Domain = TM If I pay for it, I own it. Patents means right to make or sell

11 WHO: IP Ownership Challenges Multiple Inventors Who you are? Employee of another company Proper Assignment of IP Rights personal versus company Assume that Ownership automatically extends outside the US

12 Idea URL Name Know how Employees Contractors Secrets Lists WHAT: Business Plan/Funding Presentation

13 Strategies to Protect IP Do it Yourself: USPTO.gov Copyright.gov Hire a Professional: Attorney, Consultant, Legal Zoom, Rocket Lawyer Secrets: Notary, IP Vault, Collaborative Vault, Copyright software

14 PICK A PLATFORM REWARDS BASED: Indiegogo, Kickstarter, Rocket Hub How it works online! EQUITY BASED: Not yet legal Online Business Planning Required OTHER: Angel List, Lending Club, Georgia CF

15 REWARDS CHOOSE THE BEST PLATFORM FOR YOU: ALL OR NOTHING % BASED ON TYPE BE REALISTIC

16 STEP 4: RAISE SOCIAL CAPTIAL Success is directly related to Social Capital Social Capital is more than Social Media Quality not Quantity

17 CONTENT IS KING Expert Blogs Speaking Social Media PR Start working on this BEFORE you launch your campaign. Traklight blog

18 STEP 5: CREATE PITCH ONLINE Campaign Business Plan Projections `

19 Oops infringement!

20 READ READ READ Read License & Permission to Use

21 Ignorance is NOT a Defense Be Careful: Video Copy Business Plans

22 Questions? IDENTIFY. PROTECT. SUCCEED. Visit our home page and take RISK QUIZ Mary

23 Crowdfunding 101 Bret Harris Sr. Manager Business

24 Agenda Introduction Benefits of crowdfunding 6 fundamentals of a successful campaign Resources

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26 INDIEGOGO IMPACT Millions of dollars distributed each week 7,000 + active campaigns at any time 150,000+ campaigns created 30% of our business is international 70+ countries contribute each day 9 million UMV s from nearly190 countries Contributions from outside US increased by more than 275% over the last year 4 Lan: English, German, French, Spanish; 5 Curr: USD($), CAD(C$), EUR( ), AUD($) & GBP ( ) #ournumbers

27 Benefits of Crowdfunding Market validation Capture data Customer interaction Create evangelists Raise money

28 6 Fundamentals of Successful Campaigns Prepare

29 Preparation Canary Raised: $1,866,692 Goal: $100,000 Crowdfunding isn t winning the lottery Campaigns require effort and constant promotion Make sure to have a plan before you start Technology New York, NY USA

30 Headlining Campaigns

31 6 Fundamentals of Successful Campaigns Prepare Set a smart goal

32 Attainable Goal 87% of campaigns that reach their goal exceed it by an average of 32%. Expect to raise 20-30% from friends and family

33 Green Bar Effect The Green Bar Effect Higher goal doesn t always mean more money!

34 6 Fundamentals of Successful Campaigns Preparation Setting a smart goal Priming the pump

35 #3 Priming the pump Time your marketing! Only one chance at a first impression Utilize a soft launch 30% rule Marketing schedule is key

36 6 Fundamentals of Successful Campaigns Prepare Set a smart goal Prime the pump Have a good pitch

37 #4 Have a good pitch Your pitch is the face of your campaign

38 Does this capture your attention?

39 Be visual, personal & create transparency!

40 6 Fundamentals of Successful Campaigns Prepare Set a smart goal Prime the pump Have a good pitch Create unique perks

41 #5 Creating unique perks 70% of successful campaigns offer 5-8 perks $25 perk is the most popular! Create demand with limited quantities of each perk Keep fulfillment in mind

42 Avoid perk atory (aka perk purgatory) Pricing Fulfillment

43 6 Fundamentals of Successful Campaigns Prepare Set a smart goal Prime the pump Have a good pitch Create unique perks Stay active

44 #6 Stay active Be Proactive Tell people about your project constantly! Campaigns sending at least 3 updates raise about 239% more than those that post 2 or fewer

45 Recap Prepare Set a smart goal Prime the pump Have a good pitch Create unique perks Make updates

46 Indiegogo Resources Campaigner Field Guide Insights Blog: for insights, tips and ideas: Indiegogo: browse successful campaigns: Help Center: answers to specific questions: Additional Questions: Our Customer Happiness Team is always here for you. Contact us:

47 Bret Harris / Thank you!