Smart Communications with 21st Century Content Marketing. Media Kit 2014

Transcription

1 Smart Communications with 21st Century Content Marketing Media Kit 2014

2 What s the Big Deal About Big Deal Media? Curated, actionable content all vetted through the prism of the curriculum connects marketers with influential K 12 professionals nationwide. Accessible lead- and revenue-generating formats including enewsletters, print publications, ebooks, web presence, white papers, webinars and campaigns offering powerful and highly customizable K 12 marketing solutions wrapped in rich and relevant content.

3 What Makes Big Deal Media So Smart? Delivers educator wish lists of resources and has done so for more than a decade. Provides you with direct access to targeted audiences (Technology, ELL/ESL, Special Needs). Offers customizable and effective distribution formats and models.

4 Far-reaching Distribution Through Partnerships More that 50 Educational Organizations State affiliates of International Society of Technology Educators (ISTE) State affiliates of American Association of School Librarians (AASL) Other organizations, such as Association of Educational Service Agencies (AESA), American Federation of Teachers (AFT) chapters, TESOL affiliates, and National Association of Media and Technology Centers (NAMTC)

5 An Audience You Want to Reach Respondent Position/Job Title* ISTE 2014 on Steroids Teacher % More than 55,000 technology directors, tech coordinators, Media Specialist/ Librarian Technology/ Computer Coordinator Technology Director 3% 15% 15% media specialists, ELL/ESL Teacher 5% curriculum directors and Principal/ Asst. Principal 2% tech-savvy teachers nationwide Curriculum Director 1% Superintendent/ Asst. Supt. 1% Other 15% * Big Deal Book of Technology enewsletter Readership Survey, April 2013

6 Grade Levels and Areas of Responsibility* K Technology/ Media Reading/ Language Arts % 41% 30 Mathematics 33% 20 Social Studies 33% 10 0 NA 43% 49% 51% 40% 5% Science/ Health Art Physical Education 14% 11% 32% Other 24% * Big Deal Book of Technology enewsletter Readership Survey, April Includes multiple responses per participant.

7 Big Deal Media Delivers Decision Makers and Buyers 46% buy or advocate the purchase of tech equipment; 12% are buyers* 56% buy or advocate the purchase of curriculum/ instructional resources; 17% are buyers* 20% 42% Role in Purchasing 40% 30% 39% 34% 17% Curriculum/ Instructional Resources Equipment 12% None Identify Advocate Buy * Big Deal Book of Technology enewsletter Readership Survey, April 2013

8 The Best of Content Marketing: Rich Content Attracts a Unique and Highly Responsive National Audience 55% read every issue of the BIG DEAL enewsletter more than four times those reading the next most popular publication* 64% find the BIG DEAL enewsletter useful or very useful as compared to 30% finding the next most popular publication useful or very useful* * Big Deal Book of Technology enewsletter Readership Survey, April 2013

9 Big Deal Educators Are Clear in Their Content Needs Helps me learn how to better use technology in the classroom. Keeps me informed of available grants and information pertaining to my areas of responsibility (science and math). The Web sites have provided a valuable resource for teachers across all curriculums. Does an excellent job of suggesting digital resources with 21st century skills for technology integration. I use it as a springboard for collaboration with teachers and ideas for professional development with my staff. Wonderful resources for grants, instructional practices and links to articles I may have missed. I have gotten fabulous ideas for technology integration from the newsletter.

10 high quality; well vetted Direct links save so much time. I check almost every site for resources. I find excellent resources for collaborative projects. Each issue I find resources that are helpful to me in my teaching position and resources that I can pass along to others in my district. It s great to have these quality resources all in one place; it saves me time researching and exploring. It helps our technology department educate the administration and then furthers a great conversation about direction and possibilities for technology in our school. I love finding information that will help incorporate more technology into my classroom... all in one place. Always has a new gadget, grant or Web site that is relevant to what I am teaching or interested in teaching. The newsletter provides me with media links and professional information that (a) I use in my library or (b) I pass on to other teachers because I know it will support their curricula.

11 Cut Through the Clutter with These Sponsorship Opportunities Big Deal Book of Technology enewsletter Published on the 1st and 15th of each month More than 55,000 tech directors, tech coordinators, media specialists, curriculum specialists and tech-savvy teachers Sponsorship includes any combination of lead banner, section sponsorship and editorial. Minimum requirement is 6 issues. May be combined with sponsorship in hello! hello! enewsletter for educators of English language learners distributed to 10,000+ ELL/ESL program directors and professionals. Published quarterly in February, April, September and November. Everyone CAN! Essentials for Educators of SPECIAL NEEDS STUDENTS. enewsletter published quarterly in January, March, May and October. Bigdealbook.com Website Fresh Web Wednesday focus on resources of important 21st century skills, new white papers and fast-approaching grant deadlines keep educators coming back. Big Deal Book of Technology print edition Published semiannually 60,000+ distribution to known buyers and prospective buyers of technology products and services Additional copies are customized for state affiliates of ISTE. Curated content includes sources of funding opportunities, professional development, digital curriculum, mobile apps, game-based learning, social media, STEM resources and interactive web destinations. Webinars Big Deal Media will work with you to identify presenter(s), assist in development of content organization, provide the delivery platform and market to prospective participants for a threemonth period. White Papers/eBooks You provide us the asset, and we ll market it to our audience of K 12 decision makers through the biweekly Big Deal Book of Technology enewsletter, in a dedicated resource area of bigdealbook.com and other Big Deal Media venues, including social media and print. OR Our experienced editorial team will create a customized White Paper/ ebook for your company that we ll market via all Big Deal Media venues. Additionally, you may distribute the publication in any way you see fit. Dedicated Campaigns Campaigns to Big Deal Book of Technology enewsletter proprietary list of tech directors, tech coordinators, media specialists, curriculum directors and techsavvy educators and/or to the hello! and Everyone CAN! lists. For more details contact: Marilyn Schutz maschutz@bigdealbook.com

12 enewsletters Usage and Specifications Only jpg or gif static image (non-animated) banner and box ads. Rich media files not accepted. Flash files not accepted. Maximum file size: 40K. Provide linking URL. All ads MUST be tested before approval. Materials due 10 days prior to schedules deployment date. Custom Banner 640 x 100 Square Button 125 x 125 Square Button 125 x 125 Ad Type Custom Banner Ad Size 640 px. x 100 px. Placement Below header; above main content area Square Button 125 x 125 Square Button 125 px. x 125 px. Right side of section header Send All Materials to: Larry Arendt larendt@comcast.net Marketing Projects, Inc./Big Deal Media 1250 S. Grove Avenue, Suite 301 Barrington IL hello! K 12 Technology Everyone CAN!

13 Website Usage and Specifications 72 dpi no larger than 40K, including Javascript. Looping accepted but may not exceed 40K. Flash files accepted, but not recommended. The clicktag must be embedded in supplied Flash file. clicktag implementation must follow proper DFP industry standard. Provide linking URL. All ads MUST be tested for approval. Materials due 10 days prior to scheduled deployment. Ad Type Ad Size Placement Custom Banner 640 x 100 Square 250 x 250 Custom Banner 640 px. x 100 px. Below header; above main content area Square 250 px. x 250 px. Right Column Vertical Rectangle 240 px. x 400 px. Right Column Vertical Rectangle 240 x 400 Send All Materials to: Larry Arendt larendt@comcast.net Marketing Projects, Inc./Big Deal Media 1250 S. Grove Avenue, Suite 301 Barrington IL

14 Print Usage and Specifications Preferred file type is a PDF. Generate PDF files as high-quality print or press quality. TIFF, eps (fonts outlined or embedded), or jpg files of at least 300 dpi at final output size are also accepted. All files and/or graphics should be CMYK process, no spot or RGB colors. All fonts should be embedded in the document. Graphics included in any ad should be vector-based or have a resolution of at least 300 dpi at final output size. 8 - The American Honda Foundation makes grants that benefit youth and scientific education programs focusing specifically on the STEM subjects (science, technology, engineering and mathematics) as well as the environment. All grant applications must be submitted online. The online application process begins with an Eligibility Quiz to determine if a program or project meets the qualifications for consideration. Eligibility: K 12 schools and youth-focused nonprofit organizations Award: $20,000 to $75,000 over a one-year period Full Page x bleed and x 7.5 live area recommended Deadlines: May 1, August 1, November 1, February 1, annually; a deadline that falls on a weekend is extended to the following Monday. Web: Ad Type Ad Size Placement Full Page in. x 8 in. (.125 in. bleed and in. x 7.5 in. live area recommended) Run-of-Book Half Page in. x in. Run-of-Book - The National Endowment for the Arts (NEA) Challenge America Fast-Track grant offers support primarily to small- and mid-sized organizations for projects that extend the reach of the arts to underserved populations limited by geography, ethnicity, economics or disability. Grants are available for professional arts programming and for projects that emphasize the potential of the arts in community development. The NEA limits consecutive-year funding. Applications take about six months for notification. Eligibility: K 12 schools with underserved populations Award: $10,000, with $10,000 matching funds Deadline: May 23, 2013 Web: Big Deal Book of Technology for K 12 Educators Send All Materials to: Larry Arendt larendt@comcast.net Marketing Projects, Inc./Big Deal Media 1250 S. Grove Avenue, Suite 301 Barrington IL Half Page x 3.625

15 BIG Ways to Track Marketing Success! We provide the venue and the metrics New Real-Time Tracking and Reporting With our reporting engine you can see the full picture from click-thru rates to conversion metrics. Easily view how many leads are generated or products are sold. As Easy As 1, 2, 3 1. Multiple Sponsorship Placement Opportunities FPO Sponsor 250 x 250 FPO Adve 640 x rtisement 100 FPO Spon s 250 x or Drive Traffic to Your Website 3. View Secure Real-Time Reports1

16 Editorial Offices Marilyn Schutz Publisher Marketing Projects, Inc./Big Deal Media Welsh Center 1250 S. Grove Avenue Suite 301 Barrington, IL Phone: Fax: Cell: Editorial Contacts Linda Lindroth Writer/Researcher Big Deal Book of Technology for K 12 Educators linda@bigdealbook.com Sandra Mangurian Chief Content Curator and Curriculum Specialist smangurian@aol.com Sponsorships and Special Projects Marilyn Schutz Cell: maschutz@bigdealbook.com