SPONSORSHIP PROPOSAL FEBRUARY 8-10, 2019 OC FAIR & EVENT CENTER. Celebrating the Year of the Pig

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1 SPONSORSHIP PROPOSAL FEBRUARY 8-0, 09 OC FAIR & EVENT CENTER Celebrating the Year of the Pig

2 DEAR PROSPECTIVE SPONSOR, The Union of Vietnamese Student Associations Southern California (UVSA) is proud to submit this proposal for your review. We wish to provide your organization with unique and advantageous marketing opportunities to promote your brand and business to the Vietnamese community. The 38th Annual UVSA Têt Festival will take place between February 8 and February 0, 09 at OC Fair & Event Center adjacent to Costa Mesa, Newport Beach, Santa Ana, and Irvine. The event attracts over 60,000 attendees, encompassing a multi-ethnic populace with strong Asian American presence. The event is recognized as the most distinguished Vietnamese Lunar New Year celebration in the nation for many reasons: We coordinate the largest Têt Festival in the nation with 37 years of success UVSA is one of the four pillars upholding the Vietnamese community in cooperation with the Vietnamese American Federation of Southern California, the Coalition of Vietnamese Armed Forces, and the Association of Vietnamese Language & Culture Schools of Southern California We are the strongest Vietnamese youth organization in the country and we represent students and young leaders in the Santa Barbara, Los Angeles, Riverside, San Bernardino, and San Diego counties Our involvement in the Vietnamese community is built upon cultural awareness, education, and social and civic engagement The event provides leadership opportunities to over 50 volunteer staff UVSA is a 50(c)3 grant-giving organization and has awarded over $,500,000 in festival proceeds to deserving nonprofit organizations across Southern California We cordially invite your team to join us this year in making UVSA Têt Festival the most spectacular yet! We look forward to building a partnership with you as we welcome the Year of the Pig, with prosperity and success for all. Thank you for your consideration. Sincerely, Julie T. Nguyen Sponsorship Director tet.sponsorship@uvsa.org

3 FESTIVAL SUMMARY EVENT DESCRIPTION OBJECTIVES DATES LOCATION ATTENDANCE 38th Annual UVSA Têt Festival Têt is a celebration of the Lunar New Year, the most observed holiday for Vietnamese people. To celebrate the new lunar year. To preserve and promote Vietnamese culture 3. To share Vietnamese tradition with surrounding communities 4. To provide opportunities for organizations to promote their products and services to the Vietnamese American market 5. To raise funds to support educational and cultural programs in the community 6. To bring Vietnamese youths together and provide them with opportunities for leadership development and community service Friday, February 8, 09; 4PM - 0PM Saturday, February 9, 09; AM - 0PM Sunday, February 0, 09; AM - 9PM OC Fair & Event Center 88 Fair Dr., Costa Mesa, CA ,000+ patrons 300+ vendors and sponsors Lion dancers performing at the Saturday Opening Ceremony ACTIVITIES Lion Dancing Firecrackers Carnival Games Children s Pageant Cultural Ceremony Cultural Village Prize Booths Miss Vietnam Pageant Traditional Dances Martial Arts Carnival Rides Cultural Foods Grand Concert Talent Show Youth Night Pho Eating Contest Community Exhibitions Special Guests

4 ABOUT HOSTING ORGANIZATION The Union of Vietnamese Student Associations of Southern California (UVSA) is a 50(c)3 non-profit, non-partisan, community-based organization founded in 98 consisting of students, alumni, young professionals, and community leaders. Our mission is to bring together Vietnamese American students and young professionals across Southern California to build unity, to serve the community, and to advocate for social justice issues that affect our community domestically and in Vietnam. GRANTS MEMBERS Each year, half of net profits from the event are allocated towards the Têt Community Assistance Fund. Over the past 5 years, UVSA has awarded over $.5 million to help Southern California non-profit organizations initiate community enrichment programs. UVSA was founded on volunteerism and continues to be a 00% volunteer-based organization. With over 50 year-round staff, 300 project staff, and 500 day-of volunteers, UVSA strives to equip each volunteer with skillsets that will help them excel in their professional careers. Additionally, UVSA partners with local, selfgoverning Vietnamese student associations from the following universities: Chapman Cal Poly Pomona CSU Fullerton CSU Los Angeles CSU Long Beach CSU Northridge San Diego State UC Irvine UC Riverside UC Santa Barbara UC San Diego University of Southern California DEMOGRAPHICS & STATISTICS According to the 08 U.S. Census,,548,449 people identify as Vietnamese, ranking them fourth among the Asian American groups; 447,03 (40%) of them live in California. The largest Vietnamese population outside of Vietnam is found in Southern California totaling over 300,000 members from Los Angeles, Orange, and San Diego counties. Vietnamese American businesses continue to grow in areas such as Garden Grove and Westminster while rapidly extending lucrative development to surrounding cities.

5 KEY BENEFITS The success of this event depends on the generosity of sponsors. In return, UVSA aims to provide sponsor with the following benefits: Brand awareness and brand loyalty from current and prospective buyers High-level media exposure from local television stations, radio stations, magazines, newspapers, and advertisements Large-scale onsite product promotion and face-to-face customer interaction Positive public outreach and market response Recognition as an industry leader above competitors Tax-deductible gift receipt for contributions involving no exchange of goods or services Toyota showcases their latest vehicles in a custom 30 x 40 booth The Miss Vietnam of Southern California Royal Court pose for Lexor s custom 0 x 0 booth The Miss Vietnam of Southern California Royal Court pose for Sunpower s 0 x 0 booth

6 S PONSOR PACKAGES Your company s sponsorship directly impacts the success of the UVSA Têt Festival. We offer the following packages, which include standard benefits or the option to tailor your participation to meet company goals. We hope that you take this opportunity to sponsor the event as a means to promote brand loyalty from a very accomplished community. All monetary contributions in which there is no exchange of goods or services are tax-deductible. Please contact our Sponsorship Director for more information. PRE-FESTIVAL SPONSOR BENEFITS MEDIA OR IN-KIND TRADE (varies with value) BRONZE $3,500 SILVER $6,000 GOLD $,000 DIAMOND TITLE $3,000 $40,000 Logo on all promotional posters Logo and link on event website for year Logo on event ad in Vietnamese newspapers impressions (up to 500k) Vietnamese radio impressions (up to 00k) Vietnamese television impressions (up to 60k) Social media post (up to 6,000 people reached) Booth in prime location 0 x 0 0 x 0 0 x 0 0 x 0 0 x 30 0 x 40 Booth listing in event program book Admission tickets VIP 3-day admission badges VIP 3-day parking hang tags Banner display near main entrance Graphic ad impressions on main stage Banner display near main stage Banner display near exit gate Mentions on main stage Color ad on in event program book / page full page back cover 3 ON-SITE Recognition during Opening Ceremony Logo display on event ticket booth window Logo on back of 500 volunteer t-shirts 30-second video ad on Main Stage 3 runs 6 runs Color ad in pageant program book / page full page editorial Logo on event directory Banner display on event ticket booth 3 Banner ad with link on event website Logo on event billboard in Little Saigon Logo on online admission tickets Logo on the back of printed admission tickets Speech at opening ceremony on main stage 5 minutes Present scholarship check to pageant winner Speech at pageant closing on main stage Sponsor mentions on PA system looped inside event entrance area 5 minutes

7 PLEDGE FORM COMPANY NAME: CONTACT NAME: TITLE: PHONE: ( ) SPONSORSHIP PACKAGE BRONZE SILVER GOLD DIAMOND TITLE MEDIA TRADE IN-KIND TRADE CUSTOM OR A LA CARTE DONATION ONLY PLEASE TELL US ABOUT YOUR COMPANY: A LA CARTE SPONSOR OPTIONS Banner display near main entrance $500 Logo link on event website for year $500 Banner ad link on event website for year $750 Logo on back of 500 volunteer t-shirts $500 Social media impression on Facebook event page $500 Social Media promo video post $,000 ( min) Additional 0 x 0 booth in prime location $3,000 Prize Donations VARIES Main Stage Ad impression: Graphic $500 (3x) 30-second video $750 (3x) Prime Time video $,000 (3x) Program Book Ad (60,000) Quarter-page color $,000 Half-page color $,000 Full page color $3,000 Presenting Sponsor (please ask for list of benefits): Pho Eating Contest $,500 Children s Pageant $3,000 Talent Show $3,000 Youth Night $3,000 Grand Concert $5,000

8 UNION OF VIETNAMESE STUDENT ASSOCIATIONS OF SOUTHERN CALIFORNIA DEVELOPING THE NEXT GENERATION OF LEADERS J ULIE T. NGUYEN Sponsorship Director Tel: (74) tet.sponsorship@uvsa.org MAIL PO BOX 069 WESTMINSTER, CA 9684 WEBSITE THANK YOU TO OUR 08 FESTIVAL SUPPORTERS NEWHOPE FINANCIAL MAINPLACE MALL KAJU TOFU PHILIP NGO STATE FARM AGENT VNA-TV FFSI INSURANCE SERVICES GRAMS BBQ DING TEA URBAN LOCATION TARGET EYESMART LONG AN WATER & EGGS FRIEDMANS HOME EXPERIENCE LA PHAM WALMART PHO 86 NGOC QUANG DIAMOND & GEMS BANH MI CHE CALI THE SMOKING RIBS CAFE949